- 25/05/2017Amazing work by Steve Cutts "Are you lost in the world like me?"Sad but True. follow us on twitter by @websolesAmazing work by Steve Cutts "Are you lost in the world like me?"Sad but True. In the video for the These Systems Are Failing cut, mindless cellphone-addicted junkies post selfies, send emojis, hunt for Pikachu or swipe right through...
- Producer25/05/20176 Basic Tricks to Boost Organic Reach on TwitterWhen I first started using Twitter, I had a tough time growing my list of followers. Twitter offers huge networking opportunities to those who know how to use it. However, for me, generating leads from Twitter can be very challenging. But that...
- Producer25/05/2017MANUFACTURED DESTINY? A CONUNDRUM!A place, extremely remote rural area, where nature has endowed her all bounty along with flora and fauna, making the place an alluring one, precisely for the beauty being dispensed eternally and abundantly by the nature. The place is being...
Comments25/05/2017 #8 Liesbeth Leysen, MSc. Brand Ambassador beBee, Inc.agree with @Pascal Derrien it happens in real in parts of the world, but you have written in a masterful way
- 25/05/2017#Good #Morning Everyone!!!
Sandeep Mehta & the Team at
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Comments25/05/2017 #1 Liesbeth Leysen, MSc. Brand Ambassador beBee, Inc.yes!
- Producer15/04/2017Future of Digital Marketing in India?Marketers are expected to take full control of the customer experience in the coming years for example. Google, Amazon, Flipkart etc. Always we are reading and listening that Digital marketing is a constantly shifting process. With the rise and...
- Producer05/05/2017MUSICAL DECADES - 1940s – Big Band LeadersA big band is a type of musical ensemble associated with playing jazz music and which became popular during the Swing Era from the early 1930s until the late 1940s. A big band typically consists of approximately 12 to 25 musicians and contains...
- Producer25/02/2017Forget B2B and B2C – Business to PeopleForget B2B and B2C – Tech Enables B2P (Business to People) MarketingFor decades we’ve operated with a mentality of two separate marketing worlds, B2B and B2C. It’s another one of those things that’s ingrained in us, but that’s ripe for upheaval and...
Comments02/03/2017 #24 CityVP 🐝 ManjitApart from a few extra paragraphs at the end and quote Paul, this piece is mostly the article of Amy Sorrells. I think attribution is a very important principle since Sorrell's wrote this piece in the summer of 2013.
Forget B2B and B2C – Tech Enables B2P (Business to People) Marketing by Amy Sorrell
Let us give credit where credit is due and in this piece, to link 90% of this back to Amy Sorrell. I have seen reposting of other people's content a lot on LinkedIn and in a recent one, I noted the original author, who it turns out was OK with his writing being copied, but not all people are as generous or welcoming regarding their content. The other value of using an existing piece is in getting permission from the original content writer, because that creates new avenues of partnerships.
Otherwise I am not a fan of finding content that has not cited the original author. These days I seem to be in the minority with this view, but there is a valuable ethic in this and I personally think attribution is important.
The principles of business to people also go back a couple of decades because at the heart of the Cluetrain Manifesto is the first principle of its 95 theses - which is "Markets Are Conversation" and it was all about marketers talking in the human voice and people within business being people with voices and not marketing speak.02/03/2017 #23 Sarah Elkins#17 NLV was in Atlanta, USA last week, Chichi, and yes, it was an incredible experience. Keep an eye out for the save-the-date soon, I'll post the location and dates sometime in the next 4 weeks! Thanks, @David B. Grinberg View more#17 NLV was in Atlanta, USA last week, Chichi, and yes, it was an incredible experience. Keep an eye out for the save-the-date soon, I'll post the location and dates sometime in the next 4 weeks! Thanks, @David B. Grinberg, for the shout-out. Close26/02/2017 #10 Jerry FletcherJavier,
Well put. Whether it is B2C or B2B it is inherently B2P. We've heard it a thousand times: "People do business with people they know, like and trust." The key, in Consumer or Business marketing is Trust. I believe, "The Shortcut to Trust is a Personal Touch."
- Producer24/05/20173 Must Have Content Marketing ToolsYou may have heard the term, “Content is king.” If your marketing strategy is largely driven by inbound tactics and social media sharing, content is what, very likely, drives a significant portion of your efforts. While a few years ago you may have...
- Facebook Live now lets you add a friend to live stream together. Anyone use this feature yet? Thoughts?
Comments25/05/2017 #2 Kershelle MikeWhat also needs to be remembered is that it is the brand that is selling and not necessarily the product. Chances are you and million other business have the same product. It is the brand that distinguishes them from one another. All the more reason to make your brand relatable. Is this an article by the way? I can't seem to open it..
