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Personal Branding for Corporate Pros Over 40 - beBee

Personal Branding for Corporate Pros Over 40

~ 100 buzzes
This hive is for corporate professionals over 40 looking to share ideas for personal branding online. This is a particularly important skill to counter misconceptions that we are stuck in our Old School ways. Instead, we are not just adopting modern business practices, but leading the way in them. Now to make sure our reputations online reflect that!
  1. Bert Purdy

    Bert Purdy

    Bert Purdy
    5 Personal Branding Tips for Every Marketer
    www.inc.com Today, building a personal branding is just as important as building your company's...
  2. Bert Purdy

    Bert Purdy

    Bert Purdy
    6 Books to Help You Make a Name for Yourself
    www.inc.com It's all about your...
  3. ProducerJim Murray

    Jim Murray

    Volume 28...Wherein Grumpy & Grouchy Ponder Whether Or Not The Personal Brand Is Really A Thing
    Volume 28...Wherein Grumpy & Grouchy Ponder Whether Or Not The Personal Brand Is Really A ThingThis is the 28th edition of a conversation column Phil Friedman and I started 2 years agove over in the Lumpy Kingdom of the Not Yet Microsoft Hamsters. The main purpose of our mutual efforts is not unlike that of our individual efforts. The ask...


    Deborah Levine
    25/05/2017 #37 Deborah Levine
    These are wonderful women authors with large followings, but as you say, they are not as prominent to you as the male authors. For women, this is not an unusual situation. Why is this? Could it be that women are less likely to pursue personal branding, and prefer to be identified with good works as @Lada 🏡 Prkic prefers? Are there not subliminal messages out there that reinforce the negativity of personal branding for women, making it more difficult for them to pursue such branding? #35
    Lada 🏡 Prkic
    25/05/2017 #36 Lada 🏡 Prkic
    We share pretty much the same opinion about the topic. I don't like to use the term personal brand, even in real life. Personally, I don't see any added value for my job by setting up my 'personal brand' on social media. I'm not on the market and don't sell my services. All my activities on social media are directed towards broadening my horizon and being useful (hopefully) to others by sharing some purposeful stuff.
    Also, I don't pump up an image of me in real life. I'm what I'm. Try to do my job the best I can, doing good and be nice to other people. And I don't feel a need to advertise myself (I could never be a politician). :-)
    I'd love other people see me like the "Mur" Phil mentioned. To be associated with something good and positive. This should be a personal brand. That’s just my two cents.
    Jim Murray
    25/05/2017 #35 Jim Murray
    #29 @ Deborah Levine: The fact that the authors mentioned are all male has nothing to do with anything other than that they happen to be my preferred authors. I don't go out of my way to avoid female authors, I have read just about everything Margaret Atwood, Lisa Gardiner, Faye Kellerman, Ayn Rand and many other women have ever written, but in my mind they are not as prominent as the other authors mentioned. It's purely subjective and has nothing to do with gender.
    Gerald Hecht
    25/05/2017 #34 Gerald Hecht
    FWIW (uh oh...), I am presently at a stage (the"personal brand issue" is like the more I think about it and and try to understand its meaning,the more it disappears, re-appears in a mutated form, lather-rinse-repeat) where its "disappeared"; @Jim Murray View more
    FWIW (uh oh...), I am presently at a stage (the"personal brand issue" is like the more I think about it and and try to understand its meaning,the more it disappears, re-appears in a mutated form, lather-rinse-repeat) where its "disappeared"; @Jim Murray in your description of the "Niagara Publication...I think that what the editor responded to was the quality of the product (no brand of any kind involved); like free samples of a food or libation at a market, and upon sampling it, its one of those very rare situations where you find the sampling experience "awesome"; its really that good,and if you're distracted, you may even forget the name of the stuff and the logo and the brand! @Phil Friedmanthe neon signs seem close,but (again) FWIW, I've come to think that (at least on beBee) the word "showcase" on the logon screen is speaking. Not like Neon signs, more like an archeology/anthology thingie;if you pick a particular person (presumably in a search for this elusive/mythological "brand")if they've put out a large/long enough sample of stuff and you examine the "body of work”,some “bodies of work"are like the amazing supermarket sample and some aren’t; I don’t know if its a "personal brand”.I don't know what makes it awesome, but I know that some "anthologies" are;and some aren't Close
    Brian McKenzie
    25/05/2017 #33 Brian McKenzie
    Never confuse chatter for intent or conversion, it will get you in trouble in both the Sales and Intelligence realms. Separate the noise, from the chaff, from the target.
    My favorite from the corporate world: websurfer visits web page, clicks YES to enter a contest for leather jacket and an opt in to our monthly e-mail events flier.....and the Sales manager calls these "leads" to sell a bike ....Being a data hound - I kept a hell of a database ~ over ten years, 1450 bikes sold - less than 10 were "Contest Conversions".
    Franci🐝Eugenia Hoffman
    25/05/2017 #32 Franci🐝Eugenia Hoffman
    IMO, personal brand is BEING you, yourself and you or me, myself and I. A tool to market ourselves as we see fit.
    Don 🐝 Kerr
    24/05/2017 #31 Don 🐝 Kerr
    #10 Then just consider my comment reinforcement of your brilliant insight!
    Jerry Fletcher
    24/05/2017 #30 Jerry Fletcher
    So then these two curmudgeons wandered into my wheelhouse maundering on about personal brand... So I had to comment. A while back when I set up the website BrandBrainTrust.com I started looking at variations on Brand. The ones I wound up building files on were Company, Product, Start Up, Professional, Consultant, Coach and finally Personal. There are huge similarities across that spectrum and some very important variances in nuance. I've found that Trust is at the heart of brand...any kind.

