logoSign upLog in
Sales and Marketing - beBee

Sales and Marketing

10K buzzes
"Selling" or making sales consists of interpersonal interaction-the one-on-one meetings, telephone calls and networking-that you engage in with prospects and customers. The term "marketing" encompasses programs businesses use to reach and persuade prospects, including advertising, public relations, direct mail and more. You'll often see the terms used incorrectly, such as when a business advertises for a marketing professional but is really looking for someone to make telephone calls, meet with prospects and close sales.

This hive unites both with fantastic content from all the bees.
Buzzes
  1. ProducerDara Lin

    Dara Lin

    16/10/2017
    Frozen Sales: These New Marketing Channels Will Break the Ice
    Frozen Sales: These New Marketing Channels Will Break the IceReferrals, SEO, Blogging, Email Marketing, Social Media, etc. These are some of the most common marketing channels used by many sales and marketing executives to increase their sales.Despite all of these, different challenges – having higher web...
    Relevant

    Comments

    Ali 🐝 Anani, Brand Ambassador @beBee
    16/10/2017 #1 Ali 🐝 Anani, Brand Ambassador @beBee
    SMART calling and timing of selling is crucial. This is well-explained in your buzz @Dara Lin
  2. ProducerSabrina Cadini, Live Streaming Wedding Entrepreneur
    Quality should be a habit
    Quality should be a habit“Quality is not an act, it is a habit” ~ AristotleIs your business based on quality products and services, or do you focus on volume? Is quantity your goal? It really depends on what you provide to your clients however, you should always make sure...
    Relevant

    Comments

    Tausif Mundrawala
    10/10/2017 #5 Tausif Mundrawala
    I agree with you on all aspects. It should be an in-built habit of all the entities and individuals who provide products and services. It would allow ourselves to gain satisfaction by making our customers more of patron than just a visitor for once.

    Thanks for sharing this buzz with us, my friend @Sabrina Cadini, Live Streaming Wedding Entrepreneur
    Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    10/10/2017 #4 Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    "Give your clients the luxury treatment" - this statement says it all. Nice post.
    Kevin Baker
    09/10/2017 #3 Kevin Baker
    #1 Well there u go, reaping the karma of a person who lives with grace.
    Ali 🐝 Anani, Brand Ambassador @beBee
    09/10/2017 #2 Ali 🐝 Anani, Brand Ambassador @beBee
    I wrote about habit marketing without the realization that quality is a habit and a s great one too. Thank you @Sabrina Cadini, Live Streaming Wedding Entrepreneur for writing an illuminating buzz
    Ali 🐝 Anani, Brand Ambassador @beBee
    09/10/2017 #1 Ali 🐝 Anani, Brand Ambassador @beBee
    I wrote about habit marketing witho\t realizing the deep meaning of quality being a habit. And what grest habit it is!
  3. ProducerDara Lin

    Dara Lin

    06/10/2017
    Multi-Channel Marketing Stats Is Bound To Make An Impact
    Multi-Channel Marketing Stats Is Bound To Make An ImpactTranscript:Multi-channel marketing is a choice. You have to be where your customers are. Traditional Marketer vs. Multi-Channel MarketerA traditional marketer only uses radio, tv ads, email, and voice to reach out to their prospective...
    Relevant

    Comments

    Ali 🐝 Anani, Brand Ambassador @beBee
    06/10/2017 #1 Ali 🐝 Anani, Brand Ambassador @beBee
    Well-done @Dara Lin. Your data supports your conclusions very well.
  4. Alexa Steele

    Alexa Steele

    21/09/2017
    If you want GREAT sales (and marketing) advice sign up for Jill Konrath's newsletter. I know I always look forward to it.
    Alexa Steele
    17 Essential Sales Assumptions
    www.jillkonrath.com Learn about what underlying sales assumptions you're making about prospects, our roles and factors that could hinder success are crucial to your...
    Relevant
  5. Paul Castain

    Paul Castain

    20/09/2017
    We All Look The Same To A Buyer Until . . . buff.ly/2jKqvwp Paul Castain
    Relevant

    Comments

    Bill Stankiewicz, 🐝 Brand Ambassador
    20/09/2017 #1 Bill Stankiewicz, 🐝 Brand Ambassador
    There can be over 39 variety of apples sold in any US Food store, I Like PINK Lady's !!!!!!!!!!!!!!!!!!!!
  6. ProducerJohn White, MBA

