- Producer21/10/2017Don't Tell Your Customers...It is a commonly known fact, but not acknowledged enough: people do not like being told. They are open to suggestions and ideas but not to the fact of someone telling them what to do and what not to do. This does not only apply to adults. You might...
Comments21/10/2017 #10 Proma 🐝 Nautiyal#4 It is always so enriching to hear your thoughts, @Harvey Lloyd. The analogies you drew were excellent in understanding the different types of organizational sales techniques the giants of their leagues have established and followed. There is so much to learn.
Also, your point about experiential marketing hold so true in today's market. I always feel, it is not only the product/service but also the entire ecosystem that is being woven to support the entire experience of buying a particular product/service.
For example, I bought a pair of reading glasses from a budding e-commerce eye wear seller in India. Upon visiting their website, they let me know that on my first purchase the frame is completely free and I just need to pay for the lenses (which is hardly that expensive). The brand was decent and the designs could be tried out using their virtual "try me on" software. I received the product with 2 days of purchase and the packaging was so chic and simply fabulous! This made me recommend their product to my friends and family, too and they got about 5 orders from my WOM, alone.
Also, like you mentioned marketers are using the "Fear Of Missing Out" (FOMO) a lot nowadays. People would think that they can always use their discretion when it comes to giving in to FOMO but the truth is that it creates more of an underlying psychological effect rather than appealing to a person's taste and having them want it.
I am yet to see the Subaru ads. So will check out YouTube to watch some of their ads.
The world of marketing and sales is rather mesmerizing. I have been a finance student all through my student-life, yet it was marketing that I chose to spend the rest of my work-life with.21/10/2017 #6 Proma 🐝 Nautiyal#1 Thank you for giving it a read and for your comment, @Ali 🐝 Anani, Brand Ambassador @beBee. I always try to think from the point of view of customers. "How would I like to be approached?" and I use the same way to approach my clients. Thankfully, it has worked out for me till date. I would love to learn about other options, as well, so reading your buzz will surely give me some great ideas.21/10/2017 #4 Harvey LloydThe main point you touch that i believe is the moral low ground of the new marketing is the technique whereby we install thoughts of less or more/right or wrong and then offer a solution, at a price. The medium used to present the point is challenging. It is an add in a prestigious magazine that assigns credibility.
When we look at the various mediums of advertising/marketing the add/or marketing materials are not stand alone, they exist within a microcosm of thought. My favorite magazine/website or brand places credibility to anything that falls within that paradigm. Auto-trust if you will. Women's or men's media with various life experience enhancing drugs for instance with "FDA Approved" lends credibility that doesn't exist for you personally, but when shown as you may be missing out on life it becomes manipulation.
Marketing has harnessed group think at a subconscious level. I find the marketing of the automobile Subaru quite fascinating. It implies that great families and traditions are only found with their brand. My favorite is the one where they express the cars attachment to the human condition through the drive to the hospital for the first born child. A woman in labor and the person driving them to the hospital really don't care about the car in that circumstance. However Subaru would suggest that as part of your Lamar's training you have to sell your car and by one of their products. Interesting but you can easily see the cult following they have developed. Its a car.
This like always is a great post, and really shows the psychology of organizational sales, and begins a great discussion. Thanks @Proma 🐝 Nautiyal21/10/2017 #3 Harvey LloydYou touch on some interesting points as we start to look at an organization and what style of sales/marketing they will take. Fire can be made in many ways. Rubbing sticks together although novel is not efficient. Gasoline and matches is efficient but is not effective.
The key word for me based on past sales experiences is sustainability. Push marketing is an option or what i call aggressive selling. Call on ten and you will get one is the axiom that aggressive selling is all about.
All have their pros and cons as you begin to choose for your organization. The important fact is choosing. Market analysis and i mean very remedial analysis should let you know the type of selling that best suites your organization.
The human dynamic is a weird science that say that pushy/aggressive sales is bad. But the method has proven successful within certain paradigms. But i sense that this has to do with desensitization of the experience. The more we are exposed, what was push is now normal. We look past the marketing style to the product or service.
