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Product Marketing - beBee

Product Marketing

+ 300 buzzes
Product marketing is the process of promoting and selling a product to an audience.
  1. ProducerGagan Chhatwal

    Gagan Chhatwal

    Faites Vos Jeux: The Importance of Taking Risks
    Faites Vos Jeux: The Importance of Taking RisksHumans are risk-takers by nature. We take different risks, of course, at different levels. Some of us even feel like playing a game at 7Sultans  casino is too much of a risk, others don't stop at a few games at 7Sultans but go way further, jumping...
  2. Federico 🐝 Álvarez San Martín
    Giving you more characters to express yourself.
    Federico 🐝 Álvarez San Martín
    Giving you more characters to express yourself
    blog.twitter.com Giving you more characters to express...


    Federico 🐝 Álvarez San Martín
    02/10/2017 #3 Federico 🐝 Álvarez San Martín
    #2 Completamente de acuerdo contigo. Se perderá la esencia de la red social y será parecida a una más. Veremos los movimientos de la red social y como cambia su uso.
    Juan García Couselo
    01/10/2017 #2 Juan García Couselo

    Contar con una limitación de 140 caracteres para expresarte hace de Twitter una red diferente.

    Por un lado, la curva de aprendizaje es mucho más pronunciada, no siempre es fácil resumir una idea o un concepto en un tuit.

    Sin embargo en esa limitación encuentra también su mayor virtud, la velocidad. No hay lugar para "andarse por las ramas"

    Ampliar ahora ese límite mágico de 140 ¿no es renunciar también a su identidad?
  3. Federico 🐝 Álvarez San Martín
    Federico 🐝 Álvarez San Martín
    The spoon, Product Experience. – Carlos Pariente – Medium
    medium.com Design...
  4. ProducerJay Mistry

    Jay Mistry

    Show your ideas in the best way possible with 3D Product Animation Services
    Show your ideas in the best way possible with 3D Product Animation ServicesResearch says that when you show people videos, they would be instantly attracted to your ideas. So, 3D product animation services of JMSD consultants help you create perfect 3D product animation videos and show the best aspects of your...
  5. George Touryliov
    Once people start using your product, SaaS companies need to focus on making that product as sticky as possible. Your customers need to be using it in their day-to-day workflows, Ready to engage more? Check out the following five user engagement strategies -
    George Touryliov
    5 User Engagement Strategies for SaaS Product Marketers
    blog.kissmetrics.com SaaS businesses benefit from creating a user engagement strategy. Learn the essential factors to increase your retention...
  6. Arpin Gajjar

    Arpin Gajjar

    How to Start a Business with No Money and No Employees
    Arpin Gajjar
    How to Start a Business with No Money and No Employees | The Next Scoop
  7. Arpin Gajjar

    Arpin Gajjar

    How to Choose: Best #SocialMedia Platforms for #Videos in 2017
    Arpin Gajjar
    How to Choose Best Social Media Platforms for Videos in 2017
    buff.ly YouTube is not the only social media site for videos any longer. Four of the best social media platforms for videos are...
  8. Fes Askari

    Fes Askari

    Help decision makers resolve challenges throughout the funnel, secure internal buy-in and move faster through their purchase journey.
    Fes Askari
    What Content Do B2B Decision Makers Need At Each Purchase Stage?
    blog.strategic-ic.co.uk We take a look at recommended content to help B2B decision makers progress through the different stages of the purchase...


    Fes Askari
    11/04/2017 #3 Fes Askari
    #2 thanks Andy, exactly right - content should be buyer stage mapped and segmented to buyer profile
  9. Arpin Gajjar

    Arpin Gajjar

    Your Company’s Name On Your #Logo: How To Make It Work?
    Arpin Gajjar
    Your Company’s Name On Your Logo: How To Make It Work?
    fliptech.postach.io To be or not to be? To do or not to do? Will or won’t it work? These three questions refer to one common problem while designing your future logo: whereas you should incorporate your company’s name into the logo or no. This is a really hard choice...


