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Product Marketing - beBee

Product Marketing

~ 100 buzzes
Product marketing is the process of promoting and selling a product to an audience.
Buzzes
  1. ProducerDara Lin

    Dara Lin

    03/01/2017
    IT and Software: Mastering Product Knowledge Before your First Sales Pitch
    IT and Software: Mastering Product Knowledge Before your First Sales PitchConsumers today are socially networked, digitally connected, and favor detailed information regarding the product they want to purchase. And most of them conduct research before even speaking to a sales team. However, smart buyers usually...
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  2. ProducerLianne Rhymes

    Lianne Rhymes

    07/12/2016
    Three Pillars of Business Success
    Three Pillars of Business SuccessEvery business wants to know how to succeed, and in a sense, it is still the same today as it was fifty years ago. Though, with technology in place, the emphasis has changed and things have become much more intense. Most businesses are only able to...
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    Comments

    Lianne Rhymes
    13/12/2016 #2 Lianne Rhymes
    #1 Thank you @Mohammed A. Jawad!
    Mohammed A. Jawad
    07/12/2016 #1 Mohammed A. Jawad
    Thanks for this informative post. Yea...what matters most is the sense of commitment for quality product or service, truthfulness for appropriate pricing and cordial attitude to build up relationships with existing clientele and targeted audience.
  3. Migdalia Burgos

    Migdalia Burgos

    05/12/2016
    This is how much I love cookies: I will read about the history and design of cookies!
    Migdalia Burgos
    The Enduring Mystery of the Oreo Cookie Design
    mentalfloss.com Have we been eating a delicious subliminal message all...
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  4. ProducerJohn White, MBA

    John White, MBA

    25/11/2016
    Here Are The Challenges Your Marketing Department is Facing Right Now
    Here Are The Challenges Your Marketing Department is Facing Right NowIt's no secret that marketing has changed. Millennials and digital-savvy members of other generations have had an undeniable impact on the way marketers approach campaigns, interact with customers and record customer preferences.To deal with today's...
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    Comments

    Jim Murray
    27/11/2016 #8 Jim Murray
    As you know I don't write long comments on pieces I find excellent and relevant. Therefore I am done.
    Paul Walters
    27/11/2016 #7 Paul Walters
    @John White, MBA After a lifetime in advertising I simply got tired of being treated as an inconvenience and a 'cost' yhay was affecting the bottom line!
    Lisa 🐝 Gallagher
    26/11/2016 #6 Lisa 🐝 Gallagher
    Excellent tips and buzz @John White, MBA. It's great that some companies are finally getting it with regards to utilizing Social Media with their Sales Team and Marketing teams (together). Great job on your behalf that your company is doing this! One step ahead of many yet. Shared and tweeted!
    David B. Grinberg
    25/11/2016 #5 David B. Grinberg
    #4 Well, thank you as always, Ali. However, I must defer credit to John, as the marketing master via social media and otherwise.
    Ali Anani
    25/11/2016 #4 Ali Anani
    #3 @David B. Grinberg- I believe you outlined real marketing challenges. I wonder if sales and marketing are coalescing because the time available for marketing new products are diminishing. Look how many social media disappeared after a short while because of the advancement of new technologies. Human bahavior and habits are changing as well. May be the inoculation of marketing staff and sales staff in one team may help. I wonder.
    David B. Grinberg
    25/11/2016 #3 David B. Grinberg
    Thanks, as always, John, for the excellent advice and guidance. I appreciate your words of wisdom, as usual.
    Mohammed A. Jawad
    25/11/2016 #2 Mohammed A. Jawad
    @John White, MBA Truly said that 'marketing is still viewed as expenses'. Interestingly, people of finance who oftentimes deem themselves smart enough with manipulating balance sheets and untimely cost cutting strategies label marketing department as meaningless. Anything from marketing team...be it promo activity, outdoor events, incentive trip or campaigns are regarded as waste of money. On the other hand, marketing and sales ought to work with integrity and team spirit. One cannot be aloof from the other.
    Mohammed Sultan
    25/11/2016 #1 Mohammed Sultan
    @ John White,MBA.Nowadays,marketing is a race -day in and day out and marketers are the first to feel the heat of competition because they are closer to the market place.If the company does decide to put its weight behind the creativity of its marketers and effectively integrate it with the rigorous analytics through the innovation and tech expertise of R&D,there could be hard times a head for your competitors.The greatest challenge facing marketing executives is to know when and how fast to go to the market with an innovative strategy and what change to adapt to.In order to create and implement an efficient social media marketing strategy ,marketing executives need to work together with technical people in order to properly understand the offering of their company and what do they stand for.
  5. rajni singh

