logoSign upLog in
Sales and Marketing - beBee

Sales and Marketing

10K buzzes
"Selling" or making sales consists of interpersonal interaction-the one-on-one meetings, telephone calls and networking-that you engage in with prospects and customers. The term "marketing" encompasses programs businesses use to reach and persuade prospects, including advertising, public relations, direct mail and more. You'll often see the terms used incorrectly, such as when a business advertises for a marketing professional but is really looking for someone to make telephone calls, meet with prospects and close sales.

This hive unites both with fantastic content from all the bees.
Buzzes
  1. Paul Castain

    Paul Castain

    18/08/2017
    Sales Email Subject Lines You Should Avoid Using buff.ly/2w8nqLD Paul Castain
    Relevant
  2. Muthu kumar

    Muthu kumar

    18/08/2017
    Try a free copy: Download it from https://www.egrabber.com/emailprospector/
    Sales Prospecting Tools - Finds Email Address of anyone in any company
    Sales Prospecting Tools - Finds Email Address of anyone in any company Try a free copy: Download it from...
    Relevant
  3. Julie Dawn Harris
    Who Says Telemarketing Can’t Drive Leads Further Down the Sales Funnel?
    Julie Dawn Harris
    Who Says Telemarketing Can’t Drive Leads Further Down the Sales Funnel?
    www.callboxinc.com It doesn’t always mean that telemarketing leads can’t go further down the sales funnel. They can, here’s where good old lead nurturing plays a crucial...
    Relevant
  4. ProducerRenée  🐝 Cormier
    Questions to Help You Mind Your Business… Oh, those sales people
    Questions to Help You Mind Your Business… Oh, those sales people This is the answer to the fourth question in a ten question collaborative series being posted by Renée Cormier and Graham Edwards. To see the list of original questions, check this link. If you would like to catch up, here are the answers...
    Relevant