- More & more users are utilizing Social Media to engage with brands. Is your brand answering the call?
- ProducerMarketing Your ArroganceNo one does this on purpose.When I say, “marketing your arrogance” I don’t mean that your business is literally marketing arrogance, I mean you are showing your arrogance by the way you market.Other people may not see it, but I do.How Do You...
- Producer24/05/2017My Daughter Just Graduated and Why I think She Needs a Powerful Personal BrandI am proud to say that my youngest daughter is graduating from Pace University this week, summa cum laude (that’s a dad-brag with no apologies). Let me enjoy the moment… ...ok, the moment's up and my enjoyment time is over too. Now it’s time for her...
Comments25/05/2017 #21 Liesbeth Leysen, MSc. Brand Ambassador beBee, Inc.many congratulations to daughter and yes also to the father!!!24/05/2017 #9 Jerry FletcherCongrats to the new diploma holder and the dad at her side! Now comes the hard part. Building a personal as well as a professional brand is critical in today's world. Help her understand the differences and how to use each platform with an eye on the future. It is okay to be odds with the general view but you have to be prepared to stick by your contrarian posts.24/05/2017 #8 🐝 Fatima G. WilliamsCongratulations super dad. I’m sure you both are on top of the world. Proud moment for both of you.
I'm so glad that we are all there to tell the graduating kids what they need to know and do to land ourselves the jobs they want. Fantastic buzz @Matt 🐝 Sweetwoodmatt Keep rocking super dad.🐝🤗🤗🤗🐝
- ProducerAmerica's Pastime & The Opportunity Of A LifetimeAre you sitting down? Are you in a place safe? Good, because reading this post may cause dizziness, vertigo or other symptoms, and will place you at risk of falling and injuring your head. Should that happen, you might never get the chance...
- ProducerDo What You Can'tCasey Neistat is pretty damn amazing. If you know him, it is probably from YouTube. Part of what makes him amazing is he is thought-provoking. He lets you see things, and think of things you may never have before with his use of video,...
- ProducerNo Soliciting“I didn’t get your email, but I wouldn’t have responded to it anyways. I ignore solicitors.”WTF?Who is a solicitor? (as I look around the empty bakery)I’m an artist. I create beautiful media for marketing.Oh.That’s right.I am technically trying to...
- Producer24/05/2017Volume 28...Wherein Grumpy & Grouchy Ponder Whether Or Not The Personal Brand Is Really A ThingThis is the 28th edition of a conversation column Phil Friedman and I started 2 years agove over in the Lumpy Kingdom of the Not Yet Microsoft Hamsters. The main purpose of our mutual efforts is not unlike that of our individual efforts. The ask...
Comments25/05/2017 #35 Jim Murray#29 @ Deborah Levine: The fact that the authors mentioned are all male has nothing to do with anything other than that they happen to be my preferred authors. I don't go out of my way to avoid female authors, I have read just about everything Margaret Atwood, Lisa Gardiner, Faye Kellerman, Ayn Rand and many other women have ever written, but in my mind they are not as prominent as the other authors mentioned. It's purely subjective and has nothing to do with gender.25/05/2017 #34 Gerald HechtFWIW (uh oh...), I am presently at a stage (the"personal brand issue" is like the more I think about it and and try to understand its meaning,the more it disappears, re-appears in a mutated form, lather-rinse-repeat) where its "disappeared"; @Jim Murray View moreFWIW (uh oh...), I am presently at a stage (the"personal brand issue" is like the more I think about it and and try to understand its meaning,the more it disappears, re-appears in a mutated form, lather-rinse-repeat) where its "disappeared"; @Jim Murray in your description of the "Niagara Publication...I think that what the editor responded to was the quality of the product (no brand of any kind involved); like free samples of a food or libation at a market, and upon sampling it, its one of those very rare situations where you find the sampling experience "awesome"; its really that good,and if you're distracted, you may even forget the name of the stuff and the logo and the brand! @Phil Friedmanthe neon signs seem close,but (again) FWIW, I've come to think that (at least on beBee) the word "showcase" on the logon screen is speaking. Not like Neon signs, more like an archeology/anthology thingie;if you pick a particular person (presumably in a search for this elusive/mythological "brand")if they've put out a large/long enough sample of stuff and you examine the "body of work”,some “bodies of work"are like the amazing supermarket sample and some aren’t; I don’t know if its a "personal brand”.I don't know what makes it awesome, but I know that some "anthologies" are;and some aren't Close25/05/2017 #33 Brian McKenzieNever confuse chatter for intent or conversion, it will get you in trouble in both the Sales and Intelligence realms. Separate the noise, from the chaff, from the target.