    rajni singh

    25/11/2016
    Do your homework, ignore flashy sales and avoid impulsive buying this Black Friday to overcome overspending & become a more rational shopper.
    rajni singh
    How Not to Get Ripped Off on Black Friday
    fortune.com Don’t get seduced by the...
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  6. Producerrajni singh

    rajni singh

    24/11/2016
    AdWords Keyword Strategies for A Winning PPC Campaign
    AdWords Keyword Strategies for A Winning PPC CampaignGoogle AdWords is one of the best mediums to reach & attract customers online. Although it’s easy to set up an AdWords campaign, it’s difficult to get a positive ROI. However, well-defined goals & keyword strategies will improve your PPC...
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  7. George Touryliov
    Fair warning, this is not the ultimate guide to replicating your competitor's every move. But with our competitor analysis guide, you'll discover how to run an efficient, on-going analysis that sets your brand apart.
    George Touryliov
    How to Run a Competitor Analysis [Free Guide]
    blog.hubspot.com A marketer's guide to discovering your competitors' strengths and...
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  8. George Touryliov
    Here, we look back on 150 years of inspirational ads and campaigns that many consumers say the holidays just wouldn’t be the same without. What can your brand do this year to stand out?
    George Touryliov
    150 Years of the Best Holiday Marketing Campaigns [Infographic]
    blog.hubspot.com Look back on 150 years of inspirational ads and campaigns that many consumers say the holidays just wouldn’t be the same...
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  9. David Chappell

    David Chappell

    11/11/2016
    David Chappell
    write 5 Product Descriptions | Fiverr
    www.fiverr.com I will write 5 product descriptions for 5 products. That's one description each for 5 products. I will deliver them in a PDF file. Each...
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  10. George Touryliov
    Learn about three types of New Product Development (NPD) customer involvement strategies.
    George Touryliov
    Three Strategies for Involving Customers in New Product Development
    www.marketingprofs.com Marketing Strategy - If you're not identifying your customers' needs for new product development, you may want to reconsider. Here's why, along with three ways to involve...
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  11. ProducerLori Mullins Johnson
    Post Your Picture with a Pancake? Selfies in Social Media Marketing.
    Post Your Picture with a Pancake? Selfies in Social Media Marketing.This photo was sent to me by a friend, and I keep seeing this type of marketing and attempts to engage customers by asking them to post a picture, include a hashtag, and come find us at "insert social page here". I have seen them in restaurants, at...
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  12. Miriam Rogado Luesma
    Great! Halloween costumes for designers and Product owners. Enjoy!!
    Miriam Rogado Luesma
    Halloween Costumes for Designers
    thedesignteam.io Puns, slang, and other dorky ideas to get you ready for...
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  13. Kohei Kurihara

    Kohei Kurihara

    05/10/2016
    Check. A Facebook exec issued a stark warning to entrepreneurs in 'Startup Nation' via @sai #marketing #business
    Kohei Kurihara
    A Facebook exec issued a stark warning to entrepreneurs in 'Startup Nation'
    www.businessinsider.com Adi Soffer Teeni said the rest of the world is starting to catch...
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  14. George Touryliov
    For many of the world’s most iconic companies, the value of a brand is immeasurable.
    George Touryliov
    How the World's Most Iconic Logos Evolve Over Time
    www.visualcapitalist.com Even though the world's biggest companies invest deeply in their brand identities, that doesn't mean they stay static. Here's how logos evolve over...
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  15. George Touryliov
    On the surface, those two well-known theories contradict each other. But are they really opposed? Can't we find a 20% in the long tail?
    George Touryliov
    The Fight Between Two Well-Known Marketing Theories
    www.marketingprofs.com General Management - The ever-popular Pareto Principle and the Long Tail theories contradict each other. So, which is correct? And what's a marketer to believe about their opposing...
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  16. ProducerEkaterina Novoseltseva
    Creative & effective menu design is an integral part of user experience
    Creative & effective menu design is an integral part of user experienceCreativity is important, personal touch is important, innovation is important, but all that should be based on user experience. One of the biggest causes of user failure is when users simply can’t find what they are searching for on a website or a...
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  17. ProducerReza Sarkhani

    Reza Sarkhani

    16/07/2016
    5 major steps to turn at-risk projects around
    5 major steps to turn at-risk projects aroundAs a project manager consultant, I have been  involved in a good number of projects that needed to be turned around. All projects have their unique idiosyncrasies. However, they all share some core aspects which I will share here.Every once in...
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  18. Arjun Koroth

