MBA graduate from the University of Newcastle, UK with 10+ years of marketing experience, and an innate ability to convince and sell. My analytical skills and love for the digital world has shaped me into a marketer par excellence who can reach the customer using the ‘Cloud’ or from the ground.

Experience

  • Digital Marketing Consultant (Independent)

    at TBDMA.com

    October 2019 - at Present

    Leinster

     Design and implement digital marketing strategies for Clients across diverse fields to increase online visibility and conversion through digital channels while empowering marketing teams with data-driven insights.  Work directly with other consultants to develop campaigns via SEO, SEM, SMO, and Display for clients.  Create, manage, and implement digital marketing initiatives from concept to launch with cross-functional client’s internal teams (Brand, Editorial, Medical, Legal and Compliance) and outside partners (creative/media agencies, medical publishers and vendors).  Consult for furthering social media presence through Facebook, Twitter and LinkedIn, which grew Facebook page reach by 200% and engagement 600% to date.

  • Sr Manager - Marketing & Alliances (Contract)

    at C Ahead Info Technologies

    December 2018 - June 2019

    Mumbai - Mahārāshtra

    Developed strategies and enabled end-to-end marketing for internal BUs (Cahead.com, Caheadnetstar.com, ClickCann.com, Intelliforce.co.za, Reinforcetech.co.za, and Yoosocial.com). Collaborated with internal and external stakeholders to align business development with business priorities and objectives. Delivered & managed marketing projects effectively for clients that enabled higher engagement and better brand visibility. Provided assessments and reports for improvement and measurement of internal & external marketing initiatives. Developed effective lead generation campaigns and processes that generated qualified leads through traditional, digital and social media channels. Managed Marketing Budget to maximise the ROI with a keen focus on spend that drove new customer acquisition.

  • Sr Manager - Marketing & Alliances

    at C Ahead Info Technologies

    June 2017 - June 2018

    Mumbai - Mahārāshtra

    Strategized & executed Go-to-market strategy for business services and products with CEO, VP & Practice Heads. Executed successful marketing campaigns for clients through internal teams, freelancers & third-party vendors. Developed a comprehensive self-service platform that enabled partners & agencies with a highly efficient solutions to expedite processes and service offering. Delivered marketing programs that aided alliance programs to drive business using digitisation as a tool. Collaborated with key relationship managers to develop and implement alliances using co-marketing programs and campaigns (conferences, events, thought leadership, collateral, online programs). Promoted marketing communications that supported business alliance propositions (e.g., intranet, articles, webinars, broadcasts etc.). Developed content and campaign calendars, creative briefs and worked closely with teams to optimize processes and service delivery.

  • Digital & Marketing Strategist

    at C Ahead Info Technologies

    March 2016 - June 2017

    Mumbai - Mahārāshtra

    Developed SEO, PPC, SMO, & ORM strategies and refined existing marketing programs to maximize user engagement for CAhead & Sandeep Sekhar Films. Developed a complete practice of targeting online audience and mind-set modes using various KPI tools such as Google Analytics, SEM Rush, etc. Created and deployed sales and marketing collaterals, presentations, literatures, whitepapers, proposals etc. as per BD's requirements. Topics: SMAC, BigData, IOT, Robotics, Data Science, Analytics, Security, Architecture, Integration, Testing, Development, Enterprise Packages (SAP, Oracle, MS, IBM, Salesforce), Digital and Workforce Management etc. Enabled project planning processes and successfully completed it on time and within the stipulated budget. Worked with key project managers to ensure teams are aligned as per project requirements. Implemented dynamic content using latest solutions containing rich media marketing and media plan.

  • Digital Marketing Manager

    at BIRDS EYE SYSTEMS (P) LTD.

