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  1. Juan Imaz

    Juan Imaz

    02/12/2016
    Juan Imaz
    While We Weren’t Looking, Snapchat Revolutionized Social Networks
    www.nytimes.com Once known for its disappearing messages, Snap, the parent of Snapchat, has moved into news and, with Spectacles, consumer...
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  2. Juan Imaz

    Juan Imaz

    02/12/2016
    Juan Imaz
    What Snap’s Patent Activity Tells Us About Their Efforts In Facial Recognition, Payments, Wearables, And More
    www.cbinsights.com We analyzed Snap's patents as the startup roams further into wearables, payments, computer vision, and video...
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  3. Ulrich Karl Nobis, MBA
    Snapchat Spectacles first look
    Snapchat Spectacles first look Snap, Inc. (formerly Snapchat) released its first ever hardware product this week. It's called Spectacles, and it's a pair of sunglasses with a camera...
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    Lance Scoular  🐝
    29/11/2016 #8 Lance Scoular 🐝
    #5 😎
    Lance Scoular  🐝
    29/11/2016 #7 Lance Scoular 🐝
    #3 😎
    Lance Scoular  🐝
    29/11/2016 #6 Lance Scoular 🐝
    #4 Be a while before we get them in the "Land Down Under" @Javier beBee

    😎🌏
    Lisa Gallagher
    29/11/2016 #5 Lisa Gallagher
    #4 I want to see him wearing those while doing a live buzz!
    Javier beBee
    29/11/2016 #4 Javier beBee
    @Lance Scoular 🐝 probably you like this stuff :-)
    CityVP Manjit
    29/11/2016 #2 CityVP Manjit
    Very smart roll out! By creating an air of exclusivity and having surprise vending machines that creates conversations within the snapchat community - a bit like a smart mob moment, which not only heightens engagement but gets snapchatters to try these out. It also will drive new people to snapchat. The roundness of the glasses and video was very clever in terms of video capture and the glass design is really smart - firstly because circles are a symbol of collaboration but also the revolving signal that says a person is videoing is not creepy, whereas a red or green light has a different perception, and that is something Google Glasses should have thought about in their roll out. In terms of innovation snapchat have figured out a recipe for early adopters, as well as creating follow up buzz which should carry them over the chasm. Snapchat are the present kings of mobile and presence - these glasses add to that reputation, and overall this roll out looks highly imaginative.
  4. Juan Imaz

    Juan Imaz

    16/11/2016
    Juan Imaz
    Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters
    www.adweek.com Snapchat ads are getting a bit more targeted. The mobile app has inked a deal with Foursquare to power its location-based geofilters with more data that marketers can use to pinpoint where their ads are served. Snapchat advertisers now have access...
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  5. ProducerCarlos Souza Ribeiro
    O Guia Completo Para Você Dominar o Snapchat
    O Guia Completo Para Você Dominar o SnapchatSnapchat! Já ouviu falar? É uma das redes sociais que mais cresce no planeta. Em termos de números, o Snapchat já ultrapassou o Twitter em número de usuários diários e caminha rapidamente para bater o Facebook como a plataforma n°1 para a geração...
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  6. Juan Imaz

    Juan Imaz

    19/10/2016
    Juan Imaz
    Snapchat wants to stop sharing ad revenue with its media partners
    www.recode.net Evan Spiegel has a new deal for "Discover" publishers: We pay you up front, and we keep all the ad...
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    Todd Lombardo
    19/10/2016 #2 Todd Lombardo
    This is why media co's are in a tough spot, when so much traffic comes from Facebook, Snapchat etc. and they don't have much control.
  7. Javier beBee

    Javier beBee

    07/10/2016
    Javier beBee
    Snapchat Working on IPO, Valuing Company at $25 Billion or More
    www.entrepreneur.com It would also represent the largest IPO by a technology company since Chinese ecommerce giant Alibaba Group Holding Ltd. went public in...
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  8. Juan Imaz

    Juan Imaz

    15/09/2016
    Juan Imaz
    Snapchat Pushes Further Into Digital Ad Targeting
    www.wsj.com Snapchat is introducing three new ad targeting offerings designed to help advertisers reach more precise audiences, including a product that lets marketers deliver ads based on anonymized email address...
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  9. Juan Imaz

    Juan Imaz

    01/09/2016
    Juan Imaz
    Behavioral targeting is coming to Snapchat | ClickZ
    www.clickz.com Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to...
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  10. Javier beBee

