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Social Media Marketing - beBee

Social Media Marketing

3K buzzes
Social Media Marketing describes โ€œan interdisciplinary and cross-functional concept that uses social media (often in combination with other communications channels) to achieve organizational goals by creating value for stakeholders.โ€
  1. ProducerJuan Imaz

    Juan Imaz

    Boost Your Social Selling
    Boost Your Social SellingLong gone are the days when we could only purchase through offline channels. With the rise of online retail, businesses and services came social selling. As the internet provides us access to countless products and services from around the world, we...


    David B. Grinberg
    29/04/2017 #11 David B. Grinberg
    Kudos, Juan, for another buzzing and brilliant blog post -- very well written, informative and educational, as always. The buzz is growing louder!
    Matt ๐Ÿ Sweetwood
    28/04/2017 #10 Matt ๐Ÿ Sweetwood
    Built a company in short order with social selling and got to sell it. I am in the choir and you are preaching. A must read for every business owner or solopreneur.
    Juan Imaz
    28/04/2017 #9 Juan Imaz
    #6 not yet @Lenzy Ruffin but it will come in the future for sure!
    debasish majumder
    28/04/2017 #8 debasish majumder
    Great insight @Juan Imaz! enjoyed read. thank you for the share.
    Simone Luise Hardt
    28/04/2017 #7 Simone Luise Hardt
    #6 hi Lenzy :) why not just tell that ;) "we only can deliver within 50 miles of -name of the town/city/region/country etc.... lol :) and all the other people who can view your "post"/"article"/"product" etc again hahahah is great mouth-to-mouth promo if "they" liked what they saw/read.... heard..... and even if they donยดt like "it" (?donยดt know which product you mean) people will start talking ;) (and you can use hashtags too at several platforms to "encircle" your "wanted" "segment".... or draw the attention to a certain group/location and so on.... here at beBee hashtags ((sub) groups ;) wonยดt work, neither at LinkedIn.... Twitter, Google+, Facebook, Instagram, and ? have those "sub groups" so thatยดs all I know (for now ;) to give you a bit of "pollen" (Blรผtenstaub) to "collect" :) you are in charge of turning that into honey ;) lol :)
    Lenzy Ruffin
    28/04/2017 #6 Anonymous
    This is a very helpful methodology, @Juan Imaz. Do you have any tips on how to apply this geographically? Specifically, I'm talking about businesses that have a product or service that they can only deliver within 50 miles or only in this region or that region. How does BeBee facilitate geography-based engagement for those businesses that can only service customers that are physically near them? It's great to be able to produce content for the world to see, but some of us need to engage the world "and especially people in this little corner of the world."
    Simone Luise Hardt
    28/04/2017 #5 Simone Luise Hardt
    #1 lol Juan :) thatยดs it ? your personal touch ;)
    Simone Luise Hardt
    28/04/2017 #4 Simone Luise Hardt
    #2 great marketing ;) Javier :) I need to check some hives ;) more closely :)
    Simone Luise Hardt
    28/04/2017 #3 Simone Luise Hardt
    "Social selling is all about that personal touch. You should take pride in talking and connecting with others to build strong relationships based on honesty and trust."
    =fact ;)
    and btw. great article :)
    Javier ๐Ÿ beBee
    28/04/2017 #2 Javier ๐Ÿ beBee
    I love it @Juan Imaz.

    Building relationships and connections with your customers based on interests is a huge benefit. By sharing common interests and learning more about each other you can strengthen your relationships which enable loyalty and referrals. Hives facilitate you in finding your potential customers. I love to learn from others.
  2. Producerstephan metral ๐Ÿ Innovative Brand Ambassador
    BeBee's bloggers : Join the World's Largest Sponsored Marketplace.
    BeBee's bloggers : Join the World's Largest Sponsored Marketplace.Engineeo Global Ventures 's team is looking for professional writers , bloggers, marketers and social media influencers (7 to 10 twitter's score) to join their team worldwide.Stephan Metral is coordinating the teams click here to join the team on...


