- 15/03/2017A beginners guide for building a personal brand » GOPCSOFTwww.gopcsoft.com You are a young professional. You have just landed your first job and you look forward to a successful...
- 09/03/2017Forbes Welcomewww.forbes.com The three key components that we all should be thinking about are content creation, social proof, and your...
- 27/02/2017Forbes Welcomewww.forbes.com If you don't spend time curating your personal brand, you risk letting others define it for...
- 20/02/2017The KNOWN book and five critical personal branding lessonswww.businessesgrow.com The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical...
- 20/02/2017How to build a personal brandwww.independent.co.uk The concept of a personal brand is nothing new, but in a competitive world, it’s arguably becoming increasingly important if you want to stand out. Whilst your Twitter GIF-game may be on point and you may be posting witty musings on your blog on a...
- Producer19/02/2017A brand new worldI had the opportunity to visit my family in Australia recently. The highlight of my trip was in fact connecting again with my eight-month old Aussie granddaughter. And yes I also climbed trees with Kaola’s and hopped with kangaroo’s, indulging in...
Comments20/02/2017 #13 CityVP 🐝 Manjit#11 Ian, I am an appreciator of the founders of HP - Bill Hewlett and David Packard. At the heart of what got to be known as the HP Way was an ingredient that continues to be missing in action, which is CONTRIBUTION. Writer and thinkers never examined it to the extent it should have been appreciated - the very idea of contribution IMHO surpasses that of the "HP Way".
The HP Way has been reduced to a Human Resource idea today and thus there are very few people interested in what made Hewlett and Packard the antithesis of what the HP board hired to transform their company a.k.a. a political leader Carly Fiorina, followed by egotistical leaders and today they are run by another political leader that operates like Fiorina but is well liked.
The Rise and Fall of the HP Way
http://www.paloaltoonline.com/weekly/morgue/2002/2002_04_10.hpway10.html20/02/2017 #11 Ian Weinberg#9 I think you've nailed it @CityVP 🐝 Manjit It's about value contribution - making something out of nothing or making something better than it was before you engaged with it. I would propose that being discerning requires a sensitivity to both the available substrate as well as to the extended environment who would be receptive to that value contribution. The question arises however whether someone who copies/steals someone else's value contribution, puts it in their name and markets it, is a value contributor in his/her own right because he/she is more discerning about how to maximize the value? I suppose that the ultimate reward is in the doing and in the creating and if your name is not 'branded' to the creation and you don't inherit the reward and the recognition, so be it. Wow, spoken like a true Buddhist!20/02/2017 #10 Lisa 🐝 GallagherI would love to fly first class one day but that probably won't happen in this lifetime! The audacity of this person to state he worked with you on researching neuroplasticity, yikes... that takes cajones (excuse the term). As for branding, I don't have a personal brand... I wear many titles though. 14 hour plane flight, that's long. I fear I'd be awake the entire time since nothing seems to 'knock me out,' on a flight.20/02/2017 #9 CityVP 🐝 ManjitFor me authenticity is examining the actuality rather than the act. Today we have a lot of new actors using personal brands but also authentically brilliant people who happen to know branding, the way they do fashion or fine wine. There are also people who are authentically dull people and I honour both because the actual value is an individual trait that is called discernment.
I don't need to be authentic because that is an oxymoron. When I read a buzz called "A Brand New World" the first thing I think is that it is a nice play on words - which in part makes us think about brand, as it also does the idea of a "new world". The principal thing I explore here is what I can find that exercises my curiosity, or interest or even something new, but most of all discernment.
The something new I see here is the reference to Fabio Sasso. How authentic is Fabio Sasso? I don't know but he gives a step by step detail of how he created the image you have provided attribution to. In seeing these steps I see how he breaks down the work of creating the zeeneon sign - and in so doing I see his thinking, his talent and his technique. That is what is important to me.
