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Personal Branding for Corporate Pros Over 40 - beBee

Personal Branding for Corporate Pros Over 40

~ 100 buzzes
This hive is for corporate professionals over 40 looking to share ideas for personal branding online. This is a particularly important skill to counter misconceptions that we are stuck in our Old School ways. Instead, we are not just adopting modern business practices, but leading the way in them. Now to make sure our reputations online reflect that!
Buzzes
  1. Bert Purdy

    Bert Purdy

    11/09/2017
    Bert Purdy
    How to Strengthen Your Personal Brand in Order to Grow Your Business
    neilpatel.com You know what’s been on my mind lately? The importance of the B2C relationship. Okay, hear me out. Long before the days of ecommerce, most small businesses sold to the people in their town. Business owners and employees developed connections with...
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  2. Bert Purdy

    Bert Purdy

    06/09/2017
    Bert Purdy
    It’s all about Me, Inc – how to get ahead in the age of egonomics
    www.theguardian.com In a world ruled by social media, online image is the key to success, and now a host of services are springing up to optimise your personal brand – by supplying fake followers, monetising your pets or revealing how to write an Amazon bestseller...
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  3. David B. Grinberg
    Do YOU agree with these five tips to enhance your personal brand?
    David B. Grinberg
    5 Quick Social Media Tweaks to Elevate Your Personal Brand
    www.inc.com Think refining and boosting your personal brand is an overwhelming undertaking? It doesn't need to...
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    Comments

    Tracey Sweetland
    26/08/2017 #3 Tracey Sweetland
    #2 Thankyou David.
    David B. Grinberg
    25/08/2017 #2 David B. Grinberg
    Thank YOU, @Tracey Sweetland, for your valuable feedback. I'm glad you found this helpful. Also, FYI, I'm now following you so feel free to tag me on any buzz for which you would like increased engagement.
    Tracey Sweetland
    24/08/2017 #1 Tracey Sweetland
    Thanks for sharing. These tips may be simple but they are an effective way to boost your personal brand.
  4. Bert Purdy

    Bert Purdy

    14/08/2017
    Bert Purdy
    Who Are You? The What, Why and How to Develop Your Personal Brand [Podcast]
    www.socialmediatoday.com Welcome to the new age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal profile. We all know people buy from people....
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  5. Bert Purdy

    Bert Purdy

    01/08/2017
    Bert Purdy
    Personal Branding: How to Go from Zero to Hero in No Time
    neilpatel.com Do you remember when only celebrities and major companies had personal brands? Actors, musicians, Fortune 100 businesses, and athletes got all the attention and dominated the airwaves. However, all of that’s changed now. Nearly anyone willing to put...
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    Comments

    Javier 🐝 beBee
    01/08/2017 #1 Javier 🐝 beBee
    This is great. thank you
  6. Bert Purdy

    Bert Purdy

    30/07/2017
    Bert Purdy
    Is Your Online Personal Brand Sending the Wrong Message?
    www.business2community.com You’ve spent your entire career focused on building quality relationships, delivering high quality work, and leaving a positive and lasting impression on your audience (peers, leaders,...
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  7. Bert Purdy

    Bert Purdy

    25/07/2017
    Bert Purdy
    7 Easy Ways To Begin Building Your Own Personal Brand
    www.inc.com Most people think of brand building as something you do for your business. See how and why the same principles apply equally these days to your...
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  8. Bert Purdy

    Bert Purdy

    05/07/2017
    The 10 Biggest Mistakes in Personal Branding
    www.entrepreneur.com
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  9. Federico 🐝 Álvarez San Martín
    Evolution of a Logo Federico 🐝 Álvarez San Martín
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    Comments