    Brand is a marketing concept that is a way to link awareness, preference and overall perception to the share of market and hence, the income derived by the organization, product or service in question. The lone exception is the idea of Personal Brand. There was a time there was no such thing. Find one book that has a copyright before 2000 that uses the term "personal brand" and deals with the idea!

    Personally, I believe that personal brand may exist separate and apart from Professional, Consultant and Coach brands which tend to be closely linked with the personality of the provider. Many times personal brand is the forerunner and incorporates key components of the personality of the individual which become drivers in the business brand.

    The one thing that drives all brand experience is how we evaluate people. What you know is important, Who you know is significant but the single most important thing to build a business, a career or a life of joy is who trusts you.
    Deborah Levine
    24/05/2017 #29 Deborah Levine
    While the concept of personal brand is a tad ephemeral, having a recognizable persona requires a self-awareness & confidence that many do not have. Without a sense of who you are and what you want to project, it's very difficult to market yourself and to have the great objective perspective of Jim & Phil. While it's often BS, I find the many people, particularly women, would welcome the clear & consistent focus, style, and cohesive message that a personal brand requires. Perhaps it's not a coincidence that the authors mentioned are all male, but then again, we may all be in the same leaky boat. Hmmm...Your thoughts?
    Wayne Yoshida
    24/05/2017 #28 Wayne Yoshida
    #25 Yes - a tool it is.
    Wayne Yoshida
    24/05/2017 #27 Wayne Yoshida
    #26 Thanks @Javier 🐝 beBee. I am not sure why I missed that one.
    Phil Friedman
    24/05/2017 #25 Phil Friedman
    #21 Wayne, I'd have to say that branding cannot replace marketing and sales. As I see it a brand is a marketing tool, not marketing itself. Something that too many on social media seem to misunderstand. Cheers!
    Javier 🐝 beBee
    24/05/2017 #24 Javier 🐝 beBee
    Perhaps the biggest misconception about personal branding is the belief that it means ‘creating’ an image. Yet, nothing could be further from the truth. All successful branding is based in authenticity – that is – what’s true and genuine and unique about you. Brands are uncovered, not fabricated. The myth that branding is about spin or packaging and image management needs to be replaced by the truth that ‘you can’t be someone you are not.’
    Ian Weinberg
    24/05/2017 #23 Ian Weinberg
    #18 Phil, I guess the full spectrum prevails - those branding as a means to an end and others without an end-point driven strategy. The latter results in a diffuse, undefined image which at best, maintains only a recognizable presence. And agreed, this 'unbranded' branding will not go very far in regard to business promotion. Regarding the question of personal branding as an end in itself, here the key element would be authenticity - authentically representing personal beliefs, interests, perceptions, aspirations as well as items reflecting genuine expertise.
    Gert Scholtz
    24/05/2017 #22 Gert Scholtz
    @Phil Friedman @Jim Murray I was still in number mode when I read this post. This is the 28th edition of He Said He Said. This post is more than 2000 words. So there is already a book produced under this conversation column, each conversation with extensive comments. To me that in itself shows the brand value He Said He Said. Phil, says of a personal brand: “That brand was a cluster of images, concepts and expectations concerning how they would present, what positions they would likely take, whether it was worthwhile to read what they might say about a topic, and whether you would ultimately be pleased you took the time to interact with them and ponder and reflect on what they had to say.” Jim says: “So maybe there is no such thing as a personal brand. Maybe it’s just another one of those bullshit digital marketing terms and really what we’re talking about is simply building a recognizable persona or even a relatable identity.” That pretty much sums it up for me: A personal brand is how someone presents him or herself and what positions they take to build a recognizable and relatable persona. Thank you for a great post.
    Wayne Yoshida
    24/05/2017 #21 Wayne Yoshida
    Some good comments on this, @Phil Friedman and @Jim Murray. Regarding the phrase "personal branding," I like to use it to describe something one should achieve to help one's growth. Recognition and reputation are two phrases that come to my mind. The toothpick and Panama hat and the associated thoughts are a good analogy. Jim is able to prove his writing has merit by demonstrating/proving it with examples of his work.

    beBee, LinkedIn and other social platforms are venues to demonstrate one's work.

    But lately I have been wondering about this part:
    How does one make money building, establishing and maintaining a personal brand? Or is it a "tool" to get to something done to create some $$$?
    Wayne Yoshida
    24/05/2017 #19 Wayne Yoshida
    #13 Send Phil the tab from any of the beverages consumed....
    Phil Friedman
    24/05/2017 #18 Phil Friedman
    #12 Ian> "... despite what I believe (very subjectively) is a pretty well recognizable personal brand, it has not led to significant online sales ...."

    Ian, your comment raises several important questions in my mind, the most prominent of which is: Do people seek to develop "personal brands" on social media as a means to an end (sales, professional advancement?), or simply as an end in itself?

    If "branding" activity on social media is intended to lead to real-world business, then a lot of things that people publish don't make a commensurate amount of sense -- at least, not to me. Cheers!
    Phil Friedman
    24/05/2017 #17 Phil Friedman
    #13 Thank you, Melissa, for the kind words. Would love to meet "at the bar" with you and many others I've met online at beBee. Cheers!
  4. Bert Purdy

    Bert Purdy

    Bert Purdy
    6 Ways to Build a Strong Personal Brand and Become a Celebrity Entrepreneur
    www.blackenterprise.com ......
  5. Bert Purdy

    Bert Purdy

    Bert Purdy
    Be the Most Likable Person in the Room: How You Treat People Has Far Greater Impact Than Personal Branding
    www.inc.com Napoleon Hill saw having a 'million-dollar personality' as a foundation of success -- but real likability is not based on branding or...
  6. Bert Purdy

    Bert Purdy

    Bert Purdy
    Universities Need to Start Teaching Online Reputation Management
    www.entrepreneur.com It's time the education system takes the digital age a little more...


