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Video marketing in English - beBee

Video marketing in English

~ 100 buzzes
Using videos to promote a product or service to achieve objectives within a marketing strategy.
Buzzes
  1. ProducerJhon Wright

    Jhon Wright

    06/03/2017
    How Whiteboard Animation Can Spark Up Your Business
    How Whiteboard Animation Can Spark Up Your BusinessSince business strategies took the online form, a lot of things are still missing about handling businesses for most profitability. The battle doesn’t end in getting ahead competitors but goes further to engaging your audience or visitors with...
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  2. Javier 🐝 beBee
    Javier 🐝 beBee
    13 Power Tips To Create The Best Live Video On beBee | The Huffington Post
    www.huffingtonpost.com
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    Comments

    John White, MBA
    10/02/2017 #3 John White, MBA
    We will all be waiting @Virag Gulyas!
    Virag Gulyas
    10/02/2017 #2 Virag Gulyas
    Yes-yes-yes, reminds me that it is time for a live buzz now that my jet lag is behind ;-)
  3. ProducerBiz Texter

    Biz Texter

    05/01/2017
    How to use video in marketing
    How to use video in marketingEvery business should be creating videos to put on their website and social media pages with information to help customers. While some of your customers may like to read, others prefer to watch videos, and it is a great tool for engaging the...
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  4. Neco Turkienicz

    Neco Turkienicz

    22/12/2016
    Was 2016 the Year of Video? Listen in
    Neco Turkienicz
    Listen In: The Year in Video and TV - eMarketer
    www.emarketer.com eMarketer’s TV and video analysts recap the key trends of 2016—and offer some predictions for 2017—in the latest edition of the “Behind the Numbers”...
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  5. ProducerAleta Curry

    Aleta Curry

    09/12/2016
    Why use video: A Response to Greg Williams
    Why use video: A Response to Greg WilliamsWell, less of a response than a piggy-back, really. Lately, I've been asking several questions about the ways in which business use videos, so Greg Williams’ excellent post is timely. This is a response to...
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    Comments

    Aleta Curry
    11/12/2016 #6 Aleta Curry
    #5 I see what you mean now, @Harvey Lloyd. Thanks for clarifying.
    Harvey Lloyd
    11/12/2016 #5 Harvey Lloyd
    #4 Our videos tend to go to customers. A customer centered video, when they already know you, is received differently than one we are building for a general audience.

    We spend about 5-10 hours on a customer styled video where we are usually past 20 hours on video that is just posted for the general public. Most of that time is spent in determining what are our targets are and editing.
    Aleta Curry
    10/12/2016 #4 Aleta Curry
    #2 Good points all, @Harvey Lloyd, but could you just explain this sentence: '26 hours plus is the norm when casting a video out into the public.' I'm not sure what you mean there.
    Aleta Curry
    10/12/2016 #3 Aleta Curry
    #1 You're right, @Dean Owen. Our video output is not terribly exciting (yet), mainly adverts for fairs. Tip for Facebook - use their targeting tools! It makes all the difference.

    As a country dweller, I hated 'instant play' - eats up one's usage allowance (I suppose you City Slickers have no idea what I'm talking about, what with your unlimited Broadband and all).

    I'll get around to exploring Vimeo, but not just yet. Baby steps...and I'd need to have the quality of video to justify it (the tine invested).
    Harvey Lloyd
    10/12/2016 #2 Harvey Lloyd
    Video has gone main stream, its ubiquitous. Back in the day when computers were slow and software clunky production was difficult and hard to achieve good results. Today an iPhone can make/produce a video that social media seems to have embraced. But like eula reading video has fallen into the same trap, as @Dean Owen states you have to create something a little more than what an iPhone can deliver.

    Video is awesome for existing customers and delivering communications other than using email. Engaging through video though has pitfalls. Recreating a face to face style experience through video is challenging. 26 hours plus is the norm when casting a video out into the public. Videos produced for customers already in play take far less time as they already have engagement with your services/products.