    Arjun Koroth

    25/06/2016
    Prijector's new IoT platform named as mCloud...See details...
    Arjun Koroth
    mCloud: Prijector's cloud based centralised IoT platform for meeting rooms • TechBuzzIn
    www.techbuzzin.com mCloud , a cloud based IoT platform to reinvent concept of Video conference meetings.   The concept of Virtual meetings via Videoconference seems innovative, but what if the meeting...
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  19. ProducerPatrick Scullin

    Patrick Scullin

    24/06/2016
    The Power of Emotional Advertising
    The Power of Emotional AdvertisingI was born and raised in northeastern Ohio, back in the days when steel mills belched plumes of smoke signaling a vibrant economy and fueling a healthy middle class.BRB–– Before Rust Belt.The people there are authentic and back their sports teams in...
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    Comments

    Pamela 🐝 Williams
    24/06/2016 #3 Pamela 🐝 Williams
    I don't follow the NBA and watching the video, (not knowing the uniforms or the outcome) I wasn't sure of the point until the end. It definitely captured the audience. Great commercial. Congratulations Cavs and Cav fans!
    NO one
    24/06/2016 #2 NO one
    A very powerful way to advertise indeed. I liked a lot how they captured all the expressions in the commercial! Great article @Patrick Scullin
    Jim Murray
    24/06/2016 #1 Jim Murray
    I saw that spot right after the game was over and was blown away by everything you described in this post, Pat. Nice work. I really wish that more marketers understood the power of emotion in advertising. Nike has built one of the strongest brands in history by zigging when everyone else is zagging. You'd think with an example like that lightbulbs would be going off all over the place. But, sadly they are not. The advertising business has become overpopulated with sheeple ...just like the rest of the world.
  20. George Touryliov
    There's a lot about delivering great product pitches that we can learn from the show. Read on to learn about tips from successful "Shark Tank" product pitches.
    George Touryliov
    How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
    blog.hubspot.com Learn how to deliver a perfect product pitch from these eight successful business pitches on ABC's "Shark...
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  21. ProducerMohammed A. Jawad
    Keys to Successful Product Launches
    Keys to Successful Product LaunchesThe following points are the most critical approaches that can facilitate a successful launch:  Brand leadership must create a master brand in which future indications are mapped out and clearly support overall...
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  22. Producerdebasish majumder
    'DEAR', A WORD OF WONDER !
    'DEAR', A WORD OF WONDER !‘Dear’, a small word, but gives reflection A true sense of one’s perception Inevitably draws one’s attention and instigate one with compulsion To show one’s original teeth, whether he truly wants to greet Or a mere hypocrisy, which...
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    Comments

    Margaret Aranda, MD, PhD
    08/07/2016 #11 Margaret Aranda, MD, PhD
    #7 @Ali Anani, @debasish majumder: Gifted, indeed! A tough act to follow! But that is okay as being surrounded by the positive always allows one to flourish.
    Margaret Aranda, MD, PhD
    08/07/2016 #10 Margaret Aranda, MD, PhD
    #6 @Ali Anani, Oh! But the student always walks behind the teacher, my fine friend, so it is I who behold you as walking in front of me an foraging new paths, such as poetry, that I never saw in myself. Or,...perhaps I never had it before meeting you. 🐝
    Franci🐝Eugenia Hoffman
    26/06/2016 #9 Franci🐝Eugenia Hoffman
    @debasish majumder Touching and beautifully penned. You have lovingly defined the word "dear".
    Mohamed Amroussi
    26/06/2016 #8 Mohamed Amroussi
    From words you have made a sweet delicious honey, thank you Debasish Majumder
    Ali Anani
    26/06/2016 #7 Ali Anani
    Enabling one to soar high and excel

    Such a unique intensity of sound it profound

    Engulf us with warmth around

    Humanity, not mere a nomenclature

    It is the finest form of life, we proudly declare

    Dear @debasish majumder View more
    Enabling one to soar high and excel

    Such a unique intensity of sound it profound

    Engulf us with warmth around

    Humanity, not mere a nomenclature

    It is the finest form of life, we proudly declare

    Dear @debasish majumder- your words sing and your emotions overwhelm. What to say- you are a gifted poet Close
    Ali Anani
    26/06/2016 #6 Ali Anani
    #4 @Margaret Aranda, MD, PhD- if I want to define love I would say reading what you write. It is my honor to walk behind you
    Qamar Ali Khan
    26/06/2016 #5 Qamar Ali Khan
    Wonderful @debasish majumder, just wonderful! Lovely and heart-touching!
    Margaret Aranda, MD, PhD
    26/06/2016 #4 Margaret Aranda, MD, PhD
    #1 @Ali Anani, @debasish majumder ~

    And so it shall be
    Glory is as it should see
    The love that shines blind
    Honor walks behind