    Arpin Gajjar
    15/06/2017 #2 Arpin Gajjar
    #1 Thanks Simone
    Simone Luise Hardt
    31/05/2017 #1 Simone Luise Hardt
    hi Arpin :) great story :) and this first step ;) would be the most difficult one, if you want to be expressive ;) It took me approx. 2 months to come up with a great name & logo, I´ve combined the two ;) Have a great evening/day today :) Regards Simone :) campaign@work(c)
  10. ProducerKershelle Mike

    Kershelle Mike

    Intangible Retail: How Apple Proved To Me We Pay For Brands, Not Products.
    Intangible Retail: How Apple Proved To Me We Pay For Brands, Not Products.Stop wasting your time promoting the wrong thing. So many marketers focus heavily on the promotional aspect of the marketing mix. I would venture to say that that is where 65% of the effort actually goes. Who can blame us though? That's the part...
  11. ProducerKershelle Mike

    Kershelle Mike

    The Diabolic Reason Marketers Exist (That None of Us Want To Admit Out Loud)
    The Diabolic Reason Marketers Exist (That None of Us Want To Admit Out Loud)We know. Deep, deep down, we know.Marketing is such a cool area of a business to be in. Unlike the other functions, it's flexible and it gives you a lot of creative leeway. From running the numbers to coming up with creative strategies to gain sales...
  12. ProducerKershelle Mike

    Kershelle Mike

    Degrees Don't Matter: Why The Latest Tone Deaf Ads Prove that Today's Marketers Are Kinda Stupid.
    Degrees Don't Matter: Why The Latest Tone Deaf Ads Prove that Today's Marketers Are Kinda Stupid.Or at least not very aware.Picture it: Sicily 1947.....well maybe not quite 1947. How about: May 2017. I was scrolling through my Twitter (@KershelleMike) when I came across this interesting headline: " McDonald's pulls TV ad in the UK after being...
  13. Irfan Ahmed

    Irfan Ahmed

    iOS 10.3 introduced a number of thrilling changes and additions to the platform. check it out.
    Irfan Ahmed
    7 Tweaks That Make IOS 10.3 Extraordinary – Irfan Ahmed Khan – Medium
    medium.com Nearly a month and a half after iOS 10.3.1 rolled out to the public, Apple has now officially released iOS 10.3.2 on iPhone, iPad and...
  14. ProducerAlban JARRY

    Alban JARRY

    The world of social media in 28 ideas (2nd part)
    The world of social media in 28 ideas (2nd part)From an ecosystem to it’s own universe, social networks materialize the changes that impact our society. Increasingly pushing the boundaries of connections that have been integrated into our daily lives. In this second part of the article, we...


  15. Arpin Gajjar

    Arpin Gajjar

    Should You Use Google Optimize?
    Arpin Gajjar
    Should You Use Google Optimize? - Bonoboz.in
    www.bonoboz.in A/B testing is the holy grail of digital marketing. And last year, Google entered the competitive space that has established players like Optimizely and Vi -...
  16. ProducerPhil Banks

    Phil Banks

    The Power of Variable Speed Drives
    The Power of Variable Speed DrivesModern AC variable speed drives [VSD] offer a host of benefits to the user of industrial electric motors. These include reduced mechanical stress at startup, increased system efficiency, and closed loop control of both speed and torque for improved...
  17. Arpin Gajjar

    Arpin Gajjar

    The Sneaky New LinkedIn Feature You Need to Know About
    Arpin Gajjar
    The Sneaky New LinkedIn Feature You Need to Know About
    www.business2community.com LinkedIn’s recent redesign includes a little-known hack to help your invitations stand out from the crowd. One of the sneaky features of LinkedIn’s massive new redesign and update is...


    Arpin Gajjar
    05/04/2017 #2 Arpin Gajjar
    #1 Thanks
    Carlos 🐝 Tíscar
    03/04/2017 #1 Carlos 🐝 Tíscar
    Interesting, I didn't know it
  18. Arpin Gajjar

    Arpin Gajjar

    How to Get Online Leads for your Product Through Digital Marketing
    Arpin Gajjar
    How to Get Online Leads for your Product Through Digital Marketing - Bonoboz.in
    www.bonoboz.in The ultimate purpose of digital marketing is to generate revenue through various online activities like social media, reputation management, search engine -...
  19. ProducerEllen Gottesdiener
    Five Ways a Product Owner Can Build Trust
    Five Ways a Product Owner Can Build TrustFor project teams to work together effectively, team members and stakeholders need trust. Each team member (product managers and owners, leaders, subject matter experts, and technical staff) have different roles and different interests.As a product...