    CityVP 🐝 Manjit
    30/06/2017 #6 CityVP 🐝 Manjit
    #4 What causes changes in logo design is the arms race for attention. When billions of dollars are involved and an organization has a brand promise that matches the valuation, then branding is essential. The problem is that we have people who advocate the arms race for attention for EVERYONE. Thus instead of celebrating great brands we are creating an arms race that is brand dilution. We collectively do not have the imagination to envisage an alternative to a branded and mediated society - so we proceed with what seems the ONLY WAY. I celebrate great brands but I deplore the arms race for attention. It is reducing people into cosmetic packages and groups into manageable containers. In order to do justice to great brands we need to rethink Branding and the part we need to rethink is the absurdity of all trying to get attention - that is not great brand it is a branded existence.
    Pedro 🐝 Casanova
    30/06/2017 #5 Pedro 🐝 Casanova
    It is to me amazing see how some logos evolve from the name of the " brand " to a single letter or a logo....and others evolutionate from a logo to the name.. Interesting how McDonalds and Mercedes got what we call a Brand. Just a logo identifies the name....nothing else is needed...
    Vincent Andrew
    30/06/2017 #4 Vincent Andrew
    I wonder what may have caused the change in the logo design.
    David B. Grinberg
    30/06/2017 #3 David B. Grinberg
    ...and corporate branding. Nice share @Federico 🐝 Álvarez San Martín via @CityVP 🐝 Manjit.
    CityVP 🐝 Manjit
    30/06/2017 #2 CityVP 🐝 Manjit
    Interesting evolution of each logo design from one century to the next.
    Irene 🐝 Rodriguez Escolar
    30/06/2017 #1 Irene 🐝 Rodriguez Escolar
    Me molan chupa chups, lego y barbie 😃
  10. ProducerTracy Darchini

    Tracy Darchini

    27/06/2017
    A Social Media Starters' Guide for Job Seekers
    A Social Media Starters' Guide for Job SeekersLooking for a job for the first time in over a decade can be a lot like trying to date again after getting divorced from a long marriage. You can try to do it the same way you did when you were much younger, but you would have much more success...
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    Comments

    David B. Grinberg
    27/06/2017 #1 David B. Grinberg
    Kudos on this informative buzz, Tracy, which is very helpful for job seekers. I've shared it in several hives. Great to see you here buzzing again!
  11. Bert Purdy

    Bert Purdy

    27/06/2017
    Bert Purdy
    7 Steps to Building a Personal Brand to Support Your Business
    www.entrepreneur.com Your company's personal brands may have the potential to multiply the reach of your content -- not to mention the trust of your...
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  12. Tracy Darchini

    Tracy Darchini

    21/06/2017
    Wow! I've been away much too long and so happy to see that @Bert Purdy and @David B. Grinberg are doing such an amazing job posting to the group. Thanks so much, guys! Tracy Darchini
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    Comments

    David B. Grinberg
    22/06/2017 #1 David B. Grinberg
    Many thanks @Tracy Darchini, I appreciate your kind words. Keep buzzing! 🐝🐝✌️️
  13. Bert Purdy

    Bert Purdy

    15/06/2017
    Bert Purdy
    3 Fears Stopping You From Embracing Personal Branding (And How to Get Over Them)
    www.business2community.com During my social media training sessions, I like to spend a little bit of time talking about personal branding. “What does personal branding mean to you?” I ask my audience....
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  14. Bert Purdy

    Bert Purdy

    15/06/2017
    Bert Purdy
    How to Use Personal Branding Strategies to Grow Your Company Brand
    www.business2community.com In the professional services world, dozens of businesses make the same lazy marketing mistake: They use commoditized statements to advertise their brand. “We have the best customer...
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  15. Bert Purdy

    Bert Purdy

    31/05/2017
    Bert Purdy
    Personal Branding For Service Providers
    www.business2community.com Personal Branding is about creating a specific image of yourself in the mind of your ideal client, so they can get to know, like and trust you before they buy from you. In the same way, big brands...
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  16. Bert Purdy

    Bert Purdy

    25/05/2017
    Bert Purdy
    5 Personal Branding Tips for Every Marketer
    www.inc.com Today, building a personal branding is just as important as building your company's...
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  17. Bert Purdy