    October 2015 - January 2016

    Mumbai - Mahārāshtra

    Enabled mobile app engagement & installs for both new and existing users across multiple cities. Complied reports using AppsFlyer, CleverTap & Google Analytics to identify opportunities for improvement. Monitored & reported performance of marketing campaigns, against goals & conversions (i.e. ROI & KPIs). Developed and managed mobile marketing and app install strategies. Commissioned ad-networks and agencies to optimise CPI (Incent & Non-Incent) campaign’s performances. launched PPC, SEM, marketing database, email, social media and display advertising campaigns. Developed & Executed strategies for SEO to drive traffic to website and increase app installs. Designed, developed and deployed company's ATL and BTL promotional activities while collaborating with agencies and other media partners to maximize opportunities. Evaluated emerging technologies and provided thought leadership and perspective for adoption where appropriate.

  • Digital Marketing Manager

    at V. K. LALCO (P) LIMITED

    March 2015 - September 2015

    Mumbai - Mahārāshtra

    Designed and deployed all digital marketing activities such as SEO, SEM, Social Media, Email, SMS Affiliate and advertising campaigns. Designed, built and executed company's ATL and BTL advertising activities. Collaborated with agencies and other vendor partners to maximize sales and opportunities. Managed online marketing portals and marketplaces such as Amazon.com, Flipkart.com, Snapdeal.com etc. Evaluated emerging technologies and provide thought leadership and perspective for adoption where appropriate. Measured and reported performance of all marketing campaigns and assess against goals (ROI & KPIs). Identified trends and patterns, to optimize spend and performance based on these insights. Enabled experiments and conversion tests using A/B Testing methodology. Evaluated end-to-end customer experience across multiple channels or customer touch points, and device conversion points to optimize user funnels.

  • Market Research Analyst

    at ROTARY POWER (BRITISH ENGINES)

    July 2014 - January 2015

    Newcastle upon Tyne

    Conducted market research for market entry and product positioning in a new product line. Worked closely with key stakeholders in market forecasting, customer acquisition and pricing. Worked with key decision-makers for production & capacity planning and order book analysis. Collated data and developed spreadsheet-based executable that helped in fetching key business data. Account management, supplier monitoring, customer rating, risk assessment based on sales history.

  • Management Consultant

    at Building Futures East

    May 2014 - August 2014

    Newcastle upon Tyne

    Recommended a business plan for a sustainable greenhouse project through market research, financial analysis, market segmentation and product positioning.

  • Management Consultant

    at Probe Industries.

    April 2014 - August 2014

    Newcastle upon Tyne

    Conducted market entry strategy, research on Italian odour control market, recommended a suitable marketing mix, financial plan, budgeting and supply chain.

  • Management Consultant

    at North East Counseling Services

    March 2014 - June 2014

    Newcastle upon Tyne

    Worked closely with the stakeholders to revamp the operating model of an organisation, reviewed and recommended the business model and strategy using design thinking.

  • Hotel Project

    at Hotel Le Grande Munnar

    October 2011 - August 2013

    Mumbai - Mahārāshtra

    4-Star resort project, project conceptualisation, financial planning, market research, resource gathering and business development.

  • Assistant Marketing Manager

    at LANDMARK MOTELS & TRAVELS (P) LTD

    June 2010 - August 2013

    Mumbai - Mahārāshtra

    Managed corporate relationships, contract negotiation and account management also worked with key decision-makers in developing new product offerings, pricing and customer retention strategies. Created web campaigns, promotions, online contents, customer database & assisted in service sector analysis for marketing. Worked with cutting-edge analytical tools such as Google Analytics, Social Media, SEO and SEM. Was responsible for digital marketing to develop brand equity and corporate identity. Assisted in hiring and training junior marketing staff.

  • Project Manager

    at Orb Enterprises Pvt Ltd.

    November 2011 - May 2013

    Mumbai - Mahārāshtra

    Project management in manufacturing, designing & development for plastic products and contract manufacturing.

  • Marketing Executive

    at HOTEL LE-GRANDE

    August 2008 - June 2010

    Mumbai - Mahārāshtra

    Managed front office operations, sales queries, email promotions and customer service. Assisted in marketing campaigns, exhibitions, and presentations for marketing and promotional activities. Worked with key decision makers in developing customer awareness and customer retention strategies using digital capabilities.

Education

  • MBA

    at Newcastle University

    2013 - 2014 (1 year) Newcastle upon Tyne

Languages

  • English Native

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