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Sales and Marketing - beBee

Sales and Marketing

11K buzzes
"Selling" or making sales consists of interpersonal interaction-the one-on-one meetings, telephone calls and networking-that you engage in with prospects and customers. The term "marketing" encompasses programs businesses use to reach and persuade prospects, including advertising, public relations, direct mail and more. You'll often see the terms used incorrectly, such as when a business advertises for a marketing professional but is really looking for someone to make telephone calls, meet with prospects and close sales.

This hive unites both with fantastic content from all the bees.
  1. ProducerAlexander Kalashnikov
    7 Mistakes You Should Avoid to Make Your Email Marketing Campaigns Successful
    7 Mistakes You Should Avoid to Make Your Email Marketing Campaigns SuccessfulFor a long time, namely, for 40 years, mailing has been the main way of communication. And despite the numerous opportunities which social media offer, email marketing is still effective mean for sales boosting. If you think, it’s dead, stop...


    Rebecca Matias
    07/12/2017 #1 Rebecca Matias
    7 Mistakes You Should Avoid to Make Your Email Marketing Campaigns Successful. Find out..
  2. ProducerShop Gracia

    Shop Gracia

    Best Wholesale women's clothing stores in New York
    Best Wholesale women's clothing stores in New YorkNyc women's clothing stores ! There are not a great deal of women who couldn't care less to shop. Most women find an energize out of going searching for clothing and shoes. In any occasion they welcome the slant a while later of having found...
  3. ProducerAmy Volas

    Amy Volas

    Quality ALWAYS wins in sales. Here's why.
    Quality ALWAYS wins in sales. Here's why.My key to success over the last 20 years in sales can often be boiled down to just one thing: “If you do the right “things” and execute well on the points that matter most, results will follow.”It hasn’t let me down yet - this mindset has helped me...


    Rebecca Matias
    06/12/2017 #1 Rebecca Matias
    Quality ALWAYS wins in sales. Here's why. Find out... @@Amy Volas
  4. ProducerAnna Preston

    Anna Preston

    How to give effective feedback in project management
    How to give effective feedback in project managementFeedback plays a critical role in project management from the project management apprentice to peers on your level. It impacts every member of your team, their performance and their attitude. However, if you don’t give feedback effectively, you...


    Rebecca Matias
    05/12/2017 #1 Rebecca Matias
    Let’s take a look at some top tips for giving effective feedback in project management.
  5. ProducerVincent  🐝 Manlapaz
    What is the basis of a skilled marketer: a book of knowledge or a learned experience?
    What is the basis of a skilled marketer: a book of knowledge or a learned experience?I think this article transpires a reality. Success doesn't largely depend on the label (office) of the person. As we can intelligently say, it’s not about having bodies in the room, it's about having an "experience".Sales and Marketing held...


    Rebecca Matias
    01/12/2017 #11 Rebecca Matias
    What is the basis of a skilled marketer: a book of knowledge or a learned experience? Lets find out.. @Vincent 🐝 Manlapaz
    Vincent  🐝 Manlapaz
    31/07/2017 #10 Vincent 🐝 Manlapaz
    Changed the title of this article to What is the basis of a skilled marketer: a book of knowledge or a learned experience?
    Vincent  🐝 Manlapaz
    31/07/2017 #9 Vincent 🐝 Manlapaz
    Thaks Jerry, appreciate the comment.
    Jerry Fletcher
    31/07/2017 #8 Jerry Fletcher

    If only the experienced were hired there would be no development of skills. This has forever been the problem for people coming into an industry. Organizations that understand the need for development are beginning, once again, to develop training programs to build the professional expertise required. Some owners and managers have come to the conclusion that they need to hire based on attitude and aptitude because they are going to have to train professionals because the schools simply don't.

    One of the hallmarks of top marketing people is that they have the capability to see the patterns, see them faster, analyze them and come to conclusions on strategy while most people are verifying the name of the company. In order to do that they have very open minds. They are always learning and fascinated by human behavior in all contexts. What ever professional title you pursue you will always need to get as much experience as you can in that profession and the one it rubs shoulders with.
    Vincent  🐝 Manlapaz
    31/07/2017 #7 Vincent 🐝 Manlapaz
    @@Jim Murray. Sorry for the confusion. I hope in between of the context it does give a hint. I appreciate the feedback.
    Vincent  🐝 Manlapaz
    31/07/2017 #5 Vincent 🐝 Manlapaz
    @Jerry Fletcher - Thanks and I appreciate the points you have carefully regarded. To clarify - some opportunities are not created equal. There are people who've lacked experience thus vetoed to handle one post. I understand that experience is a must but does it gives the right to disqualify someone to take the post he/she is capable of doing. That's basically my driving thought why I write the article. What is the characteristic of a good marketer? Does it depends on the bag of knowledge he can put on the table or can we consider the well-rounded experience he held which is closely related to the field of his work, however, without a proper dictum? Sales and Marketing are a good example. Just because I 'm working in Marketing does it mean I 'm not good (or will not be good) in sales or vice versa. Does it mean that one person is limited to the title he holds?
    Vincent  🐝 Manlapaz
    31/07/2017 #4 Vincent 🐝 Manlapaz
    Thanks for sharing my post @Connie Limon
    Jim Murray
    30/07/2017 #3 Jim Murray
    Your headline doesn't actually make sense.
    Jerry Fletcher
    30/07/2017 #2 Jerry Fletcher
    I think I may agree but I'm not sure of your points. Some observations: 1. Marketing is done one to many. Sales is done one to one. 2. Both a re limited by the tools available to them and their proven ability to user them. (To often, there is a mis connect between automated marketing programs and the ability to partially automate sales and/or customer service responses.) 3. Because Marketing operates in a field that is constantly changing there is an assumption if you are not recommending the most current new technical whiz bang you are out of date and can't understand today's strategy. True capability lies with the person that has a strong grounding, scientifically supported, in the basics of both traditional and digital media plus measured experience over time from which to draw knowledge and possibly wisdom. 4. Great talents do rise to solve great problems. It may only be a matter of being in the right place at the right time.
    Connie Limon
    29/07/2017 #1 Connie Limon
    Nice article. I shared it with twitter and linkedin followers
  6. ProducerLorraine Brown

    Lorraine Brown

    Five ways chatbots can save businesses and customers time and money
    Five ways chatbots can save businesses and customers time and moneyIn all likelihood, you’ve used a chatbot before even if you didn’t know it. Chatbots are the new hype in the tech world just as mobile apps were in 2008 and just like mobile apps, it seems chatbots are here to stay. Hundreds of thousands of chatbots...