    Comments

    Don 🐝 Kerr
    16/08/2017 #13 Don 🐝 Kerr
    #11 @Chuck Bartok Just echoing @Renée 🐝 Cormier's comment.
    Renée  🐝 Cormier
    16/08/2017 #12 Renée 🐝 Cormier
    #11 Great point, Chuck!
    Chuck Bartok
    16/08/2017 #11 Chuck Bartok
    @Don Kerr Your father followed a philosophy that assures "success"
    'His secret was this - each of his sales people had the opportunity to participate in the ownership of the business upon achieving certain targets'
    Regarding the comment "Prospects demand to deal with the principals"
    Bringing staff and sales into ownership allows the 'prospect to understand they are dealing wth principals.
    We have always empowered employees to make decisions as if their business depended on it, because it did.
    Our food service businesses provide the foundation of many young employees to move on to rewarding lives.
    And so did other business venues.
    Many employees actually became 'competitors', which only enhance our own growth and profitability.
    Renée  🐝 Cormier
    16/08/2017 #10 Renée 🐝 Cormier
    #9 Oh! Quand tu parles français...
    Graham🐝 Edwards
    16/08/2017 #8 Graham🐝 Edwards
    Hi @Renée 🐝 Cormier and @Don 🐝 Kerr... great discussion; one of the reasons that I like beBee so much. Don, I think your two examples call out an important couple of points — not all businesses need to (or can) build out the Sales Channel and it's important to understand the customers decision making process. I think we saw that in your first example... the type of product/service you sell, the customer expectations and how they purchase need to come into play... it sounds like in reality the principles were the ones closing the sale and unfortunately it was something that just could not be "scaled" into a traditional sales team (or at least not in a profitable way).
    Don 🐝 Kerr
    16/08/2017 #7 Don 🐝 Kerr
    #6 @Renée 🐝 Cormier I think you're mostly right and my father did nail all four of your requirements. The only issue I have regarding the design industry experience is that #1 is a real challenge for the sales team as the prospects want to deal directly with the principals at all points in the process.
    Renée  🐝 Cormier
    16/08/2017 #6 Renée 🐝 Cormier
    #5 Interesting @Don 🐝 Kerr. My thinking is if your sales people can't sell your product, then they are seriously lacking in qualified leads, training and or incentives. Sales can be a pretty tough gig, but you only need sales people if you can't physically follow up on your leads. If you need a lead generator, then get one. If you need capable people to get deeper into your market, you had better be prepared to: 1. show them what works in your industry. 2. give them the resources to be successful 3. give performance based incentives 4. treat them like they matter as people. I don't know everything your father did, but it sounds like he definitely got 3 and 4 down.
    Don 🐝 Kerr
    16/08/2017 #5 Don 🐝 Kerr
    @Renée 🐝 Cormier @Graham🐝 Edwards And, now to provide a counterpoint to my last comment - my father founded and operated his own company for decades. He was a distributor of industrial tools and related products throughout North America. He started very small with one simple idea - he would only take on products for which he could secure the North American patent rights. This was his way of selecting top grade product and ensuring some protection from competition. Eventually he grew the business and began to build a sales team. His sales team in North America grew to about 10 people and his business enjoyed profitable growth. His secret was this - each of his sales people had the opportunity to participate in the ownership of the business upon achieving certain targets. This proved to motivate each individual and relieved my father of much of the motivation management job as the team urged each other on for the greater good. As the business grew so did their ownership and profit sharing. One other point, my father was rigorous in his recruitment and always insisted upon having at least one interview at the prospective employee's home with the spouse present. He wanted to get a good sense of the character of each individual and how their home life reflected the support he or she would receive.
    Don 🐝 Kerr
    16/08/2017 #4 Don 🐝 Kerr
    @Renée 🐝 Cormier @Graham🐝 Edwards I am sure many will find this most insightful. Here's part of the challenge I have witnessed - at least in my area of business which has for years been designed communication. I worked with and managed four design firms. At each one we hired sales people - even with the acknowledgement that 95% of our business was secured through the professional networks of the business principals. At each one the sales team produced diddly squat. In fact, at one point I was managing director of one of North America's largest design firms (billings in excess of $20MM/year). The sales team of four required an annual investment of $300K. In my second to last year at the firm, while doing the annual budget, I calculated that this team produced sales of exactly $85K. The new business target was $1MM and we exceeded that target by $200K. To repeat - we achieved a new business target of $1.2MM and our $300K sales team accounted for $85K of that total. Even a simpleton can see that the math doesn't make sense. While the numbers were different at the other three firms the results were consistent. In business where the major differentiation is the reputation and skill of the principals it is extraordinarily difficult to find sales people with even marginal skill in effectively communicating the company's capabilities. Prospects demand to deal with the principals and that is how we moved forward. In each case we disbanded the sales team and experienced no loss in opportunity and achieved a better financial result.
    Renée  🐝 Cormier
    16/08/2017 #3 Renée 🐝 Cormier
    Thank for sharing @Graham🐝 Edwards!
    Renée  🐝 Cormier
    16/08/2017 #2 Renée 🐝 Cormier
    Thank you for sharing, @Javier 🐝 beBee. :)
  5. Muthu kumar

    Muthu kumar

    16/08/2017
    ★Best Tool to Generate targeted #B2B #Sales #Leads from the Internet
    ☛ Please Visit ➡ http://bit.ly/2krEbYc
    Get 50 Verified #Business eMails & Phone Numbers For free
    ☛ Trial Now Link ➡ http://bit.ly/2reKGEQ
    Muthu kumar
    Relevant
  6. Julie Dawn Harris
    Growing email database is not that complex if you follow these simple strategies that can gain more highly qualified sales leads.
    Julie Dawn Harris
    Want to Expand your Email Database for Lead Generation? Here’s how
    www.callboxinc.com Let us tell you that growing your database shouldn’t be that complex. All you have to do is to use these simple...
    Relevant
  7. ProducerRebecca Matias

