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Sales and Marketing - beBee

Sales and Marketing

7K buzzes
"Selling" or making sales consists of interpersonal interaction-the one-on-one meetings, telephone calls and networking-that you engage in with prospects and customers. The term "marketing" encompasses programs businesses use to reach and persuade prospects, including advertising, public relations, direct mail and more. You'll often see the terms used incorrectly, such as when a business advertises for a marketing professional but is really looking for someone to make telephone calls, meet with prospects and close sales.

This hive unites both with fantastic content from all the bees.
Buzzes
  1. ProducerToby Reed

    Toby Reed

    19/01/2017
    Firing Your Customer?: 2 Customer Relationships Sales Should Ditch And Why The Customer Isn't The Problem
    Firing Your Customer?: 2 Customer Relationships Sales Should Ditch And Why The Customer Isn't The ProblemI find myself constantly having the same conversation with my team members, colleagues, and friends. The topic is relationships. The question is: “How do you know when to end a relationship?” For the purposes of this post I am going to focus on the...
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  2. Toby Reed

    Toby Reed

    19/01/2017
    Hey Sales Bees! Stop pushing the features and benefits of your product. Why? Check out my post below.
    Toby Reed
    We Do Not Sell Envelopes: 3 Reasons Why We Avoid Selling Product and Your Sales Team Should Too
    www.linkedin.com Our sales team does not sell envelopes. I don’t want you to get me wrong, you can still find salespeople who do. You know them, the old...
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  3. ProducerToby Reed

    Toby Reed

    19/01/2017
    We Do Not Sell Envelopes: 3 Reasons Why We Avoid Selling Product and Your Sales Team Should Too
    We Do Not Sell Envelopes: 3 Reasons Why We Avoid Selling Product and Your Sales Team Should TooOur sales team does not sell envelopes. I don’t want you to get me wrong, you can still find salespeople who do. You know them, the old product pushers. The salespeople whose sales process is 100% about telling you how their knife set slices and...
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  4. ProducerKatrina Chua

    Katrina Chua

    19/01/2017
    Top Reasons why Businesses should invest in Lead Generation Campaigns
    Top Reasons why Businesses should invest in Lead Generation CampaignsThe Digital AgeEver since early 2014, smartphone purchases in Singapore have experienced a spike to 35%. According to the DigitasLBi’s Global Survey conducted in April 2014, social media heavily influences purchases and 80% of such consumers are...
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  5. George Touryliov
    There's a massive opportunity for sales enablement teams to have an impact on your bottom line. The study identifies top training strategies that are key to sales enablement success but need more attention -
    George Touryliov
    Top Strategies For Sales Enablement Success in 2017 [Infographic]
    www.salesforlife.com More and more companies are assigning dedicated sales enablement functions—but only 36% have a formal...
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  6. George Touryliov
    If artificial intelligence is on the radar, what does that mean for salespeople? Let's talk about it impacting our industry. It's really going to affect our industry in multiple ways.
    George Touryliov
    The One Salesperson Who Will Never Be Replaced By AI
    www.salesforlife.com Artificial intelligence is the next wave in human evolution. We're already seeing it happen. How can you ensure your salesforce will continue to provide...
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  7. George Touryliov
    If you are truly serving different parts of the market, then stay the course. But if you believe the low-cost competitor will eventually enter the segment you serve, now is the time to prepare for when this competitor and you are attempting to win the same segment.
    George Touryliov
    Five Ways to Compete Against Low-Price Competitors
    www.marketingprofs.com Competing against low-cost competitors? Avoid a price war, but do go on offense. Differentiate yourself, be customer-centric, and price based on value... Read for more valuable pricing...
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  8. George Touryliov
    Follow these five guidelines to challenge your prospects without sounding hostile -
    George Touryliov
    The Secret to Telling Buyers They're Wrong Without Making Them Mad
    blog.hubspot.com Here's how to challenge the buyer without losing their...
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  9. Preston Vander Ven
    What do you need to create lasting victory and financial success in your business online?
    Focus. A single focus.
    Here's why:
    Preston Vander Ven
    Focus on One Thing at a Time
    www.empowernetwork.com Focus on One Thing at a...
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  10. George Touryliov
    The funnel isn’t just a funnel. It’s a cycle. Prospects flow through the funnel, but they also fall out at various points. Let’s take a look at how to optimize your conversion funnel....
    George Touryliov
    What is a Marketing Funnel? Improve Efficiency and Jack Up ROI
    www.business2community.com Quite simply, a marketing funnel (sometimes called a sales funnel or conversion funnel) expresses the stages a customer goes through on his or her way to becoming a customer. This image shows a...
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  11. George Touryliov
    Consider these 7 new year’s resolutions to set yourself up for sales success this year!
    George Touryliov
    Sales Enablement Resolutions for Successful Reps
    www.salesforce.com
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  12. ProducerKohei Kurihara