    Bert Purdy

    25/05/2017
    Bert Purdy
    6 Books to Help You Make a Name for Yourself
    www.inc.com It's all about your...
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  18. ProducerJim Murray

    Jim Murray

    24/05/2017
    Volume 28...Wherein Grumpy & Grouchy Ponder Whether Or Not The Personal Brand Is Really A Thing
    Volume 28...Wherein Grumpy & Grouchy Ponder Whether Or Not The Personal Brand Is Really A ThingThis is the 28th edition of a conversation column Phil Friedman and I started 2 years agove over in the Lumpy Kingdom of the Not Yet Microsoft Hamsters. The main purpose of our mutual efforts is not unlike that of our individual efforts. The ask...
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    Comments

    Milos Djukic
    28/05/2017 #83 Anonymous
    #82 Of course @Jim Murray. "You're Closer Than You Think" says LI...We are closer than they think... The "Grumpster" is also included :)
    Jim Murray
    28/05/2017 #82 Jim Murray
    Just wanted to say thanks to everybody who contributed to this comment stream. We value the participation that our little 2000 mile back and forth encourages and engenders. We're having a hell of a good time with this series and hope you are as well. Thanks again and I'm sure I speak for the Grumpster too.,
    Gerald Hecht
    27/05/2017 #78 Gerald Hecht
    #74 @Phil Friedman I think you guys are on to something...
    Gerald Hecht
    27/05/2017 #77 Gerald Hecht
    #70 @Jim Murray yeah...exactly; the scarecrow didn't need a brain, and the tin man didn't need a heart, and the lion didn't need courage...but that was the thing...they didn't realize it; they fell for the empty symbolism embodied by a framed piece of quality paper with fancy calligraphy and an embossed gold sheet star, an old fashioned clock, that echoes like a pacemaking organ of circulation inside a barrel, and some trinkets from the trophy store..and then...someone woke up, the bubble burst and reality returned
    Gerald Hecht
    27/05/2017 #76 Gerald Hecht
    #62 @Milos Djukic Bullseye! The whole concept has a weird "carnival freak show" vocabulary to it...or the con artists on the boardwalk in Atlantic City in front of the Casinos...when I was a kid...a "Wizard of Oz Effect"...if two people were stranded on (really) deserted islands (like a real "Castaway/Gilligan's Island" but WITH NOTHING EDIBLE, NO POTABLE WATER, AND NO CHANCE OF DISCOVERY/RESCUE) and you "armed" one subject with suitcases full of hundred dollar bills and a "certificate of being a bonafide influencer" with a "top notch personal brand" and the other subject just had the clothes on their back...my experimental hypothesis is that they would both succumb to starvation/dehydration/exposure at approximately the same rate.

    The Necessary and Sufficient Conditions for human life CAN NEVER BE ALTERED BY MONEY/ASSETS, PERCEIVED QUALITY OF PERSONAL BRAND, LEVEL OF "MCGUYVER-ISH EDUCATION" (OR CERTIFICATE OF ANY ATTAINED LEVEL OF EDUCATION. AS I FOUND OUT EARLIER, IN A POST BY SOMEONE WHO APPARENTLY WRITES DOCTORAL DISSERTATIONS FOR OTHER PEOPLE).