    Rebecca Matias
    29/11/2017 #2 Rebecca Matias
    Here’s a more detailed look at how chatbots are helping businesses and customers alike to save time and money.
    Paul "Pablo" Croubalian
    28/11/2017 #1 Paul "Pablo" Croubalian
    Keep 'em coming, @Lorraine Brown.
  7. Producerplatos1234 tipicos1234
    Platos Típicos de Comida Española
    Platos Típicos de Comida EspañolaLa gastronomía española es de una variedad y una riqueza posiblemente única en el mundo. No existe una comida española, existen muchas comidas españolas. En esto cada uno tiene sus gustos y prioridades.Si hablamos de platos típicos españoles los del...
  8. ProducerDara Lin

    Dara Lin

    Increase the Flow of Product Demand of your Software Company
    Increase the Flow of Product Demand of your Software CompanyYour website looks good, you constantly update it and you have high-quality contents. However, it feels like your efforts are not paying off because it’s not getting enough enquiries and sales.Let’s face it, many websites are not designed to convert...


    Rebecca Matias
    27/11/2017 #1 Rebecca Matias
    There are a lot of different ways to increase the flow of the product demand of your software company on your website. Here are a few tips that set high converting websites apart from their competitors.@Dara Lin
  9. ProducerDara Lin

    Dara Lin

    Frozen Sales: These New Marketing Channels Will Break the Ice
    Frozen Sales: These New Marketing Channels Will Break the IceReferrals, SEO, Blogging, Email Marketing, Social Media, etc. These are some of the most common marketing channels used by many sales and marketing executives to increase their sales.Despite all of these, different challenges – having higher web...


    Rebecca Matias
    27/11/2017 #2 Rebecca Matias
    Here are a few marketing channels that will help thaw the ice off your frozen sales.@Dara Lin
    Ali 🐝 Anani, Brand Ambassador @beBee
    16/10/2017 #1 Ali 🐝 Anani, Brand Ambassador @beBee
    SMART calling and timing of selling is crucial. This is well-explained in your buzz @Dara Lin
  10. ProducerDara Lin

    Dara Lin

    Top Thanksgiving Day Values to Add to Your Marketing
    Top Thanksgiving Day Values to Add to Your MarketingAside from being a holiday that’s mostly about turkey and pumpkin pie, Thanksgiving is an opportunity for the family to come together and appreciate the things we have right now.Of course, there is a reason why the word “thanks” is in the name, and...
  11. ProducerKatrina Chua 🐝 Brand Ambassador
    Old Customers or New? Which should be given more attention?
    Old Customers or New? Which should be given more attention?“Make new friends but keep the old ones.”New customers or not, you should give more attention to all of your customers. Why? Customers are the bread and butter of every business.Yes, attracting new customers is more expensive than keeping the...


    Rebecca Matias
    24/11/2017 #1 Rebecca Matias
    Customers are the bread and butter of every business.@Katrina Chua 🐝 Brand Ambassador
  12. ProducerKatrina Chua 🐝 Brand Ambassador
    3 Sales Tips to Get your Reps Reach for the Numbers
    3 Sales Tips to Get your Reps Reach for the NumbersQuotaFactory recently published an article about the best ways to improve the performance of sales reps, which is something many B2B companies currently underscore. Applying the proper sales techniques determines the success not only of individual...


    Rebecca Matias
    23/11/2017 #2 Rebecca Matias
    Best ways to improve the performance of sales reps.@Katrina Chua 🐝 Brand Ambassador
    Nilesh Surana
    23/11/2017 #1 Nilesh Surana
    Well put, Katrina. I would add incentivizing to the list. Sales incentives if done properly can motivate the force and produce great results.
  13. ProducerYvonne Spiller

    Yvonne Spiller

    Social Responsibility, Are You Responsible?
    Social Responsibility, Are You Responsible?Organisations around the world, and their stakeholders, are becoming increasingly aware of the need for and benefits of socially responsible behaviour. The objective of social responsibility is to contribute to sustainable development.Sustainable...
  14. ProducerMar Alonso

    Mar Alonso

    Hola, hello, salut, olá!
    Hola, hello, salut, olá! Somos una firma de moda española de señora que vende al por mayor. Llevamos muchos años en el mundo de la moda pero hemos decidido dar el salto a la venta electrónica, también al por mayor, para facilitar la adquisición de productos a todos aquéllos...
  15. ProducerSteve Blakeman

    Steve Blakeman

    If you like Business Bullsh*t you are 'officially' stupid!
    If you like Business Bullsh*t you are 'officially' stupid! Let's address the elephant in the room. Or should that be the 800 pound gorilla? Boffins at Waterloo University have discovered that people who are impressed by business bullsh*t are officially "less intelligent". Well you can pop that in your...