    Kohei Kurihara

    15/01/2017
    Marketing Case Study Toyota 22
    Marketing Case Study Toyota 22 AI is the buzzword, that widespread, not only among Internet geeks, but penetrated on the new streams. Data accumulation will become the ingredient for composing of every physical visibilities. It says calling the time to react largely with new...
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  13. George Touryliov
    We live in a new era of sales. Even if you don't care about doing the right thing by your customers (which you should), I hope you'll care enough about your sales success and your paycheck to update the legacy sales techniques you might still be relying on.
    George Touryliov
    The Danger of Using Legacy Sales Techniques in 2017
    blog.hubspot.com Hard closers are still out there. Here's why they won't be...
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  14. George Touryliov
    HubSpot have compiled a list (in chronological order) of the top sales conferences you should attend in 2017.
    George Touryliov
    20 Top Sales Conferences You Should Attend in 2017
    blog.hubspot.com Check out our list of the best sales conferences to attend in...
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  15. ProducerJudy Caroll

    Judy Caroll

    13/01/2017
    Use Telemarketing as an Effective Strategy for Lead Nurturing
    Use Telemarketing as an Effective Strategy for Lead Nurturing“A plant, a grass, or even a tree needs soil, water, sunshine and a few trims here and there for them to grow, bear fruits and blossoming flowers. Just like plants and trees, a lead needs nurturing until it reaches its full maturity of...
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  16. Aurorasa Sima

    Aurorasa Sima

    12/01/2017
    Aurorasa Sima
    Aurorasa Sima on Twitter
    twitter.com “Sales managers will not regret checking out this #MikeBosworth interview with Mike Goldman...
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    Comments

    Aurorasa Sima
    13/01/2017 #1 Aurorasa Sima
    Thank you for sharing, Manjit. I believe it´s a helpful audio for all salespeople.
  17. George Touryliov
    When sellers collaborate, they build the buyer's psychological ownership of the issue so that buyers become invested in moving the process forward.
    George Touryliov
    A New Way to Collaborate with Buyers
    www.rainsalestraining.com In this article, Mike Schultz shares a new way to collaborate with buyers that almost nobody is...
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  18. George Touryliov
    Here's the situation: You get an introductory conversation with a great buyer—someone who fits your target profile to a T. Not long into the conversation, however, the buyer says, "We already work with one of your competitors to do this." What do you do next?
    George Touryliov
    4 Ways to Respond When a Buyer Says, 'We Already Work With Your Competitor'
    www.rainsalestraining.com If you are walking away from prospects because they're already working with a competitor, you are missing out on excellent sales...
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    Comments

    Brian McKenzie
    12/01/2017 #2 Brian McKenzie
    Had this at Harley all the time. Many riders are on other brand bikes. Ask them what they love about that product / service. Do not bad mouth the competition. Thank them for their time and opinion - make them feel welcome in your shop - and let them know that you HEAR their reasons. And work to improve where you are deficient - if you are already not ghost - shopping your competition - you are behind the 8 ball in your market sector. My conversion number was quite high - your number one step - RESPECT second Investigation third - learning. Do this - you will win - maybe not them, but it will ripple.
    Michele Williams
    12/01/2017 #1 Michele Williams
    Startups often run into this response. Helpful tips.
  19. ProducerKohei Kurihara