Fabio Sasso - Super Easy Neon Style in Photoshop - 10 Steps
I am not viewing Sasso's steps because I use photoshop, I do not. I appreciate his talent without suggesting that I know him, but through personal brand we are expected to know each other. Here I can value the pragmatic and practical without overdosing on story. Someone telling me that I am authentic does not make more authentic - because we all have inauthentic bad hair days. I don't want a world that is an airbrushed new world when the hairy arse of the world is as obvious as a conman using branding. In a many-to-many world, the talented can become fodder for the masses. That is not a brand new world, it's same old crappy one.20/02/2017 #7 Aleta Curry#1Exacto! I'm working on an article about this. I'm heartily sick of 'personal branding' being bandied about the way 'SEO' was a year ago. I remembered being bugged and bugged to join Klout so that people would know who I was; my response was: Jesus doesn't have a Klout score and everyone knows who HE is!19/02/2017 #6 Gerald Hecht#4 @Ian Weinberg ahh loprazolam... I wonder if calling it "Dormonoct" somehow changes the way GABAa Receptors react to that Trade Name with a different benzodiazepine "Brand Reception" (as opposed to when it's referred to by its lower case) generic name?
I'm gonna go with no.
I'm even gonna speculate further that the benzodiazepine subunit of the GABAa Receptor Complex can't read...
...I know, I know --I'm such a rebel...it's a wonder they ever let me do Receptor Binding studies at all;
what with me blatantly insulting Neurotransmitter Receptors: Calling them "illiterate", and "demonstrating complete ignorance of the importance of BRANDING!"19/02/2017 #3 Gerald Hecht#2 @Ian Weinberg could I trouble you for the name of the sleeping tab compound you find to be most effective (generic name is fine, I know that "Brand Names" can vary by country)?
Empathy is good...I must admit that lately, I've experienced occasional episodes of empathy induction failure...lol.19/02/2017 #2 Ian Weinberg#1 @Gerald Hecht following the sudden and reflex amygdaloid storm, I went into auto-coach mode, ate a large slab of chocolate 🍫and while I didn't exactly chuckle, my hair didn't get any whiter. Just felt empathy for the poor f*ckers that are going to read the guy's book!19/02/2017 #1 Gerald HechtWow... I think that this is the last straw for me. The truth is that Branding is a word...it's a pretty useless word...Personal Branding is a useless phrase...I'm trying to picture Jesus walking around and contemplating his Branding Strategy...I hope that you are laughing as hard as I am.
- Producer18/02/2017Three Scary Brand QuestionsI told them I was going to make them uncomfortable. A client asked me to speak to the students in the college level class he is teaching. He asked that I give them some basics about brand which they will be able to apply to change viewpoints...
Comments19/02/2017 #6 Jerry Fletcher#3 Donna Luise,
Thank you for sharing how it worked for you. I do appreciate it.
As i said when speaking to the group that caused this blog to be written, Personal Brand Development is the hardest to provide instructions for because we change as we age and as we work our way up the ladder in the organization or our company grows. These questions are so powerful because they get at our essence first then translate those key elements communicating it in the language of those that tell us what our brand is. Yes, holding it open is a good idea. I'm thinking of putting the exercise in my year-end have to list!19/02/2017 #3 Donna-Luisa Eversley@Jerry Fletcher , quite a thought provoking post. The answers will change though as we change. One size does not fit all. I was helping my sister answer that question, and yes she started with her name, etc. Then we drilled down into "who are you?" and she learned who she was and I discovered who I am has changed. I will hold this discussion open. I think we can all benefit from asking these questions!
- Producer14/02/2017Personal Brand, Personal, Persona: The mask you where for business purposesI have typed that title out in comments on what personal branding is more than few times recently. Here's why.I have read articles that suggest it is a good thing to use a professional name in order to distance who you are in life from your brand. A...
Comments16/02/2017 #22 Max🐝 J. Carter#21 There has been the term Medicine Man and Woman, Taltos, Kahuna, Healer, Priest and a slew of others that have been lumped in one category that these days is called Shaman.
In the oldest of definitions a Shaman is one who would wield influence in the spiritual world for the purpose of soul healing and teaching the people of a community wisdom and how to treat each other in order to keep the other side from screwing with their lives.
As cultures and definitions have blended this has been lost from the origin of the word. Generally speaking depending on the type there are those who enter a trance state to do the job using rituals and plants with psychedelic properties in order to get the job done.