    We have become shinning object focused. As Dean stated you need to determine what the shinny object will be very quickly in the video.
    Dean Owen
    10/12/2016 #1 Dean Owen
    I am finding getting people to click on a video is quite hard. I guess it has to do with perceptions that the video is going to be bad unless it has been promoted or is a recognisable brand, or it has thousands of views already. Using Facebook ads, you can get tens of thousands of views for a couple of hundred bucks. Probably better to post on platforms that allow instant play, so when scrolling your feed, it starts automatically as soon as it pops on the screen. That makes the opening scene critical to capturing the viewers attention for the rest. I am exploring Vimeo. Seems the quality of videos on Vimeo is quite high. I just spent 26 hours on a video. Wondering if it will be worth it for the handful of views I might get if I don't spend a penny to promote it....
  6. Aleta Curry

    Aleta Curry

    09/12/2016
    Do you use original video in your marketing plan?

    If so, where and what kind? Do you upload to YouTube, Facebook or Vimeo? Do you create television advertisments?

    I see a LOT of posts talking about how important video is, but they almost always come from video creators! Nothing wrong with that, but I'd like to discuss what successes people have had with video from the business owner point of view.
    Aleta Curry
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    Comments

    Aleta Curry
    09/12/2016 #6 Aleta Curry
    #5 I can see that. Thank you for quantifying: six months is a good timeframe to work to!
    Dean Owen
    09/12/2016 #5 Dean Owen
    #4 It is a bit of a gamble, but we can certainly increase our odds with pre-networking a guerrilla marketing, but typically the business owners see the video, love it so much they want to launch it straight away without the necessary groundwork. I would think you'd need 6 months of groundwork minimum before launching for it to have a chance of going viral.
    Aleta Curry
    09/12/2016 #4 Aleta Curry
    #3 You're probably right, @Dean Owen - experience tells me there's a lot of that going round. It's like gambling for viral!
    Dean Owen
    09/12/2016 #3 Dean Owen
    I think the problem with video marketing is that usually companies will shell out a budget for one or two videos, and then hope that they go viral when in fact they need to do a lot of groundwork in terms of networking beforehand for the video to go viral, otherwise it may rack up a worthless 500 views, or 50,000 views with some Facebook promotion money. Even awesome videos that you'd expect to go viral may squander worthlessly without the necessary guerilla marketing. Companies get all excited when they see the final cut, but they forget the groundwork and in the end are disappointed.
    Aleta Curry
    09/12/2016 #2 Aleta Curry
    #1 Good to know, thanks!
    Deb 🐝 Helfrich
    09/12/2016 #1 Deb 🐝 Helfrich
    Apart from the Live Buzzes, the person who pops into my mind as totally excelling at video marketing is @Melissa Hughes
  7. ProducerGreg Williams

    Greg Williams

    03/12/2016
    Before Producing That Video, Ask Yourself These Three Questions
    Before Producing That Video, Ask Yourself These Three QuestionsLike most marketers, you realize that videos can be super powerful. If you haven’t realized that yet, check out these video statistics. But if you already know that the value of one minute of video is equal to 1.8 million words, then before you...
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    Comments

    Lisa 🐝 Gallagher
    24/02/2017 #15 Lisa 🐝 Gallagher
    @Greg Williams, I'm glad I found this again. I think it's very relevant for those of us doing live videos. Many of us have just been playing with live buzzes but I believe just as many want to get a bit more serious with our videos. This buzz offers great advice. I laughed when I read, Mary Poppins was a Con Artist. I think that's one thing to go back to if someone wants to produce fun videos, creativity/imagination and belief of a child's mind!
    Tony Brandstetter
    20/01/2017 #14 Tony Brandstetter
    I found that music has an impact on our memory, for example, if I give you a paragraph to memorize, it may take some time to commit that to memory. However, put that paragraph to music and you will learn it in half the time, how many of us know all the words to our favorite songs? I have incorporated music with my photography to make more of an impact for the viewer. It works well rather than looking at images in a portfolio. Take a look - https://www.youtube.com/watch?v=on5fI1hjWVQ
    Aleta Curry
    09/12/2016 #13 Aleta Curry
    #9 Or, knowing what not to do is almost as important as knowing what to do? Great point, @Harvey Lloyd!
    Aleta Curry
    09/12/2016 #12 Aleta Curry
    I've been asking several questions about the ways in which business use videos lately, so this is timely. Love the comments thus far, but I've got a far simpler take on this. I use video because people * don't * read! They don't. I don't know why they don't, but they just don't.

