Experience

  • Digital Marketin Specialist

    at Net Affinity

    July 2018 - at Present

    Leinster

    Responsible for managing Digital Marketing services for a portfolio of 50+ hotels across multiple platforms, such as, Google Ads, Google Analytics, Google Hotel Ads, Bing and Facebook Ads Manager. ● Reporting to clients on their website traffic, paid marketing performance, and website SEO. ● Maintaining client relationships through strategy meetings to review their marketing and forecast budgets to meet their business objectives. ●Setting up campaigns, using ad creatives, adding campaign tracking and allocating budgets. ●Web analysis used to identify KPIs to formulate digital marketing strategies for clients across several platforms. ●Collate data manually from each platform to provide a cluster analysis that is used to report performance to clients to compare data across the different platforms and identify any gaps or opportunities. ●Online experiments and analysis by testing campaign and ad performance through A/B testing and adjust ads according to the findings.

  • Transactions & Settlements Officer

    at Comgest

    March 2015 - May 2018

    Leinster

    As part of the operations team, responsible for administrative and trade support. Building and managing strong working relationships with clients, brokers, custodians and traders was a key part of this role. ● Strong organisational skills and time management were essential for tracking the process of trades. ● Communicating with brokers and custodians to resolve trading issues to meet market deadlines. ● Working on projects cross-culturally with the Paris operations team. ● Implementing an FTP file to improve the efficiency of trade processes, led to onboarding a new system. ● Up to 40% decrease in trade errors due to improving operational efficiency. ● Developing broker statistical reports to track and presented them to client and senior management. ● Nominated for broker committee and social committee.

Education

  • UX Design

    at IADT

    2018 - 2018 (1 year) Leinster

  • Digital Strategy

    at Griffith College

    2017 - 2018 (1 year) Leinster

  • Business & Management

    at Trinity College Dublin

    2014 - 2015 (1 year) Leinster

  • Psychology

    at Dublin Business School

    2010 - 2013 (3 years) Leinster

Languages

  • English Native

Hives