Ashley is a Smurfit alumni recently graduated in Business strategy with first class honours. More importantly, he's also a foodie, biotechnologist, traveller, singer, natural speaker and an empathetic team player. He's actively looking out for planner/buyer and supply chain roles in any industry.
Junior Deli manager
at Cavistons Food Emporium
October 2017 - at Present
Dubbed junior deli manager in an award-winning family run food hall and seafood restaurant. • Demonstrated an enthusiastic sales personality with personalised relations in a fast-paced multicultural environment using service and food suggestions for repeat customer inflow. • Self-initiated systemising of in-shop packaging, tools and sales records through organisational labelling, designated storage and checklists ensuring weekly accountability. • Liaised with suppliers and internal departments to ensure product replenishment and fulfilment of bespoke orders factoring in lead times by developing meaningful relationships. • Adopted a healthy working environment by delegating specific staff duties, staff training, instilling accountability, handling internal complaints and picking up 10+ language basics.
at Strong Roots
January 2018 - August 2018
• Investigated the category analysing various adjacencies, market and consumer trends using primary and secondary research tools crafting insights across merchandising channels. • Reviewed in depth the entire product portfolio for product interaction, packaging design, need fulfilment, pricing competition linking research to categorise as three consumer profiles. • Formulated major themes from the various insights to shortlist 3 actionable business opportunities spanning across their marketing mix and customer value proposition models. • Visually designed three ‘overnight success’ products in line with NPD strategy using insights to tailor ingredients, apt packaging lingual, brand fit, customer and consumer value propositions. • Structured an extensive 3-year marketing agenda including offline and online promotions to hit brand awareness, penetration, repeat advocacy achieving target with over 400% sales growth.
Co executive head OrderMade (Aborgins)
April 2015 - June 2015
Chennai - Tamil Nādu
Co-executive Head of Aborgins, a student start-up providing HR and marketing solutions. • Co-founded Order Made, an after-hours food and delivery service solution collaborating with unemployed chefs to capitalise market gap targeting college graduates. • Recruited 10+ student core team and assigned strategic responsibilities to establish economically sustainable resource sourcing, distribution and packaging. • Negotiated and drafted rental and HR agreements especially addressing concerns of rent and safety in a family residential community. • Marketed launch with the team and enticed additional volunteers during peak demand to lead our start using door-to-door advertising with flyers and establishing a social media presence. • Led a profitable trial run by fabricating a menu based on demand with 10-15% profit mark up.
Data analysis using Excel
at Microsoft EdX
2019 - 2019 (1 year)
MS Food Business Strategy
at UCD Michael Smurfit Graduate Business School
2017 - 2018 (1 year) Leinster
at SRM University
2012 - 2016 (4 years) Chennai - Tamil Nādu
Knowledge and keywords