Javier 馃悵 beBee
16/4/2016 路 5 min read 路 ~100 路 10
To pr and 18 more
David B. Grinberg
16/4/2016 路 5 min read 路 +300
To Marketing and 18 more
3 Keys to Master Media Relations in Digital Age

3 Keys to Master Media Relations in Digital Age

In nightmares, CEOs and senior executives cringe about the companies they lead being devoured by the so-called Media Beast. These bad dreams are punctuated by banner headlines and viral stories exemplifying program or policy deficiencies, which are...

David B. Grinberg

David B. Grinberg

I appreciate your valuable feedback and kind words, as always, Susan Botello Yogesh Sukal CityVP 馃悵 Manjit Thank you!

10/12/2017
CityVP 馃悵 Manjit

CityVP 馃悵 Manjit

The art of communication is a bucket I relate to leadership rather than marketing and that is why I separate communication and journalism from branding and marketing. PR is the function stuck between the world of journalism and the world of marketing and so the question for any PR person is whether they recognize skills used by a communicator like David Axelrod or propaganda merchant like Edward Bernays. In this example we need an Axelrod or a George Lakoff to expose incredibly sophisticated propagandists like the "Father of PR" Bernays. Either way it is the road less travelled, I simply am not too interested in the mucky middle of the road marketer, this buzz brings insights that are found at the heart of these matters. What I read here shows me a communicator who has been on both sides of the communication divide, between the inward facing camera's and the firing line of communication and well honed media skills.

9/12/2017

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