• Marcom / Learning Products

    at Keysight Technologies

    August 2012 - at Present


    • Creation of Marketing collaterals (White Papers, Brochures, Data Sheets, Videos, Presentations…) • Manage Learning Products portfolio for different technologies like 2G, 3G, Bluetooth, LTE and NFC.

  • Product Marketing Manager

    at AT4 wireless

    December 2010 - August 2012


    • Develop strategic marketing plan through market research, competitive analysis, pricing, customer engagement and business planning. • Maintain and develop the product portfolio ensuring market compliance and customer requirements. • Drive and develop product marketing material to a high standard and according to the product marketing strategy. • Lead product communication to partners and market. • Support the product management and sales teams. • Act as a contact point for the distributors worldwide, improving the marketing communication channels and ensuring they count on the right tools for their business needs.

  • EMEA Sales Manager

    at AT4 wireless

    September 2009 - December 2010


    • Develop Business Plan and Sales Strategies to ensure attainment of company sales goals and profitability. • Prepare action plans by individuals as well as by team for effective search of sales leads and prospects. • Create and coordinate development of action plans to reach sales targets. • Create and conduct proposal presentations and RFP responses. • Control expenses to meet budget guidelines. • Arrange and liaise with partner agencies to reach and penetrate new markets.

  • Product Manager

    at AT4 wireless

    May 2007 - September 2009


    • Responsible for the product planning and execution throughout the product lifecycle. • Define the product marketing plan, strategy and roadmaps. • Gather and Prioritize product and customer requirements. • Work closely with engineering, sales, marketing and support teams to ensure revenue and customer satisfaction goals are met. • Set pricing to meet revenue and profitability goals. • Work with external third parties and create solid partnerships as part of the product strategy. • Support the sales team and provide leadership to development teams.

  • EMEA Account Executive

    at Xerox Europe Ltd

    February 2006 - May 2007


    • Manage Due Diligence Activity across multiple sites & countries. Responsible for Finland, UK, Sweden, Denmark, Norway, Spain and Italy. • Establish a contractual start point for all existing fleet in conjunction with Commercial Teams. • Design the current Total Cost of Opportunity (TCO) for customer. • Maintain responsibility for the controlled consolidation and rationalization of current contracts and equipment on each site. • Professionally manage and support the disengagement of 3rd party contracts. • Manage and Organize training on new products and tools for customers.

  • Technical Support Team Leader

    at Xerox Europe Ltd.

    December 2004 - February 2006


    • Provide a style of leadership over around 20 technical support representatives with overall responsibility for the Spanish Market. • Contact point for customer escalations and business partners providing all forms of support (technical and informational). • Provide daily operational support to the team (covering resource planning, monitoring, coaching and assistance). • Provide guidance to team members by acting as a centre of competence on processes, systems and procedures. • Monitoring performance against service levels, implement actions to achieve them and fulfil performance reporting requirements


  • Master in Sales and Marketing Management

    at Vertice Business School

    2010 - 2011 (1 year)

  • Diploma in Project Management

    at Dublin Business School

    2006 - 2007 (1 year) Leinster

  • Lean Six Sigma Green Belt

    at Xerox Europe Ltd.

    2006 - 2006 (1 year) Leinster

  • Lean Six Sigma Yellow Belt

    at Xerox Europe Ltd.

    2005 - 2005 (1 year) Leinster

  • Master degree in Telecommunication Engineering

    at University of Seville

    1994 - 2000 (6 years) Sevilla


  • Spanish Native

  • English Negotiation

  • Danish Elementary

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