Social Media

agree with @Pascal Derrien it happens in real in parts of the world, but you have written in a masterful way

a very dark story indeed but thought provoking none the less

@Ken Boddie, @Dean Owen, @Randy Keho, @Phil 🐝 Johnson, MBL, @Ian Weinberg, @Phillip Louis D 'Amato, @Milos Djukic, @Melissa Hefferman, @Melissa Hughes

@Paul "Pablo" Croubalian, @Matt 🐝 Sweetwood, @John White, MBA, @Gerald Hecht, @Pamela 🐝 Williams, @Joyce 🐝 Bowen Brand Ambassador @ beBee

@Breno Barreto, @Jan 🐝 Barbosa, @Liesbeth Leysen, MSc. Brand Ambassador beBee, Inc., @Pascal Derrien, @Kevin Baker, @Kevin Pashuk, @Paul Walters

@Franci🐝Eugenia Hoffman, @🐝 Fatima G. Williams, @Larry Boyer, 🐝 Brand Ambassador, @Brian McKenzie, @Bill Stankiewicz, 🐝 Brand Ambassador

@Javier 🐝 beBee, @Juan Imaz, @David B. Grinberg, @David Navarro López, @Harvey Lloyd, @Gert Scholtz, @Lisa Vanderburg, @Lisa 🐝 Gallagher

@Ali 🐝 Anani, Brand Ambassador @beBee, @Sara Jacobovici, @Sarah Elkins, @Deb 🐝 Helfrich, @Deb🐝 Lange, Brand Ambassador @beBee

🍊4🐝🐝

👍👌👏🎯

Thanks for the share, Timothy! ;o)

Thanks for the share, Antonio! ;o)

Great visibility !
https://www.google.es/search?q=forget+b2b+and+b2c&oq=forget+b2b+and+b2c&aqs=chrome..69i57j69i60.5763j0j4&client=ms-android-samsung&sourceid=chrome-mobile&ie=UTF-8

#24 thanks @CityVP 🐝 Manjit ! the link is inside this buzz ! have a great day !

#23 Thanks, Sarah. I will look out for your post.

Apart from a few extra paragraphs at the end and quote Paul, this piece is mostly the article of Amy Sorrells. I think attribution is a very important principle since Sorrell's wrote this piece in the summer of 2013.

Forget B2B and B2C – Tech Enables B2P (Business to People) Marketing by Amy Sorrell
https://blogs.oracle.com/socialspotlight/forget-b2b-and-b2c-tech-enables-b2p-business-to-people-marketing

Let us give credit where credit is due and in this piece, to link 90% of this back to Amy Sorrell. I have seen reposting of other people's content a lot on LinkedIn and in a recent one, I noted the original author, who it turns out was OK with his writing being copied, but not all people are as generous or welcoming regarding their content. The other value of using an existing piece is in getting permission from the original content writer, because that creates new avenues of partnerships.

Otherwise I am not a fan of finding content that has not cited the original author. These days I seem to be in the minority with this view, but there is a valuable ethic in this and I personally think attribution is important.

The principles of business to people also go back a couple of decades because at the heart of the Cluetrain Manifesto is the first principle of its 95 theses - which is "Markets Are Conversation" and it was all about marketers talking in the human voice and people within business being people with voices and not marketing speak.

#17 NLV was in Atlanta, USA last week, Chichi, and yes, it was an incredible experience. Keep an eye out for the save-the-date soon, I'll post the location and dates sometime in the next 4 weeks! Thanks, @David B. Grinberg View more

Early on in working life I was told 'People buy People', I always found the concepts of B2B and B2C rather cold and outdated. Enjoyed your article @Javier 🐝 beBee!

Doesn't matter if you have a B2B or a B2C, people buy from people. Great post about Business to People 😊

I love your concept of B2P @Javier 🐝 beBee! And, @Paul "Pablo" Croubalian is a great example- if he can put up with me and keep a smile, he's can deal with anyone- inside joke, of course!

B2P - excellent and clever idea. Business is about people an relationships. Brilliant post, @Javier 🐝 beBee.

#11 Or Human to Human, as Bryan Kramer says?

#4 David, I agree with you - we are more than social media profiles. When and where was the No Longer Virtual conference held? Sounds like it was a great success.

