Javier 🐝 beBee
16/4/2016 · 67 min read · +400
To Relaciones Públicas and 18 more
3 Keys to Master Media Relations in Digital Age

3 Keys to Master Media Relations in Digital Age

In nightmares, CEOs and senior executives cringe about the companies they lead being devoured by the so-called Media Beast. These bad dreams are punctuated by banner headlines and viral stories exemplifying program or policy deficiencies, which are...

David B. Grinberg

David B. Grinberg

I appreciate your valuable feedback and kind words, as always, Susan 🐝 Botello Yogesh Sukal CityVP 🐝 Manjit Thank you!

10/12/2017
CityVP 🐝 Manjit

CityVP 🐝 Manjit

The art of communication is a bucket I relate to leadership rather than marketing and that is why I separate communication and journalism from branding and marketing. PR is the function stuck between the world of journalism and the world of marketing and so the question for any PR person is whether they recognize skills used by a communicator like David Axelrod or propaganda merchant like Edward Bernays. In this example we need an Axelrod or a George Lakoff to expose incredibly sophisticated propagandists like the "Father of PR" Bernays. Either way it is the road less travelled, I simply am not too interested in the mucky middle of the road marketer, this buzz brings insights that are found at the heart of these matters. What I read here shows me a communicator who has been on both sides of the communication divide, between the inward facing camera's and the firing line of communication and well honed media skills.

9/12/2017
Jose Luis Guisa Cardona
3/10/2017 · 1 min read · ~100
Do the right thing, do PR!

Do the right thing, do PR!

Un sabio consejo del Sr. Rockefeller...

Jose Luis Guisa Cardona
1/9/2017 · 1 min read · ~100
Una buena definición de PR...

Una buena definición de PR...

Les comparto un a buena y concisa explicación de la función de un consultor de PR...

Jose Luis Guisa Cardona
29/8/2017 · 1 min read · ~100
Las Principales Marcas en LatAm

Las Principales Marcas en LatAm

El top 50 de marcas en LatAm 2017 de acuerdo con Brandz de Millward Brown

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