    Steve Blakeman
    12/11/2017 #11 Steve Blakeman
    @Jim Murray thanks and really glad it made you laugh! I know as well as you do that bullshit doesn’t need an asterisk but the algorithms that promote articles don’t like reality 😜
    Jim Murray
    12/11/2017 #10 Jim Murray
    Well I got a good a laugh out of this one @Steve Blakeman. Thanks. And you are right on the money...BTW...when you write bullsh*t. everybody knows you mean bullshit. Just sayin'
    Proma 🐝 Nautiyal
    11/11/2017 #9 Proma 🐝 Nautiyal
    Thank you so much for writing this piece, @Steve Blakeman. Lately, I have been thinking that why I am unable to adopt and adapt to this new way of writing. What if this is the new wave and I can't take it into my stride? Moreover, I failed to understand many of these pieces (like you mentioned in your buzz) and often wondered how can this boost business and engagement if people don't even get what one is writing. I am feeling much better now. Looking forward to reading your book.
    Lisa 🐝 Gallagher
    11/11/2017 #8 Lisa 🐝 Gallagher
    I guess I'm lucky, I haven't heard BS speak for some time since I work with my husband. Yes, I hear his from time to time but I've learned to drown it out haha. I also get to hear more than I want when it comes to the BS speak he hears more than he'd like to.
    Jim Murray
    10/11/2017 #7 Jim Murray
    Har. You had me at bullshit.
    Phil Friedman
    10/11/2017 #6 Phil Friedman
    "Never mistake obscurity for depth of thought, nor shallowness for clarity." -- Chung King, from The Wisdom of Chung King, circa 650 AD.
    Zacharias 🐝 Voulgaris
    10/11/2017 #5 Zacharias 🐝 Voulgaris
    I think people who fancy this kind of nonsense not just believe in ghosts, they actually rely on them! It's funny how this issue of meaningless jargon is evident not merely in the business world, but also, to some extent, in the scientific community. Many "scientists" make use of fancy terms, oftentimes void of meaning, to convey some new concept they have discovered / invented, which may or may not have the impact they assume. However, people reading their stuff, oftentimes get impressed by it and as they may not have adequate time to research it further, they end up idolizing these concepts, even if they are more often than not, unoriginal ideas. Same goes with the reverse situation. A scientist may come up with a novel idea or methodology, and because he doesn't dress it up with fancy terms, it remains unnoticed and never receives the traction it deserves. Perhaps we need to look into the meaning of the words we use, rather than their impression on our minds...
    Brian McKenzie
    10/11/2017 #4 Brian McKenzie
    Rex Reed says, "Spell-binding, the feel good blog post of the year that is to be celebrated and cherished by academics and blowhards alike. Reset your paradigm to fun, it is time for a rebranding of authenticity and emotional intelligence. Now is the time, the future is yours."
    The motivational stuff gets slathered as thick as office speak
    Paul "Pablo" Croubalian
    10/11/2017 #3 Paul "Pablo" Croubalian
    OMG! The quantum cycle is approaching a tipping point? What can we do to slow its arrival, Steve? How do we protect against it? LMAO.

    A fun read, I added the generator to my faves. Some even have a distinct kinky ring to them, "Bondage is born in the gap where ecstasy has been excluded." I guess that would depend on what you're into. It could just as easily be, "Ecstasy is born in the gap where bondage has been included." Heheheheheh
    Steve Blakeman
    10/11/2017 #2 Steve Blakeman
    @Gert Scholtz thanks for the comment. I'm all for laddering up the bullsh*t experience so will cast eyes upon the reco'd link ;)
    Gert Scholtz
    10/11/2017 #1 Gert Scholtz
    @Steve Blakeman Great post Steve. A subject that interests (perplexes?) me - jargon, corporate speak, overused phrases - I think we can "strategically and synergistically move forward and take it to the next level with out of the box best practice blue sky thinking." And for added entertainment, have a look at this link:http://www.atrixnet.com/bs-generator.html
  16. ProducerEdwin Dearborn

    Edwin Dearborn

    3 Major Reasons For "Bad" Sales Leads
    3 Major Reasons For "Bad" Sales LeadsYou can possess the best product or service in the world and your business is doomed to fail if no one knows about it. Doomed to join the vast number of startups that crash and burn within their first 5 years.Those with the most converting leads...


    Edwin Dearborn
    02/11/2017 #2 Edwin Dearborn
    Great feedback. Yes, many times less is more.
    Preston 🐝 Vander Ven
    02/11/2017 #1 Preston 🐝 Vander Ven
    Great Info. Your NO. 2 is still a challenge for me. I try to keep everything organized on my spreadsheets with times and dates. Yet, sometimes more is added faster than I go through it. I sometimes forget those in the past, and thus because I forgot them, the ball is in their court.
    When I do help someone, I need to focus on "Less is more, and more is Less." This helps with results. I am focusing on their needs, not my goals.
  17. ProducerDave Worthen

    Dave Worthen

    Your Sixth Sense: Why It’s Important in Your Business
    Your Sixth Sense: Why It’s Important in Your BusinessI know. Your eyeballs probably rolled upwards thinking what kind of woo-woo article is this going to be, right?Except it’s not woo-woo at all. In fact, I find most people I work with have this sixth sense. CEO’s, executives, entrepreneurs, marketing...


    Dave Worthen
    29/10/2017 #22 Dave Worthen
    #21Thannks very much, @Gert Scholtz! And thanks for stopping by and contributing to the conversation!
    Gert Scholtz
    28/10/2017 #21 Gert Scholtz
    Great post @Dave Worthen. I find that intuitive decisions often come from repeated experience in a certain field; where the answer to a question or the action to take is not so much a conscious weighing of facts and alternatives, but more an intuitive knowing from having seen a similar set of circumstances before.
    Lisa 🐝 Gallagher
    26/10/2017 #20 Lisa 🐝 Gallagher
    #16 haha, good one!
    Dave Worthen
    26/10/2017 #19 Dave Worthen
    Do you know what the "sixth sense," is?

    Executive's and entrepreneur's are answering they do.

    What about you?
    Dave Worthen
    25/10/2017 #18 Dave Worthen
    #17 Thank you very much, @Paul "Pablo" Croubalian! Yes, I just found out about sharing it to Twitter from my good friend @John White, MBA. I didn’t go over 20 Relevants until a couple of hours ago. So thank you for encouraging me to do this! And “your gut” is still good with me!
    Paul "Pablo" Croubalian
    25/10/2017 #17 Paul "Pablo" Croubalian
    Nice one, @Dave Worthen. You may want to consider sharing it to Twitter using hashtag #buzzBeBee so that it can get promoted on beBee's extensive social presence. Any post with over 20 relevants AND 5 comments is eligible.