#10 Agreed! Business is personal, in my book. :)

Javier,
I couldn't agree more. Business, for me, is about building relationships that are mutually beneficial. People want to be treated like people, not just numbers in a database. It's all about the relationships...that's what I like most about beBee.

#12 Thumbs up @Bill Stankiewicz, 🐝 Brand Ambassador!

NEW UPDATE Emily how about? : "BEE to BEE"

Hi @Emily🐝 Bee, I agree : Power to the people: I vote for People to People. regards, Bill Stankiewicz

OR how about simply People to People.

Javier,
Well put. Whether it is B2C or B2B it is inherently B2P. We've heard it a thousand times: "People do business with people they know, like and trust." The key, in Consumer or Business marketing is Trust. I believe, "The Shortcut to Trust is a Personal Touch."

#8 Definitely.Hahaha

#7 @@Julio Angel 🐝Lopez Lopez probably B2B means BEE TO BEE = Businesa to People 😃😃✌✌✌

Of course I've heard of Canva, but not the other two tools. I'll definitely be checking those out. Thanks for posting this awesome read, John!

Thanks, I haven't heard of two of these tools yet.

I haven't come across any of these but I can say I am really big on Instagram #FitandAliveat105 Australia

Great buzz! I didn't know anything about Biteable..welcome to beBee!

Welcome to the best Buzzzzzzzz on virtual planet! LOL Great post!

@John Vargo thanks for sharing it ! Welcome to beBee!

Great Post @Joey Reghitto. You're as pissed off as I used to be a while back.

Congratulations @Matt 🐝 Sweetwood .

:))

many congratulations to daughter and yes also to the father!!!

Kudos to your daughter, Matt. If she's anything like you then she has a bright and boundless career ahead of her. Also, congrats to all the new grads out there who represent a new generation of leadership in today's fast evolving high-tech Information Age.

Congratulations...

The effort over years they momentarily cherished,

But achievement of theirs will be forever nourished.

Congratulations @Matt 🐝 Sweetwood. I feel your daughter will do just fine because of you setting a good example.

Woooooozzzzaaaaaaa !

Enjoy the moment ! Sometimes i belive you are way better than Mr Wonderful...lol, way more handsome! So how does it feel to bebee a great Dad ?

Congratulations👏👏👏👏👏

Congratulations @Matt 🐝 Sweetwood. Mine just finish Kindergarten and 1st grade. The journey is just beginning. I think I may use your resources in few years. But, let me share them for other parents with graduating students.

Congratulations ! Mine graduated as well. Now the career!

Congrats Matt!!

Congrats.

Congrats to the new diploma holder and the dad at her side! Now comes the hard part. Building a personal as well as a professional brand is critical in today's world. Help her understand the differences and how to use each platform with an eye on the future. It is okay to be odds with the general view but you have to be prepared to stick by your contrarian posts.

Congratulations super dad. I’m sure you both are on top of the world. Proud moment for both of you.
I'm so glad that we are all there to tell the graduating kids what they need to know and do to land ourselves the jobs they want. Fantastic buzz @Matt 🐝 Sweetwoodmatt Keep rocking super dad.🐝🤗🤗🤗🐝

Congratulations to you and especially your daughter....well done her!

congrats :) have a lovely evening :)

That's a big moment Matt! Delighted to hear! Congrats...and Best wishes to her for a great career ahead.

Congrats!!!

Congratulations @Matt 🐝 Sweetwood
And very thoughtful reflection

Congratulation Super Dad !

#29 @ Deborah Levine: The fact that the authors mentioned are all male has nothing to do with anything other than that they happen to be my preferred authors. I don't go out of my way to avoid female authors, I have read just about everything Margaret Atwood, Lisa Gardiner, Faye Kellerman, Ayn Rand and many other women have ever written, but in my mind they are not as prominent as the other authors mentioned. It's purely subjective and has nothing to do with gender.