    stephan metral ๐Ÿ Innovative Brand Ambassador
    28/04/2017 #1 stephan metral ๐Ÿ Innovative Brand Ambassador
    Hello @David B. Grinberg let's start ! My son gets better everyday. Before ghosting together, i would like you to join my team. Discretely...do not tell anyone...(huge LOL). A shortcut to understand the ropes and how does the marketplace works, before heading to the juggular together (F-500 if you see what i mean).
  3. Ulrich Karl Nobis, MBA ๐Ÿ
    Ulrich Karl Nobis, MBA ๐Ÿ
    April Social Media News: AR on Facebook, Ads on Snapchat & More
    blog.hubspot.com We know social media is hard to keep up with. So we've rounded up the latest social media news from the month of April for you to...
  4. Eddie Garrison

    Eddie Garrison

    Eddie Garrison
  5. ProducerDon Philpott

    Don Philpott

    Pinteresting - Don't You Think?
    Pinteresting - Don't You Think?Why have 150 Pinterest Boards?ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย Pinterest is a powerful SEO tool with big advantages for brand building over more popular "in crowd' siblings, Instagram and Snapchat. Don't take my word for it, see for...
  6. Eddie Garrison

    Eddie Garrison

    How Promoting Other Businesses can Broaden Your Reach
    How Promoting Other Businesses can Broaden Your Reach An often overlooked way of broadening your brand's Social Media reach is promoting other...
  7. Rebecca Matias

    Rebecca Matias

    Rebecca Matias
    5 Methods that Will Help Increase Conversion Rates Using Social Media
    www.callboxinc.com Ranking high on search engines is not enough. There are a number of things you can do with social media to increase...


    Kevin Douglas Berg
    26/04/2017 #1 Kevin Douglas Berg
    Great stuff thank you Rebecca Matias =)
  8. Franklin Coetzee
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    Franklin Coetzee


    Dorothy Cooper
    25/04/2017 #1 Dorothy Cooper
    I just started a funding campaign for a college student with a disability.
  9. Eddie Garrison

    Eddie Garrison

    CTA's Can Make or Break Your Lead Generation
    CTA's Can Make or Break Your Lead Generation In this video, I discuss how your Calls To Action (CTA's) on your website can make or break your brand's lead...
  10. Ulrich Karl Nobis, MBA ๐Ÿ
    Ulrich Karl Nobis, MBA ๐Ÿ
    The Character Count Guide for Blog Posts, Videos, Tweets & More
    blog.hubspot.com Uncover the character limits and ideal character counts for posts to your blog, Facebook, Twitter, LinkedIn, Instagram, Snapchat and...
  11. Krishta-Gay Lewis
    More changes coming to Facebook; are you ready or tired of it?
    Krishta-Gay Lewis
    How Facebookโ€™s News Feed Algorithm Works (and Whatโ€™s Coming Next)
    www.socialmediatoday.com Facebook held their annual F8 Developer conference earlier this week, where they announced a heap of new products and tools, many of which hold truly mind-boggling potential. But with so many F8...
  12. Katyan Roach

    Katyan Roach

    Some say that "Love makes the world go round" but so does collaboration ;-)

    So, what kind of partnering or collaborating are you looking to attract today? Why not drop it in the comments and let's see how we can make some connections happen! @John White, MBA, @Donna-Luisa Eversley @David B. Grinberg, @Liesbeth Leysen, MSc. Brand Ambassador beBee, Inc.
    Katyan Roach


    David B. Grinberg
    25/04/2017 #6 David B. Grinberg
    I think the most effective form of collaboration is also the most basic: fostering engagement with the content of other bees. This means more reads, comments, shares, relevants, cross-channel pollinating on other platforms, etc. Remember the "worker bee" concept of team work. Give before expecting to receive. Always be polite, especially when voicing constructive criticism. And always adopt an attitude of gratitude. If we bees want any content to have a "snowball's chance in hell" of going viral -- or anything close to it -- than we must swarm on it collectively. That's my 2-cents.
    Donna-Luisa Eversley
    25/04/2017 #5 Donna-Luisa Eversley
    Great idea @Katyan Roach..Been looking for writing opportunities like the one @John White, MBA described. ๐ŸŒบ๐ŸŒผ๐Ÿต
    Katyan Roach
    24/04/2017 #4 Katyan Roach
    Nice one @John White, MBA I'll be in touch ;-)
    John White, MBA
    24/04/2017 #3 John White, MBA
    I am looking for guest bloggers for the Social Marketing Blog. You can even syndicate your blogs from beBee that pertain to social media marketing. Message me for more info.