    BTW: In my day, we called that sixth sense "our gut." We ignored it at our peril. The subconscious sees much more than the conscious.
    Dave Worthen
    25/10/2017 #16 Dave Worthen
    #12 @Lisa 🐝 Gallagher ESPNOBIWANKENOBI.
    Dave Worthen
    25/10/2017 #15 Dave Worthen
    #11 Hi @Lisa 🐝 Gallagher! Wow, thanks! And you're a real life "Eileen!" Soooooo glad to hear it! If people would look at it as a dormant ability----something that's always been there---but not exercised, they will have the first door in. People tend to suspect it, rather than say, "Well, what if I'm right?" And really, if you follow your sixth sense or intuition or whatever you want to call it, there is no downside, really. The upside is you can get down to the real situation sooner than later. And for any business or relationship, sooner is always better. Thanks again, Lisa!
    Dave Worthen
    25/10/2017 #14 Dave Worthen
    #10 Thanks very much, @David B. Grinberg! Wow, it's great to hear your own personal experiences with this. This is great! This is what I try to get other executives to just acknowledge that it's there and run with it. Even if you're in error, there's really "no harm, no foul." You're funny. I'm a BIG ESPN fan too. I grew up in California. Saw Sandy Koufax pitch his perfect game. I knew the Dodgers would win last night behind Kershaw. Okay, well sorry all you Houston fans. You get another chance tonight and although I love Dodger Blue, I love Verlander too!
    Lisa 🐝 Gallagher
    25/10/2017 #12 Lisa 🐝 Gallagher
    #10 @David B. Grinberg I like ESPNOPE haha.
    Lisa 🐝 Gallagher
    25/10/2017 #11 Lisa 🐝 Gallagher
    My jellybeans work great! Nice buzz @Dave Worthen. Most moms sure do have kick ass perception. I'd say those who don't aren't listening well. My sixth sense has always been strong. It's a gift and a curse. I know after meeting someone for the first time (usually) if I can trust them and if I am going to like them. That sounds snooty, I don't mean it to. We have an employee who takes advantage of a lot when it comes to his boss (my husband). My husband's sixth sense is on the back burner until it's almost directly in his face. Many things I've been able to pick up on and tell my husband, well... let's just say, he would tell me I was over analyzing. However, give it a few months or more and then he will come back to me and say, "I need to listen to you more, I guess!" Again, I love your style Dave, your writing really captures me and makes me laugh- great mix.
    David B. Grinberg
    25/10/2017 #10 David B. Grinberg
    Nice blogging buzz, Dave. I can definitely relate because I tend to have strong ESP. Sometimes I'm literally typing out an email or text and the person calls me. Other times I'm thinking exactly what a person says the next second, or thinking about a person and they contact me. These are just two examples of why I strongly believe in the power of ESP. Moreover, FYI, I also like ESPN!
    Dave Worthen
    24/10/2017 #9 Dave Worthen
    #8 Thank you very much@Kathryn Landers! Yes, I’m hoping people realize they need to act on their knowingness more. Usually that is spot on. Good on you for seeing this!
    Dave Worthen
    23/10/2017 #6 Dave Worthen
    #4 Thanks very much, @Kevin Baker! I agree. People have been somewhat disabused to listening to it. They just have to give it some room to breathe and follow it.
    Dave Worthen
    23/10/2017 #5 Dave Worthen
    #3 Hey @Jerry Fletcher! Thanks for stopping by and commenting. Yes, most consultants and executives have it. It's a matter of not ignoring it and using it. It's an ability like any other ability. It has to be exercised!
    Kevin Baker
    23/10/2017 #4 Kevin Baker
    Awesome article. I agree the more we listen to instinct, the more clarity in objectivity is mirrored
    Jerry Fletcher
    23/10/2017 #3 Jerry Fletcher
    Dave, This, in my experience, is the one skill most great consultants have but they are loathe to mention it. Often they make comments like "I know the solution within five minutes of conversation with the CEO/President/Owner of a company. Seldom do they identify this skill as intuition.
    Dave Worthen
    23/10/2017 #2 Dave Worthen
    #1 Thanks for stopping by and commenting, @Zacharias 🐝 Voulgaris! Yes, it's become more and more a part of the landscape. The main thing I teach is to how to go down the extra layer to get what is really blocking production. You always have the answer for real when production opens up!
    Zacharias 🐝 Voulgaris
    23/10/2017 #1 Zacharias 🐝 Voulgaris
    Indeed, intuition is a great asset to have, be it in the business world or in the scientific one. I wrote a post on my blog about it once and have seen it everywhere, even in highly technical places like the data science realm.
  18. ProducerJames Spencer

    James Spencer

    Property Valuation Guidance - Ensuring Objective Inspections To Gain A Fair Price
    Property Valuation Guidance - Ensuring Objective Inspections To Gain A Fair PriceIt’s a common misconception that a seller should simply choose the agent that comes up with the highest price for the property. Although it’s flattering to be told your home is worth more than you imagined, there’s a lot more to selling a place...
  19. ProducerProma 🐝 Nautiyal
    Don't Tell Your Customers...
    Don't Tell Your Customers...It is a commonly known fact, but not acknowledged enough: people do not like being told. They are open to suggestions and ideas but not to the fact of someone telling them what to do and what not to do. This does not only apply to adults. You might...


    Claire L Cardwell
    28/10/2017 #14 Claire L Cardwell
    @Proma 🐝 Nautiyal - a long time ago I worked in sales for publishing companies. The first was very much a 'push' marketing approach. You had your script (which they forced you to stick to) a bunch of leads to call and off you went. Horrible horrible job! I did end up on the right side - in terms of selling as a consultative process at the FT, but it really wasn't me!

    Even now I get calls from people trained in push marketing and forced to stick to scripts. I can almost see the '7 'no's' ladders leading to a yes' and the 'smile when you dial' slogans in their office.

    I simply don't understand why companies don't change their approach. At the very least let your staff be honest about who they are, where they are calling from and yes they are trying to sell you something. Allow the sales people to ask questions at the start of the call, rather than go on assumptions.

    Great article @Proma 🐝 Nautiyal!
    Harvey Lloyd
    23/10/2017 #13 Harvey Lloyd
    #10 I am more student of marketing/advertising than scholar. I do find the manipulation of behaviour fascinating though. Specifically how it would have someone take risk that they otherwise would not have considered. My go to mantra is always Visa. I can live today like everyone else through payments. Only to realize that the end is nigh, but i am willing to bet. Amazing. Great post and discussion.
    Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    22/10/2017 #12 Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    I love this post! You hit the nail on the head more than once. I dislike being told what do but I am always open to suggestions. With that said, I don't like to be manipulated by getting the push on what haircut, clothes, or makeup choices I should make.