    John White, MBA

    16/09/2017
    Brand Loyalty is Not Dead (It Merely Shifted)
    Brand Loyalty is Not Dead (It Merely Shifted)If you ask people this question, you are likely to get a lot of heated responses. Never mind that people generally pick a cell phone manufacturer and stick with it for years out of the need for seamless transitions.But most people will tell you...
    Relevant

    Comments

    Barbara Henslee
    29/09/2017 #15 Barbara Henslee
    The death of brand loyalty can be attributed greatly to the world wide web. Our grandparents didn't have the benefit of researching and comparing products as easily as we can on the internet. Sure, they could compare and discuss with their local community: Fence talk, church socials, barfly chat. Today, we have access to infinite reviews, discussion forums and a multitude of purchasing channels. Gramps' choices were slim. Great buzz...sharing broadly.
    Sadman Ishrak
    17/09/2017 #14 Sadman Ishrak
    #13 You are right!
    Devesh 🐝 Bhatt
    17/09/2017 #13 Devesh 🐝 Bhatt
    #12 competitive advantage.
    Sadman Ishrak
    17/09/2017 #12 Sadman Ishrak
    John! Your writing is amazing by itself and yet you added an infographic to add more value to the content. Thank you for sharing such great content.

    But how can startups get a share of the market and dominate it? Like such a high percentage of millenials are loyal to the brands that they grew up with.
    Jerry Fletcher
    17/09/2017 #11 Jerry Fletcher
    Great recap John. The infographic alone is worth extended viewing. You can't buy brand loyalty as the users of loyalty programs found out the hard way. That is particularly true for small and medium size businesses. Repeat purchase is the original metric of brand loyalty and should be the one sought out by entrepreneurs. That, of course, assumes you have a product or service which can be purchased multiple times. All things are no longer equal and the availability of a larger information base of consumers viewpoints have (and will continue to) make developing repeat purchase harder than it was in the past.
    We've actually come nearly full circle. The product or service must be better than other offerings. Customer service must be on par or better. Communications about the product or service must be built on trust, not spin. Price may not be as much of a factor. Once again, Loyalty must be earned.
    David B. Grinberg
    16/09/2017 #10 David B. Grinberg
    Thanks for another excellent read on a timely topic, John. I'm tagging @Chelsea Krost who may have further insights into Millennials and brand loyalty. Nice graphic too!
    Lisa 🐝 Gallagher
    16/09/2017 #9 Lisa 🐝 Gallagher
    Well, well.. this was packed full of info with the back links @John White, MBA, thanks. I had to stop and think for a second if I'm loyal to one brand anymore? I think the only thing I may be loyal to would be certain brands of food(s) I buy. I admit, I go for products that are within my budget vs. brand name in *most* cases. When it comes to a larger purchase IE: Cell phone or a PC eg, I will compare brands but I won't go with a generic. Great info graphic, a lot of work went into that! As for the cell phones and bitcoin- wow... that was news to me! I don't buy bitcoins, I'd be curious to know if others have purchased? Honestly, I don't know much about them?? Should I be embarrassed to admit that? Tide, I think everyone purchased Tide from the time I could remember through the 80's. Hey I will go for generics now.. most of them are made by brand name companies anyhow. Very informative, thanks and shared!
    Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    16/09/2017 #8 Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    Great piece, @John White, MBA. There is so much competition today that I feel that many go for the best deal. Plus, there are so many brands to choose from so why not try something new. I agree with @Debesh Choudhury, it's not practical to stay with one brand.
    Proma 🐝 Nautiyal
    16/09/2017 #7 Proma 🐝 Nautiyal
    Thank you for this insightful buzz, @John White, MBA. This is something that hadn't crossed my mind. I guess I am an example of that millennial who went from brand loyal to choosing from different brands, per market offering.

    Brand loyalty is a difficult-to-achieve concept these days, thanks to the strong competition each company faces in the market.

    If a company can get its customers to become its ambassadors (by providing them with consistent service and quality product) it can generate rich reviews which will add to its customer base and numbers.