    Jan 🐝 Barbosa
    04/05/2017 #1 Jan 🐝 Barbosa
    Agree !!!
  7. Bert Purdy

    Bert Purdy

    Bert Purdy
    Why the future of corporate marketing may hang on the personal brand - Brian Solis
  8. Bert Purdy

    Bert Purdy

    Bert Purdy
    Define Your Personal Branding Message: Answer These 3 Questions
    www.youtern.com Attracting job opportunities can happen, but it requires you have a recognized personal branding message defined by what companies...
  9. Bert Purdy

    Bert Purdy

    Bert Purdy
    Why Personal Branding Is the Recruiting Secret You're Missing
    www.entrepreneur.com Don't let competitors scoop up the best talent. Instead, build and market a strong personal brand, broadcast it consistently on social media and back it up with business...
  10. ProducerJack Kosakowski

    Jack Kosakowski

    5 Questions To Ask Yourself Before You Build A Personal Brand
    5 Questions To Ask Yourself Before You Build A Personal BrandThis morning I was listening to the “Leaders in the Trenches Podcast,” and Lee Odden was the guest talking about thought leadership.Lee said one thing that really struck a chord,“The route to industry visibility is not through popularity, it is...


    Jack Kosakowski
    06/04/2017 #4 Jack Kosakowski
    #3 Thanks Javier!
    Javier 🐝 beBee
    06/04/2017 #3 Javier 🐝 beBee
    A great advise from @Melissa Hughes / @Chris Spurvey

    Javier 🐝 beBee
    06/04/2017 #2 Javier 🐝 beBee
    Great messages here ! brilliant @Jack Kosakowski many thanks !

    What Value Do You Bring To Others On Social That Is Special?
    Do you want to keep everything positive?
    The world is waiting to see your amazing work!

    If you want someone to comment, share, or like your posts, you need to do this for others first without the expectation of the return.

    Remember – relationships matter. Respond to the good in people. Take care of your PERSONAL BRAND
    🐝 Fatima G. Williams
    06/04/2017 #1 🐝 Fatima G. Williams
    @Javier 🐝 beBee @John White, MBA @Juan Imaz

    This is a great post it reminds me of the essence of beBee because the bees are doers, keeping everything positive where giving is really driven by receiving.
    "Amazing work is about becoming a doer and getting noticed for what you have achieved for others."

    I'm positive my online reputation can last a lifetime I've started at the right place and I have miles to go before I sleep.
  11. Matt 🐝 Sweetwood
    This is proof that Personal; Branding is a very hot topic and the next BIG thing in the business world. With all of the topics on Entrepreneur, my article "8 Reasons a Powerful Personal Brand Will Make You Successful" is #5 site-wide after 1 day and I moved to the #1 Featured Contributor (under their sponsored post).

    Article Link: https://www.entrepreneur.com/article/289278
    BUZZ ON!
    Matt 🐝 Sweetwood


    Katyan Roach
    31/03/2017 #18 Katyan Roach
    More encouragement for us to keep pressingon @Matt 🐝 Sweetwood! Congratulations and thanks for sharing!
    Mamen 🐝 Delgado
    30/03/2017 #16 Mamen 🐝 Delgado
    Love all your writings, spot on again!! 👏
    Thanks for sharing!!
    Lisa 🐝 Gallagher
    30/03/2017 #14 Lisa 🐝 Gallagher
    Great article @Matt 🐝 Sweetwood and congrats to you!!
    David B. Grinberg
    30/03/2017 #13 David B. Grinberg
    Kudos, Matt, on another excellent read! Why am I not surprised?
    Franci🐝Eugenia Hoffman
    30/03/2017 #12 Franci🐝Eugenia Hoffman
    Awesome @Matt 🐝 Sweetwood. I feel the swarm, don't you?
    Milos Djukic
    30/03/2017 #11 Anonymous
    #4 I think that you have never responded to my comment or tags on social media :).
    Milos Djukic
    30/03/2017 #10 Anonymous
    Jean-Yves Piton, MBA 🐝
    29/03/2017 #9 Jean-Yves Piton, MBA 🐝
    Awesome! Thanks for sharing Matt.
    🐝 Fatima G. Williams
    29/03/2017 #8 🐝 Fatima G. Williams
    Congratulations @Matt 🐝 Sweetwood 🤗🤗🤗🐝🐝🐝🤗🤗🤗
    Susan 🐝 Botello
    29/03/2017 #6 Susan 🐝 Botello
    Congratulations! You are Buzzin'!
    Lance  🐝 Scoular
    29/03/2017 #5 Lance 🐝 Scoular
    👥d via 🐤🐳
  12. Bert Purdy

    Bert Purdy

    Bert Purdy
    A beginners guide for building a personal brand » GOPCSOFT
    www.gopcsoft.com You are a young professional. You have just landed your first job and you look forward to a successful...
  13. Bert Purdy

    Bert Purdy

    Forbes Welcome
    www.forbes.com The three key components that we all should be thinking about are content creation, social proof, and your...
  14. Bert Purdy

    Bert Purdy

    Forbes Welcome
    www.forbes.com If you don't spend time curating your personal brand, you risk letting others define it for...
  15. Bert Purdy

    Bert Purdy

    Bert Purdy
    The KNOWN book and five critical personal branding lessons
    www.businessesgrow.com The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical...
  16. Bert Purdy

    Bert Purdy

    Bert Purdy
    How to build a personal brand
    www.independent.co.uk The concept of a personal brand is nothing new, but in a competitive world, it’s arguably becoming increasingly important if you want to stand out. Whilst your Twitter GIF-game may be on point and you may be posting witty musings on your blog on a...