    When the asteroid hits... the truth about the value of one's personal brand will be revealed...T-Rex had a bite strength of 8 tons per square inch...very impressive.
    Gerald Hecht
    27/05/2017 #75 Gerald Hecht
    #55 @Phil Friedman cultivate it...yes; like gardening...or doing some serious landscaping on an abandoned, flood damaged house...with power tools; heavy duty wet/dry shop vacs...and such...to straighten out the fibbers and the falsifiers!
    Phil Friedman
    27/05/2017 #74 Phil Friedman
    #73 Hmmm, Lada, there might be a lesson in that for others who are concerned with "personal branding" ...
    Lada 🏡 Prkic
    27/05/2017 #73 Lada 🏡 Prkic
    #68 My billboard lights began to blink because I am flattered by your words, Phil. :-) I've obviously built my 'personal brand' on social media unintentionally, by just being me. Thank you! 😊
    Deborah Levine
    26/05/2017 #71 Deborah Levine
    #69 @Milos Djukic I'm intrigued by your discussion of leadership with regards to personal brand. I agree that its a term that gets tossed out frequently with a variety of meanings. I've seen some refer to leaders as the inspiration of the company while the managers do the implementing. Others refer to leaders as simply prominent in their fields, which does connect to branding & recognition issues. I've often seen 'leaders' referred to the pay scale and titles in a corporation, which I gather is something that you feel can often be undeserved. I appreciate your sense of how many women deal subtly with branding and my concern is that too many of them lack that leadership recognition and pay scale. They are stuck in middle management - appreciated & respected, but not too loudly and rarely overpaid. Teaching them to brand themselves for a bold move up the ladder is truly an art form for all involved, and may involve some of the crassness that they have not had the privilege to develop.
    Jim Murray
    26/05/2017 #70 Jim Murray
    #68 Honestly @Phil Friedman, call me naive but I thought that was implicit in the definition of a brand. @Peter Altschulert made a reference to that. A brand is not what you call yourself, but what other people recognize you as. (pardon the dangling participle). A real guru/expert/genius/whatever never calls him or herself that. Other people do. So yes, your point is well taken but I honestly thought everybody got that.
    Milos Djukic
    26/05/2017 #69 Anonymous
    #64 #65 #66 Yes @Deborah Levine, @Lada 🏡 Prkic and @Jim Murray, I respect both approaches. The essence is in balance, and that is a personal decision. My observation is that women are generally a bit more subtle in approach and also in their perception of someone else approach. I agree this is a big challenge. Leadership is about social influence, mutual support and organizing of people in order to achieve a common goal. Yet, common goals can be very different: correct or incorrect, very material and social, but also immaterial (spiritual). The only thing I do not like too much is the term: "Leader". This is one of the most misused terms and not only in social media. It is generally associated with the power and corporate resources. Employees (human capital) of the company is the most valuable capital. Leaders are commonly associated with their strong personal brand. The human interaction, which is a synonym for leadership, means to learn from someone and to educate someone. Future leadership is about social complexity with a growing trend of social encounters and exchanges, also including this type of inspired discussions. Thank you.
    Phil Friedman
    26/05/2017 #68 Phil Friedman
    #65 I suggest to all, including @Jim Murray, that the discussion thus far has failed to highlight what I believe is a crucial point. Namely that there are NO UNSUCCESSFUL brands, whether company or personal. If a would-be brand does not function as it should, then it is not a brand. Nabisco is a brand. BMW is a brand. Papa Phil's Potty Pizza is NOT a brand, never mind how I might write or rewrite it's or my profile. Why? Because it has not taken root in the market.

    If a profile or persona has not yet achieved market recognition, it remains simply that, a profile or a persona. It has not achieved status as a brand.

    @Lada 🏡 Prkic has, I think, a personal brand on social media, because when I see her name and image, I immediately know that what she is sharing will be interesting and the discussions that she fosters interesting and polite. Cheers!
    Jim Murray
    26/05/2017 #66 Jim Murray
    This comment stream does a really good job of pointing out that everybody has their own perception of what a brand or personal brand might be. But at the end of the day, they are all just different ways of saying basically the same thing. So I guess that's interesting. Although for someone who might be just starting to build a brand, it might be a bit confusing. And that would make it just about the same as everything else in the world.
    Deborah Levine
    26/05/2017 #65 Deborah Levine
    #62 Thanks for the analysis @Milos Djukic. There seems to be 2 opposing views of personal branding here. The first is the egotistical, self-important personal branding that continually adjusts to attract various audiences. The second is the authenticity model where you are known organically for your positive attributes and recognized by others without self-promotion - as if by osmosis. I suggest that the two approaches are not always at the extremes of these definitions, and are not mutually exclusive, especially in our social network age.