    Okay, I've started a response, but it's getting way too long for a comment, so I'll write a response buzz instead. Thanks for making my brain tick, @Greg Williams.
    Greg Williams
    07/12/2016 #11 Greg Williams
    #9 Thanks Harvey for weighing in. Yes!! Video is probably the most powerful way to share your brand with the world, but that also means it is the most powerful way to destroy your brand by not executing correctly or properly strategizing about the message being shared. Good point, thanks for bringing it up.
    Jan 🐝 Barbosa
    06/12/2016 #10 Jan 🐝 Barbosa
    Welcome !!!!
    Harvey Lloyd
    06/12/2016 #9 Harvey Lloyd
    We have started using video as a way to connect with our clients.we are about a year into actual production after 2 years of finding our skill sets. In reading your post along with many others we determined that video is great! But video is also something that can change the face of your brand, in the wrong direction.

    Emails, posts and words on a screen are one thing, video engages more senses than just print. When you activate these senses your video should influence them in such a way that its a very narrow outcome. Just because you think something would be nice or cute doesn't necessarily resonate with others where all senses are engaged.

    With printed materials, i can imagine or insert the other senses from my own experience. With video, in today's world, the expectation is that video will deliver on all of the senses. Audio, consistent color, presentation and communications are all expected within the delivery envelope.

    Welcome @Greg Williams and your post is on point.
    Michele Williams
    05/12/2016 #7 Michele Williams
    Welcome, Greg!
    CityVP 🐝 Manjit
    03/12/2016 #6 CityVP 🐝 Manjit
    Welcome to BeBee Greg! Look forward to reading your future buzzes !
    Greg Williams
    03/12/2016 #5 Greg Williams
    #2 Thanks!
    Gerald Hecht
    03/12/2016 #4 Gerald Hecht
    Welcome to the hives Greg; fly safe!
    Javier 🐝 beBee
    03/12/2016 #3 Javier 🐝 beBee
    @Greg Williams welcome to beBee !
    David B. Grinberg
    03/12/2016 #2 David B. Grinberg
    Hi Greg. I really like your buzz and have shared on several hives. I'm also following you now. Keep buzzing!
    Best,
    David
    beBee Brand Ambassador
    Paul "Pablo" Croubalian
    03/12/2016 #1 Paul "Pablo" Croubalian
    Pretty timely as I'm looking into video for the Web-App-With-No-Name(yet).

    Welcome to the Swarm, Greg
  8. ProducerLuisana Cartay

    Luisana Cartay

    01/12/2016
    How To Use Live Video In Your Marketing Strategy
    How To Use Live Video In Your Marketing Strategy[See the original post written by Bill Widmer in the Photoslurp blog]Explosions, intense debates, car chases, and comedy – what do they all have in common? They’re way more interesting when they’re live.Live video has always intrigued people, and...
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    Comments

    Paul Burge
    01/12/2016 #1 Paul Burge
    This sums it up perfectly! "Broadcast to the largest audience in the world with the camera in your pocket. What more could you want?". Some really interesting stats here too, like "Online video streaming will grow to more than 80 percent of all consumer internet traffic by 2020, according to predictions from tech company Cisco." Thanks for sharing @Luisana Cartay!
  9. ProducerNeco Turkienicz

    Neco Turkienicz

    11/11/2016
    4 Tips To Boost Your  Content Marketing with Video
    4 Tips To Boost Your Content Marketing with VideoTurning video content into a tool for your marketing strategy by integrating it into email, social media and other digital marketing channels can pay off big for your business. Not only are more people engaging with video, but these...
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    Comments