    Jared 🐝 Wiese
    11/03/2017 #2 Jared 🐝 Wiese
    Business leaders using Agile, take note!
    Devesh 🐝 Bhatt
    11/03/2017 #1 Devesh 🐝 Bhatt
    The unstated contract part.
    Some clients the deliverables were sufficient but some.clients assumed delivery of desirables.

    Makes me wonder whether it is a communication issue?

    Nice buzz and welcome.
  20. David Grosso

    David Grosso

    How Interactive campaigns can reinforce your message. One clever example.
    David Grosso
    The World's Rudest, Most Passive-Aggressive Billboard Coughs at Nearby Smokers
    www.adweek.com If anything is going to convince a smoker to quit, it's a judgmental, passive-aggressive, coughing billboard. At least, that's the ostensible premise of a new campaign from Swedish pharmacy Apoteket Hjärtat and agency Åkestam...
  21. ProducerDara Lin

    Dara Lin

    IT and Software: Mastering Product Knowledge Before your First Sales Pitch
    IT and Software: Mastering Product Knowledge Before your First Sales PitchConsumers today are socially networked, digitally connected, and favor detailed information regarding the product they want to purchase. And most of them conduct research before even speaking to a sales team. However, smart buyers usually...
  22. ProducerLianne Rhymes

    Lianne Rhymes

    Three Pillars of Business Success
    Three Pillars of Business SuccessEvery business wants to know how to succeed, and in a sense, it is still the same today as it was fifty years ago. Though, with technology in place, the emphasis has changed and things have become much more intense. Most businesses are only able to...


    Lianne Rhymes
    13/12/2016 #2 Lianne Rhymes
    #1 Thank you @Mohammed A. Jawad!
    Mohammed A. Jawad
    07/12/2016 #1 Mohammed A. Jawad
    Thanks for this informative post. Yea...what matters most is the sense of commitment for quality product or service, truthfulness for appropriate pricing and cordial attitude to build up relationships with existing clientele and targeted audience.
  23. Migdalia Burgos

    Migdalia Burgos

    This is how much I love cookies: I will read about the history and design of cookies!
    Migdalia Burgos
    The Enduring Mystery of the Oreo Cookie Design
    mentalfloss.com Have we been eating a delicious subliminal message all...
  24. ProducerJohn White, MBA

    John White, MBA

    Here Are The Challenges Your Marketing Department is Facing Right Now
    Here Are The Challenges Your Marketing Department is Facing Right NowIt's no secret that marketing has changed. Millennials and digital-savvy members of other generations have had an undeniable impact on the way marketers approach campaigns, interact with customers and record customer preferences.To deal with today's...


    Lance  🐝 Scoular
    24/03/2017 #11 Lance 🐝 Scoular
    Continued. ..

    My third position was at Baxter Healthcare Australia where I was responsible for both imprts and exports working closely with purchasing, production, sales, marketing HR and finance.

    I completed my management course whilst there and the blending of studies and work was great way to prove theory in practice.

    In 1997 when I first started presenting my two day short course, "Importing & Exporting an Overview of the Basics" at a number of Community Colleges and Universities, I used the following in my introductory remarks:

    The main AIM of business is to make a PROFIT.

    The main FUNCTION of business is MARKETING.

    My simple definition of marketing is:


    ( You can see why I addapted quickly to the limitation of Twitter's 140 characters or less parameters)

    Well that's my 2 cents worth.

    Perhaps the definition of marketing has morphed somewhat. 😕

    Certainly the function of a Marketer has.

    Even so, I think that is why Zappos has been so successful. 👞👟👠👡👢

    They understand and exemplify Marketing, modern or pist modern.😆

    Lance  🐝 Scoular
    24/03/2017 #10 Lance 🐝 Scoular
    John, you ✔ well stated even in 2017:

    "5. Alignment With Sales Team

    I was always amazed at how disconnected the sales and marketing teams were in every organization I ever worked for in the corporate world."✔

    This issue has been discussed at length over the years.