In modern day too much of the focus in my opinion has been placed on the use of psychedelics as the short cut for awakening and moving up the ladder of conscious level awareness as a short cut that too often in my experience becomes a crutch and at times leads to self destructive behavior.
The Shamanic journey itself is learning to master your darkness and never again fear anything that might go bump in the night or anything within yourself by bringing balance to you inner darkness and the light that it gives birth to. Once you do that the things on the other side that would scare most are sacred of you and you tend to creep out those who only know the light and forsake the darkness.16/02/2017 #20 Max🐝 J. Carter#19 It's a term that has been bastardized in the USA to get away with doing drugs and calling it a religious practice.
I don't use psychedelics and never have.
There is no box but the boxes we create for ourselves.
Or to quote the band Delain and their song We are the Others. Normal is just a uniform.16/02/2017 #19 Robert Bacal#18 @Max🐝 J. Carter Glad you weren't offended. I couldn't come up with a better word than "normal" at the time, but I use it with no judgment attached. Just meaning outside the box (ugh) or unconventional, or like that. Most societies and belief systems have included, or still include Shamans. Or the remnants.16/02/2017 #18 Max🐝 J. Carter#17 I reject the idea of normal just as being an individual however I get what you are saying and I am not offended by it at all.
In ancient times a Shaman was a soul healer.
Livin' it true from the core is the authentic life regardless the mask we might wear. Any time we act with a deceptive intent we damage our souls and soul healing is emotional self healing and more of what a Shaman does is guide you through that.
I agree we have many aspects of us that all are true representations of self.
The beauty is we can also grow and evolve and not be trapped in the prison of history.
Everything we do that involves identity is a projection of self based on the words we use after I, me and what we claim as my or mine to define who we are projecting ourselves to be into existence.
We are all infinite. After the words "I am" anything else is merely describing the state of our being in the present moment. It's the image prison of how we see ourselves that we build.16/02/2017 #17 Robert Bacal@Max🐝 J. Carter Max, if one strips away the more arcane aspect of being a shaman, which many reject out of hand, and focus on a few "normal" elements of what you say, it starts to make sense.
"We all wear masks in some form or another throughout our lives. It's the behavioral traits we allow to come forth in one situation versus another."
IS true and accurate in psychological terms. Different parts of ourselves come out in different situations, either intentionally or unintentionally. Behavior is context driven. I talked differently to my boss than my wife, for example. Or to my football buddies compared to people from academe.
In all those situations, I am being authentic. It's all "me".
We DO tend to project images (or in the new jargon, brand characteristics. Different ones at different times. Again, different image projections, different aspects of a brand can all be "true and authentic".
One of these days I have to write about what my view on personal branding and autheticiity means to me.14/02/2017 #14 Don 🐝 KerrNormally I am loathe to comment on such balderdash as those who perpetrate such nonsense and fakery will attempt to find sanctuary in the temple of bullying trolls - witness your comment to @Jim Murray View moreNormally I am loathe to comment on such balderdash as those who perpetrate such nonsense and fakery will attempt to find sanctuary in the temple of bullying trolls - witness your comment to @Jim Murray. If one can equate telling the truth to committing slander then we have truly slipped fully into the embrace of alternative fact. To suggest for a moment that the road to create a relevant and impactful brand - personal or corporate - lies in fakery is absurd in the extreme. To wit - "When forming an online identity that is your personal brand and you put on a mask to show the world this is who you want them to see. That mask is as authentic as the intent behind it." This approach is predicated upon creating a false impression and runs counter to all principles of what it means to create genuinely and emotionally connected brands. If one does not want to be identified with what they're selling - perhaps understandable in some cases - and thereby retain plausible deniability in the vein of 'well you should have known better than to buy what I was selling' then your are creating a brand, a persona and in many regards a person whose foundation is built upon shifting sands. Poppycock. And, to put a final touch on this - before you get all huffy and puffy with whichever persona you choose - I ain't slandering you. I am though calling you out. Close14/02/2017 #12 Jim MurraySo basically you have created a fake persona that you are calling authentic> Do you have any idea how dishonest that sounds to someone who believes that authenticity has nothing to do with personas at all but with real people? Nobody knows who you really are at all, and you're proud of that. Wow. You should be working for the Trump administration, they could really use some fake personas because their real one just aren't working out for them. You don't need to respond to this because, honestly anything you have to say to support the position you take in this post will further this absurdity of it all.14/02/2017 #6 Javier 🐝 beBee"The reason beBee is the tool to use, is that through Publisher you can explore that brand and refine it through blogging. It's a tool for exploring your brand as you go while you are getting constant feedback from the community and how they feel about what you are bringing to the table.