    Javier beBee

    02/08/2016
    Javier beBee
    Instagram launches “Stories,” a Snapchatty feature for imperfect sharing
    techcrunch.com People only post the highlights of their life on Instagram, so today the app adds its own version of "Stories" to poach goofy, off-the-cuff, everyday...
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  11. ProducerMarco Bensión Alonso
    Snapchat se ha convertido en una de las mejores plataformas para relacionarse
    Snapchat se ha convertido en una de las mejores plataformas para relacionarseSi no tienes Snapchat entre tus amigos, seguro se te quedaran viendo con cara de bicho raro pues la aplicación cada vez se hace más popular y las marcas no s pueden dar el lujo de desaprovechar esta oportunidad de darse a conocer. Desde que...
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    Marco Bensión Alonso
    20/07/2016 #11 Marco Bensión Alonso
    #10 Es lo mejor y más si me comentas que tienes varias redes sociales que tienes que mantener. Aún asi, si descubres alguna novedad en redes siempre será un placer escucharlo.
    Enrique Ruiz Prieto
    19/07/2016 #10 Enrique Ruiz Prieto
    #9 Gracias por tu respuesta. Entonces la usaré como divertimento, porque actualmente gestionar 4 cuentas del negocio yo sólo ya es suficiente.
    Marco Bensión Alonso
    19/07/2016 #9 Marco Bensión Alonso
    #8 Snapchat es algo muy volatil, me recuerda mucho a Twitter. Tienes que pensar si usarias una red parecida a twitter para tu marca. Puedes enfocarlo como pequeñas pildoras del día a día en temas juridicos. Si tu dia a dia son juicios o estar con abogados enseñar ese mundo a la gente. Si solo es información, quizás le tengas que buscar la manera de hacerlo atractivo. En mi opinión para este último caso, dejaria que pasará más tiempo para que tanto la Red Social como la gente se asiente un poco. Yo la uso y actualmente falta mucha gente en esta red social y sobretodo quien lo usa son gente muy joven (entre 14 a 26) por ponerte un rango.
    Enrique Ruiz Prieto
    17/07/2016 #8 Enrique Ruiz Prieto
    Yo aún no lo he probado. ¿Me lo recomiendas para mi marca (blog sobre temas jurídicos)?
    Como usuario lo probaré para estar al tanto y a lo mejor le veo potencial. Gracias por la información.
    Patrícia Guollo
    17/07/2016 #7 Patrícia Guollo
    Excelente!
    Marco Bensión Alonso
    17/07/2016 #6 Marco Bensión Alonso
    #4 Snapchat is something that is dangerous, but like any social network, we think that things are publishing (videos, audio, photos ...) in the same way we have to teach our children, children or generation of this millennium have to head when publishing content on the network.

    Snapchat is a network that adapts to the new generation and within a few years there will be other networks that do the same. Renew or die that's the idea.

    Sorry for my English use google translator lol
    Marco Bensión Alonso
    17/07/2016 #5 Marco Bensión Alonso
    #3 Pero igual que cualquier Red Social o App de los Smartphone. La seguridad hoy en día es algo muy relativo. Pero si quieres ir al detalle, es cierto todo lo que comenta al igual que los Whatsapp en su día.
    CityVP Manjit
    16/07/2016 #4 CityVP Manjit
    Snapchat is huge with all our kids, tand in the manner they use Snapchat, they they don't care for BeBee, nor do they care for LinkedIn, sparingly use Facebook and some and some do not use Twitter. You have covered a lot of salient points about Snapchat. When I include all our kids and respective husbands Snapshot is 11-0 among them. I have not asked or seen what the kids at my college use, but I am betting that the snapchat base is just as high with them.

    What appeals most to a millennial is that they want an application that mirrors conversation. If you and I were actually having a conversation and I stuck a tape-recorder in front of you, you would probably get suspicious of me or even mad at me. That is how the kids think with snapchat - post a photo and 8 seconds later its gone, in other words it deletes like normal conversation or showing a picture while talking. They don't call it cyberspace and mock our attitude about the "real world" calling it "meatspace".

    These kids want technologies that normalize what they do face-to-face and since they only share among their friends the trust factor is one of friendships, while what we term as adults - lets face it we are dinosaurs in comparison. We are the one's who will point out their flaws while those kids will simply think "haters will hate" and carry on with their lives. In reality I would rather live in the millennial world rather than the baby-boomer world, but that is the accident of time. The biggest danger to them are people who think like us - which is quite ironic I think.