    Rebecca Matias

    15/08/2017
    The 3 Different Hats You Need to Wear to Gain Your Merchant Clients’ Trust
    The 3 Different Hats You Need to Wear to Gain Your Merchant Clients’ TrustToday’s marketers and sales reps need to fulfill many different roles when reaching out and building relationships with prospects. Nowhere is this more relevant than in the merchant service space. This industry has lately been seeing some tectonic...
    Relevant

    Comments

  8. Julie Dawn Harris
    4 Best Tips that Would Help You Encourage Your Prospects to Definitely Buy Your Software Products
    Julie Dawn Harris
    goo.gl With software startups sprouting here and there like mushrooms, it can be difficult even for veteran brands to remain consistent in selling their...
    Relevant
  9. Julie Dawn Harris
    If your email marketing tactic is not gaining good lead conversions, get some help from the notes below and learn to create the best lead converting email, incorporated with an infographic for better visualization. Enjoy!
    Julie Dawn Harris
    The 5 Parts of the Best Lead Converting Email [INFOGRAPHIC]
    www.callboxinc.com If your email marketing tactic is not gaining good lead conversions, get some help from this blog and learn to create the best lead converting...
    Relevant
  10. Paul Castain

    Paul Castain

    07/08/2017
    How To Dramatically Improve Your Closing Ratio http://yoursalesplaybook.com/how-to-dramatically-improve-your-closing-ratio/ Paul Castain
    Relevant
  11. Julie Dawn Harris
    The Ultimate Guide on How to Make Propects Interested in Your Business

    Nothing’s really perfect in the world of B2B marketing, but you can always bet your bottom dollar on these effective marketing tips. http://bit.ly/2rNyUBU
    Julie Dawn Harris
    Relevant
  12. ProducerKatrina Chua 🐝 Brand Ambassador
    Use Multi-channel Marketing to Keep You Ahead of the Competition
    Use Multi-channel Marketing to Keep You Ahead of the CompetitionI’m always wondering how my competitors are doing whenever I look for new ways to market my products and services. In this rapidly changing world of business, I always want to be on top of my competitors. In order for my business to survive, I need...
    Relevant

    Comments

    Kevin Baker
    07/08/2017 #1 Kevin Baker
    many eggs many baskets, great advise
  13. Paul Castain

    Paul Castain

    05/08/2017
    Things To Do When A Competitor Is Talking Trash About You and Your Company buff.ly/2hwSwqf Paul Castain
    Relevant
  14. Paul Castain

    Paul Castain

    04/08/2017
    What EVERY Sales Rep Should Know About Providing References To Prospects buff.ly/2wrBXyI Paul Castain
    Relevant
  15. Steve Jones

    Steve Jones

    02/08/2017
    The #Sales process has changed. Simply ignoring the fact will not change the outcome. Steve Jones
    Relevant
  16. Steve Jones

    Steve Jones

    02/08/2017
    Finally, the truth about social media and customer engagement via @markwschaefer
    Steve Jones
    Finally, the truth about social media and customer engagement
    bit.ly Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we're asking the wrong...
    Relevant
  17. Steve Jones

    Steve Jones

    01/08/2017
    #Marketing - so you think you know enough?

    You know there is always more to learn, so go treat yourself!
    Steve Jones
    Huddles Bristol - Content, Email, Inbound, SEO, Social Media Huddles PLUS More
    huddlesuk.com Date & Time - Mark Your Diary Wednesday 20th September, 2017 - 1 pm to 6 pm (with networking  & drinks after) Where Is the Next Huddles? Bristol, The...
    Relevant
  18. Julie Dawn Harris
    Basically, most people search for the product they urgently need. But what if you have a product that does not meet urgently but still beneficial in the future? Learn the secrets on how to promote a product even if people don't search for it.
    Julie Dawn Harris
    Creating Appeal: How to Promote a Product People Don’t Search For
    www.callboxinc.com Promoting a product that people don’t actually search for can be bit tricky. Despite this, there are still countless ways these companies can...
    Relevant
  19. ProducerVincent  🐝 Manlapaz
    What is the basis of a skilled marketer: a book of knowledge or a learned experience?
    What is the basis of a skilled marketer: a book of knowledge or a learned experience?I think this article transpires a reality. Success doesn't largely depend on the label (office) of the person. As we can intelligently say, it’s not about having bodies in the room, it's about having an "experience".Sales and Marketing held...
    Relevant

