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Programmatic Buying - beBee

Programmatic Buying

~ 100 buzzes
Buzzes
  1. Juan Imaz

    Juan Imaz

    11/04/2016
    Juan Imaz
    Which Touch Points Do Marketers Rate as Central to the Customer Experience?
    www.business2community.com The best value for the buck is no longer the deciding factor when choosing between brands. Today we hear more and more about the customer experience (CX) and how marketers are striving to implement...
    Relevant
  2. Juan Imaz

    Juan Imaz

    08/03/2016
    Juan Imaz
    WPP CEO Martin Sorrell Says In-House Programmatic Buying is ‘Short-Lived’ Trend
    www.wsj.com WPP Chief Executive Martin Sorrell said that marketers who have brought programmatic ad-buying in-house have run into challenges retaining talent and investing in the necessary...
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  3. Juan Imaz

    Juan Imaz

    07/03/2016
    Juan Imaz
    What does the future hold for Data Management Platforms? | Econsultancy
    econsultancy.com Data Management Platforms (DMPs) are, despite still being on the cutting edge of technology, beginning to move beyond the early adopter stage and are now showing real and serious business...
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  4. Juan Imaz

    Juan Imaz

    25/02/2016
    Juan Imaz
    Outdated Marketing Processes Threaten Revenue, Customer Engagement
    adexchanger.com Reaching consumers and influencing purchases is harder than ever. Ad blocking, email filtering, shrinking attention spans and the proliferation of devices and channels all present major...
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  5. Juan Imaz

    Juan Imaz

    25/02/2016
    Juan Imaz
    Has Programmatic Advertising killed creativity in marketing? | Econsultancy
    econsultancy.com Programmatic advertising is currently one of the most talked about channels in digital...
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