    CC: @Sandra ๐Ÿ Smith
    Eeva Maria Al-Khazaali
    24/04/2017 #1 Eeva Maria Al-Khazaali
    I am looking for freelance writing opportunities and collaborations. I don't mind what kind of writing it is but poetry is my heart line.

    Currently I am doing lifestyle and fashion collaborations but am going to go back to my art blog again.
  13. Nilesh Dubey

    Nilesh Dubey

    Follow me I will follow back. #quote #motivational #inspirational #enterprenuer #startups Nilesh Dubey
  14. Kata Rina

    Kata Rina

    Kata Rina
    Ms Design Free Premium Templates for Blogging and How To enable Blog Comments - Lifesayso
    www.lifesayso.com Design of your Blog matters the most and it is essential for your further blogging career. There are many offers for free themes that you can download online but the real hassle begins afterwords when you need to use magic tricks to tweak the theme...


    Kata Rina
    26/04/2017 #1 Kata Rina
    @Franklin Coetzee thank you for the share :)
  15. Eddie Garrison

    Eddie Garrison

    Is your brand utilizing Instagram? Stats from Hootsuite. Eddie Garrison


    Aleen ๐Ÿ Zakka
    25/04/2017 #3 Aleen ๐Ÿ Zakka
    #2 Eddie I agree with you. HOWEVER, digital agencies sell the dream and they end up showing only products, and rarely interacting. I'm talking about agencies in our region. If an account manager and a community manager are working on 7 to 10 accounts, how much do you think they can be creative and engaged with the audience. In addition, clients want the cheapest proposals. Which explain the low quality of social presence of lot of brands... Focusing on brands is important, at the end it's mainly the sales team who should be active to grow his PR on social media. I don't believe in social media when a client recruits an agency for 3-6 months to post on social platforms.. we should dive in social media, see what works and what does not and act accordingly.
    Eddie Garrison
    24/04/2017 #2 Eddie Garrison
    #1I would hope they understand that Instagram, and other Social Media networks are not dor selling. Rather an outlet to connect on a personal or "Social" level with their audience.
    Aleen ๐Ÿ Zakka
    24/04/2017 #1 Aleen ๐Ÿ Zakka
    Yeah so imagine that 70% of brands will sell sell and sell.. what's the fun there?
  16. Ulrich Karl Nobis, MBA ๐Ÿ
    Seeking a better #socialmedia publishing tool? Take the Lithium #SMM tour & find out why brands are switching:
    Ulrich Karl Nobis, MBA ๐Ÿ
    Social Publishing Tour | Lithium
  17. Eddie Garrison

    Eddie Garrison

    Stats from Hootsuite Eddie Garrison
  18. ProducerEddie Garrison

    Eddie Garrison

    Calls to Action Can Make or Break Your Lead Generation
    Calls to Action Can Make or Break Your Lead GenerationIn this digital day and age, your website or landing page is the most valuable piece of online real estate for your brand.Guiding visitors to your page via Social Media is a great way to generate prospects, leads and ultimately new customers to your...
  19. Eddie Garrison

    Eddie Garrison

    Stats from Hootsuite Eddie Garrison
  20. ProducerJavier ๐Ÿ beBee
    Content Marketing For Non-Believers
    Content Marketing For Non-BelieversContent MarketingContent Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its...