Products and services of yesteryear were competitive style marketing, I am better than brand X. We have now evolved into experiential marketing. We create an environment that people want/lust to participate in and then sell them what they need to participate. Microsoft was a genius company. They created an environment that several other entities could play in but they owned the park. People visiting the park became habituated and now the environment was established as fundamental to their life.21/10/2017 #1 Ali 🐝 Anani, Brand Ambassador @beBeebut not to the fact of someone telling them what to do and what not to do- this quote from your buzz @Proma 🐝 Nautiyal is spot on. People don't like to be pushed. Your buzz is on the same theme of my last buzz on beBee. Same results, but with different approaches.
- Producer20/10/2017What X1K Commercials Will Do For Your BusinessBrand AwarenessBrand awareness is the most coveted gem every online and offline business could hope to obtain. When you consider the Golden Arches, the Starbucks symbol, the Target symbol, your mind immediately floods with thoughts of the services...
Comments20/10/2017 #2 Solomon JonesPromo vids used with brand awareness campaigns will gain you a measure of trust. What you do with that trust will determine if trust in your brand will fly or sink. That measure of trust will work differently for someone who's trying to establish his/ her brand as opposed to someone who already has an established brand. Obviously you cant depend on promo vids alone you also have to jump on camera so they can get a feel for who you are. Those thoughts were influenced by your scientific break down of brand awareness. lol Thanks again Jerry.
- Producer20/10/20174 Best Ways for Small Business Owners to Establish Their BrandStarting a business, even though it is just a small-scale one, could still be a pain when you are starting out. One of the main reasons is, it is quite hard to find and gain the trust of customers because your product or service name is virtually...
- Producer17/10/2017A Newsletter You'll Definitely Want To Subscibe ToAbout a month ago, Charlene Norman and I started a multi-media marketing program for Bullet Proof Consulting, our association. One of the key elements of this campaign was a newsletter in which we share some of our accumulated business and marketing...
Comments18/10/2017 #10 Paul "Pablo" Croubalian#8 Let me know when you do, @Jim Murray. I'll help push it.
You made me think of a few features to add to my email system. How about One-Click subscriptions using Twitter, LinkedIn, or Facebook credentials, and subscribe links that can be added to blog posts, email signatures, or anywhere.
I'll get on that after I finish coding the email drip-type campaigns.
- ProducerGut InstinctThe gut is connected to our brain but does not contribute to conscious thought. There are approximately 100 million neurons in this second network of neurotransmitters that lines our guts. Information is carried from the gut to the brain and not...
Comments20/10/2017 #3 Deb🐝 Lange, Brand Ambassador @beBeeWell said. Peoole are still transitioning to include EQ development consciously. And yet there is even more than IQ and EQ to develop. reductionist thinking separates our intelligences. Systemic thinking connects the whole. We have intelligence in every cell in our being. There is PQ physical intelligence - in our movement. There is SQ social intelligence - how we interrelate with others. INQ intuitive intelligence - much more complex than Logic and reasoning. Etc etc - so many ways to increase our well being, our fulfilment, our creativity, our success in life and work. So while it is useful to break down one area of intelligence remember all the connections. Nothing is isolated.
- Producer17/10/2017Chocolate Cynicism: The Covert Bullet Aimed at CreativesThere’s a flavor that has been growing in this culture that has turned my head. It’s not a familiar flavor like I experienced growing up. In my teens I would frequent the famous ice cream chain called “31 Flavors.” Back then, people would have this...
Comments20/10/2017 #14 Dave Worthen#13 Thank you very much, @Lisa 🐝 Gallagher! You are a great writer too! You took the chocolate analogy and ran with it! I’m glad you liked my article. Really, it is a beacon to all creatives. And your husband is lucky to have you point these things out because because creatives often are still stunned from the covert bullet.20/10/2017 #13 Lisa 🐝 GallagherExcuse the phrase but, this was a kick ass article @Dave Worthen! I've seen chocolate ice cream with a hint of crap splattered on my husband's face more than once. I have to point it out because he may not see it or feel the coldness of it until it begins to harden and become sticky. Great tips and I love the analogies you used. Sometimes, it may take a loved one (observant responder) to notice the build up before the person that is experiencing even realizes. Honesty is really a good thing at that point.