    I like your idea of helping the customer ease into the idea of what they are buying and how it can help them. For me, it's a matter of I am pleased with what I paid for whether it is a product or a service.
    Ali 🐝 Anani, Brand Ambassador @beBee
    21/10/2017 #11 Ali 🐝 Anani, Brand Ambassador @beBee
    #10 this comment and the examples embedded in it are a buzz on their own @Proma 🐝 Nautiyal
    Proma 🐝 Nautiyal
    21/10/2017 #10 Proma 🐝 Nautiyal
    #4 It is always so enriching to hear your thoughts, @Harvey Lloyd. The analogies you drew were excellent in understanding the different types of organizational sales techniques the giants of their leagues have established and followed. There is so much to learn.

    Also, your point about experiential marketing hold so true in today's market. I always feel, it is not only the product/service but also the entire ecosystem that is being woven to support the entire experience of buying a particular product/service.

    For example, I bought a pair of reading glasses from a budding e-commerce eye wear seller in India. Upon visiting their website, they let me know that on my first purchase the frame is completely free and I just need to pay for the lenses (which is hardly that expensive). The brand was decent and the designs could be tried out using their virtual "try me on" software. I received the product with 2 days of purchase and the packaging was so chic and simply fabulous! This made me recommend their product to my friends and family, too and they got about 5 orders from my WOM, alone.

    Also, like you mentioned marketers are using the "Fear Of Missing Out" (FOMO) a lot nowadays. People would think that they can always use their discretion when it comes to giving in to FOMO but the truth is that it creates more of an underlying psychological effect rather than appealing to a person's taste and having them want it.

    I am yet to see the Subaru ads. So will check out YouTube to watch some of their ads.

    The world of marketing and sales is rather mesmerizing. I have been a finance student all through my student-life, yet it was marketing that I chose to spend the rest of my work-life with.
    Ali 🐝 Anani, Brand Ambassador @beBee
    21/10/2017 #9 Ali 🐝 Anani, Brand Ambassador @beBee
    #6 thank you @Proma 🐝 Nautiyal for your kind words and lovely response. To think of the customer first and always are the signs of your maturity my friend
    Ali 🐝 Anani, Brand Ambassador @beBee
    21/10/2017 #8 Ali 🐝 Anani, Brand Ambassador @beBee
    #3 this is very interesting comment @Harvey Lloyd. Synchronicity again as few minutes ago @Franci🐝Eugenia Hoffman, beBee Brand Ambassador and I were exchanging comments on my last buzz that are in accordance with yours.
    Proma 🐝 Nautiyal
    21/10/2017 #7 Proma 🐝 Nautiyal
    #2 Thank you so much, @Puneet Srivastava! Very true. Letting people know what they stand to gain is one of the best ways to hold their attention and help them learn more about our offerings.
    Proma 🐝 Nautiyal
    21/10/2017 #6 Proma 🐝 Nautiyal
    #1 Thank you for giving it a read and for your comment, @Ali 🐝 Anani, Brand Ambassador @beBee. I always try to think from the point of view of customers. "How would I like to be approached?" and I use the same way to approach my clients. Thankfully, it has worked out for me till date. I would love to learn about other options, as well, so reading your buzz will surely give me some great ideas.
    Harvey Lloyd
    21/10/2017 #5 Harvey Lloyd
    Lets talk sales and techniques, great post and thoughts.
    Harvey Lloyd
    21/10/2017 #4 Harvey Lloyd
    The main point you touch that i believe is the moral low ground of the new marketing is the technique whereby we install thoughts of less or more/right or wrong and then offer a solution, at a price. The medium used to present the point is challenging. It is an add in a prestigious magazine that assigns credibility.

    When we look at the various mediums of advertising/marketing the add/or marketing materials are not stand alone, they exist within a microcosm of thought. My favorite magazine/website or brand places credibility to anything that falls within that paradigm. Auto-trust if you will. Women's or men's media with various life experience enhancing drugs for instance with "FDA Approved" lends credibility that doesn't exist for you personally, but when shown as you may be missing out on life it becomes manipulation.

    Marketing has harnessed group think at a subconscious level. I find the marketing of the automobile Subaru quite fascinating. It implies that great families and traditions are only found with their brand. My favorite is the one where they express the cars attachment to the human condition through the drive to the hospital for the first born child. A woman in labor and the person driving them to the hospital really don't care about the car in that circumstance. However Subaru would suggest that as part of your Lamar's training you have to sell your car and by one of their products. Interesting but you can easily see the cult following they have developed. Its a car.

    This like always is a great post, and really shows the psychology of organizational sales, and begins a great discussion. Thanks @Proma 🐝 Nautiyal
    Harvey Lloyd
    21/10/2017 #3 Harvey Lloyd
    You touch on some interesting points as we start to look at an organization and what style of sales/marketing they will take. Fire can be made in many ways. Rubbing sticks together although novel is not efficient. Gasoline and matches is efficient but is not effective.

    The key word for me based on past sales experiences is sustainability. Push marketing is an option or what i call aggressive selling. Call on ten and you will get one is the axiom that aggressive selling is all about.

    All have their pros and cons as you begin to choose for your organization. The important fact is choosing. Market analysis and i mean very remedial analysis should let you know the type of selling that best suites your organization.

    The human dynamic is a weird science that say that pushy/aggressive sales is bad. But the method has proven successful within certain paradigms. But i sense that this has to do with desensitization of the experience. The more we are exposed, what was push is now normal. We look past the marketing style to the product or service.

    Products and services of yesteryear were competitive style marketing, I am better than brand X. We have now evolved into experiential marketing. We create an environment that people want/lust to participate in and then sell them what they need to participate. Microsoft was a genius company. They created an environment that several other entities could play in but they owned the park. People visiting the park became habituated and now the environment was established as fundamental to their life.
    Puneet Srivastava
    21/10/2017 #2 Puneet Srivastava
    extremely well said @Proma 🐝 Nautiyal. I feel there should be a highlight option as well here on beBee. "tell them what they can have and how you can help them have it."
    Ali 🐝 Anani, Brand Ambassador @beBee
    21/10/2017 #1 Ali 🐝 Anani, Brand Ambassador @beBee
    but not to the fact of someone telling them what to do and what not to do- this quote from your buzz @Proma 🐝 Nautiyal is spot on. People don't like to be pushed. Your buzz is on the same theme of my last buzz on beBee. Same results, but with different approaches.
  20. ProducerDave Worthen

    Dave Worthen

    Chocolate Cynicism: The Covert Bullet Aimed at Creatives
    Chocolate Cynicism: The Covert Bullet Aimed at CreativesThere’s a flavor that has been growing in this culture that has turned my head. It’s not a familiar flavor like I experienced growing up. In my teens I would frequent the famous ice cream chain called “31 Flavors.” Back then, people would have this...