Know your audience and build the right audience. " by @Max🐝 J. Carter
- Producer13/02/2017How (un?)Professional are Your Social Images?Most of us work exceptionally hard to maintain a professional image, and first impressions count. Yet ironically, many are willing to share some quite unprofessional-looking images on social media. Whether it's a profile picture, an inspirational...
Comments14/02/2017 #11 Sara Hodge#10 Interesting perspective about the different cultures for sure, that is very true. Hard to appeal to such a wide range of preferences. Best bet in that situation is to be genuinely yourself. Smiling can be done well and look very approachable, but it can also be done really badly, too (picture the salesy kind of "cheese-eating grin")! Best bet is to go with what feels most natural as opposed to anything contrived.14/02/2017 #10 Devesh Bhattwell, incase of Linkedin.. Indian customers want me to be serious, European customers want me to be smiling. Some Americans suggested i take a power pose because i looked troubled.
The picture was the focus more than the words and i ended up midway between all. This is pretty much the explanation. which i give them all and it works.
Ultimately it was never about the picture, it was about how i react to what they say. or to nudge me into aksing about work.
They have work, but they would never start the conversation with work, it would always be an enquiry about me, many start with the picture.. guess it works better when we get down to negotiations, they have the work but i have to show my need., give them the confidence that they can squeeze out the right terms.14/02/2017 #8 Sara Hodge#7 You are definitely not alone, there. The best analogy I've heard to date is this: social is a farming activity, not a hunting activity. Businesses and marketers accustomed to the quick sale are struggling to gain ground on social, often claiming it "doesn't work". But it does, as long as one doesn't try to apply traditional media tactics. Putting an big splashy "flash sale!!!" ad in the newspaper, for example is hunting. Do that on social and you're labeled a spammer. It's a slow burn, and anyone going into it expecting to pull the hard sell will definitely be disappointed. Just as nobody would walk into a networking event, shove their card in someone's face and immediately walk out, the same kind of mindset applies to social. You go in, mingle, make some small talk, get to know some folks you have things in common with, build a rapport. They might show you a photo of their fishing trip or daughter's ballet recital. You make a genuine connection and keep each other in mind when it's time to buy and / or send referrals. We are more likely to refer friends to people we know, and less likely to do so for someone we feel was overly aggressive or salesy. That is what it's about. In that sense, it's really not all that new a concept at all.13/02/2017 #6 Sara Hodge#5 Yes, for sure. For avatars and profile pics, headshots are perfect. But as I mentioned to Debasish, many of the less formal platforms, especially ones like Instagram, actually expect selfies, and selfie posts are among the most popular and most liked. Again it's about keeping the "social" in social media and showing your human side. I work with entrepreneurs and find many to be mistaking traditional media with social media and there is a huge difference between the two. Traditional media is impersonal and direct, while social is (or should be) interactive and heavily focused on relationship / rapport building. Peppering in the odd selfie, behind the scenes shot from the office, or a fun casual photo of staff members is always going to be hit on social platforms, as opposed to salesy promo shots. It can seem counterintuitive in the traditional media sense, but the goal is to let your potential prospects get to know, like and trust you.13/02/2017 #5 Mike RanaSee, and I'm on the opposite side. I would rather help a student invest in their portfolio than use a 'selfie.' I can see if you're making a living in the world of photography, but I'm referring to a credit-taking student. To me, a 'selfie' is too casual for the business world.