- Producer17/10/2017How Data Savvy Brands Get to Know Their Customers to Gain Their LoyaltyBrand loyalty is evolving, and the emphasis is squarely on the consumers rather than the brands these days. Customers expect you to know them better than they know themselves and to treat them like the unique individuals they are. But this can be...
Comments17/10/2017 #3 David B. GrinbergThanks for another excellent blogging buzz, John. I love your infographics, in addition to your wonderful writing. I'm wondering if you have any unique insights into how brand loyalty and customer service issues differ from Generation Z compared to their Millennial predecessors?17/10/2017 #1 Franci🐝Eugenia Hoffman, beBee Brand AmbassadorYou nailed it with this post, @John White, MBA. Repeat customers are the bread and butter for a business. In the insurance industry, we consider renewals our bread and butter. Those special touches, even if it is just a thank you note, goes a long way.
- Producer14/10/2017The Tangling of Words.The more words we use, the more we abuse, and the more we abuse the more words we use.“What you’ve got to say, you say.” Shel SilversteinAs simple as Silverstein’s poems may seem, they were a daily struggle. He was a constant revisionist. More...
Comments15/10/2017 #2 Franci🐝Eugenia Hoffman, beBee Brand AmbassadorI like this piece and specifically your statement "Perhaps that’s what we all need in our writing. We need a little truth, a little bravery, and a lot more fun. Otherwise, we’ll continue sounding like those In Memoriams." It seems to me some writers try too hard.
- Producer16/10/2017Tips To Increase Your Facebook Fans In The Shortest TimeOne of the most recent and important exchanges that Facebook enclosed are the unitary that adapted “Become a fan” to “Like”. The user isn’t well aware of what is beingness liked – whether it’s the magnetic enjoining, the visited site, the implicit...
- Producer16/10/2017Frozen Sales: These New Marketing Channels Will Break the IceReferrals, SEO, Blogging, Email Marketing, Social Media, etc. These are some of the most common marketing channels used by many sales and marketing executives to increase their sales.Despite all of these, different challenges – having higher web...
- Producer16/10/2017Gary A. Vela, M.D.: How to Prepare for SurgeryDoctor Gary A. Vela, M.D., has made numerous trips to the operating table thanks to a long and successful career in plastic and cosmetic surgery. Doctor Gary A. Vela, M.D. has performed thousands of procedures on different...
- Producer14/10/2017Best Online Sources to learn New TechnologiesOnline learning is a cost-effective alternative to classroom learning. With various learning guides and notes available online, it has now become easy and convenient to learn about evolving technologies.Technology is evolving with the speed of a...
- Producer14/10/2017Savvy Sophistication that SellsAre you sophisticated? How about your copywriting ... and your prospect? And what does that really mean?Duke Ellington's "Sophisticated Lady," is about adulteration, experience, loss of innocence, and discriminating taste. It's not a happy song...
- Producer13/10/2017We Are All a Work in Progress - Your Professional Identity Matters Are you proud of yourself? Are you proud of what you do every-day?In the late 1800’s there was a traveling book salesman and philosopher named McAfee. One hot summer he was trying to sell books and give talks in western North Carolina. McAfee...
- Producer11/10/2017The Art Of Changing Your Thinking For The BetterThis is part of the insight meme series I have been developing for my new partnership with Charlene Norman, which features some very practical business wisdom that is pulled from our ongoing series of blog posts at...