    Little do my kids know that all their snapchat photo's while not on the server are still stored on their phone and this article explains how to get rid of this storage http://bgr.com/2013/05/24/snapchat-photo-deletion-app/ Otherwise I don't know of any other application their unanimous. In a bad intention world, at least these kids are giving good intentions a shot even if may think of them as being naive.
    Marlon Molina
    16/07/2016 #3 Marlon Molina
    y una de las más peligrosas. La seguridad es horrible, e incentiva el engaño (dice que elimina la foto, pero a la vez le recuerda al usuario que puede capturar pantalla)
    Marco Bensión Alonso
    16/07/2016 #2 Marco Bensión Alonso
    #1 A ti por leerlo :D
    Javier beBee
    16/07/2016 #1 Javier beBee
    @Marco Bensión Alonso efectivamente snapchat ha conquistado a los jóvenes y poco a poco a los no tan jóvenes ! Gran artículo gracias por compartirlo !
  12. Benjamín Sánchez Morett
    Pues eso, que Snapchat pierde lo efímero que le caracterizaba, y ahora guarda los contenidos
    Benjamín Sánchez Morett
    Snapchat ahora permite guardar fotos y vídeos #YoLeoReasonWhy
    www.reasonwhy.es Snapchat dice adiós a su esencia permitiendo guardar fotos y vídeos en una especie de álbum dentro de la...
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  13. Jonny Mendoza

    Jonny Mendoza

    22/06/2016
    Snapchat tiene muchos secretos todavía... Aquí te dejamos algunas cosas que no sabías del fantasmita :P
    ‪#‎SplashDeIdeas‬ ‪#‎Snapchat‬
    Jonny Mendoza
    Cosas que no sabías del fantasmita - Splash De Ideas
    bit.ly Últimamente todo mundo habla del fantasmita … hablamos de Snapchat que se convirtió en un fenómeno social que arrasa entre los...
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  14. ProducerJonny Mendoza

    Jonny Mendoza

    14/06/2016
    Snapchat cambia para ayudar a sus editores
    Snapchat cambia para ayudar a sus editoresSnapchat el favorito de las redes sociales actualmente, ha lanzado otra actualización. El cambio transforma por completo la manera en que los usuarios verán el contenido proporcionado por los editores de la aplicación. Las historias en directo y...
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    Jonny Mendoza
    14/06/2016 #2 Jonny Mendoza
    #1 Esperemos que así sea!!! :) Gracias por comentar Sara !!!
    Sara Mateos-Aparicio Orozco
    14/06/2016 #1 Sara Mateos-Aparicio Orozco
    Snapchat está sin duda creciendo a pasos agigantados. Veremos si este nuevo avance es de utilidad.
  15. ProducerAnurag Harsh

    Anurag Harsh

    31/05/2016
    The $20 Billion Reason Why Snapchat Has Come of Age
    The $20 Billion Reason Why Snapchat Has Come of AgeSome shook their head in disbelief while others gained respect for Snapchat CEO Evan Spiegel when he famously turned down Mark Zuckerberg’s offer of $3 billion for the mobile messaging and video-sharing social network. Well, standing up to...
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    Lisa Gallagher
    01/06/2016 #3 Lisa Gallagher
    Hi @ anurag, it appesrs he valued the idea of growth more than the money? Wow, i think I'd have a hard time saying no to 3 billion, so kudos to hom for his continued vision
    mohammed khalaf
    31/05/2016 #2 mohammed khalaf
    If you show that you like the way the company works, your boss and your boss's bosses will be happier to make you an important part of it
    Pamela L. Williams
    31/05/2016 #1 Pamela L. Williams
    I don't usually read these This SM giant vs That SM giant but I really enjoyed this post. I think beBee's position in the social media realm has changed my attitude towards following what is happening the SM world. Very interesting post Anurag.
  16. ProducerMark Adams

