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sms marketing, - beBee

sms marketing,

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  1. ProducerLorraine Brown

    Lorraine Brown

    24/11/2017
    Top 10 Marketing Predictions for 2018
    Top 10 Marketing Predictions for 2018As the year is drawing close, your business should begin to plan and prepare goals for next year. In that preparation, marketing is of utmost importance since it will be the driving force behind how you get and keep all your customers. Here are the...
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  2. ProducerLorraine Brown

    Lorraine Brown

    21/11/2017
    Four things to know before launching your SMS campaign
    Four things to know before launching your SMS campaignText message marketing is the original and oldest mobile marketing channel. It was around before smartphones and mobile apps, push notifications, and QR codes. While it may be old, it’s not outdated. Close to two-thirds of the world’s population...
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    Comments

    Paul "Pablo" Croubalian
    21/11/2017 #1 Paul "Pablo" Croubalian
    Interesting, @Lorraine Brown. I'm not sure I understand why there would be such a complexity involved in opt-in/opt-out. They should both be database-driven, user-controlled, and server-processed. It's automatic and nearly instant. I suppose it is possible that an SMS would be in transit at the time a subscriber opts-out, but those are long odds. There's about a 15-millisecond lag where that SMS would need to fall into.

    I'm currently looking into adding SMS marketing modules to myTweetPack.com. The opt-in/opt-out is the easy part. Deciding who to partner with is another kettle of fish entirely.

    I'm open to suggestions if you have any. My needs follow:

    - Users would need to be able to shield their true cell numbers from public eyes.
    - Users would need to SMS worldwide (We are now on every continent except Antarctica)
    - Ideally, the SMS platform should allow a switchover to voice while still shielding the true #
    - Whatever platform is used, they need to respond to questions/issues in a timely manner

    I found one that fits the bill for everything but that last one. In other words, I'm still looking
  3. ProducerLorraine Brown

    Lorraine Brown

    10/11/2017
    Ten mistakes brands make when developing a mobile app
    Ten mistakes brands make when developing a mobile appBy the end of 2017, the global app market is expected to reach $77 billion. Once a mobile strategy only the major brands employed, now many small businesses are benefitting from developing their own mobile app. If you’re thinking of doing the same...
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  4. ProducerLorraine Brown

    Lorraine Brown

    30/10/2017
    Six things you can learn about SMS marketing from email marketing
    Six things you can learn about SMS marketing from email marketingEmail and SMS are two very different marketing channels and what works for one won’t necessarily carry over well to the other. But the following six email marketing tips can work wonders for your SMS marketing campaign as well.Get to the pointThough...
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  5. ProducerLorraine Brown

    Lorraine Brown

    26/10/2017
    Ten game elements that can spice up your mobile marketing strategy
    Ten game elements that can spice up your mobile marketing strategyHumans have an innate need to play. Marketers’ jobs have always been to tap into human psychology to figure out how to get a product or brand to appeal to us. When they do this through that desire for play, it’s called gamification. Technically, any...
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    Comments

    Mohammed A. Jawad
    26/10/2017 #1 Mohammed A. Jawad
    Good gaming goes on without addiction!
  6. ProducerLorraine Brown

    Lorraine Brown

    19/10/2017
    Customer feedback is crucial and SMS is the best way to get it
    Customer feedback is crucial and SMS is the best way to get itOne of the hallmarks of any good business is the ability to keep customers satisfied so that they keep coming back and recommend that business to their friends. A key to achieving that kind of customer satisfaction is finding out what they think...
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  7. ProducerLorraine Brown

    Lorraine Brown

    13/10/2017
    Five SMS marketing mistakes you need to stop making immediately
    Five SMS marketing mistakes you need to stop making immediatelySMS is one of the simpler marketing channels out there. It consists of a small bit of text usually no more than 160 characters. But despite the simplicity of the channel, there are still plenty of mistakes that can be made in using it. Here are just...
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    Comments

    Paul "Pablo" Croubalian
    14/10/2017 #1 Paul "Pablo" Croubalian
    I have enjoyed several of your posts, Lorraine. May I suggest you add a Twitter account to your profile so we can give them wider circulation?

    Cheers
  8. ProducerLorraine Brown

    Lorraine Brown

    04/10/2017
    How to maximize ROI with your Facebook marketing strategy
    How to maximize ROI with your Facebook marketing strategyEarlier this year, the 2 billionth Facebook account was created. Nearly one-third of all people on the planet have a Facebook account. If you’re just venturing into social media marketing, Facebook is a great platform to start with since it has a...
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  9. ProducerLorraine Brown

    Lorraine Brown

    15/09/2017
    Which criteria to use when selecting mobile marketing tools and channels
    Which criteria to use when selecting mobile marketing tools and channelsIn the smartphone era, a strong mobile marketing campaign is crucial to the success of every business no matter how big or small. But putting together that mobile strategy is easier said than done. There are dozens of channels and hundreds and...
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  10. ProducerLorraine Brown

    Lorraine Brown

    12/09/2017
    Six ways to grow your online business on a budget
    Six ways to grow your online business on a budgetWhether you’re a brand new startup trying to launch a business from home or you’ve got an established brand with a great online presence, it’s crucial that you keep it growing. Stagnation is the death of all brands from small startups to national...
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    Comments

    Lisa 🐝 Gallagher
    12/09/2017 #1 Lisa 🐝 Gallagher
    Thanks @Lorraine Brown, great tips! Shared. :)
  11. ProducerLorraine Brown

