Michele Williams
6/6/2017 · 4 min read · +100 · 11
To Startups and 11 more
Phil Friedman
5/6/2017 · 4 min read · +300
To Marketing and 11 more
Learning From Mistakes

Learning From Mistakes

EXPERIENCE MAY BE THE BEST TEACHER, BUT IT DOESN'T HAVE TO BE YOUR EXPERIENCE   In my consulting practice, I often explain to prospective clients that I can help them not because I am so brilliant, but because I've likely already made just about...

Phil Friedman

Phil Friedman

I understand, Louise Smith. And the conundrum you face is common, pretty much in all sectors of Small Business. Here are a few thoughts off the top of my head.

1) Get away from thinking there is some magic number that you "ought" to be charging. The only pressure to raise rates that you should recognize is that which derives from your need or desire to maintain the given lifestyle of your choice.

2) Don't barter but instead, offer your own credit/payment plan. Take 50% cash payment down (or whatever you are charging now) and defer the rest for later payment on an interest-free plan that requires only a modest monthly payment. If in some or even if in many cases you get "stiffed", so what? You'll still be making more than you would have otherwise.

3) You can't use testimonials, I'd guess because that violates therapist-patient confidentiality but... your best testimonial is you and your "bedside" manner. So start today on your new series of video sessions for social media. Deal with real problems from your files. Show 'em what you've got. For free. Make it entertaining -- which you are. And different and offbeat -- which you are in spades. And make it polished and professional. One the best at this kind of thing is Melissa Hughes. Her video spots are great IMO. Note: this kind of free series is NOT advertising, not a promotional gift, not I bet banned by your association.

If any of this helps, send me $10 for this "Sawbuck Consult". Good luck and cheers!

2d ago
Louise Smith

Louise Smith

Phil Friedman
From not your Canadian business friend, not your US business friend, not your worldwide business friend & not your other business friend
but still from your business friend !
I have a lot of problems as a Psychologist in my own small business
- if I set my fee at the market rate, I would not get 1 client
- this July after 10 years, I put my fee up to $100 less than the recommended rate. That's on the high side but not the highest fee according to the Market.
Not sure if I will get new clients.
- I can't barter as it's unethical according to my Code of Conduct
- I can't accept gifts
- I can't give away promotional gifts
- I can't use Testimonials at all

So after 10 years, I am evaluating
Last week I wrote my last free court report. No one pays the recommended rate & the people that need the reports have no $
I also wrote my last free client submission for a Gov benefit
I have decided I have to charge a GAP fee to everyone & can no longer bulk bill (only get the Gov Medicare rebate of one quarter of recommended rate)
I have decided I need a different client base

If this doesn't work & fairly soon , I need a new job in a new industry ! People ask me if I am a Psychic - maybe that's a clue ?

2d ago
Jennifer Leach-Trask
4d ago · 2 min read · ~10 · 1
To Entrepreneurs and 4 more
The Entreprenurial Tightrope

The Entreprenurial Tightrope

When I launched my new business in 2015, I was on top of the world and the view was magnificent. I felt like I could achieve anything and that my new-found success was imminent. I was bold, fearless, and highly motivated to make Jennifer Grant...

Jennifer Leach-Trask

Jennifer Leach-Trask

So glad you enjoyed my blog.

1d ago
Jennifer Leach-Trask

Jennifer Leach-Trask

Hello Jerry! Thanks so much for reading my blog and sharing your thoughts. Your perspective is appreciated and I will think on that for future blogs. Cheers, Jennifer

1d ago
Jennifer Leach-Trask
4d ago · 2 min read · ~10
To Entrepreneurs and 2 more
6 Ways Your Business Etiquette  Can Increase Your Success

6 Ways Your Business Etiquette Can Increase Your Success

By JenniferIn the business world, business etiquette is the code of conduct by which you should act professionally and exercise proper manners when engaging others. Even the tiniest misstep can hurt your career more than you realize. By...

Jennifer Leach-Trask
5d ago · 2 min read · ~10
To Startups and 2 more
Imposter Syndrome:  What It Is And How To Get Rid Of It.

Imposter Syndrome: What It Is And How To Get Rid Of It.

By Jennifer Leach-TraskI have been an entrepreneur for over 3 years now and a large part of my business is coaching other entrepreneurs. One of the biggest entrepreneurial struggles that I have encountered is Imposter Syndrome. I can certainly...

Varun Bhagat
5d ago · 2 min read · ~10
Hybrid App or Native App: Which is Best?

Hybrid App or Native App: Which is Best?

In this fast-paced social world, mobile apps play an imperative role and have transformed the focus from the web presence to the mobile apps on a mobile device. Mobile apps are no longer an option for business owners, they are significant. When it...

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