- Producer16/04/20163 Keys to Master Media Relations in Digital AgeIn nightmares, CEOs and senior executives cringe about the companies they lead being devoured by the so-called Media Beast. These bad dreams are punctuated by banner headlines and viral stories exemplifying program or policy deficiencies, which...
Comments21/06/2016 #7 Donna-Luisa EversleyExcellent article and great points highlighted. This post is virtually littered (in a good way) with observations, advice and solutions to build and create great relationships with the media at large.
"Truth and accuracy in reporting may take a back seat to grievous gossip and sordid sensationalism to attract a bigger audience and increase ad revenue." This statement is at the crux of many public relations nightmares. Increasing revenue by sharing inaccurate information which the public eagerly feed on can be a blessing for the tabloids and a curse for the business / company. Even with lawsuits and other remedies the digital reach can cause much more damage in a few seconds than a few years of legal resolution can repay. Every company should invest in a media relations person or team.. sadly many think they do not need it. Expertise in digital and social media relations can be a valuable asset towards building your company's brand. Thanks @David Grinberg quite stimulating! :-)16/04/2016 #1 Qamar Ali KhanThis is a wonderful insight @David Grinberg! Your observations and analysis are absolutely spot on. Being close, sincere, and truthful with media people can do magics for an organization.
Unfortunately, as you indicated, the main media is occupied by some big tycoons. These people are ruthless. They never care about any human factor when presenting a story. They can make someone overnight and sink the other one in hours. The problem actually starts there. So, many reporters and journalists, I'm not talking about all, have become a sort of blackmailers. Within all these highly adverse environment for positive organizations, your analysis and those excellent tips are the best solution to forge good relations with media. Thank you very much for such a brilliant buzz :-)