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Sales and Marketing - beBee

Sales and Marketing

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"Selling" or making sales consists of interpersonal interaction-the one-on-one meetings, telephone calls and networking-that you engage in with prospects and customers. The term "marketing" encompasses programs businesses use to reach and persuade prospects, including advertising, public relations, direct mail and more. You'll often see the terms used incorrectly, such as when a business advertises for a marketing professional but is really looking for someone to make telephone calls, meet with prospects and close sales.

This hive unites both with fantastic content from all the bees.
  1. George Touryliov
    It’s your sales weekly roundup for November 27 - December 3. This week we’ve got collaboration in enablement, increasing email prospecting rates, finding growth amid disruption and trends in 2017.
    George Touryliov
    Sales Weekly Roundup: Enablement, Prospecting Rates & Sales Growth
    www.salesforlife.com This week we’ve got collaboration in enablement, increasing email prospecting rates, finding growth amid disruption and trends in...
  2. George Touryliov
    In this article, you’ll learn how to best handle sales objections, from potential deal-breakers to smaller negotiations. With that knowledge you’ll be better equipped to handle any rough waters that might come your way throughout the sales process.
    George Touryliov
    How to Effectively Respond to Sales Objections
    www.salesforce.com Sales isn’t always smooth sailing. Clients and potential customers often have objections or concerns that salespeople must be able to respond to. In this article, you’ll learn how to best handle those sales objections, from potential deal-breakers...
  3. George Touryliov
    To meet other expectations in the company, sales professionals are often limited in the time they can actually spend selling. In order to be productive and successful, salespeople need to take ownership of their time and learn how to improve the structure of their day.
    George Touryliov
    How To Structure Your Sales Day For Maximum Success
    resources.datanyze.com Creating the perfect daily schedule. Learn how to ramp up your productivity and structure your sales day for maximum...
  4. ProducerKatrina Chua

    Katrina Chua

    The Many Ways of Selling your ERP Software Products
    The Many Ways of Selling your ERP Software ProductsSome exciting and explosive flicks are lined up for 2017: fantasy action “Wonder Woman”, adventure “Kong: Skull Island”,  animation “The Boss Baby” and thriller “Annabelle 2”. Each flick was creatively filmed to bear unique plot and relatable story...
  5. ProducerKohei Kurihara

    Kohei Kurihara

    Marketing Case Study Toyota 9
    Marketing Case Study Toyota 9On our predictions, no longer any past existing industry of manufacturing will alter to the next stage. Data consolidation surely change the process for producing hardware. Likewise the PC experienced, deprived by Smartphone, automobile will be made...


    David B. Grinberg
    27/11/2016 #1 David B. Grinberg
    Thank you for this continuing series, Kohei, which is informative and helpful. I've shared on three hives. Keep buzzing!
  6. George Touryliov
    Whether you’re a seasoned salesperson or just starting out as a mighty business development rep, read on for 4 life lessons from the #b2b #sales floor –
    George Touryliov
    4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    blog.marketo.com Erica Feidner is a classically trained concert pianist who insists that she’s not in sales (despite selling $3.5 million worth of pianos in one year), but prefers to think of herself as a ‘piano matchmaker.’ Upon discovering Erica, I found myself...
  7. Elia Mihuta

    Elia Mihuta

    5 #socialmedia Media Trends That Will Change The Game In 2017 via @forbes #socialmediamarketing #marketing
    Forbes Welcome
    www.forbes.com Here are five trends that will help you stay ahead of the curve in...


    Hassan Aman
    28/11/2016 #1 Hassan Aman
    1 and 4 my favs.
  8. George Touryliov
    Here are the list of some practical, real-world life-hacks and techniques that actually work for this elaborate topic -
    George Touryliov
    Top 10 Negotiation Hacks To Protect Price & Preserve Margin
    smamasterminds.com Complexity and commoditization run rampant. There's an entire library of congress of books on this subject so I thought I'd list for you some...
  9. ProducerJohn White, MBA

    John White, MBA

    Here Are The Challenges Your Marketing Department is Facing Right Now
    Here Are The Challenges Your Marketing Department is Facing Right NowIt's no secret that marketing has changed. Millennials and digital-savvy members of other generations have had an undeniable impact on the way marketers approach campaigns, interact with customers and record customer preferences.To deal with today's...