    Michele Williams
    15/12/2016 #2 Michele Williams
    Great tips Greg. I am just starting to think about a video series on negotiation. @Daniel Martos, a new beBee Ambassador, has a great video about beBee in his recruiting series: https://www.youtube.com/watch?v=jXN9tGCNXsU . I would highly recommend taking a look at his visuals even if you do not speak Spanish.
    Greg Williams
    03/12/2016 #1 Greg Williams
    Thanks for this succinct summary of video tips! What do you find of these tips marketers struggle the most with?
  10. ProducerKenneth Overton

    Kenneth Overton

    01/11/2016
    Why Video Content Will Attract More Users to Your Site
    Why Video Content Will Attract More Users to Your SiteWhen researching a product of service, most people would probably say they prefer watching a video when compared to reading text. Videos are an informative and entertaining form of content. Oddly enough, there are still a lot of businesses who still...
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  11. ProducerLee Flynn

    Lee Flynn

    28/09/2016
    Converting YouTube Views to Cash
    Converting YouTube Views to CashYou must have heard stories of people becoming YouTube stars and make a huge fortune out of it. You may be wondering how they make it. As far as many people know, YouTube is just a platform for watching videos and not an online store such as Amazon...
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    Comments

    Andrew 🐝 Goldman
    28/09/2016 #1 Andrew 🐝 Goldman
    I'd add that then you need an audience. Building it is critical for the success. Thanks for the buzz, Lee
  12. ProducerErik Gordon

    Erik Gordon

    08/09/2016
    What is Marketing Personalization?
    What is Marketing Personalization?If you see a cake store, you will know that it broadly sells cakes. When you go inside, you will see cakes of all types that are segmented into things like weddings, birthdays, anniversaries and others. If you specifically look at the birthday...
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  13. ProducerNeco Turkienicz

    Neco Turkienicz

    19/07/2016
    Not using video for your business? Know why you’re missing the train!
    Not using video for your business? Know why you’re missing the train!More than 192 Million Americans watched online videos in September 2014 alone, according to Comscore. Similar numbers were recorded in previous months. People are watching videos online more than ever, and not only for fun, but for business...
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  14. Aleta Curry

    Aleta Curry

    05/06/2016
    Hi everyone

    Not an expert in video marketing by any means, but I'm the Marketing Manager for my company (rather a fancy title for a housewife whose 'office' is a desk in the corner of the studio) and Video is the next step in my marketing plans. Hoping to learn and share!

    Edited to add: oh, dear! Just had my first beBee lesson: apparently one can't post without adding a link or an image? Hmm...don't know how this is going to work for me, since I'm so verbal. We'll see! :D
    Aleta Curry
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  15. ProducerMark Adams

    Mark Adams

    02/05/2016
    Telling a Story in 6 Seconds
    Telling a Story in 6 SecondsVideo ad formats are evolving with changes in viewing habits and technology. YouTube has announced a new "bumper" ad format aimed at smartphone users who skew towards short-form video consumption. Bumpers are a six-second pre-roll ad unit, and are...
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    Comments

    Teresa Gezze
    11/05/2016 #6 Anonymous
    I completely agree, @Mark Adams. This is only one of the many things that anyone in the communications and marketing fields should take into account if they - we - want to stay in touch with users' demands. Great points in this story.
    Henri Galvão
    03/05/2016 #5 Henri Galvão
    wonderful concept! it reminds me of what Brian Eno said when he was asked to do the Microsof Windows Startup Sound: "I thought this was so funny and an amazing thought to actually try to make a little piece of music. It's like making a tiny little jewel."

    I'm sure that the same thing will happen with this type of ad, and it'll inspire a whole new generation of creators
    Sara Jacobovici
    03/05/2016 #3 Sara Jacobovici
    Thanks @Reena Saxena for bringing this buzz to my attention. @Mark Adams writes, "It might even be the start of a whole new way of storytelling." This is not a new way of storytelling, this is a redesigning and redefining of what storytelling is. I am not judging or technologically phobic. The fact is what's being told, how it's being told and how it's being received is the result of technology taking us to "where no one has gone before". If we stop using technology's devices as tools and allow them to become extensions of our physiology, we are not only seeing the start of a whole new way of storytelling but a new form of the storyteller.
    Javier 🐝 beBee
    02/05/2016 #1 Javier 🐝 beBee
    Very interesting buzz. Welcome to beBee !