I'm not sure I understand how a professional headshot is not practical for social media sharing. I'm talking about one headshot that you use across your channels - kinda like I have one as my avatar.#313/02/2017 #4 Sara Hodge#1 Debasish I agree it can be impertinent when done badly, hence my reason for giving tips to improve them. However, selfies are not only generally accepted on most social media platforms, they are also quite popular and even expected. While platforms such as LinkedIn demand a more formal type of image, other more casual platforms such as Twitter, Instagram, Snapchat and Facebook prove to us that selfies are a great way to show a more relatable, human side to you and to your business.13/02/2017 #3 Sara Hodge#2 Of the photogs I know, even those who are new in the biz, definitely not. In fact, it's a commonly-shared pet peeve amongst all the photographers I know to have people asking them to do freebies or exchanges. Headshots, although definitely worth the investment can be expensive for those just starting out, and are also not practical for everyday social media sharing (you'd need hundreds, else you'd be sharing the same few images over and over). In that sense, selfies are an excellent alternative, but the editing as I mentioned in the post, is key. Hope this helps a few people find ways to make selfies work better for them.13/02/2017 #2 Mike RanaI find that the majority of the violators of cringe-worthy professional pictures are found on LinkedIn.
The avatar I currently use is from 2014. I had planned on having a newer, professional one taken last year, but was short on money. I reached out to the university I just graduated from recently - their student photographers - none would do it if I didn't pay them.
I thought they would have considered doing it for the sake of their portfolio.
- Producer12/02/2017Personal Branding 101Personal branding was first intoduced in 1937 in the book, Think and Grow Rich by Napoleon Hill. Every individual has a personal brand, as John White states, "it's your reputation." Everyone markets themselves on a daily basis whether it's...
- Producer10/02/2017You=BrandMy buzz is inspired by a poem written by debasish majumder - OUR OBSESSION FOR 'BRAND'! https://www.bebee.com/producer/@debasish-majumder/our-obsession-for-brandLife can be grand Once you define your brand But, are you sure it’s you And...
- Producer09/02/2017How to Build a Brand: History of MarketingThe 1960s ushered in the Mad Men era of marketing. It was a time where numerous branded products entered the market. As history repeats itself, we thought we would head back in time and analyze the success of 1960s advertising to evaluate how to...
- 06/02/2017Forbes Welcomewww.forbes.com Maria had no idea her conversation at a networking event would travel so far, so...
- Producer01/02/2017The 200 Characters That Will Make or Break Your beBee Profile Who are you? More specifically, what is your personal brand statement? If you are at a networking event and you are next in line to shake the CEO's hand, do you have an impactful statement about yourself that he or she would remember you by? On...
Comments06/02/2017 #23 Jared Wiese, 🐝 adding VALUE & RESULTSEver notice, the higher someone gets on the corporate ladder, the shorter their personal brand statement?
I love the first few words from @Matt 🐝 Sweetwood: "Speaker • Author • Personal Branding, Social Media & Photography Guru". Sort of says it all. And should.
Then there's the rest of us. :)
Mine is a bit longer.02/02/2017 #13 Jared Wiese, 🐝 adding VALUE & RESULTSThis is an important topic, @John White, MBA!
Great points. You got me to revisit my profile! I hope I can add to what you wrote...
You may remember my similar post, https://www.bebee.com/producer/@jaredwiese/burn-your-resume-for-bebee-or-linkedin-not-so-fast.
I found we have 290 characters in our quote, but unfortunately it doesn't yet show by our name, like hover info. Also, you mention "Don't just put your job title. You are more than your job!".
However, the default text that goes under or name in the profile is literally from the title of your top/current experience section - your job. Take a look at how I made the text WORK for me :l02/02/2017 #12 Deb 🐝 HelfrichThis really is one of those important tidbits that we need to revisit on a regular basis, John. Lots of useful points to think about, especially for someone who can't complete a comment in under 3 paragraphs....
I need to work on my brevity.
(or did I just invent the personal brand statement carousel for those of us with multiple income streams ? :)01/02/2017 #5 Liesbeth Leysen, MSc. Brand Ambassador beBee, Inc.Very helpful insights, @John White, MBA. Golden honey produced!
- 01/02/2017#personalbranding10 Personal Branding Experts to Follow This Yearwww.entrepreneur.com Building your personal brand is a great way to help your business stand...
- 01/02/2017#personalbrandingA Voiceover Actor's Guide to Personal Brandingwww.backstage.com In the world of voice overs, it's all about branding. Luckily, Backstage Experts and voice over coaches Rudy Gaskins and Joan Baker are here to offer their insights on how to manage your personal...