    Lisa 🐝 Gallagher
    06/12/2017 #15 Lisa 🐝 Gallagher
    Great article by @Dave Worthen if you missed it!
    Dave Worthen
    20/10/2017 #14 Dave Worthen
    #13 Thank you very much, @Lisa 🐝 Gallagher! You are a great writer too! You took the chocolate analogy and ran with it! I’m glad you liked my article. Really, it is a beacon to all creatives. And your husband is lucky to have you point these things out because because creatives often are still stunned from the covert bullet.
    Lisa 🐝 Gallagher
    20/10/2017 #13 Lisa 🐝 Gallagher
    Excuse the phrase but, this was a kick ass article @Dave Worthen! I've seen chocolate ice cream with a hint of crap splattered on my husband's face more than once. I have to point it out because he may not see it or feel the coldness of it until it begins to harden and become sticky. Great tips and I love the analogies you used. Sometimes, it may take a loved one (observant responder) to notice the build up before the person that is experiencing even realizes. Honesty is really a good thing at that point.
    Dave Worthen
    19/10/2017 #11 Dave Worthen
    #9 Thank you so much, @Gloria 🐝 🐾 💫 ☕ (Glo) Ochoa!!
    Gloria 🐝 🐾 💫 ☕ (Glo) Ochoa
    19/10/2017 #10 Anonymous
    quote: The greatest value you have is you, your heart and soul, your ability to love, and your ideas and creativity.
    Gloria 🐝 🐾 💫 ☕ (Glo) Ochoa
    19/10/2017 #9 Anonymous
    Love this: The greatest value you have is you, your heart and soul, your ability to love, and your ideas and creativity.
    Dave Worthen
    19/10/2017 #8 Dave Worthen
    #7 Thank you very much, @Linda Ferguson! I appreciate you stopping by and your feedback!
    Linda Ferguson
    19/10/2017 #7 Linda Ferguson
    Excellent article Dave Worthen. I realize there have been those times and those people on my life. Thankfully I don't have that going on now! However, I will keep a lookout and your tips on how to spot such folks are excellent.
    Dave Worthen
    17/10/2017 #6 Dave Worthen
    #3 Thank you very much, @Jerry Fletcher! I did my best to dial into this and pass along my advice to just out-create it and Flourish and Prosper. Thanks again, Jerry.
    Dave Worthen
    17/10/2017 #5 Dave Worthen
    #2 Thank you so much, @Ness Campagnaro! Yes, you are right. They can try to take the Obi out of Obi Wan, but they never ever succeed.
    Dave Worthen
    17/10/2017 #4 Dave Worthen
    #1 Thank you, @Kathryn Landers! I appreciate your support of my writing and commenting here!
    Jerry Fletcher
    17/10/2017 #3 Jerry Fletcher
    Dave, What a ride. You really called it with this one. I just need to get my spidey sense tuned. When you work solo it is a lot harder. You encounter these trolls in trade associations and they can be mind numbing. Thanks. I needed that.
    Ness Campagnaro
    17/10/2017 #2 Ness Campagnaro
    Absolutely no one can take away the Obi. Thanks Dave, you just made my Jedi Mind Tricks way better ha ha! Love your style!
  21. ProducerAli 🐝 Anani, Brand Ambassador @beBee
    Lopsided Thinking in Marketing and Sales
    Lopsided Thinking in Marketing and SalesYou need to raise the bar by first drawing awareness to whatever you intend to market, get people interested in it, and then intensify interest to desire so that people may act and purchase your product. You need creative ideas to shorten the...


    Ali 🐝 Anani, Brand Ambassador @beBee
    25/10/2017 #24 Ali 🐝 Anani, Brand Ambassador @beBee
    #23 Landmark comment this is @Sara Jacobovici. You beautifully summarized the buzz and the discussions. The key line for me is "You know what products or services you are selling, the customer doesn't. It's as simple as that". And yet we tend to forget simple facts. Is it because of our tendency to take them for granted? Is it due to our habit of seeing simple facts as given? Sometimes the simple turns into the most complex.
    Sara Jacobovici
    25/10/2017 #23 Sara Jacobovici
    Great topic and discussion @Ali 🐝 Anani, Brand Ambassador @beBee. And it's good to be back to not only being able to read your posts but participate in the dynamic discussions your posts generate. My humble contribution would be to look at the "cracks" that exists in any model. Creating a model or framework is necessary to enable us to organize and see the necessary parts of the whole. What occurs though as the natural process of this need is that there are cracks or gaps between the parts. This is what the customer experiences. We may grasp or understand what we are doing and why, but this process occurred unilaterally, away from the customer. The customer will not get it unless we simply, as your readers suggest, speak simply (not down) to the needs or expectations of the customer. You know what products or services you are selling, the customer doesn't. It's as simple as that. Start with, as @Edward Lewellen (#3) suggests, the results. That will lead to the potential that @Jerry Fletcher's (#8) process describes of building trust. Thank you Dr. Ali for allowing me to be part of a dynamic exchange.
    Ali 🐝 Anani, Brand Ambassador @beBee
    23/10/2017 #22 Ali 🐝 Anani, Brand Ambassador @beBee
    #21 you know I agree with you in full @Harvey Lloyd. This is evidenced from our interactions on my following buzz. You are very correct. Customers' logic in deciding can be very surprising sometimes.
    Harvey Lloyd
    23/10/2017 #21 Harvey Lloyd
    #19 @Ali 🐝 Anani, Brand Ambassador @beBee yes for many years i experienced my own growth in developing customers. Initially i thought the weight of facts, outcomes and the integrity of a product or service would stand on its own. The masses purchase based on many non scientific reasons. Reasons that can only be quantified in mystical/spiritual methodology. I use the word quantified very loosely here.