    Jim Murray
    27/11/2016 #8 Jim Murray
    As you know I don't write long comments on pieces I find excellent and relevant. Therefore I am done.
    Paul Walters
    27/11/2016 #7 Paul Walters
    @John White, MBA After a lifetime in advertising I simply got tired of being treated as an inconvenience and a 'cost' yhay was affecting the bottom line!
    Lisa Gallagher
    26/11/2016 #6 Lisa Gallagher
    Excellent tips and buzz @John White, MBA. It's great that some companies are finally getting it with regards to utilizing Social Media with their Sales Team and Marketing teams (together). Great job on your behalf that your company is doing this! One step ahead of many yet. Shared and tweeted!
    David B. Grinberg
    25/11/2016 #5 David B. Grinberg
    #4 Well, thank you as always, Ali. However, I must defer credit to John, as the marketing master via social media and otherwise.
    Ali Anani
    25/11/2016 #4 Ali Anani
    #3 @David B. Grinberg- I believe you outlined real marketing challenges. I wonder if sales and marketing are coalescing because the time available for marketing new products are diminishing. Look how many social media disappeared after a short while because of the advancement of new technologies. Human bahavior and habits are changing as well. May be the inoculation of marketing staff and sales staff in one team may help. I wonder.
    David B. Grinberg
    25/11/2016 #3 David B. Grinberg
    Thanks, as always, John, for the excellent advice and guidance. I appreciate your words of wisdom, as usual.
    Mohammed A. Jawad
    25/11/2016 #2 Mohammed A. Jawad
    @John White, MBA Truly said that 'marketing is still viewed as expenses'. Interestingly, people of finance who oftentimes deem themselves smart enough with manipulating balance sheets and untimely cost cutting strategies label marketing department as meaningless. Anything from marketing team...be it promo activity, outdoor events, incentive trip or campaigns are regarded as waste of money. On the other hand, marketing and sales ought to work with integrity and team spirit. One cannot be aloof from the other.
    Mohammed Sultan
    25/11/2016 #1 Mohammed Sultan
    @ John White,MBA.Nowadays,marketing is a race -day in and day out and marketers are the first to feel the heat of competition because they are closer to the market place.If the company does decide to put its weight behind the creativity of its marketers and effectively integrate it with the rigorous analytics through the innovation and tech expertise of R&D,there could be hard times a head for your competitors.The greatest challenge facing marketing executives is to know when and how fast to go to the market with an innovative strategy and what change to adapt to.In order to create and implement an efficient social media marketing strategy ,marketing executives need to work together with technical people in order to properly understand the offering of their company and what do they stand for.
  10. George Touryliov
    Marketing: You're now responsible for quota attainment. Here's why...
    George Touryliov
    Attention Marketing: You’re Now Responsible For Quota Attainment
    www.salesforlife.com Marketing: You're now responsible for quota attainment. Here's...
  11. George Touryliov
    It’s your sales weekly roundup for November 20-26. This week check out some awesome research by Gong.io, OnePageCRM, LinkedIn and a few SKO speaker best practises by Social selling expert Kurt Shaver. Enjoy.
    George Touryliov
    Sales Weekly Roundup: What Works in Sales Calls, SKO Best Practises & More
    www.salesforlife.com Welcome to your sales weekly roundup for November 20-26. This week check out some awesome research by Gong.io, OnePageCRM, LinkedIn and a few SKO speaker best practises by Social selling expert Kurt Shaver....
  12. George Touryliov
    If you’re not strategic about landing your sales "whale", you’ll spend enormous amounts of time and energy on a fruitless endeavor. These four techniques will help you consistently land large accounts -
    George Touryliov
    4 Techniques for Landing Your Sales Whale
    blog.hubspot.com Want to win a major deal? Use these...
  13. George Touryliov
    We hope you’ll be grateful to dig into these 8 “pie” charts that illustrate the state of sales this Thanksgiving.
    George Touryliov
    Take A Bite Of Out These Pies: 8 Stats About The State Of Sales [Infographic]
    www.salesforlife.com We hope you’ll be grateful to dig into these 8 “pie” charts that help inform your sales strategy for the coming new...
  14. Elia Mihuta