    Mark Adams

    31/05/2016
    From Scouts to Snapchat: Ad Formats Evolve to Mobile
    From Scouts to Snapchat: Ad Formats Evolve to MobileOver half a century before American Idol and The Voice reinvented the singing competition, there was Arthur Godfrey’s Talent Scouts. A mix of variety, talk and comedy, Talent Scouts was broadcast on CBS from 1948-58 and was a ratings...
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    Lisa Gallagher
    31/05/2016 #2 Lisa Gallagher
    Very interesting stats you've shared @mark adams! I would have never guessed 52 million households had TV's by 1960 and I admit- our first color TV was in 71. You are probably correct about Vertical advertising- consumers attention spans have lessened over the year due to life becoming busier.
    Nick Mlatchkov
    31/05/2016 #1 Anonymous
    I bet the criteria was much higher than on A. Idol which was of the lowest quality of any singing competition b4 it started. It's important someone reminds us for the beginning.
  17. Idalia Berenice Cervantes
    McDonald’s lanza sus propios filtros para Snapchat

    Es la primera firma que ha usado este tipo de formato publicitario
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    Idalia Berenice Cervantes
    McDonald’s lanza sus propios filtros para Snapchat
    www.merca20.com La cadena de hamburgueserías McDonald's ha lanzado una serie de filtros en Snapchat para así captar la atención de los consumidores más...
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  18. Nicole Andersson
    Just got a private tour of @hm 's head office in Stockholm! 😱 learned so much. Watch it all on my Snapchat now (username: nic_andersson) Nicole Andersson
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  19. Idalia Berenice Cervantes
    Snapchat sobrepasa descargas de Twitter para usuarios de Android

    Usuarios de redes sociales en EU, también prefieren pasar más tiempo en la red social de fotos, videos y filtros.
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    Idalia Berenice Cervantes
    Snapchat sobrepasa descargas de Twitter para usuarios de Android
    www.merca20.com Usuarios de redes sociales en EU, también prefieren pasar más tiempo en la red social de fotos, videos y...
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  20. Idalia Berenice Cervantes
    Una propuesta para que Snapchat sea una herramienta de diagnóstico de problemas en la visión
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    Idalia Berenice Cervantes
    Una propuesta para que Snapchat sea una herramienta de diagnóstico de problemas en la visión
    www.merca20.com Este creativo y original proyecto sobre prevención de la salud ocular de la Miami Ad School, visualiza como esta plataforma social podría se utilizada como instrumento de detección de los primeros signos presentes en los usuarios que están...
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  21. Idalia Berenice Cervantes
    Ingeniosa acción de cupones (en segundos) en Snapchat
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    Idalia Berenice Cervantes
    Ingeniosa acción de cupones (en segundos) en Snapchat
    www.merca20.com Tomando en cuenta que Snapchat es uno de las redes sociales de mayor crecimiento, especialmente para el marketing, la marca de moda brasilera Hering ha usado esta plataforma para poner en práctica una acción promocional entretenida y que requería de...
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  22. Audrey DeSisto

    Anonymous

    24/04/2016
    Audrey DeSisto
    5 Marketing Trends to Keep Your Eye On From SXSW
    www.adweek.com Generation Z has failed to embrace public-facing social media channels like Facebook and Instagram, instead opting to live out their social lives where only an immediate, private and ephemeral message is...
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  23. Idalia Berenice Cervantes
    Snapchat lanza un filtro de Bob Marley que se ha convertido en polémica

    Pretende conmemorar el Día Internacional del Cannabis
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    Idalia Berenice Cervantes
    Snapchat lanza un filtro de Bob Marley que se ha convertido en polémica
    www.merca20.com Snapchat para conmemorar el Día Internacional del Cannabis ha lanzado un filtro de Bob Marley que ha sembrado la...
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  24. Idalia Berenice Cervantes
    Snapchat está ayudando a marcas de ropa a vender más, ¿por qué?

    El portal online de venta de ropa, Asos, publicó su reporte semestral en el que afirmó que Snapchat se ha convertido en un factor clave para el aumento en el comercio de marcas de moda.
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    Idalia Berenice Cervantes
    Snapchat está ayudando a marcas de ropa a vender más, ¿por qué?
    www.merca20.com El portal online de venta de ropa, Asos, publicó su reporte semestral en el que afirmó que Snapchat se ha convertido en un factor clave para el aumento en el comercio de marcas de moda. ¿Por...
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  25. Luis María Alcázar García
    Luis María Alcázar García
    Snapchat dispondrá de comScore para medir el éxito de los contenidos - elEconomista.es
    www.eleconomista.es Los editores que están suscritos al servicio Snapchat Discover próximamente podrán medir el impacto que tienen sus contenidos entre los usuarios de la plataforma tras el acuerdo que la compañía cerrará con comScore, con la intención de poder acceder...
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