Mikel John
17/12/2017 路 22 min read 路 ~10
To Public Relations and 1 more
Are Revenge Spells Ethical?

Are Revenge Spells Ethical?

As the average human grows, the collective consciousness expands. Human history is fraught with growth and increased knowledge. With this increased knowledge new abilities open up to us. Abilities some would see as work from devils, others would see...

Javier 馃悵 beBee
16/4/2016 路 67 min read 路 ~100
To Public Relations and 18 more
3 Keys to Master Media Relations in Digital Age

3 Keys to Master Media Relations in Digital Age

In nightmares, CEOs and senior executives cringe about the companies they lead being devoured by the so-called Media Beast. These bad dreams are punctuated by banner headlines and viral stories exemplifying program or policy deficiencies, which are...

David B. Grinberg

David B. Grinberg

I appreciate your valuable feedback and kind words, as always, Susan 馃悵 Botello Yogesh Sukal CityVP 馃悵 Manjit Thank you!

10/12/2017
CityVP 馃悵 Manjit

CityVP 馃悵 Manjit

The art of communication is a bucket I relate to leadership rather than marketing and that is why I separate communication and journalism from branding and marketing. PR is the function stuck between the world of journalism and the world of marketing and so the question for any PR person is whether they recognize skills used by a communicator like David Axelrod or propaganda merchant like Edward Bernays. In this example we need an Axelrod or a George Lakoff to expose incredibly sophisticated propagandists like the "Father of PR" Bernays. Either way it is the road less travelled, I simply am not too interested in the mucky middle of the road marketer, this buzz brings insights that are found at the heart of these matters. What I read here shows me a communicator who has been on both sides of the communication divide, between the inward facing camera's and the firing line of communication and well honed media skills.

9/12/2017
Mike Dixon
20/11/2017 路 19 min read 路 ~10
To Public Relations and 2 more
Surprise Your Valentine With Extra Space

Surprise Your Valentine With Extra Space

Mostpeople struggle to think up creative ways to spoil their sweetie on Valentine鈥檚 Day. At the start of yourrelationship, you most likely focused on the usual gifts 鈥 things like flowers,candy, and a candle lit dinner. But now that it鈥檚 no...

Lindsey Patterson
6/11/2017 路 32 min read 路 ~10
To Public Relations and 2 more
You've Had Some Negative Publicity. Now What?

You've Had Some Negative Publicity. Now What?

Nearly every company has to contend with negative publicity from time to time. In some cases, it's relatively minor - a bad online review. In others, a serious transgression might have been committed, and customers are leaving left and right. No...

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