My favorite from the corporate world: websurfer visits web page, clicks YES to enter a contest for leather jacket and an opt in to our monthly e-mail events flier.....and the Sales manager calls these "leads" to sell a bike ....Being a data hound - I kept a hell of a database ~ over ten years, 1450 bikes sold - less than 10 were "Contest Conversions".24/05/2017 #30 Jerry FletcherSo then these two curmudgeons wandered into my wheelhouse maundering on about personal brand... So I had to comment. A while back when I set up the website BrandBrainTrust.com I started looking at variations on Brand. The ones I wound up building files on were Company, Product, Start Up, Professional, Consultant, Coach and finally Personal. There are huge similarities across that spectrum and some very important variances in nuance. I've found that Trust is at the heart of brand...any kind.
Brand is a marketing concept that is a way to link awareness, preference and overall perception to the share of market and hence, the income derived by the organization, product or service in question. The lone exception is the idea of Personal Brand. There was a time there was no such thing. Find one book that has a copyright before 2000 that uses the term "personal brand" and deals with the idea!
Personally, I believe that personal brand may exist separate and apart from Professional, Consultant and Coach brands which tend to be closely linked with the personality of the provider. Many times personal brand is the forerunner and incorporates key components of the personality of the individual which become drivers in the business brand.
The one thing that drives all brand experience is how we evaluate people. What you know is important, Who you know is significant but the single most important thing to build a business, a career or a life of joy is who trusts you.24/05/2017 #29 Deborah LevineWhile the concept of personal brand is a tad ephemeral, having a recognizable persona requires a self-awareness & confidence that many do not have. Without a sense of who you are and what you want to project, it's very difficult to market yourself and to have the great objective perspective of Jim & Phil. While it's often BS, I find the many people, particularly women, would welcome the clear & consistent focus, style, and cohesive message that a personal brand requires. Perhaps it's not a coincidence that the authors mentioned are all male, but then again, we may all be in the same leaky boat. Hmmm...Your thoughts?24/05/2017 #26 Javier 🐝 beBeeBranding vs Marketing
https://www.bebee.com/producer/@javierbebee/branding-vs-marketing-why-branding24/05/2017 #24 Javier 🐝 beBeePerhaps the biggest misconception about personal branding is the belief that it means ‘creating’ an image. Yet, nothing could be further from the truth. All successful branding is based in authenticity – that is – what’s true and genuine and unique about you. Brands are uncovered, not fabricated. The myth that branding is about spin or packaging and image management needs to be replaced by the truth that ‘you can’t be someone you are not.’24/05/2017 #23 Ian Weinberg#18 Phil, I guess the full spectrum prevails - those branding as a means to an end and others without an end-point driven strategy. The latter results in a diffuse, undefined image which at best, maintains only a recognizable presence. And agreed, this 'unbranded' branding will not go very far in regard to business promotion. Regarding the question of personal branding as an end in itself, here the key element would be authenticity - authentically representing personal beliefs, interests, perceptions, aspirations as well as items reflecting genuine expertise.24/05/2017 #22 Gert Scholtz@Phil Friedman @Jim Murray I was still in number mode when I read this post. This is the 28th edition of He Said He Said. This post is more than 2000 words. So there is already a book produced under this conversation column, each conversation with extensive comments. To me that in itself shows the brand value He Said He Said. Phil, says of a personal brand: “That brand was a cluster of images, concepts and expectations concerning how they would present, what positions they would likely take, whether it was worthwhile to read what they might say about a topic, and whether you would ultimately be pleased you took the time to interact with them and ponder and reflect on what they had to say.” Jim says: “So maybe there is no such thing as a personal brand. Maybe it’s just another one of those bullshit digital marketing terms and really what we’re talking about is simply building a recognizable persona or even a relatable identity.” That pretty much sums it up for me: A personal brand is how someone presents him or herself and what positions they take to build a recognizable and relatable persona. Thank you for a great post.24/05/2017 #21 Wayne YoshidaSome good comments on this, @Phil Friedman and @Jim Murray. Regarding the phrase "personal branding," I like to use it to describe something one should achieve to help one's growth. Recognition and reputation are two phrases that come to my mind. The toothpick and Panama hat and the associated thoughts are a good analogy. Jim is able to prove his writing has merit by demonstrating/proving it with examples of his work.
beBee, LinkedIn and other social platforms are venues to demonstrate one's work.