    But then again, it has to satisfy the three conditions of: right pricing, functionality/usability, and ease of access. Not an easy task.
    Drea Bell
    16/09/2017 #6 Drea Bell
    Wow! I love this article! It's spot on in a lot of ways. I would say, some of these brands gain more success becuz they go beyond the typical "weird and funny," they try and become apart of the a cause and emerse themselves into a specific cluture...But EVEN that, a lot of millennials would be disinterested in. Becuz what's popular is actually finding the hidden gems or what's different than the social norm, like going to the thirft store, goodwills, listening to underground independent music, supporting the ma' n pa shops, being educated on how the foods and clothes are really being made...for example
    Jan 🐝 Barbosa
    16/09/2017 #5 Jan 🐝 Barbosa
    Great article !!!! Sharing it !!!
    stephan metral 🐝 Innovative Brand Ambassador
    16/09/2017 #4 stephan metral 🐝 Innovative Brand Ambassador
    Ha ! Another great piece of educating users, with backlinks towards Inc. come. Good article, we want more on beBee, with @John White, MBA 's claw! Shared!
    Debesh Choudhury
    16/09/2017 #3 Debesh Choudhury
    There are so many brands .. people can't be brand loyal .. it is not practical
    Pascal Derrien
    16/09/2017 #2 Pascal Derrien
    Brandless the brand has been very successful in shifting the packaging to its minimalist form playing on the concept of opposition, some people call this counter branding but I think it is more about creativity :-)
    Aleta Curry
    16/09/2017 #1 Aleta Curry
    Wow! You sure did some research for this piece, @John White, MBA, and it shows! Thanks for that. It's easy to talk about branding, these days everyone's doing it, but few are discussing what that actually might mean in 2017 from the consumer's point of view. Salute!
  7. Paul Castain

    Paul Castain

    11/09/2017
    What Every Sales Rep Should Be Thinking About In Order To Finish The Year Stronger buff.ly/2gVRRLv Paul Castain
    Relevant
  8. Julie Dawn Harris
    With software startups sprouting here and there like mushrooms, it can be difficult even for veteran brands to remain consistent in selling their software. Apparently, there is still a lot for them to understand when it comes to attract high quality IT and software leads, and meet sales targets in the long run.

    We offer you some of the best tips to consider to stay ahead.
    Julie Dawn Harris
    Selling Tips to Make Prospects Buy your Software – Judy Caroll – Medium
    bit.ly Selling software shouldn’t really be much of a trouble, especially if you happen to be an experienced vendor who knows his market all...
    Relevant
  9. Muthu kumar

    Muthu kumar

    08/09/2017
    eGrabber is the leader in automated list building tools for B2B sales & recruiting. We invented the industry’s most accurate Internet research technology to capture, append & update B2B prospect lists & recruiting lists. Our tool's accuracy rivals that of experts, and does the job in a fraction of time. For more info : https://www.egrabber.com/ Muthu kumar
    Relevant
  10. Julie Dawn Harris
    The Callbox team is heading to the Sales 3.0 Conference, Las Vegas, the second leg of a three-part series of high-profile conventions aimed at sharing insights on Sales 3.0 technologies and methods. See you there!
    Julie Dawn Harris
    Callbox: We're Off to the Sales 3.0 Conference, Las Vegas!
    bit.ly The Sales 3.0 Conference offers sales executives and professionals strategies and best practices for driving sales performance and revenue...
    Relevant
  11. Muthu kumar

    Muthu kumar

    06/09/2017
    Muthu kumar
    The Big List: 40 Prospecting Tools for the Modern Salesperson - Tenfold
    www.tenfold.com Looking to improve your prospecting efforts. Make your team to be top notch prospectors. Constantly filling up the pipeline is key to continued...
    Relevant
  12. Julie Dawn Harris
    MarketingSherpa notes that “79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance."

    Then, how could you make an effective lead generation campaign that would definitely convert leads into sales?
    Julie Dawn Harris
    B2B Lead Qualification: Your Lead Generation Effectiveness Monitoring
    www.callboxinc.com Lead qualification is undoubtedly a crucial component in marketing. It basically has a better view of your campaign’s...
    Relevant
  13. ProducerKatrina Chua 🐝 Brand Ambassador
    Old Customers or New? Which should be given more attention?
    Old Customers or New? Which should be given more attention?“Make new friends but keep the old ones.”New customers or not, you should give more attention to all of your customers. Why? Customers are the bread and butter of every business.Yes, attracting new customers is more expensive than keeping the...
    Relevant
  14. ProducerGennaro Cuofano