    Forever trusting....
    TrUsti...
    TRus..
    Tr.. T.
    Margaret Aranda, MD, PhD
    26/06/2016 #3 Margaret Aranda, MD, PhD
    @debasish majumder: Such a tiny word, yes, that one can fill a whole book of poems about....and more.....and beyond that......to the EChOes.....EcHo....Echo...ec..
    Laurent Boscherini
    28/05/2016 #2 Anonymous
    Beautifuly stated and penned. Congratulations Dear Debasish majumder
    Ali Anani
    28/05/2016 #1 Ali Anani
    A bonding of trust will be in ramification

    A symphony will dispel all inauspicious cloud

    We must crave and resort to such clout

    The emerging poet @debasish majumder- are you addressing this poem to the bees on beBee? I wish we all and always bond with trust- trust me
  23. Liz Weir

    Liz Weir

    24/05/2016
    Marketing Tip!
    When you are planning your new product, save yourself a lot of time, money and grief and do your market research first- before you build anything. Do not assume you know better. And when you do it, be sure you aren't asking leading questions to get answers that fit your conclusion. Ask as many open-ended questions as possible and you'll be clear-eyed about what direction you need to take your product and your company.
    Liz Weir
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  24. ProducerArnie McKinnis

    Arnie McKinnis

    19/05/2016
    5 Must Have Product Marketing Documents
    5 Must Have Product Marketing DocumentsCreated this presentation, rather than writing an article.  It is focused on those documents each Product Marketing professional needs to have in their back pocket – they are the foundation of any planning documents, marketing facing documents and...
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    Comments

    Federico 🐝 Álvarez San Martín
    02/06/2016 #10 Federico 🐝 Álvarez San Martín
    #7 @David Teich welcome to beBee! Any questions or comments can write me on bebee or email falvarez@bebee.com. Thanks! Regards.
    Javier 🐝 beBee
    02/06/2016 #8 Javier 🐝 beBee
    #7 Hi @David Teich ! Welcome to beBee ! beBee will improve thanks to all your feedback!!! CC @Federico 🐝 Álvarez San Martín ... did you try the publishing platform ? Www.bebee.com/producer . Many thanks for your comments !
    David Teich
    01/06/2016 #7 David Teich
    Hmmm, I'm brand new to beBee and it seems I can't have a line feed in a comment. Not good. I meant to add that I did like the other four and think they are critical.
    David Teich
    01/06/2016 #6 David Teich
    I agree with Arnie's statement about #1. I'm in software and many new markets are pure guesswork. Plenty of consulting companies make big bucks selling their "market size predictions," but it's really just them pulling numbers out of the air.
    Arnie McKinnis
    19/05/2016 #5 Arnie McKinnis
    #4 ... I've got some additional presentations/articles to expand upon this area ... it comes down to two things (1) you may have the best idea/company/product in the world, but if there isn't a market to sustain it - what's the point and (2) in the beginning, the idea is more important than anything else. Don't be scared to pursue something, just because there is competition - even a very large competitor. Amazon would never have launched (either their shopping site or their AWS services) if they focused too much on established competition. It's important to understand, but it's not the most critical aspect of product marketing.
    NO one
    19/05/2016 #4 NO one
    #3 I agree about the competition not being a priority or something to focus on. Great tips!!
    Arnie McKinnis
    19/05/2016 #3 Arnie McKinnis
    #1 ... but along those lines, there is a great book called "Blue Ocean Strategy" which talks about evaluating products (or companies) and moving from Red Oceans (highly competitive markets) to Blue Oceans (low competitive markets). There is also a very well defined strategy of being a "Fast Follower" - never first to market, but usually enter once the market is defined - with improvements not found in the market leader (Google is a great example of being a fast follower). Thanks @Richard for the comment.
    Arnie McKinnis
    19/05/2016 #2 Arnie McKinnis
    #1 competitive information is important, but personally, I believe we spend too much time worrying about it (especially early on in the cycle of product ideas and development). Understand the market, market dynamics, trends (which will include some information on the competitive environment also).
    Richard Miller
    19/05/2016 #1 Richard Miller
    Great recommendations and guide @Arnie McKinnis! I would maybe add something realted to the competition. What do you think?
  25. Carl Terry

    Carl Terry

    12/03/2016
    Did you really want to know about this common mistake?
    Carl Terry
    Beyond the False Bottom: How to Avoid This Costly UX Mistake
    codiflux.com http://conversionxl.com/false-bottom/ UX mistakes often go undetected because they are quiet. They aren’t a broken image or a misspelled word or a form that isn’t sending. No, UX mistakes are foundational. To visitors, UX mistakes are...
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