FWIW (uh oh...), I am presently at a stage (the"personal brand issue" is like the more I think about it and and try to understand its meaning,the more it disappears, re-appears in a mutated form, lather-rinse-repeat) where its "disappeared"; @Jim Murray View more

Never confuse chatter for intent or conversion, it will get you in trouble in both the Sales and Intelligence realms. Separate the noise, from the chaff, from the target.
My favorite from the corporate world: websurfer visits web page, clicks YES to enter a contest for leather jacket and an opt in to our monthly e-mail events flier.....and the Sales manager calls these "leads" to sell a bike ....Being a data hound - I kept a hell of a database ~ over ten years, 1450 bikes sold - less than 10 were "Contest Conversions".

IMO, personal brand is BEING you, yourself and you or me, myself and I. A tool to market ourselves as we see fit.

#10 Then just consider my comment reinforcement of your brilliant insight!

So then these two curmudgeons wandered into my wheelhouse maundering on about personal brand... So I had to comment. A while back when I set up the website BrandBrainTrust.com I started looking at variations on Brand. The ones I wound up building files on were Company, Product, Start Up, Professional, Consultant, Coach and finally Personal. There are huge similarities across that spectrum and some very important variances in nuance. I've found that Trust is at the heart of brand...any kind.

Brand is a marketing concept that is a way to link awareness, preference and overall perception to the share of market and hence, the income derived by the organization, product or service in question. The lone exception is the idea of Personal Brand. There was a time there was no such thing. Find one book that has a copyright before 2000 that uses the term "personal brand" and deals with the idea!

Personally, I believe that personal brand may exist separate and apart from Professional, Consultant and Coach brands which tend to be closely linked with the personality of the provider. Many times personal brand is the forerunner and incorporates key components of the personality of the individual which become drivers in the business brand.

The one thing that drives all brand experience is how we evaluate people. What you know is important, Who you know is significant but the single most important thing to build a business, a career or a life of joy is who trusts you.

While the concept of personal brand is a tad ephemeral, having a recognizable persona requires a self-awareness & confidence that many do not have. Without a sense of who you are and what you want to project, it's very difficult to market yourself and to have the great objective perspective of Jim & Phil. While it's often BS, I find the many people, particularly women, would welcome the clear & consistent focus, style, and cohesive message that a personal brand requires. Perhaps it's not a coincidence that the authors mentioned are all male, but then again, we may all be in the same leaky boat. Hmmm...Your thoughts?

#25 Yes - a tool it is.

#26 Thanks @Javier 🐝 beBee. I am not sure why I missed that one.

Branding vs Marketing

https://www.bebee.com/producer/@javierbebee/branding-vs-marketing-why-branding

#21 Wayne, I'd have to say that branding cannot replace marketing and sales. As I see it a brand is a marketing tool, not marketing itself. Something that too many on social media seem to misunderstand. Cheers!

Perhaps the biggest misconception about personal branding is the belief that it means ‘creating’ an image. Yet, nothing could be further from the truth. All successful branding is based in authenticity – that is – what’s true and genuine and unique about you. Brands are uncovered, not fabricated. The myth that branding is about spin or packaging and image management needs to be replaced by the truth that ‘you can’t be someone you are not.’

#18 Phil, I guess the full spectrum prevails - those branding as a means to an end and others without an end-point driven strategy. The latter results in a diffuse, undefined image which at best, maintains only a recognizable presence. And agreed, this 'unbranded' branding will not go very far in regard to business promotion. Regarding the question of personal branding as an end in itself, here the key element would be authenticity - authentically representing personal beliefs, interests, perceptions, aspirations as well as items reflecting genuine expertise.

@Phil Friedman @Jim Murray I was still in number mode when I read this post. This is the 28th edition of He Said He Said. This post is more than 2000 words. So there is already a book produced under this conversation column, each conversation with extensive comments. To me that in itself shows the brand value He Said He Said. Phil, says of a personal brand: “That brand was a cluster of images, concepts and expectations concerning how they would present, what positions they would likely take, whether it was worthwhile to read what they might say about a topic, and whether you would ultimately be pleased you took the time to interact with them and ponder and reflect on what they had to say.” Jim says: “So maybe there is no such thing as a personal brand. Maybe it’s just another one of those bullshit digital marketing terms and really what we’re talking about is simply building a recognizable persona or even a relatable identity.” That pretty much sums it up for me: A personal brand is how someone presents him or herself and what positions they take to build a recognizable and relatable persona. Thank you for a great post.