    Lorraine Brown

    29/08/2017
    Six reasons your text message marketing efforts aren’t as effective as they could be
    Six reasons your text message marketing efforts aren’t as effective as they could beText messages are limited to just 160 characters. When you send a text to your customers, it’s crucial that every single word is helping and not hurting your cause. Language in marketing is always important but it’s even more so when the channel...
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  12. ProducerLorraine Brown

    Lorraine Brown

    25/08/2017
    Six reasons your text message marketing efforts aren’t as effective as they could be
    Six reasons your text message marketing efforts aren’t as effective as they could beText messages are limited to just 160 characters. When you send a text to your customers, it’s crucial that every single word is helping and not hurting your cause. Language in marketing is always important but it’s even more so when the channel...
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  13. ProducerLorraine Brown

    Lorraine Brown

    18/08/2017
    SMS marketing checklist: 15 best practices you need to follow
    SMS marketing checklist: 15 best practices you need to followNine out of every ten text messages are opened and read within three minutes of being delivered. But if your business is in the habit of sending ineffective, irrelevant, or untimely text messages, you’ll see those numbers drop and you may even see...
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  14. ProducerLorraine Brown

    Lorraine Brown

    16/08/2017
    Five aspects to every good digital marketing strategy
    Five aspects to every good digital marketing strategyDigital marketing is all about predicting the next big thing. But while different trends come and go and as different channels and platforms grow in popularity then disappear, certain foundational principles of good digital marketing remain. Here...
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  15. ProducerLorraine Brown

    Lorraine Brown

    09/08/2017
    No Facebook’s chatbots weren’t planning to overthrow humanity
    No Facebook’s chatbots weren’t planning to overthrow humanityFacebook’s AI team made headlines across the world this week when they announced that they were shutting down a chatbot project after their chatbots developed a new language to more effectively communicate with each other--a language humans couldn’t...
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  16. ProducerLorraine Brown

    Lorraine Brown

    04/08/2017
    How to get a better return on investment with mobile marketing
    How to get a better return on investment with mobile marketingMobile marketing is no longer just an option you have when it comes to selecting marketing channels. In fact, mobile marketing hasn’t really been just one option among many for several years now. It’s absolutely essential that you have a sold mobile...
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  17. ProducerLorraine Brown

    Lorraine Brown

    01/08/2017
    Why your business needs to incorporate video into its mobile marketing strategy
    Why your business needs to incorporate video into its mobile marketing strategyThough producing video content isn’t exclusively a mobile marketing channel, it is inseparably connected with mobile. In 2015, the total watch time of YouTube videos on mobile surpassed the total watch time of YouTube videos on desktop computers for...
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  18. ProducerLorraine Brown

    Lorraine Brown

    24/07/2017
    Customer service automation through chatbot development
    Customer service automation through chatbot developmentThe recent surge in popularity of chatbots has led to more automation of various fields. One prime target for chatbots is customer service automation. Chatbots are already being deployed that can help consumers shop, book flights, make dinner...
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  19. ProducerLorraine Brown

    Lorraine Brown

    19/07/2017
    How to grow and retain your SMS marketing opt-ins
    How to grow and retain your SMS marketing opt-insSMS is a unique marketing channel in that every single person you reach out to via that channel must first give their express permission for you to do so. This presents both a challenge and an opportunity. It can be difficult to grow your database...
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  20. ProducerLorraine Brown

    Lorraine Brown

    15/07/2017
    The three biggest mobile marketing mistakes your small business can make
    The three biggest mobile marketing mistakes your small business can makeMobile is the future of advertising. With more than three-quarters of American now owning smartphones, it’s become the most effective way for businesses to communicate with and market to their audience. As businesses rush to keep up with the...
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  21. ProducerLorraine Brown

    Lorraine Brown

    12/07/2017
    Five ways restaurant owners can use SMS to grow their business
    Five ways restaurant owners can use SMS to grow their businessOpening a restaurant is one of the most popular and challenging forms of entrepreneurship. In fact, it’s popularity is one of the reasons it’s so challenging. Restaurant ownership is a crowded marketplace and it can sometimes seem impossible to...
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  22. ProducerLorraine Brown

    Lorraine Brown

    06/07/2017
    How to get more opt-ins for your SMS marketing campaign
    How to get more opt-ins for your SMS marketing campaignSMS marketing differs from most other marketing channels in that you have to obtain each recipient’s permission before sending that first text. Consumers don’t have to sign up to see commercials during the favorite television programming nor do they...
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  23. ProducerLorraine Brown

    Lorraine Brown

    21/06/2017
    Why your business needs a Facebook page and how you can make it successful
    Why your business needs a Facebook page and how you can make it successfulIf you’re one of the many Facebook users using your personal profile instead of a Facebook page to promote your small business, you’re actually violating one of Facebook’s terms of service: “You will not use your personal timeline primarily for your...
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  24. ProducerLorraine Brown

    Lorraine Brown

    13/06/2017
    Four benefits of sending text messages to customers
    Four benefits of sending text messages to customersWith each year that passes, more Americans are preferring to communicate by text than by any other channel. Businesses are taking notice of the growing popularity of text messaging and are choosing to utilize this channel to interact with their most...
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  25. ProducerLorraine Brown

    Lorraine Brown

    09/06/2017
    Six reasons your small business needs a mobile marketing strategy
    Six reasons your small business needs a mobile marketing strategyIn 2016, the mobile adoption rate surpassed 80% and that number is projected to keep climbing in the coming years. In other words, four out of every five people in the world have at least one mobile device—a cell phone or smartphone, tablet, or...
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