    Preston 🐝 Vander Ven
    01/03/2017 #2 Preston 🐝 Vander Ven
    "Adapt what is useful, Reject what is useless, and add what is specifically your own." - Bruce Lee. These word are a great definition of branding.
  17. ProducerIan Weinberg

    Ian Weinberg

    A brand new world
    A brand new worldI had the opportunity to visit my family in Australia recently. The highlight of my trip was in fact connecting again with my eight-month old Aussie granddaughter. And yes I also climbed trees with Kaola’s and hopped with kangaroo’s, indulging in...


    CityVP 🐝 Manjit
    20/02/2017 #13 CityVP 🐝 Manjit
    #11 Ian, I am an appreciator of the founders of HP - Bill Hewlett and David Packard. At the heart of what got to be known as the HP Way was an ingredient that continues to be missing in action, which is CONTRIBUTION. Writer and thinkers never examined it to the extent it should have been appreciated - the very idea of contribution IMHO surpasses that of the "HP Way".

    The HP Way has been reduced to a Human Resource idea today and thus there are very few people interested in what made Hewlett and Packard the antithesis of what the HP board hired to transform their company a.k.a. a political leader Carly Fiorina, followed by egotistical leaders and today they are run by another political leader that operates like Fiorina but is well liked.

    The Rise and Fall of the HP Way
    Ian Weinberg
    20/02/2017 #12 Ian Weinberg
    #6 @Gerald Hecht On behalf of all us stressed neuroscience suckers who plod on aimlessly and relentlessly in the dark, I'd like to offer up a little prayer ...For what the receptors are about to receive, may GABA be blessed!
    Ian Weinberg
    20/02/2017 #11 Ian Weinberg
    #9 I think you've nailed it @CityVP 🐝 Manjit It's about value contribution - making something out of nothing or making something better than it was before you engaged with it. I would propose that being discerning requires a sensitivity to both the available substrate as well as to the extended environment who would be receptive to that value contribution. The question arises however whether someone who copies/steals someone else's value contribution, puts it in their name and markets it, is a value contributor in his/her own right because he/she is more discerning about how to maximize the value? I suppose that the ultimate reward is in the doing and in the creating and if your name is not 'branded' to the creation and you don't inherit the reward and the recognition, so be it. Wow, spoken like a true Buddhist!
    Lisa 🐝 Gallagher
    20/02/2017 #10 Lisa 🐝 Gallagher
    I would love to fly first class one day but that probably won't happen in this lifetime! The audacity of this person to state he worked with you on researching neuroplasticity, yikes... that takes cajones (excuse the term). As for branding, I don't have a personal brand... I wear many titles though. 14 hour plane flight, that's long. I fear I'd be awake the entire time since nothing seems to 'knock me out,' on a flight.
    CityVP 🐝 Manjit
    20/02/2017 #9 CityVP 🐝 Manjit
    For me authenticity is examining the actuality rather than the act. Today we have a lot of new actors using personal brands but also authentically brilliant people who happen to know branding, the way they do fashion or fine wine. There are also people who are authentically dull people and I honour both because the actual value is an individual trait that is called discernment.

    I don't need to be authentic because that is an oxymoron. When I read a buzz called "A Brand New World" the first thing I think is that it is a nice play on words - which in part makes us think about brand, as it also does the idea of a "new world". The principal thing I explore here is what I can find that exercises my curiosity, or interest or even something new, but most of all discernment.

    The something new I see here is the reference to Fabio Sasso. How authentic is Fabio Sasso? I don't know but he gives a step by step detail of how he created the image you have provided attribution to. In seeing these steps I see how he breaks down the work of creating the zeeneon sign - and in so doing I see his thinking, his talent and his technique. That is what is important to me.

    Fabio Sasso - Super Easy Neon Style in Photoshop - 10 Steps

    I am not viewing Sasso's steps because I use photoshop, I do not. I appreciate his talent without suggesting that I know him, but through personal brand we are expected to know each other. Here I can value the pragmatic and practical without overdosing on story. Someone telling me that I am authentic does not make more authentic - because we all have inauthentic bad hair days. I don't want a world that is an airbrushed new world when the hairy arse of the world is as obvious as a conman using branding. In a many-to-many world, the talented can become fodder for the masses. That is not a brand new world, it's same old crappy one.
    Aleta Curry
    20/02/2017 #8 Aleta Curry
    See, this is where you and I differ, Ian: I'm working towards the day when I have enough money to travel first class, business class in a bad month, whereupon I will *never * travel * cattle * class * again! :D
    Aleta Curry
    20/02/2017 #7 Aleta Curry
    #1Exacto! I'm working on an article about this. I'm heartily sick of 'personal branding' being bandied about the way 'SEO' was a year ago. I remembered being bugged and bugged to join Klout so that people would know who I was; my response was: Jesus doesn't have a Klout score and everyone knows who HE is!
    Gerald Hecht
    19/02/2017 #6 Gerald Hecht
    #4 @Ian Weinberg ahh loprazolam... I wonder if calling it "Dormonoct" somehow changes the way GABAa Receptors react to that Trade Name with a different benzodiazepine "Brand Reception" (as opposed to when it's referred to by its lower case) generic name?
    I'm gonna go with no.