But lately I have been wondering about this part:
How does one make money building, establishing and maintaining a personal brand? Or is it a "tool" to get to something done to create some $$$?24/05/2017 #18 Phil Friedman#12 Ian> "... despite what I believe (very subjectively) is a pretty well recognizable personal brand, it has not led to significant online sales ...."
Ian, your comment raises several important questions in my mind, the most prominent of which is: Do people seek to develop "personal brands" on social media as a means to an end (sales, professional advancement?), or simply as an end in itself?
If "branding" activity on social media is intended to lead to real-world business, then a lot of things that people publish don't make a commensurate amount of sense -- at least, not to me. Cheers!24/05/2017 #16 AnonymousA personal brand in social media, if such a thing exists, is a joint activity in the social sphere (real-world activities) and on a multiple professional and social SM platforms. The important thing is that activities are useful to others and to yourself. I am trying to be a multidisciplinary in my digital media approach and at the same time useful for my always highly valued connections. Personal brand in social media is just an extension of our real-world activities. If such activities are designed as a purposeful activities, then they should also provides some minor benefits for others. Financial profit is still questionable. I think it will require time and a lot of engagement. Thank you @Jim Murray and @Phil Friedman24/05/2017 #15 Harvey Lloyd@Jim Murray i will have to say that the data described in your quote reflects what have seen in my short dance with social media. You and @Phil Friedman have been the go to guys in this discussion and i must say you have really wrapped up the personal brand dilemma for myself. Great writing and thoughts.
This was an excellent discussion on topic. Thanks
- 24/05/2017Share with us a snapshot of your beBee moment in the comments.
Let's see where you are connecting, blogging, sharing from ;-)Instagram post by beBee® • May 23, 2017 at 3:49pm UTCwww.instagram.com 51 Likes, 4 Comments - beBee® (@bebee) on Instagram: “You never know until you TRY...
- 24/05/2017You really know what the word epic means if that was the cartoon of your childhood:Thundarr the Barbarian TV cartoon intro (1980) In the year 1994, a comet hurtles between Earth and the moon. The moon is destroyed, and the Earth loses its ozone layer--causing the entire planet to be...
- Producer23/05/2017Work and Leisure - "Why would I pay you to be on Facebook all day?"A few years ago I started working in the digital marketing field. I explained to my wife at the time (she is still my wife, only the time has moved on) that this form of business advertising would replace brick and mortar advertising quite...
Comments24/05/2017 #8 ☘️Don Philpott#6 Hi Gert, Social/Media/Leisure - tough to define. Maybe that is the thrill. Its still evolving, shaping, growing and taking on form. The second question is key too. I got fired one time on the basis of a penguin on my LinkedIn headline (and blocking the guy who fired me:)...so there is a definite reality/virtuality crossover. Networking is a key part of the social experience - that is a given. A topical point is that here on Bebee people are "more real" in the comments than in YouTube, for example, so as usual the medium is (at least partly), the message. Its a huge topic, and getting bigger. Lets enjoy the ride!24/05/2017 #7 ☘️Don Philpott#5 Hi Harvey, I saw your post, then my internet skipped a beat:) Fair points all - I am counting on Murphys Law, youth being feckless and carefree + all the people who for many reasons build the network as openly and fairly as possible. As a sage American once said - "can't fool all the people, all the time."24/05/2017 #6 Gert Scholtz#4 @☘️Don Philpott My pleasure Don. I find your post very thought provoking. When is social media leisure and to what extent is it part of work? What is leisure and how has it changed over the last decades? Does enhancing social connectivity count as pure leisure, or is it part of expanding work interests? None of these questions I have a good answer to, as I think these are evolving concepts. But interesting to think about it. Thanks for a good post.24/05/2017 #5 Harvey LloydWow great piece of writing and concepts. I enjoyed your foray to the edge of corporate and personal existence. My thought has always been that groupthink always looks for ways to shorten the distance between A-B. In a vacuum the ideas may sound plausible. Unfortunately in the real world things rarely track in a straight line. Murphy's law, humanity and the law of unintended consequences exist at all times.
The group think has a huge investment in what they create, they are "bought in". When the reality laws come into play then they must find some reason for its diminished returns. This usually is found in productivity issues. I do agree with the thought but in the reality, the group thinkers, set a schedule that didn't allow folks to live through the bell curve of success.
Interestingly the fulfillment of the group thinkers and implementers is the demise of leisure for others. Clearly a disconnect has formed between the creators and executors.
- 24/05/2017How SEO Complements Content Marketing >> http://ow.ly/e7Ri308p9Yz