    Expecting that our intrinsic value is our billboard is highly workable, to a point. That approach is certainly the preferred one by most women, including myself, @Lada 🏡 Prkic. But the top positions in industries ranging from banking to movie making are elusive with this approach alone. The political nature of these visible leadership positions require self-branding & promotion, not as a moveable feast of ingratiating, but as the expression of power & charisma. On the flip side, overdoing this makes you appear obnoxious, and the overdoing comes faster in the perception of women who try it. A tough balancing act, and not for the faint at heart. Yet, given the tone of the times, emerging leaders will be increasingly pushed into that act.
    Lada 🏡 Prkic
    26/05/2017 #64 Lada 🏡 Prkic
    #37 Deborah, I’m glad you tagged me. Regarding my professional life, I never felt a need to advertise and glorify myself because my work speaks for itself. Instead of pursuing personal brand (whatever it means) I’ve chosen to pursue excellence in what I'm doing at work. Such approach led to recognition and a good position in the management hierarchy. I did all that without knowing what a ‘personal brand’ is.
    My brand is by definition a perception or emotion, maintained by somebody other than me, that describes the total experience of having a relationship with me. Or in the Phil Friedman's words, my brand is like a billboard with the sign “Lada Prkic” that immediately evokes certain images of me, my qualities or experiences, or what would be expected of me at work.
    I’d like to be recognized by my authenticity, and don't want to make the endless adjustment of myself in order to be acceptable to others, as Milos beautifully said in his comment.
    Brian McKenzie
    26/05/2017 #63 Brian McKenzie
    Luckily, "personal brand" is only what you show, tell and leave behind. It is easy enough to drop and shed an identity that you have created - you only have to piece together a sefies of lies that are verifizble by a lazy Google search. Witness the HIMYM Snip https://youtu.be/rdneEKrYUVY
    Milos Djukic
    26/05/2017 #62 Anonymous
    #60 Wow Professor @Gerald Hecht :)
    "Milos and his fractal troll personal brand".
    #58 Personal brand - A sophisticated word that means something defies the laws of complexity. It is also an introduction to the endless agony. Endless adjusting of yourself in order to be acceptable to others. This is the perfect personal brand. For whom are these lessons? If I follow my intuition in social media circus and writing I will not be better to everyone, but certainly to myself and also to some precious self-similar people. If I manage to stay true to myself in writing, I will become a bit clearer and much closer to some people, while simultaneously I will dissociate from some people. And then, there is serenity. So called "powerful personal brand" in SM will never empower anyone to steer clear of the abyss of ignorance. But this is only one step to irrelevance. The pervasive commercialization of everything that is human, such as furiously branding, personal branding, and pompous self-aggrandizement represent the current trend, particularly in social media. I'm not sure that it brings good to each individual.
    This new trend in a way represents a generalization and somehow discrediting the human need for creative self expression, including chaos theory. Sometimes, "the end justifies the means", fortunately relatively rare. Putting the individual in place of product and aggressive personal branding brings with it a number of shortcomings and pushing us away from the essence. Long live our authenticity through diversity.
    Gerald Hecht
    26/05/2017 #61 Gerald Hecht
    #52 @Peter Alschuler yeah, what we are talking about is called "what other people think about you" or "what you learn if you pull off the old attend your own funeral trick.'
    Its not a custom tweetered suit we can select from others in the walk in closet.
    Gerald Hecht
    26/05/2017 #60 Gerald Hecht
    #47 @Brian McKenzie Exactly...the only real "tailoring" of my "personal brand" that is even possible is to add more tattoos and piercings to official "tats/bar-codes" which live simultaneously in so many file folders..".gerry's consumer personal brand", "gerry's tax payer personal brand", gerry's credit score personal brand", "gerry's criminal background check personal brand", "gerry's medical records personal brand", "gerry's nearest 'polling place/soylent green distribution center' personal brand, etc.
  19. Bert Purdy