    I'm even gonna speculate further that the benzodiazepine subunit of the GABAa Receptor Complex can't read...

    ...I know, I know --I'm such a rebel...it's a wonder they ever let me do Receptor Binding studies at all;

    what with me blatantly insulting Neurotransmitter Receptors: Calling them "illiterate", and "demonstrating complete ignorance of the importance of BRANDING!"
    Gerald Hecht
    19/02/2017 #5 Gerald Hecht
    #4 @Ian Weinberg Thank you...and indeed!
    Ian Weinberg
    19/02/2017 #4 Ian Weinberg
    #3 @Gerald Hecht the tab that I've found to be most effective goes by the brand name Dormonoct (SA brand name) - effective without too much post-sleep grogginess.

    Caution: Too much empathy induction failure can be as damaging as coitus interruptus!
    Gerald Hecht
    19/02/2017 #3 Gerald Hecht
    #2 @Ian Weinberg could I trouble you for the name of the sleeping tab compound you find to be most effective (generic name is fine, I know that "Brand Names" can vary by country)?

    Empathy is good...I must admit that lately, I've experienced occasional episodes of empathy induction failure...lol.
    Ian Weinberg
    19/02/2017 #2 Ian Weinberg
    #1 @Gerald Hecht following the sudden and reflex amygdaloid storm, I went into auto-coach mode, ate a large slab of chocolate 🍫and while I didn't exactly chuckle, my hair didn't get any whiter. Just felt empathy for the poor f*ckers that are going to read the guy's book!
    Gerald Hecht
    19/02/2017 #1 Gerald Hecht
    Wow... I think that this is the last straw for me. The truth is that Branding is a word...it's a pretty useless word...Personal Branding is a useless phrase...I'm trying to picture Jesus walking around and contemplating his Branding Strategy...I hope that you are laughing as hard as I am.
  18. ProducerJerry Fletcher

    Jerry Fletcher

    Three Scary Brand Questions
    Three Scary Brand QuestionsI told them I was going to make them uncomfortable. A client asked me to speak to the students in the college level class he is teaching. He asked that I give them some basics about brand which they will be able to apply to change viewpoints...


    Solomon Jones
    20/04/2017 #13 Solomon Jones
    #12 Thanx for that Gem. My setup is not ideal yet, which is what kept me from doing videos. I have to remind myself that the content is key. I think i'm familiar with that Divi. Its pretty futuristic. Let me know if you decide to remodel. DaVinci Resolve 12.5 huh? I'm gonna have to check that out. Thanks again!
    Jerry Fletcher
    20/04/2017 #12 Jerry Fletcher
    #11 Solomon, I just share it when it floats into my observation. I'm glad someone taught you this. Too often we must discover it on our own. My websites are okay. I learned how to milk the most out of the GoDaddy capability and have even had a couple clients win awards but with the advent of Divi from Elegant Themes I may have found a replacement. Video is the future. There's a great deal of information out there but the advice that sticks with me I got from a former Hollywood producer: "The content is still the most important part of the video. You don't need broadcast quality to make your point. People are used to video selfies. It's the content that counts." If you want to take it up one notch, get hold of a piece of editing software. One that is not easy to use but FREE is DaVinci Resolve 12.5
    Solomon Jones
    18/04/2017 #11 Solomon Jones
    Wowwww. This is a nice piece. Parallel to what I was taught. You're a heavy hitter Mr. Fletcher. Your websites are ideal. I'm still touching my blog up. Have to get into video more.
    🐝 Fatima G. Williams
    20/02/2017 #9 🐝 Fatima G. Williams
    I like question 3 alot because that gives purpose to one. Why Should I care !
    Great buzz @Jerry Fletcher 🤗
    Jerry Fletcher
    19/02/2017 #8 Jerry Fletcher
    #1 Gert, Thanks for assuring that more people can put this to work. I appreciate your positive comments.
    Jerry Fletcher
    19/02/2017 #7 Jerry Fletcher
    #2 Thanks to you all for letting me know I'm helping and circulating my thoughts to others.
    Jerry Fletcher
    19/02/2017 #6 Jerry Fletcher
    #3 Donna Luise,
    Thank you for sharing how it worked for you. I do appreciate it.

    As i said when speaking to the group that caused this blog to be written, Personal Brand Development is the hardest to provide instructions for because we change as we age and as we work our way up the ladder in the organization or our company grows. These questions are so powerful because they get at our essence first then translate those key elements communicating it in the language of those that tell us what our brand is. Yes, holding it open is a good idea. I'm thinking of putting the exercise in my year-end have to list!
    Jerry Fletcher
    19/02/2017 #5 Jerry Fletcher
    #4 Thanks Denise. I used this technique in a mentoring session for a new speaker. it really makes you think!
    Denise Henry
    19/02/2017 #4 Denise Henry
    Great read!
    Donna-Luisa Eversley
    19/02/2017 #3 Donna-Luisa Eversley
    @Jerry Fletcher , quite a thought provoking post. The answers will change though as we change. One size does not fit all. I was helping my sister answer that question, and yes she started with her name, etc. Then we drilled down into "who are you?" and she learned who she was and I discovered who I am has changed. I will hold this discussion open. I think we can all benefit from asking these questions!
    Javier 🐝 beBee
    18/02/2017 #2 Javier 🐝 beBee
    thanks @Jerry Fletcher for this buzz ! thanks @David B. Grinberg and @Gert Scholtz for sharing it !
    Gert Scholtz
    18/02/2017 #1 Gert Scholtz
    @Jerry Fletcher An excellent article on personal branding that elaborates the three basic building blocks: Who are you, what do you do and why should I care.
  19. ProducerSara Hodge

    Sara Hodge

    How (un?)Professional are Your Social Images?
    How (un?)Professional are Your Social Images?Most of us work exceptionally hard to maintain a professional image, and first impressions count. Yet ironically, many are willing to share some quite unprofessional-looking images on social media. Whether it's a profile picture, an inspirational...