    Gennaro Cuofano

    03/09/2017
    Pre-suasion: How Subtle Clues Powerfully Influence Our Behavior
    Pre-suasion: How Subtle Clues Powerfully Influence Our BehaviorWe often tend to think that what we see is all that is. And the reality we perceive through our minds is shared by anyone. The truth is that each of us has a perception of the world, which is different from any other. Yet since our minds are...
    Relevant
  15. Muthu kumar

    Muthu kumar

    01/09/2017
    Muthu kumar
    8 Ingredients for Successful LinkedIn Profile
    www.linkedin.com Being Social is inevitable nowadays and social media are the repository for the right connections. If you are the decision maker in a company or...
    Relevant
  16. Muthu kumar

    Muthu kumar

    01/09/2017
    How to research on your C-level prospects in no time https://www.egrabber.com/blog/sales-prospecting/research-c-level-prospects/Muthu kumar
    Relevant
  17. Muthu kumar

    Muthu kumar

    29/08/2017
    Automated Lead Generation Software - https://www.egrabber.com/lead-generation-software.htmlMuthu kumar
    Relevant
  18. Julie Dawn Harris
    [ INFOGRAPHIC ] Why IT Companies Should Invest In Outsourced Marketing?
    Julie Dawn Harris
    Top Reasons Why IT Companies Invest in Outsourced Marketing
    goo.gl Here's an infographic to give you a closer look why outsourced marketing is becoming a trend in IT companies...
    Relevant
  19. ProducerLuke Taylor

    Luke Taylor

    25/08/2017
    Flat Squirells.
    Flat Squirells.“I must have a prodigious amount of mind; it takes me as much as a week, sometimes, to make it up!” - Mark TwainAs Mr. Twain so eloquently highlights in the above quote, procrastination is something that lay in all of us, and in some cases (actually...
    Relevant
  20. ProducerLuke Taylor

    Luke Taylor

    24/08/2017
    The Importance Of Being Earnest
    The Importance Of Being Earnest The time has come to tackle the dreaded objection my dear follower. Now, the objection, and the false objection alike, are problematic for any of us that wander through this ever changing, effervescing landscape of chess-like negotiation and...
    Relevant
  21. ProducerLuke Taylor

    Luke Taylor

    24/08/2017
    Always Be Closing...
    Always Be Closing...It’s upon us! Numero Quatro.On this, a quiet Saturday afternoon that has been filled with oodles of oversized desserts, lashings of British sun (meaning not much at all), and a healthy helping of Mike Skinner’s Original Pirate Material, I sit to...
    Relevant
  22. ProducerLuke Taylor

    Luke Taylor

    24/08/2017
    It's In His Writ, That's Where It Is, Oh Yeah!
    It's In His Writ, That's Where It Is, Oh Yeah! So, here we are again. The third day of weary eye’d late night ramblings that may be induced by the four or five daily double espresso lattes and the unspeakably delicious amount of bacon and cheese that powered me through this week. Sit-rep? You’ve...
    Relevant
  23. ProducerLuke Taylor

    Luke Taylor

    24/08/2017
    The Stoicism of Susan
    The Stoicism of SusanIt's the sixth time that I've been here. The same labyrinth. Many available exits but only one door to the objective. The same strange mixture of caution and confidence rushes through every fibre of my being as I'm eyeing the gate from what seems an...
    Relevant
  24. ProducerLuke Taylor

    Luke Taylor

    24/08/2017
    The daily grind in the kingdom of commerce
    The daily grind in the kingdom of commerce So, here is my first article about daily life in sales, and the trials and tribulations that are faced by every single one of us that dwell in this fiefdom. We will explore the daily adversities that we fight off with nothing but caffeine and...
    Relevant
  25. ProducerRebecca Matias

    Rebecca Matias

    23/08/2017
    Why Companies are Spending Heavily on Lead Generation
    Why Companies are Spending Heavily on Lead GenerationCompanies always find themselves in some sort of dilemma. But what’s running a business without running into a roadblock anyway?Whatever the industry your enterprise belongs to, you are always faced with the challenge of keeping it afloat. Selling a...
    Relevant

    Comments

    Rebecca Matias
    24/08/2017 #1 Rebecca Matias
    Thanks for the shares and likes @Paul Walters @Danish Charles @Meera Das @David B. Grinberg! :)
See all