    Kohei Kurihara

    11/01/2017
    Marketing Case Study Toyota 21
    Marketing Case Study Toyota 21Concerns about sharing drive experience, Uber, Lyft, Didi Dache and more players come appearance these times. Conventional structures will be upset, surging on the Internet connection. We’re boarding on this game as a consuming, not transportation,...
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    Comments

    Donna-Luisa Eversley
    13/01/2017 #2 Donna-Luisa Eversley
    @Kohei Kurihara thanks for this indepth series case study on Toyota. I'm actually in favor of that brand of vehicles over others. They are well liked and considered in Trinidad and Tobago.
    David B. Grinberg
    11/01/2017 #1 David B. Grinberg
    HI Kohie, nice buzz! I've shared in three hives. Wishing you a belated Happy New Year and all the best in 2017.
  20. Sara Moccand-Sayegh
    Join the revolution! Do more to engage with your sales team.
    Sara Moccand-Sayegh
    How to boost sales Engagement and Increase Productivity | SalesWings
    www.saleswingsapp.com Engaged sales are a company's great asset. Maintaining a high level of effort from a sales team requires more than just offering adequate...
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  21. ProducerAdam Weedy

    Adam Weedy

    10/01/2017
    Are sales manager's stupid?
    Are sales manager's stupid?I like being negative. I know there’s all kinds of articles online about being positive but I don’t care. As I write this, I’m looking at an email that one of the managers sent to his sales people about being “available.” If you aren’t familiar...
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    Comments

    Adam Weedy
    11/01/2017 #4 Adam Weedy
    #3 Wow, this is an awesome observation: "basically telling the employee that promotions are not fair"
    Devesh Bhatt
    11/01/2017 #3 Devesh Bhatt
    Often it's not about motivating, often it's about persistent demotivation.

    If boss isn't around for long and only shows up to criticise, or motivate without knowing the facts, it is basically telling the employee that promotions are not fair. Makes one distracted, sales isn't good or sales isn't enough.. both scenarios same output.

    Bosses have to have the combination, absence of body but presence of mind , knowing everything , being the dependable problem solver when the employee is in a fix . After that even if the employee gets burned he would know he deserved it.
    Adam Weedy
    10/01/2017 #2 Adam Weedy
    #1 thanks Aurorasa!
    Aurorasa Sima
    10/01/2017 #1 Aurorasa Sima
    The biggest problem with sales management in my experience is that often the best salesperson gets promoted into management. Most great salespeople have good social skills, but the skill set required to lead a team of people and empower them is still different from the ones needed to hit your quota.

    I like your article. Lots of truth in it.

    Btw ... being critical does not equal negativity in my mind.
  22. ProducerPhillips Campbell
    Sales Pipeline Management
    Sales Pipeline ManagementIn this contemporary business environment, knowing the art of managing your ever- growing sales pipeline has become imperative as sales pipeline guides you through the qualification process and helps you maximize sales potential. Sale pipeline is an...
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  23. Preston Vander Ven
    Honestly, forget about driving more traffic.

    If you're running an online business and not seeing the results you want -- it's probably because you're not focusing on these 4 crucial aspects in your strategy.

    (And driving more traffic is not one of them)

    Once you hone in and optimize the first 2 of these 4 strategies, you'll start seeing the QUANTUM leaps you want in your business:
    Preston Vander Ven
    THE DAILY SHORTCUT #23
    www.empowernetwork.com THE DAILY SHORTCUT...
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  24. ProducerDara Lin

    Dara Lin

    03/01/2017
    IT and Software: Mastering Product Knowledge Before your First Sales Pitch
    IT and Software: Mastering Product Knowledge Before your First Sales PitchConsumers today are socially networked, digitally connected, and favor detailed information regarding the product they want to purchase. And most of them conduct research before even speaking to a sales team. However, smart buyers usually...
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  25. Thomas Ellis

    Thomas Ellis

    31/12/2016
    Thomas Ellis
    9 Ways To Close More Sales in 2017
    www.linkedin.com As we prepare for the New Year and close out the old one, it is natural to reflect on what we have accomplished in the last 12 months. Take some time to analyze what has worked for you this year...
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    Comments

    Amparo Merelo
    31/12/2016 #1 Amparo Merelo
    Happy 2017! Good post. Thanks!
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