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  1. ProducerLorraine Brown

    Lorraine Brown

    16/08/2017
    Five aspects to every good digital marketing strategy
    Five aspects to every good digital marketing strategyDigital marketing is all about predicting the next big thing. But while different trends come and go and as different channels and platforms grow in popularity then disappear, certain foundational principles of good digital marketing remain. Here...
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  2. ProducerLorraine Brown

    Lorraine Brown

    09/08/2017
    No Facebook’s chatbots weren’t planning to overthrow humanity
    No Facebook’s chatbots weren’t planning to overthrow humanityFacebook’s AI team made headlines across the world this week when they announced that they were shutting down a chatbot project after their chatbots developed a new language to more effectively communicate with each other--a language humans couldn’t...
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  3. ProducerLorraine Brown

    Lorraine Brown

    04/08/2017
    How to get a better return on investment with mobile marketing
    How to get a better return on investment with mobile marketingMobile marketing is no longer just an option you have when it comes to selecting marketing channels. In fact, mobile marketing hasn’t really been just one option among many for several years now. It’s absolutely essential that you have a sold mobile...
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  4. ProducerLorraine Brown

    Lorraine Brown

    01/08/2017
    Why your business needs to incorporate video into its mobile marketing strategy
    Why your business needs to incorporate video into its mobile marketing strategyThough producing video content isn’t exclusively a mobile marketing channel, it is inseparably connected with mobile. In 2015, the total watch time of YouTube videos on mobile surpassed the total watch time of YouTube videos on desktop computers for...
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  5. ProducerLorraine Brown

    Lorraine Brown

    24/07/2017
    Customer service automation through chatbot development
    Customer service automation through chatbot developmentThe recent surge in popularity of chatbots has led to more automation of various fields. One prime target for chatbots is customer service automation. Chatbots are already being deployed that can help consumers shop, book flights, make dinner...
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  6. ProducerLorraine Brown

    Lorraine Brown

    19/07/2017
    How to grow and retain your SMS marketing opt-ins
    How to grow and retain your SMS marketing opt-insSMS is a unique marketing channel in that every single person you reach out to via that channel must first give their express permission for you to do so. This presents both a challenge and an opportunity. It can be difficult to grow your database...
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  7. ProducerLorraine Brown

    Lorraine Brown

    15/07/2017
    The three biggest mobile marketing mistakes your small business can make
    The three biggest mobile marketing mistakes your small business can makeMobile is the future of advertising. With more than three-quarters of American now owning smartphones, it’s become the most effective way for businesses to communicate with and market to their audience. As businesses rush to keep up with the...
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  8. ProducerLorraine Brown

    Lorraine Brown

    12/07/2017
    Five ways restaurant owners can use SMS to grow their business
    Five ways restaurant owners can use SMS to grow their businessOpening a restaurant is one of the most popular and challenging forms of entrepreneurship. In fact, it’s popularity is one of the reasons it’s so challenging. Restaurant ownership is a crowded marketplace and it can sometimes seem impossible to...
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  9. ProducerLorraine Brown

    Lorraine Brown

    06/07/2017
    How to get more opt-ins for your SMS marketing campaign
    How to get more opt-ins for your SMS marketing campaignSMS marketing differs from most other marketing channels in that you have to obtain each recipient’s permission before sending that first text. Consumers don’t have to sign up to see commercials during the favorite television programming nor do they...
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  10. ProducerLorraine Brown

    Lorraine Brown

    21/06/2017
    Why your business needs a Facebook page and how you can make it successful
    Why your business needs a Facebook page and how you can make it successfulIf you’re one of the many Facebook users using your personal profile instead of a Facebook page to promote your small business, you’re actually violating one of Facebook’s terms of service: “You will not use your personal timeline primarily for your...
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  11. ProducerLorraine Brown

    Lorraine Brown

    13/06/2017
    Four benefits of sending text messages to customers
    Four benefits of sending text messages to customersWith each year that passes, more Americans are preferring to communicate by text than by any other channel. Businesses are taking notice of the growing popularity of text messaging and are choosing to utilize this channel to interact with their most...
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  12. ProducerLorraine Brown

    Lorraine Brown

    09/06/2017
    Six reasons your small business needs a mobile marketing strategy
    Six reasons your small business needs a mobile marketing strategyIn 2016, the mobile adoption rate surpassed 80% and that number is projected to keep climbing in the coming years. In other words, four out of every five people in the world have at least one mobile device—a cell phone or smartphone, tablet, or...
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  13. ProducerLorraine Brown

    Lorraine Brown

    06/06/2017
    Six best practices for an effective text message marketing campaign
    Six best practices for an effective text message marketing campaignSMS marketing is becoming an increasingly popular marketing strategy among businesses of all sizes. Not only is it the fastest, most convenient, and preferred method of communication for the majority of young people, it’s also one of the most...
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  14. ProducerLorraine Brown

    Lorraine Brown

    31/05/2017
     Surprising facts that should persuade you to invest in SMS marketing
    Surprising facts that should persuade you to invest in SMS marketingMobile marketing has come a long way in a short time. The first mobile ad to be shared via text message was created in 2000. By 2005, big-name brands like Nike and Pontiac began the first text message marketing campaigns. Just 11 years after the...
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  15. ProducerLorraine Brown

    Lorraine Brown

    13/12/2016
    The future of marketing: Text
    The future of marketing: TextMarketing to your customers is a huge part of your business, whether you are marketing directly to consumers or to businesses. Whatever the case, it is time for your business to start considering a shift to sms marketing. It is a really easy way to...
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  16. ProducerLorraine Brown

    Lorraine Brown

    21/11/2016
    Small Business Marketing Tips
    Small Business Marketing TipsOften, small businesses are being run on teams of 1 to 10 employees that aren’t hyper-focused in their particular area of expertise or are doing multiple jobs at once. While that may not be a problem for the types of work they are doing, especially...
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  17. ProducerLorraine Brown

    Lorraine Brown

    15/11/2016
    What to budget for marketing in 2017
    What to budget for marketing in 2017As the year comes to a close, and your business starts preparing for a game plan in the coming year, budgeting will come up. Your company will spend weeks deciding what you wasted money on in 2016 and what you wished you had done differently. This...
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  18. ProducerLorraine Brown

    Lorraine Brown

    02/11/2016
    Top 7 anticipated features of the S8
    Top 7 anticipated features of the S8Samsung has been in the news alot lately due to the Note 7 explosion incidents. It is a huge fiasco that may hurt the company drastically. That is why it is more important than ever for Samsung to be able to release a new phone next year that makes...
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