    Less often is is the disconnect between Purchasing, Sales and Marketing, Production and Finance.

    Also, there is the misconception by many that Marketing is about "advertising and promotion" where as it also includes purchasing/ procurement, production and finance and Sales.

    Finance is critical as the initial "concept" be it a product or service, has to be costed and the evaluated as to the makets acceptance at the wholesale/retail price for that product or sevice. 💱💸💷💶💴💵.

    This even more critical when dealing with international/ global markets. 🌏🌎🌍

    Production, whether manufaturing or those creating and delivering services, have to deliver within budgeted costs 💱 and time frames 🕛

    My second position after leaving high school was working at 3M Australia in the Customs section of the Purchasing Department, involved with the clearance and delivery to our factory of all imports from overseas.

    Whilst there I studied Management at Hornsby Technical and Further Education (TAFE) College.

    We had great lecturers and as students working in our organisations by day and studying by night, discussing how the theories put forward by Peter Drucker and others worked or not in practice was a great way to share and learn.

    2b continued. ..
    Mike O'Connor
    24/03/2017 #9 Mike O'Connor
    I agree on all of your points. Another great article, @John White, MBA!
    Jim Murray
    27/11/2016 #8 Jim Murray
    As you know I don't write long comments on pieces I find excellent and relevant. Therefore I am done.
    Paul Walters
    27/11/2016 #7 Paul Walters
    @John White, MBA After a lifetime in advertising I simply got tired of being treated as an inconvenience and a 'cost' yhay was affecting the bottom line!
    Lisa 🐝 Gallagher
    26/11/2016 #6 Lisa 🐝 Gallagher
    Excellent tips and buzz @John White, MBA. It's great that some companies are finally getting it with regards to utilizing Social Media with their Sales Team and Marketing teams (together). Great job on your behalf that your company is doing this! One step ahead of many yet. Shared and tweeted!
    David B. Grinberg
    25/11/2016 #5 David B. Grinberg
    #4 Well, thank you as always, Ali. However, I must defer credit to John, as the marketing master via social media and otherwise.
    Ali 🐝 Anani, Brand Ambassador @beBee
    25/11/2016 #4 Ali 🐝 Anani, Brand Ambassador @beBee
    #3 @David B. Grinberg- I believe you outlined real marketing challenges. I wonder if sales and marketing are coalescing because the time available for marketing new products are diminishing. Look how many social media disappeared after a short while because of the advancement of new technologies. Human bahavior and habits are changing as well. May be the inoculation of marketing staff and sales staff in one team may help. I wonder.
    David B. Grinberg
    25/11/2016 #3 David B. Grinberg
    Thanks, as always, John, for the excellent advice and guidance. I appreciate your words of wisdom, as usual.
    Mohammed A. Jawad
    25/11/2016 #2 Mohammed A. Jawad
    @John White, MBA Truly said that 'marketing is still viewed as expenses'. Interestingly, people of finance who oftentimes deem themselves smart enough with manipulating balance sheets and untimely cost cutting strategies label marketing department as meaningless. Anything from marketing team...be it promo activity, outdoor events, incentive trip or campaigns are regarded as waste of money. On the other hand, marketing and sales ought to work with integrity and team spirit. One cannot be aloof from the other.
    Mohammed Sultan
    25/11/2016 #1 Mohammed Sultan
    @ John White,MBA.Nowadays,marketing is a race -day in and day out and marketers are the first to feel the heat of competition because they are closer to the market place.If the company does decide to put its weight behind the creativity of its marketers and effectively integrate it with the rigorous analytics through the innovation and tech expertise of R&D,there could be hard times a head for your competitors.The greatest challenge facing marketing executives is to know when and how fast to go to the market with an innovative strategy and what change to adapt to.In order to create and implement an efficient social media marketing strategy ,marketing executives need to work together with technical people in order to properly understand the offering of their company and what do they stand for.
  25. rajni singh

    rajni singh

    Do your homework, ignore flashy sales and avoid impulsive buying this Black Friday to overcome overspending & become a more rational shopper.
    rajni singh
    How Not to Get Ripped Off on Black Friday
    fortune.com Don’t get seduced by the...
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