Some good comments on this, @Phil Friedman and @Jim Murray. Regarding the phrase "personal branding," I like to use it to describe something one should achieve to help one's growth. Recognition and reputation are two phrases that come to my mind. The toothpick and Panama hat and the associated thoughts are a good analogy. Jim is able to prove his writing has merit by demonstrating/proving it with examples of his work.

beBee, LinkedIn and other social platforms are venues to demonstrate one's work.

But lately I have been wondering about this part:
How does one make money building, establishing and maintaining a personal brand? Or is it a "tool" to get to something done to create some $$$?

#13 Send Phil the tab from any of the beverages consumed....

#12 Ian> "... despite what I believe (very subjectively) is a pretty well recognizable personal brand, it has not led to significant online sales ...."

Ian, your comment raises several important questions in my mind, the most prominent of which is: Do people seek to develop "personal brands" on social media as a means to an end (sales, professional advancement?), or simply as an end in itself?

If "branding" activity on social media is intended to lead to real-world business, then a lot of things that people publish don't make a commensurate amount of sense -- at least, not to me. Cheers!

#13 Thank you, Melissa, for the kind words. Would love to meet "at the bar" with you and many others I've met online at beBee. Cheers!

A personal brand in social media, if such a thing exists, is a joint activity in the social sphere (real-world activities) and on a multiple professional and social SM platforms. The important thing is that activities are useful to others and to yourself. I am trying to be a multidisciplinary in my digital media approach and at the same time useful for my always highly valued connections. Personal brand in social media is just an extension of our real-world activities. If such activities are designed as a purposeful activities, then they should also provides some minor benefits for others. Financial profit is still questionable. I think it will require time and a lot of engagement. Thank you @Jim Murray and @Phil Friedman

@Jim Murray i will have to say that the data described in your quote reflects what have seen in my short dance with social media. You and @Phil Friedman have been the go to guys in this discussion and i must say you have really wrapped up the personal brand dilemma for myself. Great writing and thoughts.

This was an excellent discussion on topic. Thanks

#6 Hi Gert, Social/Media/Leisure - tough to define. Maybe that is the thrill. Its still evolving, shaping, growing and taking on form. The second question is key too. I got fired one time on the basis of a penguin on my LinkedIn headline (and blocking the guy who fired me:)...so there is a definite reality/virtuality crossover. Networking is a key part of the social experience - that is a given. A topical point is that here on Bebee people are "more real" in the comments than in YouTube, for example, so as usual the medium is (at least partly), the message. Its a huge topic, and getting bigger. Lets enjoy the ride!

#5 Hi Harvey, I saw your post, then my internet skipped a beat:) Fair points all - I am counting on Murphys Law, youth being feckless and carefree + all the people who for many reasons build the network as openly and fairly as possible. As a sage American once said - "can't fool all the people, all the time."

#4 @☘️Don Philpott My pleasure Don. I find your post very thought provoking. When is social media leisure and to what extent is it part of work? What is leisure and how has it changed over the last decades? Does enhancing social connectivity count as pure leisure, or is it part of expanding work interests? None of these questions I have a good answer to, as I think these are evolving concepts. But interesting to think about it. Thanks for a good post.

Wow great piece of writing and concepts. I enjoyed your foray to the edge of corporate and personal existence. My thought has always been that groupthink always looks for ways to shorten the distance between A-B. In a vacuum the ideas may sound plausible. Unfortunately in the real world things rarely track in a straight line. Murphy's law, humanity and the law of unintended consequences exist at all times.

The group think has a huge investment in what they create, they are "bought in". When the reality laws come into play then they must find some reason for its diminished returns. This usually is found in productivity issues. I do agree with the thought but in the reality, the group thinkers, set a schedule that didn't allow folks to live through the bell curve of success.

Interestingly the fulfillment of the group thinkers and implementers is the demise of leisure for others. Clearly a disconnect has formed between the creators and executors.

@Gert Scholtz Thanks for the share! Appreciate it, D

https://www.pinterest.com/pin/272467846189326810/

Ernesto Fuentes#1 Gracias Ernesto!

En España todavia hay gente que tiene dudas por que hay que pagar?
Thanks for sharing @don philpott