Over 25 years sales and marketing experience in companies like Golden Pages,Dell, Oracle, and Apple. Now focused as a business enabler with extensive sales and marketing skills plus management experience in multiple channels.


  • Course Facilitator

    at IMI

    April 2015 - at Present


    I wrote and deliver the Social Selling short course at The IMI.

  • CEO

    at The Bitter Business

    May 2009 - at Present


    Working with early stage and growth orientated companies in a hands on role to drive sales growth, marketing reach and customer acquisition tactics to suit the market opportunity on offer. Always interested in hearing from like minded people or opportunities.

Services offered

  • Social Selling

    Social selling strategy, implementation and training.

  • Mentoring

    I provide free mentoring to business owners via DCU and other non profit organisations.

  • Sales Management

    Helping sales people and companies speed up sales, customer acquisition, reaching prospects and generating sales pipeline with social selling and digital sales transformation strategies.


  • English Native

  • French Conversation

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