Digital Marketing and Sales specialist
Digital Sales Manager at
at Distrimar (Led Cree kits, led bars, lighting and accessories for cars, among other products).
May 2018 - April 2019
Head of Digital. Project management on Aleph. Responsible for Sales, Forecast, and goals. Administration in commercial relationships with main suppliers of marketplaces. Aleph product manager. Planning of growth strategies analyzing market trends. Price analysis and competitive research. Retail business analysis: stock and storage, purchases and sales. E-mail marketing with Mailchimp.SEM with Google Ads campaign creator with budget management. SEO positioning for the website. Management of social networks and co-work with designers focused on the UX design. Dissertation on Digital Sales at the 2018 Automechanika fair. Direct report to the General Director. Team leader in charge of six members.
at ON Sports.com and Mercado Libre (sports shop with the main brands: Nike, Adidas, Puma)
January 2016 - April 2018
Buenos Aires C.F.
Head of Digital. Project management and Digital Marketing area creation. Team building and leadership in charge of four members. Search and negotiation with developers and platforms suppliers. Website testing and approval. Work with developers and designers focused on the user experience (UX). A/B testing with Google Analytics and Optimizely. Coordination of processes with different areas (Logistics, Administration, Finance, Purchases, Management). Planning and carrying out strategies for special events such as: Hot Sale, CyberMonday, Black Friday, etc. Customer Journey analysis. Reports on AdWords, Analytics, Facebook Ads and Real Trends. SEM and SEO implementation for the website.
Freelance Community Manager
at Poptour (Travel Agency)
October 2015 - July 2016
Buenos Aires C.F.
at Baires Goma S.R.L. (rubber belts, hoses and industrial belts)
November 2013 - February 2015
at Ferman´s Pharmacy
January 2012 - December 2012
2019 - 2019 (1 year) Alabama
Digital Project Management
at Universidad del Salvador
2017 - 2019 (2 years) Buenos Aires C.F.
BA in Marketing
at Escuela Argentina de Negocios
2012 - 2015 (3 years) Buenos Aires C.F.
Freelance consultant in Digital Projects for various clients
Digital services: sales strategies, SEO positioning and campaigns in Google and Facebook Ads, Community Manager with UX design. E-mail marketing with Mailchimp. Website builder.
2019 – Acero Jeklo / Aredes Asociados / Cavarians Wines / Talent Music Agency (Ireland).
2018 – NJ Comunicaciones / Acero Jeklo / Aredes Asociados /KalelGroup (Unfollow and Chunis Store).
2017 – Diamantes Brutos radio programme.
2016 – Ultrabrit radio programme.
Knowledge and keywords