    Javier ๐Ÿ beBee
    26/04/2017 #31 Javier ๐Ÿ beBee
    #30 I agree @david frick! producing content is not an approach for immediate impact! It is a medium-long term investment but it is very powerful !
    david frick
    26/04/2017 #30 david frick
    #28 You bring up some great points @Anne Thornley-Brown. My experience has been that producing content is neither a hobby nor an approach for immediate impact. I like how other colleagues refer to it as a long-tail approach that integrates well with social selling, digital marketing, SEO, email programs, and enterprise-level CRMs. I still have people reading and commenting on article I published three years ago!

    One of the challenges leaders have with with implementing content strategy is that it is a specialized combination of art and science (kinda like advertising was back in the 6o's). We know that it works, but it is still new in execution and has lots of kinks to uncover. Unlike big media approaches of yesteryear, today there are infinite channels, strategies, keywords, and opportunities for results. There are LOTS more variables, but the good news is that we can test and interact with them easily.

    Lastly, my direct contracts have been less than $100K and the B2B2B contracts have likely been 2-5x that size. Companies like HubSpot, Buffer, and Hootsuite (and plenty more) are making much larger investments into developing platforms that serve this specific industry. It lets me believe it is very effective at all sizes of business transactions.
    Javier ๐Ÿ beBee
    25/04/2017 #29 Javier ๐Ÿ beBee
    B2B marketers are indeed finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more successful than a year ago, according to B2B Content Marketing: 2017 Benchmarks, Budgets and Trendsโ€”North America.

    Probably this can help
    Anne Thornley-Brown, MBA  ๐Ÿ
    25/04/2017 #28 Anne Thornley-Brown, MBA ๐Ÿ
    #26 @david frick The difference between producing content as a hobby and producing content for business is that expected R.O.I. Why would any business want to invest a lot of time in any activity unless it was a charitable endeavour if there is no expectation of R.O.I. Have the contracts been with large companies? What is your focus?
    Sabrina Cadini, Live Streaming Wedding Entrepreneur
    25/04/2017 #27 Sabrina Cadini, Live Streaming Wedding Entrepreneur
    Excellent post! I'm all about content marketing. It reinforces your brand and it creates solid relationships that are useful for: 1) Collaboration (this will amplify your message / visibility / authority); 2) Converting followers into clients / customers
    david frick
    25/04/2017 #26 david frick
    #24 Hi @Anne, I work in a variety of ways in the B2B space and have earned several contracts from the content I post. Content is a way of becoming a trusted advisor with your audience while they figure out that they are ready to make a move. I have also been able use content strategies to help clients do the same with new distributors. I suppose this would be a B2B2B relationship.

    The bottom line is that content can be a very effective tool. Too often people rush to attach an ROI on it to 'justify the investment'. I believe this is a bigger mistake than having NO content at all.
    Phil Friedman
    24/04/2017 #25 Phil Friedman
    Big companies, Anne, or big projects? I just recently completed a $6M project (not revenue to me, of corse) that derived directly to my publishing activities in LinkedIn.
    Anne Thornley-Brown, MBA  ๐Ÿ
    24/04/2017 #24 Anne Thornley-Brown, MBA ๐Ÿ
    Is there anyone operating in a B2B space who can trace business directly to content they shared? I am not talking about coaches or consultants serving entrepreneurs but those with big companies as clients.
    Robert C. Stern
    24/04/2017 #23 Robert C. Stern
    Thanks for the mention @Javier ๐Ÿ beBee
    stephan metral ๐Ÿ Innovative Brand Ambassador
    24/04/2017 #22 stephan metral ๐Ÿ Innovative Brand Ambassador
    Seems that someone en jefe did a lotvof research before shooting this excellent article into the blogosphere. THUMBS UP @Javier ๐Ÿ beBee
    Franci๐ŸEugenia Hoffman
    24/04/2017 #21 Franci๐ŸEugenia Hoffman
    Bravo! @Javier ๐Ÿ beBee. Your buzzes are always professionally written and POSITIVE! Your sincerity in making beBee a success is above the top. I'm proud to be a beBee bee.
    Javier ๐Ÿ beBee
    24/04/2017 #20 Javier ๐Ÿ beBee
    beBee, the collaborative publishing platform:
    Gert Scholtz
    24/04/2017 #19 Gert Scholtz
    @Javier ๐Ÿ beBee Wow, this is exciting! I look forward in particular to the beBee eBook platform. Thank you Javier.
    Tausif Mundrawala
    24/04/2017 #18 Tausif Mundrawala
    A complete guide to build one's personal brand. You have always stayed true to the mission and vision of this wonderful platform. According to me the competitive advantage of beBee is the engagement of our very own @Javier ๐Ÿ beBee View more
    A complete guide to build one's personal brand. You have always stayed true to the mission and vision of this wonderful platform. According to me the competitive advantage of beBee is the engagement of our very own @Javier ๐Ÿ beBee by sharing., liking. commenting, welcoming and encouraging all the bees here to produce more honey. Even @John White, MBA, @Juan Imaz, @Matt ๐Ÿ Sweetwood and the entire beBee team has been supportive. I never felt an outsider here and have always believed in taking this brand to new heights. I am confident that we would reach new heights.