    Sara Hodge
    15/02/2017 #14 Sara Hodge
    #13 Agreed. I think it's possible to have both.
    Michael Gorman
    15/02/2017 #13 Michael Gorman
    While being 'professional' might be seen as a high value item-actually communicating with people is a lot more valuable, and displaying a picture that depicts you as being 'human' can actually be a good thing.
    Devesh 🐝 Bhatt
    15/02/2017 #12 Devesh 🐝 Bhatt
    #11 true. now people want me to be smiling, i send them the Bebee link :)
    Sara Hodge
    14/02/2017 #11 Sara Hodge
    #10 Interesting perspective about the different cultures for sure, that is very true. Hard to appeal to such a wide range of preferences. Best bet in that situation is to be genuinely yourself. Smiling can be done well and look very approachable, but it can also be done really badly, too (picture the salesy kind of "cheese-eating grin")! Best bet is to go with what feels most natural as opposed to anything contrived.
    Devesh 🐝 Bhatt
    14/02/2017 #10 Devesh 🐝 Bhatt
    well, incase of Linkedin.. Indian customers want me to be serious, European customers want me to be smiling. Some Americans suggested i take a power pose because i looked troubled.

    The picture was the focus more than the words and i ended up midway between all. This is pretty much the explanation. which i give them all and it works.

    Ultimately it was never about the picture, it was about how i react to what they say. or to nudge me into aksing about work.

    They have work, but they would never start the conversation with work, it would always be an enquiry about me, many start with the picture.. guess it works better when we get down to negotiations, they have the work but i have to show my need., give them the confidence that they can squeeze out the right terms.
    Sara Hodge
    14/02/2017 #8 Sara Hodge
    #7 You are definitely not alone, there. The best analogy I've heard to date is this: social is a farming activity, not a hunting activity. Businesses and marketers accustomed to the quick sale are struggling to gain ground on social, often claiming it "doesn't work". But it does, as long as one doesn't try to apply traditional media tactics. Putting an big splashy "flash sale!!!" ad in the newspaper, for example is hunting. Do that on social and you're labeled a spammer. It's a slow burn, and anyone going into it expecting to pull the hard sell will definitely be disappointed. Just as nobody would walk into a networking event, shove their card in someone's face and immediately walk out, the same kind of mindset applies to social. You go in, mingle, make some small talk, get to know some folks you have things in common with, build a rapport. They might show you a photo of their fishing trip or daughter's ballet recital. You make a genuine connection and keep each other in mind when it's time to buy and / or send referrals. We are more likely to refer friends to people we know, and less likely to do so for someone we feel was overly aggressive or salesy. That is what it's about. In that sense, it's really not all that new a concept at all.
    Sara Hodge
    13/02/2017 #6 Sara Hodge
    #5 Yes, for sure. For avatars and profile pics, headshots are perfect. But as I mentioned to Debasish, many of the less formal platforms, especially ones like Instagram, actually expect selfies, and selfie posts are among the most popular and most liked. Again it's about keeping the "social" in social media and showing your human side. I work with entrepreneurs and find many to be mistaking traditional media with social media and there is a huge difference between the two. Traditional media is impersonal and direct, while social is (or should be) interactive and heavily focused on relationship / rapport building. Peppering in the odd selfie, behind the scenes shot from the office, or a fun casual photo of staff members is always going to be hit on social platforms, as opposed to salesy promo shots. It can seem counterintuitive in the traditional media sense, but the goal is to let your potential prospects get to know, like and trust you.
    Sara Hodge
    13/02/2017 #4 Sara Hodge
    #1 Debasish I agree it can be impertinent when done badly, hence my reason for giving tips to improve them. However, selfies are not only generally accepted on most social media platforms, they are also quite popular and even expected. While platforms such as LinkedIn demand a more formal type of image, other more casual platforms such as Twitter, Instagram, Snapchat and Facebook prove to us that selfies are a great way to show a more relatable, human side to you and to your business.
    Sara Hodge
    13/02/2017 #3 Sara Hodge
    #2 Of the photogs I know, even those who are new in the biz, definitely not. In fact, it's a commonly-shared pet peeve amongst all the photographers I know to have people asking them to do freebies or exchanges. Headshots, although definitely worth the investment can be expensive for those just starting out, and are also not practical for everyday social media sharing (you'd need hundreds, else you'd be sharing the same few images over and over). In that sense, selfies are an excellent alternative, but the editing as I mentioned in the post, is key. Hope this helps a few people find ways to make selfies work better for them.
    debasish majumder
    13/02/2017 #1 debasish majumder
    you eventually subscribed for selfie @Sara Hodge, which i think impertinent, unless it bears an appealing content.
  20. ProducerJim 🐝 Cody

    Jim 🐝 Cody

    Personal Branding 101
    Personal Branding 101Personal branding was first intoduced in 1937 in the book, Think and Grow Rich by Napoleon Hill. Every individual has a personal brand, as John White states, "it's your reputation."  Everyone markets themselves on a daily basis whether it's...


