Ali 馃悵 Anani, Brand Ambassador @beBee
21/10/2017 路 3 min read 路 +100 路 6
To Sales and Marketing and 11 more
Proma 馃悵 Nautiyal
21/10/2017 路 3 min read 路 +100
To beBee in English and 11 more
Don't Tell Your Customers...

Don't Tell Your Customers...

It is a commonly known fact, but not acknowledged enough:聽people do not like being told. They are open to suggestions and ideas but not to the fact of someone telling them what to do and what not to do. This does not only apply to adults. You might...

Claire L Cardwell

Claire L Cardwell

Proma 馃悵 Nautiyal - a long time ago I worked in sales for publishing companies. The first was very much a 'push' marketing approach. You had your script (which they forced you to stick to) a bunch of leads to call and off you went. Horrible horrible job! I did end up on the right side - in terms of selling as a consultative process at the FT, but it really wasn't me! Even now I get calls from people trained in push marketing and forced to stick to scripts. I can almost see the '7 'no's' ladders leading to a yes' and the 'smile when you dial' slogans in their office. I simply don't understand why companies don't change their approach. At the very least let your staff be honest about who they are, where they are calling from and yes they are trying to sell you something. Allow the sales people to ask questions at the start of the call, rather than go on assumptions. Great article Proma 馃悵 Nautiyal!

28/10/2017
Harvey Lloyd

Harvey Lloyd

I am more student of marketing/advertising than scholar. I do find the manipulation of behaviour fascinating though. Specifically how it would have someone take risk that they otherwise would not have considered. My go to mantra is always Visa. I can live today like everyone else through payments. Only to realize that the end is nigh, but i am willing to bet. Amazing. Great post and discussion.

23/10/2017
Alex Valassidis
10/4/2018 路 1 min read 路 ~10
To Sales and Marketing and 2 more
Practical vs Actionable

Practical vs Actionable

Practical vs Actionable Are 2 terms that are often confused. What is the difference between practical and actionable and why does it matter? Is actionable the best possible choice that you can take?All theory that you are going to learn is useless...

Katrina Chua 馃悵 Brand Ambassador
10/4/2018 路 2 min read 路 ~10 路 1
To Sales and Marketing and 3 more
B2B Appointment Setting Done Right in Singapore

B2B Appointment Setting Done Right in Singapore

In Singapore, it is crucial for B2B companies to enhance their appointment setting efforts on top of improving their lead generation campaign. Consider the fact that most decision-makers in the island nation have sophisticated preferences as to the...

Katrina Chua 馃悵 Brand Ambassador
5/4/2018 路 1 min read 路 ~10
To Sales and Marketing and 2 more
How to use Eventbrite and Content Marketing in getting Event Leads

How to use Eventbrite and Content Marketing in getting Event Leads

Running an event is difficult and time-consuming. But despite this, why do people host, participate or attend events?To learn what鈥檚 new within your industryIt鈥檚 a great opportunity to network with influencers and other business owners of large...

Katrina Chua 馃悵 Brand Ambassador
3/4/2018 路 2 min read 路 ~10
To Sales and Marketing and 2 more
Callbox Continues Momentum in 2018 with Latest Spate of Top Rankings

Callbox Continues Momentum in 2018 with Latest Spate of Top Rankings

A series of high-profile reports published earlier this month further cements Callbox鈥檚 place among top lead generation providers.The Callbox team is off to a strong start in 2018 as newly-released rankings from Clutch, Profiles and Reviews,...

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