    Elia Mihuta

    #B2B #Marketing Is All About Lead Generation via @fondalo
    Elia Mihuta
    B2B Marketing Is All About Lead Generation
    fondalo.com Today's business to business marketing world finds itself facing increased challenges from competition. Many B2B marketers are placing their B2B marketing...
  15. George Touryliov
    Peak Sales Recruiting created the infographic below with the 5 proven steps you need to get a higher base salary at your new sales job -
    George Touryliov
    5 Steps to Getting a Higher Base Salary for Your New Sales Job
    www.peaksalesrecruiting.com The five proven steps every salesperson needs to get a higher base salary when negotiating with a prospective...
  16. Kartic Vaidyanathan
    Kartic Vaidyanathan
    Life Lessons on being a wonderful Human Being - Hon Indian PM Shri Narendra Modi
    www.linkedin.com The next in the series of blogs on leadership lessons from Rahul Dravid and Rajanikanth, thought of discussing Hon PM of India Shri Narendra Modi. I am too small a person to discuss these giants...
  17. George Touryliov
    Let us explain why understanding how this principle works can transform how you engage with executive decision-makers - and how new research proves it.
    George Touryliov
    How Prospect Theory Can Transform Your Executive Conversations
    www.salesforlife.com All of you road warriors have lived through this. I was getting ready to board my flight home, when an announcement came from the customer service...
  18. George Touryliov
    Make your efforts count by sending personalized, thoughtful messages and gifts to your customers. But, first, divide your customers into the following five segments, and market to them accordingly.
    George Touryliov
    How to Thank These Five Important Types of Customers During the Holidays
    www.marketingprofs.com Customer Relationships - Don't spam your contact database with generic holiday email greetings; they will be ignored, your time will have been wasted, and your brand will lose credibility. Instead, make your...
  19. George Touryliov
    To ensure you’re not selling the wrong way, learn the five styles and how to identify them.
    George Touryliov
    How to Sell to the 5 Types of Decision Makers
    blog.hubspot.com Tailoring your approach to the buyer's decision making style makes you far more...
  20. Sara Moccand-Sayegh
    Let's become LinkedIn Inmail rock stars! I learned from the top Social Selling consultants. Do the same.
    Sara Moccand-Sayegh
    InMail Tips From Social Selling Experts|SalesWings
    www.saleswingsapp.com If you're using LinkedIn InMails to make a sale you need to respect the basic etiquette. 4 major experts will explain how to writing Effective...
  21. ProducerPaul Kearley 🐝
    Paul's Blog: The Evolution Of Sales
    Paul's Blog: The Evolution Of SalesYou are making a sale. You have a lot to say. You want me to like you so I'll buy.The thing is, I don't care how fancy your brochures are, or what you did for my competitors, I care about my company and I care about the people who I am lucky enough...
  22. George Touryliov
    Here are 7 distinct strategies to benchmark SaaS customers to success...
    George Touryliov
    7 Strategies to Benchmark SaaS Customers to Success
    www.business2community.com Customer benchmarking — the practice of identifying where a customer can improve or is already doing well by comparing to other customers – helps Customer Success Managers to deliver unique...
  23. George Touryliov
    ABM is built on six processes that flip the focus from generating leads to courting the companies you want to do business with. ABM isn't a quick fix: It takes patience and a long-term commitment. But you can drive real results by effectively using these six processes described below and leveraging quick tips -
    George Touryliov
    How to Use the Six ABM Processes to Align Sales and Marketing and Drive Real Results
    www.marketingprofs.com More and more B2B brands are adopting account-based strategies, and discovering the added benefit of total sales and marketing...
  24. ProducerAlan Culler

    Alan Culler

    Gratitude: A pre-requisite of leadership
    Gratitude: A pre-requisite of leadership“Hi Mom. Could I have your pumpkin pie recipe?”Silence on the other end of the phone“Mom, Are you still there?”“Yes, I’m here.”“Mom, I have 12 people coming for Thanksgiving tomorrow. Could I please have your pumpkin pie recipe?”Silence....