    debasish majumder
    13/02/2017 #18 debasish majumder
    lovely share @Jim Cody! enjoyed read. thank you for the share.
    Jim 🐝 Cody
    13/02/2017 #17 Jim 🐝 Cody
    #16 @Jerry Fletcher Not many; however it is a good read.
    Jerry Fletcher
    13/02/2017 #16 Jerry Fletcher
    Well said. I wonder how many young folks know of Napoleon Hill much less have read him?
    Jim 🐝 Cody
    13/02/2017 #15 Jim 🐝 Cody
    #12 Need this valuable option on al. Social Media networks.
    Jim 🐝 Cody
    13/02/2017 #14 Jim 🐝 Cody
    #11 Thanks. A welcomed option.
    Jim 🐝 Cody
    13/02/2017 #13 Jim 🐝 Cody
    #10 Agree and well stated Franci
    Federico 🐝 Álvarez San Martín
    13/02/2017 #12 Federico 🐝 Álvarez San Martín
    #11 Exact. In the new version we will have this option available. Thanks @Jim 🐝 Cody
    Javier 🐝 beBee
    13/02/2017 #11 Javier 🐝 beBee
    thanks @Jim 🐝 Cody, we will have the "block" option soon ! CC @Alberto Anaya Arcas @Federico 🐝 Álvarez San Martín
    Franci🐝Eugenia Hoffman
    13/02/2017 #10 Franci🐝Eugenia Hoffman
    I agree, Jim Cody. Personal branding is tooting your own horn. We need to be sure our horn in is in tune with how we want to be heard and seen to the rest of the world. Nice and timely buzz.
    Jim 🐝 Cody
    13/02/2017 #9 Jim 🐝 Cody
    #8 Joyce we always have room to grow. Even me with 72,000+ followers.
    Joyce 🐝 Bowen   Brand Ambassador @ beBee
    13/02/2017 #8 Joyce 🐝 Bowen Brand Ambassador @ beBee
    @Jim 🐝 Cody I have seen personal branding grow for me. I realize it adds a layer of professionalism.
    Jim 🐝 Cody
    12/02/2017 #6 Jim 🐝 Cody
    #3 Personal Branding is tooting your own horn. That's what it is all about.
    Jim 🐝 Cody
    12/02/2017 #5 Jim 🐝 Cody
    #2 Many thanks for sharing @David B. Grinberg
    Bill Stankiewicz, 🐝 Brand Ambassador
    12/02/2017 #4 Bill Stankiewicz, 🐝 Brand Ambassador
    Nice post Jim & great information here. regards, Bill Stankieiwcz
    Blaine Little
    12/02/2017 #3 Blaine Little
    All good points, but you must also be willing to 'toot your own horn' a bit as well. No one else is going to do that for you.
    David B. Grinberg
    12/02/2017 #2 David B. Grinberg
    This is an awesome post, Jim! I agree that Napoleon Hill is recommended reading. I'm sharing this buzz in three hives.
  21. ProducerFranci🐝Eugenia Hoffman
    You=BrandMy buzz is inspired by a poem written by debasish majumder - OUR OBSESSION FOR 'BRAND'! https://www.bebee.com/producer/@debasish-majumder/our-obsession-for-brandLife can be grand Once you define your brand But, are you sure it’s you And...


    Franci🐝Eugenia Hoffman
    12/02/2017 #21 Franci🐝Eugenia Hoffman
    Thank you for the shares, @John White, MBA.
    Franci🐝Eugenia Hoffman
    12/02/2017 #20 Franci🐝Eugenia Hoffman
    #19 Me too! 😃
    Nurse Debbee
    11/02/2017 #19 Nurse Debbee
    Lovzzz beBee
    Mamen 🐝 Delgado
    11/02/2017 #18 Mamen 🐝 Delgado
    #14 😂😂
    Franci🐝Eugenia Hoffman
    11/02/2017 #17 Franci🐝Eugenia Hoffman
    #8 Thank you, Debasish and thank you again for the inspiration.
    Franci🐝Eugenia Hoffman
    11/02/2017 #16 Franci🐝Eugenia Hoffman
    #9 I'm so glad you enjoyed it.
    Franci🐝Eugenia Hoffman
    11/02/2017 #15 Franci🐝Eugenia Hoffman
    #10 Thank you. 😀
    Franci🐝Eugenia Hoffman
    11/02/2017 #14 Franci🐝Eugenia Hoffman
    #11 Thank you, Mamen, our spunky bee.
    Franci🐝Eugenia Hoffman
    11/02/2017 #13 Franci🐝Eugenia Hoffman
    #12 Thank you.
    Devesh 🐝 Bhatt
    11/02/2017 #12 Devesh 🐝 Bhatt
    Mamen 🐝 Delgado
    11/02/2017 #11 Mamen 🐝 Delgado
    Love it @Franci🐝Eugenia Hoffman!!!
    "Life’s not one size fits all
    Learn to pick yourself up before you fall".
    Superb!! 👏
    Sharing all around the world... ✨
    Pascal Derrien
    11/02/2017 #10 Pascal Derrien
    cheeky like I like :-)
    Sushmita Thakare Jain
    11/02/2017 #9 Sushmita Thakare Jain
    This is such a sweet and insightful way of expressing, loved it :)
    debasish majumder
    11/02/2017 #8 debasish majumder
    Excellent insight @Franci🐝Eugenia Hoffman! enjoyed read profusely. i am privileged and honored for mentioning my name madam! thank you very much for such high sense of humility and the unique way of dispensing it eventually becomes a distinct 'Brand' too.
    Franci🐝Eugenia Hoffman
    11/02/2017 #7 Franci🐝Eugenia Hoffman
    #4 Of course you can.
    Franci🐝Eugenia Hoffman
    11/02/2017 #6 Franci🐝Eugenia Hoffman
    #3 Thank you much, David.
    Franci🐝Eugenia Hoffman
    11/02/2017 #5 Franci🐝Eugenia Hoffman
    #2 Thank you, Deb. I'm glad you liked it.
    Donald 🐝 Grandy
    11/02/2017 #4 Donald 🐝 Grandy
    Love ❤️ it. Can use your beBee graphic to promote beBee 🐝 ?
    David B. Grinberg
    11/02/2017 #3 David B. Grinberg
    Very impressive, Franci. I'm sharing on three hives. Keep buzzing!
    Deb 🐝 Helfrich
    11/02/2017 #2 Deb 🐝 Helfrich
    Fantastic, Franci!