    Comments

    Vincent  🐝 Manlapaz
    31/07/2017 #10 Vincent 🐝 Manlapaz
    Changed the title of this article to What is the basis of a skilled marketer: a book of knowledge or a learned experience?
    Vincent  🐝 Manlapaz
    31/07/2017 #9 Vincent 🐝 Manlapaz
    Thaks Jerry, appreciate the comment.
    Jerry Fletcher
    31/07/2017 #8 Jerry Fletcher
    Vincent,

    If only the experienced were hired there would be no development of skills. This has forever been the problem for people coming into an industry. Organizations that understand the need for development are beginning, once again, to develop training programs to build the professional expertise required. Some owners and managers have come to the conclusion that they need to hire based on attitude and aptitude because they are going to have to train professionals because the schools simply don't.

    One of the hallmarks of top marketing people is that they have the capability to see the patterns, see them faster, analyze them and come to conclusions on strategy while most people are verifying the name of the company. In order to do that they have very open minds. They are always learning and fascinated by human behavior in all contexts. What ever professional title you pursue you will always need to get as much experience as you can in that profession and the one it rubs shoulders with.
    Vincent  🐝 Manlapaz
    31/07/2017 #7 Vincent 🐝 Manlapaz
    @@Jim Murray. Sorry for the confusion. I hope in between of the context it does give a hint. I appreciate the feedback.
    Vincent  🐝 Manlapaz
    31/07/2017 #5 Vincent 🐝 Manlapaz
    @Jerry Fletcher - Thanks and I appreciate the points you have carefully regarded. To clarify - some opportunities are not created equal. There are people who've lacked experience thus vetoed to handle one post. I understand that experience is a must but does it gives the right to disqualify someone to take the post he/she is capable of doing. That's basically my driving thought why I write the article. What is the characteristic of a good marketer? Does it depends on the bag of knowledge he can put on the table or can we consider the well-rounded experience he held which is closely related to the field of his work, however, without a proper dictum? Sales and Marketing are a good example. Just because I 'm working in Marketing does it mean I 'm not good (or will not be good) in sales or vice versa. Does it mean that one person is limited to the title he holds?
    Vincent  🐝 Manlapaz
    31/07/2017 #4 Vincent 🐝 Manlapaz
    Thanks for sharing my post @Connie Limon
    Jim Murray
    30/07/2017 #3 Jim Murray
    Your headline doesn't actually make sense.
    Jerry Fletcher
    30/07/2017 #2 Jerry Fletcher
    Vincent,
    I think I may agree but I'm not sure of your points. Some observations: 1. Marketing is done one to many. Sales is done one to one. 2. Both a re limited by the tools available to them and their proven ability to user them. (To often, there is a mis connect between automated marketing programs and the ability to partially automate sales and/or customer service responses.) 3. Because Marketing operates in a field that is constantly changing there is an assumption if you are not recommending the most current new technical whiz bang you are out of date and can't understand today's strategy. True capability lies with the person that has a strong grounding, scientifically supported, in the basics of both traditional and digital media plus measured experience over time from which to draw knowledge and possibly wisdom. 4. Great talents do rise to solve great problems. It may only be a matter of being in the right place at the right time.
    Connie Limon
    29/07/2017 #1 Connie Limon
    Nice article. I shared it with twitter and linkedin followers
  20. ProducerMic Adam

    Mic Adam

    28/07/2017
    6 questions you always wanted to ask about Social Selling
    6 questions you always wanted to ask about Social SellingLet me clear in that social selling is not a standalone “thing” but social media integrated into your sales process. Since that sales (or buying) process continues to evolve salespeople need to continuously learn and adapt. So never get rid of your...
    Relevant

    Comments

    Steve Jones
    28/07/2017 #1 Steve Jones
    So important to get the whole business involved, including board level.
  21. Giles Davis

    Giles Davis

    28/07/2017
    OK - I'm not very noisy on beBee, LinkedIn seems to be my platform of choice!