    Two thoughts within @CityVP 🐝 Manjit comment. One, i find it quite interesting that in a growing majority we cling to evolutionary constructs yet in marketing we market to the spiritual or "feelings" paradigm. Ran across a definition of a seerer during the 500bc era. A seerer was then, a person who could distinguish between the material world and spiritual world. Then i read the comment of Bee Manjit. I believe this is the line that we are discussing.

    I would concur with the comment and its discussion about consumers and their attempts to live in both worlds. I believe what we see today in the social arena is caused by our inability to sort out either world as they are incongruent. Caesar's world is to be lived in from a spiritual perspective. Cognitive dissonance comes from balancing one world view with the other. To use a metaphor you would be proud of, Caesar's world is oil and i am water. (I need not discuss this as i know you Dr. Ali are now considering all of the "emulsive" thoughts.) I float upon the oil as permitted within my own spiritual paradigm. One must choose.
    Ali 🐝 Anani, Brand Ambassador @beBee
    22/10/2017 #20 Ali 🐝 Anani, Brand Ambassador @beBee
    #19 @CityVP 🐝 Manjit I find it always difficult to comment on your comments. This one is a story on its own. I loved it. You raise a hugely interesting, but largely forgotten basic fact. It is offering a great prkoduct to the unworthy. Yes as this degrades the product. I wonder if @Harvey Lloyd has experienced this. For me yes and it is degrading seeing a product in the shsky hands.
    CityVP 🐝 Manjit
    22/10/2017 #19 CityVP 🐝 Manjit
    Marketing is predicated on a market of dumbed down customers which informs current educational strategies. This is why simple messages work in marketing, because we create a society of simple people. This is born out in movies like Glen Garry Glenn Ross when they show how AIDA is more likely to be used in the world of blood and guts selling.

    AIDA at the Simple Crude Level of Industrial Age Selling

    Cynefin is an elegant and wonderfully constructed bit of thinking on the part of Snowden and it applies to sales situation that are not based on the meat and potato majority of simple messages. Of course we all want a more sophisticated and educated populous but Cynefin is a Lamborghini when the majority of sales situation calls for a Hyundai.

    Snowden's framework is worthy of the intelligent man but the intelligent men recognizes the Biblical line

    "Don't give that which is holy to the dogs, neither throw. your pearls before the pigs, lest perhaps they trample. them under their feet, and turn and tear you to pieces. Matthew 7:6

    Since I care about elegance and great minds I will spare myself of the tyranny of mass marketing and that is both an elitist choice and an opting out of that part of society where lots of money is made. So long as we have educated barbarians our markets will be ruled by 30 second adverts and 8 second attention - and that is the reality also shown in crude movies.
    Ali 🐝 Anani, Brand Ambassador @beBee
    21/10/2017 #18 Ali 🐝 Anani, Brand Ambassador @beBee
    #17 yes and it is the balance of choices not too many and not too few. However; it is a dynamic balance and not a static one. So, I agree with you @Franci🐝Eugenia Hoffman, beBee Brand Ambassador View more
    #17 yes and it is the balance of choices not too many and not too few. However; it is a dynamic balance and not a static one. So, I agree with you @Franci🐝Eugenia Hoffman, beBee Brand Ambassador for thr need to test the market repeatedly. Close
    Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    21/10/2017 #17 Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    #16 Yes, too few choices can be harmful to a business. Some consumers appreciate options as it saves them from having to go elsewhere to find their product. Plus, other options can be enticing and draw new customers. It can be a catch 22 between too many options and not enough, thus the reason for testing the market before putting your toe in the water. :)
    Ali 🐝 Anani, Brand Ambassador @beBee
    21/10/2017 #16 Ali 🐝 Anani, Brand Ambassador @beBee
    #15 thank you @Franci🐝Eugenia Hoffman, beBee Brand Ambassador for you assuring comment. Somehow you remind me this idea of avoiding creating too many choices and its extension to persuation. I may look at this as sort of selling my ideas and beliefs. Would zI like any body to impose tbhem on me? No, js my answer. So is given one choice instead of many. Too few choices can also be harmful to the health of our business.
    Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    21/10/2017 #15 Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    Sometimes too many options confuse the original intent. Banks and insurance companies should stick with their basics and continue to improve on those areas rather than branch out in directions that tend to stray from their original product. Your comment "It is simplicity that may lead to successful selling " is spot on.
    Ali 🐝 Anani, Brand Ambassador @beBee
    20/10/2017 #14 Ali 🐝 Anani, Brand Ambassador @beBee
    #13 you are correct @Jean L. Serio CPC, CeMA. Some banks started to have modules of services. Tnhese are basic services for all. All additions become niche products. I wish all businessesvwould follow your wisdom my friend.
    Jean L. Serio CPC, CeMA
    20/10/2017 #13 Jean L. Serio CPC, CeMA
    In todays competitive world it's best to develop a product, or business, which serves a niche. From there you market your niche product to your unique audience. To overcome the issue of offering too much and confusing customers, it's smart to 'niche down'. Meaning creating products which are helpful to your original product, which add to it's ease of use, for example. Thanks for another valuable post, Ali.
    Ali 🐝 Anani, Brand Ambassador @beBee
    20/10/2017 #12 Ali 🐝 Anani, Brand Ambassador @beBee
    #9 you are observant @Lisa 🐝 Gallagher. Yes, sterssing self and the customer is not the way to sell. In fact it is an assured way not to sell. Besides, going into technical details violates two simple facts. First it does not answer what is in it for me? Second, people buy holes and not drills. And third acttually people don't like to deal with people who try to force them to take decisions.
    It is simplicity that may lead to successful selling
    Ali 🐝 Anani, Brand Ambassador @beBee
    20/10/2017 #11 Ali 🐝 Anani, Brand Ambassador @beBee
    #8 @Jerry Fletcher- this is a great comment and is like a read map. I often say that sales and marketing are like my eyes. One eye is short-sighted while the other is long-sighted. The first eye is my marketing eye and the short-ranged one is my sales eye. I recalled this because of what you wrote "Too often, marketing professionals get too close to their own ideas to see the differences and how the audience is reacting". I love this and agree fully with you.
    Ali 🐝 Anani, Brand Ambassador @beBee
    20/10/2017 #10 Ali 🐝 Anani, Brand Ambassador @beBee
    #7 yoju always speak out of experience @Harvey Lloyd. This adds flesh to your comments. I really want to leave the reader to enjoy as is.
    Lisa 🐝 Gallagher
    20/10/2017 #9 Lisa 🐝 Gallagher
    #4 Someone close to me used to work for Salesforce and their name fits them well. They are so sales driven, they burn out their employees/teams and expect them to keep pushing until they close the deal. Sadly, they lose clients with because they are relentless. They also lose good employees due to a high burn out rate. Simple is much better and so is trying to close a deal that works for the client as well- it's a compromise of sorts, it must be a win/win for both the client and the company who is selling a product. Great info graphics @Ali 🐝 Anani, Brand Ambassador @beBee
    Jerry Fletcher
    19/10/2017 #8 Jerry Fletcher
    Ali, Marketing and sales are two different things. Yes they occur within the context of someone moving from prospect to customer but the same models do not apply at the level of sophistication you are addressing. The AIDA model was developed in the direct marketing arena which is one of the few places where sales and marketing are attempted at the same time. Today, online marketing is taking on those aspects. Marketing is about knowing and understanding the needs, wants and desires of a target audience (the market) which, in simplest terms, has not yet purchased the product. Sales is about moving an individual that has been drawn in by marketing to make the purchase.