    "Your tapestry donned haphazardly

    Blurring the lens of your persona "
  22. ProducerAngelina Paez

    Angelina Paez

    How to Build a Brand: History of Marketing
    How to Build a Brand: History of MarketingThe 1960s ushered in the Mad Men era of marketing. It was a time where numerous branded products entered the market. As history repeats itself, we thought we would head back in time and analyze the success of 1960s advertising to evaluate how to...
  23. Bert Purdy

    Bert Purdy

    Forbes Welcome
    www.forbes.com Maria had no idea her conversation at a networking event would travel so far, so...
  24. ProducerJohn White, MBA

    John White, MBA

    The 200 Characters That Will Make or Break Your beBee Profile
    The 200 Characters That Will Make or Break Your beBee Profile Who are you? More specifically, what is your personal brand statement? If you are at a networking event and you are next in line to shake the CEO's hand, do you have an impactful statement about yourself that he or she would remember you by? On...


    Sandra 🐝 Smith
    09/04/2017 #25 Sandra 🐝 Smith
    #23 their emails get shorter too
    Javier 🐝 beBee
    09/04/2017 #24 Javier 🐝 beBee
    Great advise !
    Jared Wiese: Find YOUR Work➡
    06/02/2017 #23 Jared Wiese: Find YOUR Work➡
    Ever notice, the higher someone gets on the corporate ladder, the shorter their personal brand statement?
    I love the first few words from @Matt 🐝 Sweetwood: "Speaker • Author • Personal Branding, Social Media & Photography Guru". Sort of says it all. And should.

    Then there's the rest of us. :)

    Mine is a bit longer.
    debasish majumder
    05/02/2017 #22 debasish majumder
    sensible emphasis! lovely insight! enjoyed read. thank you @John White, MBA for the share.
    Milos Djukic
    04/02/2017 #21 Anonymous
    Advices by master of SM marketing and much more then that. Mr @John White, MBA, kind sir. A great person deserves no less.
    Javier 🐝 beBee
    04/02/2017 #19 Javier 🐝 beBee
    Great one @John White, MBA !
    Paul "Pablo" Croubalian
    04/02/2017 #18 Paul "Pablo" Croubalian
    You made me go check mine, John. That's the sign of a good post. I think it works. It may too serious for my persona, though. I'll think it over
    Bill Stankiewicz, 🐝 Brand Ambassador
    04/02/2017 #16 Bill Stankiewicz, 🐝 Brand Ambassador
    Cool info, great post!!! 😀😀🎁🎁
    Franci🐝Eugenia Hoffman
    02/02/2017 #15 Franci🐝Eugenia Hoffman
    Great advice, John! Thank you for sharing.
    David B. Grinberg
    02/02/2017 #14 David B. Grinberg
    Bravo, John, on this exemplary advice!
    Jared Wiese: Find YOUR Work➡
    02/02/2017 #13 Jared Wiese: Find YOUR Work➡
    This is an important topic, @John White, MBA!
    Great points. You got me to revisit my profile! I hope I can add to what you wrote...

    You may remember my similar post, https://www.bebee.com/producer/@jaredwiese/burn-your-resume-for-bebee-or-linkedin-not-so-fast.

    I found we have 290 characters in our quote, but unfortunately it doesn't yet show by our name, like hover info. Also, you mention "Don't just put your job title. You are more than your job!".

    However, the default text that goes under or name in the profile is literally from the title of your top/current experience section - your job. Take a look at how I made the text WORK for me :l
    Deb 🐝 Helfrich
    02/02/2017 #12 Deb 🐝 Helfrich
    This really is one of those important tidbits that we need to revisit on a regular basis, John. Lots of useful points to think about, especially for someone who can't complete a comment in under 3 paragraphs....

    I need to work on my brevity.

    (or did I just invent the personal brand statement carousel for those of us with multiple income streams ? :)
    Matt 🐝 Sweetwood
    01/02/2017 #11 Matt 🐝 Sweetwood
    Great John. Buzz On!
    Mohammed Sultan
    01/02/2017 #10 Mohammed Sultan
    That's great to say something about both your core skills and core interests alongside the way beBee minds and senses function.Thank you @John White,MPA
    Javier 🐝 beBee
    01/02/2017 #7 Javier 🐝 beBee
    well done, very useful tips ! thanks @John White, MBA
    Liesbeth Leysen, MSc. Brand Ambassador beBee, Inc.
    01/02/2017 #5 Liesbeth Leysen, MSc. Brand Ambassador beBee, Inc.
    Very helpful insights, @John White, MBA. Golden honey produced!
    Laurent Boscherini
    01/02/2017 #4 Anonymous
    Thank you @John White, MBA for sharing your insightful tips.Outstandingly chiselled by your conciseness and its humanity to be yourself and nobody else.
  25. Bert Purdy

    Bert Purdy

    Bert Purdy
    10 Personal Branding Experts to Follow This Year
    www.entrepreneur.com Building your personal brand is a great way to help your business stand...
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