    Here's what we do, anyone out there care?!
    Giles Davis
    Relevant

    Comments

    Lisa 🐝 Gallagher
    31/07/2017 #11 Lisa 🐝 Gallagher
    #9 Thank you as well @Giles Davis :))
    Giles Davis
    31/07/2017 #10 Giles Davis
    #5 Thanks David - interesting responses to this one! Over 600 views, 9 likes., 10 shares & 9 comments.....

    That's better than LinkedIn for sure... Numbers are 1 thing - the real thing is enquiries and ultimately orders!
    Giles Davis
    31/07/2017 #9 Giles Davis
    #6 Thanks @Lisa 🐝 Gallagher - have just followed you too!
    Anne 🐝 Thornley-Brown, MBA
    28/07/2017 #7 Anne 🐝 Thornley-Brown, MBA
    Beautiful colours. That is what I look for.
    Lisa 🐝 Gallagher
    28/07/2017 #6 Lisa 🐝 Gallagher
    I just followed you @Giles Davis, welcome to beBee!! Hope to see more of you work here too :)) It's a very supportive network!
    David B. Grinberg
    28/07/2017 #5 David B. Grinberg
    Yes, of course, we care, Giles. I think your work is very cool and contemporary, very stylish, impressive and admirable!
    All users on beBee are unique and special in their own ways, both personal and professional. Moreover, I like to think of beBee as a warm, inclusive and supportive social media platform. beBee does not intentionally restrict or limit engagement, like LinkedIn does, to the detriment of users. In fact, I'd be curious to know what kind of engagement you receive on LinkedIn with this same post?
    I hope you keep buzzing on beBee. We are pleased you are here!
    Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    28/07/2017 #4 Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    What a lovely way to brighten a room, and beBee as well. :)
    Jan 🐝 Barbosa
    28/07/2017 #3 Jan 🐝 Barbosa
    Sharing !!!
    Lisa 🐝 Gallagher
    28/07/2017 #1 Lisa 🐝 Gallagher
    I hope you become nosier on beBee, the photos are beautiful. Please share more!
  22. Julie Dawn Harris
    Effective telemarketing strategies in supplying your Lead Generation with a steady stream of potential clients. @Vivien Reyes
    Julie Dawn Harris
    The Lifecycle of an Effective Telemarketing Call
    www.callboxinc.com The secret to an effective telemarketing does not revolve much around mere application of what is listed in a call script. Rather, it points to an entire...
    Relevant
  23. Paul Castain

    Paul Castain

    25/07/2017
    How Creativity Can Make Or Break Your Prospecting Efforts buff.ly/2uwRSft #insidesales #salestips #salestraining Paul Castain
    Relevant
  24. Julie Dawn Harris
    Best Marketing Strategy For Merchant Services @Judy Caroll
    Julie Dawn Harris
    What’s the Best Marketing Strategy for Merchant Services?
    www.callboxinc.com Crafting a good marketing strategy for merchant services to clients is no skip in the...
    Relevant
  25. ProducerJudy Olbrych

    Judy Olbrych

    24/07/2017
    “So What?”:  Jazz Up Your Benefits
    “So What?”: Jazz Up Your Benefits“So What?” (the Miles Davis song - not the Pink). It’s forever pressed into my vinyl copy of Kind of Blue, one of greatest jazz recordings ever.  I still remember buying the album at the Band Box when I was in high school.  That was...
    Relevant

    Comments

    Judy Olbrych
    25/07/2017 #2 Judy Olbrych
    #1 Thanks, @Joan MacDougal. The image found me - I kept hearing the song in my head every time I asked the question!
    Joan MacDougal
    25/07/2017 #1 Joan MacDougal
    Your image is so provocative Judy, I love it!
See all