    Too often, marketing professionals get too close to their own ideas to see the differences and how the audience is reacting. The process of each sale is different based primarily on price/value. People use less logic on the purchase of a candy bar than a new car. But, the emotional input into both sales may be equivalent. It all comes down to trust. Which brand marketing do you trust? Which option is clearly the one that matches your situation? Which solution solves your problem? Which sales person or process do you trust? Often it is the why of a product or service that is the differentiator. That's because we inherently trust those that can tell us the reason for a product/service's existence especially if there is an emotional connection to our situation.
    Harvey Lloyd
    19/10/2017 #7 Harvey Lloyd
    #6 In most cases sales are in front of someone who has a need. The very first question they are asking is, can you fill the need? Technical detail don't answer the question, they merely obfuscate your answer in such a haystack it can't be found.

    Yes anyone who has been involved in any sales knows that new customers are like courting. There are phases of development. The initial phases are asking some big questions that details cannot answer. When the engineering questions begin by the customer you have now rounded second base. Home Run is still a ways a away, but if the details show up on the run to first base, (First Date), go ahead and run to the bullpen, because you OUT.

    Great post and brings back some memories of the old days. Cherished, but not missed.
    Ali 🐝 Anani, Brand Ambassador @beBee
    19/10/2017 #6 Ali 🐝 Anani, Brand Ambassador @beBee
    #4 together your comment @Harvey Lloyd with that of @Edward Lewellen make a great buzz. Yes as people by delight and not pain. Your advise to keep salesforce away from technical teams is an awesome one. I found it useful thst the salesforce should try first to sell inhouse to ordinary staff. Who would buy pain? The pain of technical details will lead to failure.
    Ali 🐝 Anani, Brand Ambassador @beBee
    19/10/2017 #5 Ali 🐝 Anani, Brand Ambassador @beBee
    #3 this is is what I call a prfect example ear @Edward Lewellen. You are write and we complicate things by selling what we know rather what the customer needs. Or, we use technical descriptions to put the cuser off.
    In writing my buzzes I observed that the sjimpler they are, the more viewership they get. People are impatient with complications.
  22. ProducerSabrina Cadini

    Sabrina Cadini

    Quality should be a habit
    Quality should be a habit“Quality is not an act, it is a habit” ~ AristotleIs your business based on quality products and services, or do you focus on volume? Is quantity your goal? It really depends on what you provide to your clients however, you should always make sure...


    Tausif Mundrawala
    10/10/2017 #5 Tausif Mundrawala
    I agree with you on all aspects. It should be an in-built habit of all the entities and individuals who provide products and services. It would allow ourselves to gain satisfaction by making our customers more of patron than just a visitor for once.

    Thanks for sharing this buzz with us, my friend @Sabrina Cadini
    Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    10/10/2017 #4 Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    "Give your clients the luxury treatment" - this statement says it all. Nice post.
    Kevin Baker
    09/10/2017 #3 Kevin Baker
    #1 Well there u go, reaping the karma of a person who lives with grace.
    Ali 🐝 Anani, Brand Ambassador @beBee
    09/10/2017 #2 Ali 🐝 Anani, Brand Ambassador @beBee
    I wrote about habit marketing without the realization that quality is a habit and a s great one too. Thank you @Sabrina Cadini for writing an illuminating buzz
    Ali 🐝 Anani, Brand Ambassador @beBee
    09/10/2017 #1 Ali 🐝 Anani, Brand Ambassador @beBee
    I wrote about habit marketing witho\t realizing the deep meaning of quality being a habit. And what grest habit it is!
  23. ProducerDara Lin

    Dara Lin

    Multi-Channel Marketing Stats Is Bound To Make An Impact
    Multi-Channel Marketing Stats Is Bound To Make An ImpactTranscript:Multi-channel marketing is a choice. You have to be where your customers are. Traditional Marketer vs. Multi-Channel MarketerA traditional marketer only uses radio, tv ads, email, and voice to reach out to their prospective...


    Ali 🐝 Anani, Brand Ambassador @beBee
    06/10/2017 #1 Ali 🐝 Anani, Brand Ambassador @beBee
    Well-done @Dara Lin. Your data supports your conclusions very well.
  24. Alexa Steele

    Alexa Steele

    If you want GREAT sales (and marketing) advice sign up for Jill Konrath's newsletter. I know I always look forward to it.
    Alexa Steele
    17 Essential Sales Assumptions
    www.jillkonrath.com Learn about what underlying sales assumptions you're making about prospects, our roles and factors that could hinder success are crucial to your...
  25. Paul Castain

    Paul Castain

    We All Look The Same To A Buyer Until . . . buff.ly/2jKqvwp Paul Castain


    Bill Stankiewicz, 🐝 Brand Ambassador
    20/09/2017 #1 Bill Stankiewicz, 🐝 Brand Ambassador
    There can be over 39 variety of apples sold in any US Food store, I Like PINK Lady's !!!!!!!!!!!!!!!!!!!!
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