    Bert Purdy

    23/05/2017
    Bert Purdy
    6 Ways to Build a Strong Personal Brand and Become a Celebrity Entrepreneur
    www.blackenterprise.com ......
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  20. Bert Purdy

    Bert Purdy

    23/05/2017
    Bert Purdy
    Be the Most Likable Person in the Room: How You Treat People Has Far Greater Impact Than Personal Branding
    www.inc.com Napoleon Hill saw having a 'million-dollar personality' as a foundation of success -- but real likability is not based on branding or...
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  21. Bert Purdy

    Bert Purdy

    04/05/2017
    Bert Purdy
    Universities Need to Start Teaching Online Reputation Management
    www.entrepreneur.com It's time the education system takes the digital age a little more...
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    Comments

    Jan 🐝 Barbosa
    04/05/2017 #1 Jan 🐝 Barbosa
    Agree !!!
  22. Bert Purdy

    Bert Purdy

    04/05/2017
    Bert Purdy
    Why the future of corporate marketing may hang on the personal brand - Brian Solis
    www.briansolis.com
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  23. Bert Purdy

    Bert Purdy

    01/05/2017
    Bert Purdy
    Define Your Personal Branding Message: Answer These 3 Questions
    www.youtern.com Attracting job opportunities can happen, but it requires you have a recognized personal branding message defined by what companies...
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  24. Bert Purdy

    Bert Purdy

    09/04/2017
    Bert Purdy
    Why Personal Branding Is the Recruiting Secret You're Missing
    www.entrepreneur.com Don't let competitors scoop up the best talent. Instead, build and market a strong personal brand, broadcast it consistently on social media and back it up with business...
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  25. ProducerJack Kosakowski

    Jack Kosakowski

    06/04/2017
    5 Questions To Ask Yourself Before You Build A Personal Brand
    5 Questions To Ask Yourself Before You Build A Personal BrandThis morning I was listening to the “Leaders in the Trenches Podcast,” and Lee Odden was the guest talking about thought leadership.Lee said one thing that really struck a chord,“The route to industry visibility is not through popularity, it is...
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    Comments

    Tracy Darchini
    21/06/2017 #5 Tracy Darchini
    So many articles about personal branding skip over the part where you define your personal brand, but it's the most important step there is.
    Jack Kosakowski
    06/04/2017 #4 Jack Kosakowski
    #3 Thanks Javier!
    Javier 🐝 beBee
    06/04/2017 #3 Javier 🐝 beBee
    A great advise from @Melissa Hughes / @Chris Spurvey

    https://www.bebee.com/content/1383922/1244839
    Javier 🐝 beBee
    06/04/2017 #2 Javier 🐝 beBee
    Great messages here ! brilliant @Jack Kosakowski many thanks !

    What Value Do You Bring To Others On Social That Is Special?
    Do you want to keep everything positive?
    The world is waiting to see your amazing work!


    If you want someone to comment, share, or like your posts, you need to do this for others first without the expectation of the return.
    https://www.bebee.com/producer/@javierbebee/give-without-expecting-anything-in-return

    Remember – relationships matter. Respond to the good in people. Take care of your PERSONAL BRAND
    https://www.bebee.com/producer/@javierbebee/bebee-an-engagement-based-community
    🐝 Fatima G. Williams
    06/04/2017 #1 🐝 Fatima G. Williams
    @Javier 🐝 beBee @John White, MBA @Juan Imaz

    This is a great post it reminds me of the essence of beBee because the bees are doers, keeping everything positive where giving is really driven by receiving.
    "Amazing work is about becoming a doer and getting noticed for what you have achieved for others."

    I'm positive my online reputation can last a lifetime I've started at the right place and I have miles to go before I sleep.
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