    Thank you for this wonderful gift . Close
    Charlene Norman
    24/04/2017 #17 Charlene Norman
    Awesome content! Thank you
    David B. Grinberg
    24/04/2017 #16 David B. Grinberg
    Thank you, Javier, for another brilliant buzz. You make so many excellent points about the importance of content marketing. Any non-believers are sure to change their minds after reading this masterpiece.
    Sandra ๐Ÿ Smith
    24/04/2017 #15 Sandra ๐Ÿ Smith
    Great post, Javier... Thanks for the mention too! Sharing...
    @Julio Angel ๐ŸLopez Lopez
    24/04/2017 #14 @Julio Angel ๐ŸLopez Lopez
    Thank you @Javier ๐Ÿ beBee
    Great honey, with imagination, originality and quality the possibilities are enormous.
    Rafael Garcรญa Romano
    24/04/2017 #13 Rafael Garcรญa Romano
    #9 Not bad :-P
    Great content + beBee = WIN
    Lance  ๐Ÿ Scoular
    24/04/2017 #12 Lance ๐Ÿ Scoular
    ๐Ÿ‘ฅing ๐Ÿ๐Ÿ๐Ÿค๐Ÿณ๐Ÿ”ฅ๐Ÿšฒ
  21. Javier ๐Ÿ beBee
    Feed your fish every day by @Philip Calvert
    Social Media Minute with Philip Calvert: Feed Your Fish Every Day | Social Media Speaker
    Social Media Minute with Philip Calvert: Feed Your Fish Every Day | Social Media Speaker Social Media Keynote Speaker Philip Calvert talks about the importance of building Community around your brand, customers and clients. Feed your fish every...
  22. ProducerAlina Aidan

    Alina Aidan

    5 #SEO & #SMM Efforts to Boost #Google Page Rank
    5 #SEO & #SMM Efforts to Boost #Google Page RankIt is a false belief among most marketers that SEO and social media platform are two different aspects of marketing. In recent years, people have understood the interconnection between the two aspects that can increase companyโ€™s social presence and...
  23. Ulrich Karl Nobis, MBA ๐Ÿ
    Ulrich Karl Nobis, MBA ๐Ÿ
    Let us entertain you: What brands can learn from the entertainment sector
    www.thedrum.com I recently attended the PromaxBDA Europe conference in Amsterdam and it reached its finale in a leather-jacketed frenzy last Tuesday night as hometown heroes DutchToast were crowned Agency of the Year. It was a deserved accolade for their canon of...
  24. ProducerDon Philpott

    Don Philpott

    10 Terrible Twitter Tools - Make Your Marketing Sick!
    10 Terrible Twitter Tools - Make Your Marketing Sick!10 Brilliant Budgie Bolt-Ons ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย #AD360...
  25. ProducerDan Adams

    Dan Adams

    Social Media News - Week Ending 21/04/17
    Social Media News - Week Ending 21/04/17Facebook Claims We'll all Be Wearing our Phones by 2022Facebook scientist Michael Abrash, who works for Facebook owned Oculus Research said this week that augmented reality (AR) glasses will replace smartphones within the next 5 years. Mr Abrash...
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