Comments12/10/2017 #7 Zacharias 🐝 VoulgarisIndeed! However, some businesses confuse changing with adapting. A company may change its name, the software it's using, or even some of its employees, yet this may not yield any significant improvements. Sometimes it just needs to change its approach to things, adapting to circumstances with discernment, in order to enable any serious improvements.12/10/2017 #6 Neil SmithShort and sweet and oh so relevant. In my business dealings here I am being asked to deal more and more with sales reps who sit at a desk and fire out emails and rarely, if ever hit the road and walk in the front door. I surely can't be alone in preferring to do business with people rather than companies? What those guys save in lowered expenses is nothing compared to the plummeting sales.
The last point is huge. How did we get to a situation where people on all levels of business can't tell the difference between "Cheap" and "Value"? Thanks.
- Producer11/10/2017Coach Solomon's BeBee Review(Platform 4 Bloggers)BloggingI had no idea what a blog was until a year ago. At that time I decided to invest in my online career and acquired professional training in order to expedite my online success. The educational platform I chose to use brought to my attention...
Comments17/10/2017 #40 stephan metral 🐝 Innovative Brand AmbassadorCc @Lance 🐝 Scoular, @Noemi Barrazueta, MBA @David B. Grinberg @David Vernon depending of the format, when the author and personal story telling to a live interview and showcase some little data to illustrate it. Then numbers climb up. A mix of authenticity and quality content.14/10/2017 #37 stephan metral 🐝 Innovative Brand Ambassador4 800 views in 3 days @Solomon Jones, i would like to add this is without the campaign of the ABM server, and only beBee's intra organic reach. Just think one minute we build a strategy around it with the resources we've talked about.
- Producer10/10/2017Launch of New Products during Festive Season: Marketing Strategy So, we have already entered the last quarter of the year, which is better known as the “festive season” in India. While people consider this time of year very auspicious to begin or buy new things, companies have their own benefits on the financial...
- Producer10/10/2017A Psychologist's Advice to Great Customer Relationships There are certain customer service skills that every employee must master if they want to keep up with current customer service trends.I don't know about you but some of my personal customer journey's mirror a horse and buggy during a Nascar race.It...
Comments11/10/2017 #10 Sabrina Cadini, Live Streaming Wedding EntrepreneurExcellent article, Dorothy! Customer service is extremely important for my business, and I completely agree on all points - especially positive language, calming presence, and willingness to learn.10/10/2017 #9 Dorothy Cooper#6 You are correct but I think many entrepreneurs forget they need to offer value and customer service is king when selling a product or service. I am thinking of a startup idea to hire a customer service which intervenes on behalf of customers or brands when there is a high-degree of conflict. A negotiation service or mediation to iron out the wrinkles. David thanks for the great feedback as always.10/10/2017 #6 David B. GrinbergWow, Dorothy, that's certainly a broad list of admirable skills. Someone with all those traits would be like a customer service rep from heaven. Unfortunately, few customer service reps have mastered most of these important attributes in today's mobile, digital and virtual Information Age -- where speed too often supersedes actual customer service.
Also, as a professional communicator, I would emphasize the importance of customer service reps paying more attention to learning "soft skills" which are essential for efficiency, effectiveness and enhancement of the overall customer experience. Moreover, business owners and managers/supervisors need to reiterate the age-old adage that, "Customer is King!"
Thanks for the good blogging buzz!10/10/2017 #2 Kevin BakerSEO Score and Keywords
psychologist's, advice, customer, relationships,
5 good title words
psychologist's : at position 0
advice : at position 1
customer : at position 2
relationships : at position 3
customer : at position 4
5 result at end title
found in title : customer = 3 times found in description
found in keywords : customer = 3 times found in description
found in keywords : service = 3 times found in description
found in keywords : skills = 3 times found in description
77 total good description words
11 result at end description
found in title : customer = 48 times found in content
found in keywords : customer = 48 times found in content
found in keywords : service = 25 times found in content
found in keywords : skills = 14 times found in content
found in keywords : employee = 4 times found in content
937 total good content words
Over all score is 80.5
Score higher then 60 should get to most popular and viral results.
Score higher then 80 will get viral search engine results.
This is a guideline only.
