Experience

  • Campaign / Project Manager

    at Freelance Digital campaign / project manager

    September 2019 - at Present

    Leinster

    Currently working with an Irish company to develop their B2B social media strategy and advising on UI changes to their website.

  • Customer Marketing Associate

    at LinkedIn via Ledger Bennett

    June 2019 - September 2019

    Leinster

    Created a web project strategy for the redesign of multiple customer – facing websites across five languages (project in production). Supported marketing managers to develop digital strategies (mainly email marketing strategy) for the localization of content across the EMEAL region. Worked closely with the global LinkedIn localization team to repackage global campaigns for local consumption in the EMEAL region. Main POV for the EMEAL customer – facing projects ensuring that every LTS customer received relevant information. Carried out large scale email reviews in multiple languages, working closely with the global Localization team to ensure all the changes and links were updated using Jira and Jira Attended and produced three simulive webinars (using On24), ensured the webinars worked. Developed business proposals for microsite redesigns and updates.

  • Digital Marketing Campaign Manager

    at everymum / Zahra Media Group

    April 2016 - July 2018

    Leinster

    Carried out A/B testing for GAM & email marketing campaigns, analyzed the results Worked alongside the everymum Sales team on client proposals, advised on the best digital campaign strategy for their campaign. Set the KPIs for social, email, content & video Briefed the Operations team on client campaigns, set deadlines Ran multiple digital campaigns at the same time from beginning to end. Daily management of 25 – 35 live campaigns and constant analysis of campaign KPIs to ensure they were achieved Prepared & ran everymum’s display campaigns, changed the campaign optimization strategy when needed to achieve the clients’ objectives and the agreed KPIs Checked every everymum email before they were sent to the 150,000 database, handled email segmentation Did client monthly reports analyzed pageviews, email stats, GAM & social stats. Created end of campaign presentations for senior directors advised the client on improvements & KPIs for their next campaign strategy

  • Account executive (promoted to Account Manager)

    at Elucidate / Marketfinder

    January 2015 - April 2016

    Leinster

    Carried out market research on the banking industry. Keyword research for SEO client campaigns. Helped create presentations for client proposals. Competitor analysis

  • Client services executive

    at Harvey

    October 2014 - January 2015

    Leinster

    Answered inbound phone calls and inquiries. Contacted potential clients who had been in touch about properties. Worked with the directors to set up viewings of properties around Dublin. Carried out competitor analysis, including all the properties and development land which was around Dublin.

Education

  • Professional Diploma in Digital Marketing

    at Digital Marketing Institute

    2014 - 2015 (1 year)

  • MA in Social Research

    at University of Manchester

    2010 - 2011 (1 year) Leinster

  • MA in Public Affairs and Political Communications

    at DIT

    2008 - 2009 (1 year) Leinster

  • BA in History and Politics

    at UCS

    2005 - 2008 (3 years) Leinster

Languages

  • English Native

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