Lorraine Brown
18/12/2017 · 2 min read · ~10
To Mobile Marketing and 2 more
Six things to know about Gen Zers this holiday season

Six things to know about Gen Zers this holiday season

The year 2017 may very well be the first one in which Generation Z is more important to retailers than millennials when it comes to holiday advertising. If young people are an important part of your customer base, then here are six things you need...

Lorraine Brown
24/11/2017 · 2 min read · ~10
To sms marketing, and 1 more
Top 10 Marketing Predictions for 2018

Top 10 Marketing Predictions for 2018

As the year is drawing close, your business should begin to plan and prepare goals for next year. In that preparation, marketing is of utmost importance since it will be the driving force behind how you get and keep all your customers. Here are the...

Lorraine Brown
21/11/2017 · 3 min read · ~10
To sms marketing, and 2 more
Four things to know before launching your SMS campaign

Four things to know before launching your SMS campaign

Text message marketing is the original and oldest mobile marketing channel. It was around before smartphones and mobile apps, push notifications, and QR codes. While it may be old, it’s not outdated. Close to two-thirds of the world’s population...

Paul "Pablo" Croubalian

Paul "Pablo" Croubalian

Interesting, Lorraine Brown. I'm not sure I understand why there would be such a complexity involved in opt-in/opt-out. They should both be database-driven, user-controlled, and server-processed. It's automatic and nearly instant. I suppose it is possible that an SMS would be in transit at the time a subscriber opts-out, but those are long odds. There's about a 15-millisecond lag where that SMS would need to fall into. I'm currently looking into adding SMS marketing modules to myTweetPack.com. The opt-in/opt-out is the easy part. Deciding who to partner with is another kettle of fish entirely. I'm open to suggestions if you have any. My needs follow: - Users would need to be able to shield their true cell numbers from public eyes. - Users would need to SMS worldwide (We are now on every continent except Antarctica) - Ideally, the SMS platform should allow a switchover to voice while still shielding the true - Whatever platform is used, they need to respond to questions/issues in a timely manner I found one that fits the bill for everything but that last one. In other words, I'm still looking

21/11/2017
Lorraine Brown
10/11/2017 · 3 min read · ~10
To Mobile Marketing and 2 more
Ten mistakes brands make when developing a mobile app

Ten mistakes brands make when developing a mobile app

By the end of 2017, the global app market is expected to reach $77 billion. Once a mobile strategy only the major brands employed, now many small businesses are benefitting from developing their own mobile app. If you’re thinking of doing the same...

Lorraine Brown
30/10/2017 · 2 min read · ~10 · 2
To sms marketing, and 4 more
Six things you can learn about SMS marketing from email marketing

Six things you can learn about SMS marketing from email marketing

Email and SMS are two very different marketing channels and what works for one won’t necessarily carry over well to the other. But the following six email marketing tips can work wonders for your SMS marketing campaign as well.Get to the...

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