- Producer09/10/2017Shaking a stick at this whole Sales Advise thingEveryone is throwing out there best sales advice so here goes my attempt at it. To start I have been in the B2B sales game for almost three years now, soooo I basically have everything figured out at this point ;) With that being said I’m going...
Comments09/10/2017 #4 David Disney#3 @Kevin Baker Great input!! I need to take more time "Post Sale" to show my appreciation. Currently I have a semi-generic email I send letting them know I appreciate their order, and now they will be talking to the project manager. However I rarely make it more personal then their name and company. I think this point could be very helpful for me to be able to create more repeat clients, and better relationships with those clients.09/10/2017 #3 Kevin Baker#2 When I was a broker in manufactured housing I struggled with poor word of mouth referrals . I was in such a hurry to get to the top of the hill and repeat. A very wise and trusted friend showed me I was missing out on the power of gratitude and how I was leaving my customers feeling incomplete. After the sale I take the time to thank and show gratitude to each customer, and I stress the importance of sincerity as all of them know a snow job,(pun intended in theme), I explain with vulnerability how they have helped me to be a better person, better salesperson, and acknowledge their contributions to my life not just professionally, but also personally. I always got caught up in the detached professional side and was missing out so much. My average after changing this went from 6 ot 7 K per month to 30K+ every month, referrals came at a rate I had to give half of them away.
- Producer09/10/2017Gabriel Herrera of Miami: Skills Without ParallelGabriel Herrera “Gaby”, a Miami-based Capital Credit Counselor, has earned the reputation as the leader in bank underwriting and lending guidelines navigation. A consummate professional with second-to-none communications skill, Herrera has an...
- Producer06/10/2017Advertising and Marketing Disruption - Without the Seven-Figure Price TagHere’s my version of advertising and marketing disruption in the so-called digital age:Put that coffee down, stop wasting time and money, and get to work.Yes, you, Chief Marketing Officer.I just read an article that drips with pure laziness....
- Producer06/10/2017How to create a landing page that increases salesWhen turning to us, most customers want to improve the external appearance of their IT product. Many of them do not understand that only presenting beautiful graphics is not enough to generate leads and new customers. It’s better to solve the...
- Producer06/10/2017Rookie Refs Can Be LazyThe rookie ref this weekend wasn't that young. In fact, he told me he had been serving several football clubs as club referee and now wanted to join the Dutch FA. He needed more challenge and variation in this assigned games.We sat in his dressing...
- Producer06/10/2017After All These Years: Five Presentation Lessons Still Not LearnedIf you watched UK Prime Minister Theresa May give her recent “British Dream” speech and have paid attention to the aftermath, you now know what a bad speaking performance can do to a reputation. But you need not watch that speech to know what a bad...
- Producer05/10/2017Outsource Sales?? We'd Never Consider It!But have you stopped to consider what exactly it is that you are requiring? Is it Sales Results, or a Sales Person? Both do not automatically go together.The role of "Hunter" in New Business Development is the hardest to hire for.Many companies...
Comments05/10/2017 #3 Denise M BarryThanks very much for your comments Paul! Yes, I agree there must be an Account Manager (Farmer) to take over the Customer when the new business is being implemented.
In this model, ONLY THE HUNTER ROLE is being outsourced. The Hunter still requires support from a company-provided SME and an Account Manager. Most companies have both these roles existing already, just no Hunter to gain new business revenue for them. It's a very common problem I see, especially for SMB.05/10/2017 #2 Paul "Pablo" CroubalianGlad to see someone else talking about the Hunter vs Farmer analogy. Hunters generally suck at Farming and vice-versa. To find both skill sets in one person is very pricey indeed.
In my last sales management gig, I teamed Hunters with Farmers. The Hunter would do nothing but get new business, the Farmer would keep the customers happy. Both benefited and so did the company.
That said, outsourcing the entire sales function is probably not a great idea. An acquaintance did just that. Everything was going swimmingly until it didn't. That's when his company fell apart. Sales and customer retention is the lifeblood of any company.