- 29/01/2017It is not just about having a lot of Twitter followers or speaking to crowds, it is about being so good at what you do that other people want to learn from you3 Ways Building Your Personal Brand Boosts Your Careerwww.entrepreneur.com Put yourself out there. It's the only way to achieve your...
- 30/01/2017How Personal Branding Helped Give My Life Directionwww.entrepreneur.com Personal branding forces you to think about what you're doing and where you're...
- 30/01/2017Forbes Welcomewww.forbes.com Relying solely on Marketing to drive your leads and promote the products and services you're responsible for selling is irresponsible. The 21st Century has changed the game and the working relationship between Marketing and Sales. It's no longer OK...
- Producer27/01/2017Building Your Personal Brand…A Blueprint The personal brand. If you’re like me it took a long time to figure out just what that actually means. And I’m in the business of creating brands.And judging from what I see on social media these days, a whole lot of people are still in the process...
Comments28/01/2017 #5 Jerry FletcherJim,
Thanks for adding to the store of information I have on Branding, part of which is on display at www.BrandBrainTrust.com. Personal Brand of the major possibilities (Personal, Professional and Product) is the hardest to find solid how to data linked to outcomes. It takes a lot of skull sweat just to get started much less track results.
- 15/01/2017The Impact of Impression Management on Personal Brandingwww.hrbartender.com We know the importance of personal branding in career development. The impression we make is important. A reader asks about impression management's...
- Producer07/01/2017Personal Branding, Story Telling and Beyond?"What is your personal brand statement"? This was the question ! When we first posted this as part of a global challenge some time back, we had very interesting responses. So let me explain why this question is very relevant.As much as we needed to...
Comments08/01/2017 #5 John White, MBAMy personal brand statement on beBee, "John White is the Social Marketing Director for beBee, USA, He is also a columnist at Inc. Magazine and The Huffington Post. When he is not blogging or Tweeting, John enjoys being a dad, playing tennis, and eating Mexican food. Yo hablo español."07/01/2017 #4 John White, MBAThe winning brand statement by Whitney White. "Digitally-driven to deliver durable career advice for #millennials by a shatterproof bond to social media. Passionate for helping others overcome barriers, reach their goals, and live to tweet about it!" Still very relevant today!07/01/2017 #1 David B. GrinbergNice post with excellent points, Prakashan. However, I'm often unsure about how far to go in articulating my future goals in a short personal branding statement. For example, should I state my big dream of writing a best-selling novel or screen play and then selling the movie rights to Hollywood (and subsequently sailing into the sunset with my amorcita)? Some folks might perceive that as overly ambitious or arrogant. I'm reminded of my telling people in college about my dream to work in the White House after graduating, plus working for the House Majority Leader of Congress in the US Capitol before that. Nearly everyone, save my mother, provided negative feedback. No one thought it was possible except me. The impression I received was, why what they want you? Granted I'm no Einstein or rocket scientist. But I found the key is to never give up, trust in oneself and your God-given talents and abilities. Take a leap of faith. No risk, no reward. Don't listen to the naysayers. Keep thinking positive, persevering and dreaming big. Thoughts? Keep buzzing in 2017!
cc: @Javier 🐝 beBee @John White, MBA @Juan Imaz @Matt 🐝 Sweetwood
- 06/01/2017Forbes Welcomewww.forbes.com Tired of all the content-less "content marketing" pervading the Internet in order to “brand” professionals as thought leaders? Many HR heads and CEOs I work with are. To avoid some pitfalls of over-self-promotion and under-delivery, here is my list...
- 03/01/20173 Very Real Forms of Discrimination Employees Face at Work | Personal Branding Blog - Stand Out In Your Careerwww.personalbrandingblog.com
Personal Branding for Corporate Pros Over 40~ 100 buzzes
This hive is for corporate professionals over 40 looking to share ideas for personal branding online. This is a particularly important skill to counter misconceptions that we are stuck in our Old School ways. Instead, we are not just adopting modern business practices, but leading the way in them. Now to make sure our reputations online reflect that!