    Mohammed Sultan
    23/11/2016 #16 Mohammed Sultan
    @Alan Culler.The payoff is worth the effort to say "Thank you".The word has the impact to turn difficult situations or people to something different.If you want to shape people perceptions before they react ,say the word in a meaningful way.One of the strongest instincts of true leaders is to say words that have a big impact on employees.
    Henri Galvão
    22/11/2016 #15 Henri Galvão
    This came in the right time for me. This morning I was presented with the opportunity to perform in front of some people and, although things didn't turn out exactly as I hoped, the least I could've done was to be a little more grateful. One more thing to remember for next time.

    by the way, where can we listen to your music?
    Michele Williams
    22/11/2016 #14 Michele Williams
    I like how you connect empathy and gratitude. The power of gratitude may be increased when a leader recognizes the personal sacrifice an employee made to contribute.
    Mohammed A. Jawad
    22/11/2016 #13 Mohammed A. Jawad
    @Alan Culler What an inspiring story! Great to have a prized recipe from your dear mother. And the good thing to remember is that when your heart is full of contentment and gratitude, you'll find happiness in small things in life.:)
    Michele Williams
    22/11/2016 #12 Michele Williams
    Alan, wonderful post. Last week, I gave a talk on work-life balance and spoke about gratitude as core to balance. Recognizing how other have helped, not only strengthens connections but reduces the pressure to work constantly in search of solo perfection.
    Lisa Gallagher
    22/11/2016 #11 Lisa Gallagher
    What a great story you shared @Alan Culler about gratitude. You led up to the premise of your article quite nicely. There is definitely a difference between empathy and sympathy. To be able to walk a mile in another's shoes is an attribute, indeed. Great leaders can possess empathy while not allowing it to get in the way of their better judgment- 2 great qualities in a leader. How nice that you did end up sharing the recipe with your sisters ;-) I'm sure they were grateful!
    Kartic Vaidyanathan
    22/11/2016 #10 Kartic Vaidyanathan
    A wonderful must read blog by Alan Culler. Thanks to @Sarah Elkins for pointing out to this masterpiece.
    Kartic Vaidyanathan
    22/11/2016 #9 Kartic Vaidyanathan
    A wonderful must read blog by @Alan Culler. Thanks to @Sarah Elkins for pointing out to this masterpiece.
    Alan Culler
    21/11/2016 #8 Alan Culler
    #7 Aren't you nice. Thank you @Sara Elkins. this is just what I needed to read today. I am grateful for your support.
    Sarah Elkins
    19/11/2016 #7 Sarah Elkins
    I love this post, @Alan Culler, because I never thought of gratitude in that relation to leadership and you are exactly right. It's those people who recognize that no one is truly "self made", that every person brings some value to our lives, and that we have something to learn from every encounter, who are true leaders. Thank you so much for this post, it's just what I needed to read today.
    Alan Culler
    18/11/2016 #6 Alan Culler
    #1 @Kevin Pashuk -thanks for the reminder of the Canadian Thanksgiving in October around the time when we ce3lebrate Columbus Day, I believe. All to show that thankfulness has no season.
    Alan Culler
    18/11/2016 #5 Alan Culler
    #2 @Ali Aniani I'd certainly agree with trust and fairness as well
    Alan Culler
    18/11/2016 #4 Alan Culler
    #3 Absolutely agree @Franci Eugenia Hoffman.
    Franci Eugenia Hoffman
    18/11/2016 #3 Franci Eugenia Hoffman
    Lovely buzz @Alan Culler. This is the time of the year, especially in the U.S., when people exhibit warm feelings of gratefulness and gratitude. We should be mindful of sharing these feelings throughout the year, as well.
    Ali Anani
    18/11/2016 #2 Ali Anani
    I’ve come to believe that gratitude is a prerequisite for enlightened leadership- this is a great message @Alan Culler. I have written many posts and presentations on leadership, but I am too guilty of not giving gratitude the merit it deserves. I think you bring up a huge attribute to who leaders are. Gratitude to others brings trust, willingness to work with and the feelings of fairness. I shared proudly
    Kevin Pashuk
    18/11/2016 #1 Kevin Pashuk
    A great reminder to be thankful... even if you Americans are celebrating Thanksgiving at the wrong time of the year. In Canada, we celebrate in October, and by Christmas we have forgotten the pain of gorging on Turkey, and are fully prepared to do it all over again.
  25. George Touryliov
    Here we explain what employers look for on your social networks, outline common mistakes candidates make on their profiles, and show you how to use social media to your advantage in finding employment:
    George Touryliov
    How Social Media Impacts Your Chance of Getting the Sales Job
    www.peaksalesrecruiting.com Everything you need to know about what employers look for on social media, what they view as red flags, and how you can standout as a sales...


    Jan Barbosa
    21/11/2016 #1 Jan Barbosa
    Love this @Sophie Perrin & @George Touryliov !!! Totally agree !!! You need a social presence to be able to compete and rise above the background noise !!!
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