Experience

  • Associate Vice President

    at Aviva India

    July 2016 - September 2019

    New Delhi - Delhi

    ● Leading the digital first strategy for Aviva by focusing on Customer, Propositions and Transformation. ● Helped develop new customer segments (single working women & young mothers and SMEs) - a first for the insurance industry. ● Conceptualized, developed and managed Kidoscope, a platform that helps parents understand their child’s aptitude. This has helped build the brand & drive acquisitions ● Deployed AI/ML projects in collaboration with Amazon and IBM Watson which improved conversion by 8% ● Defined Roadmap for Adobe DMP, CDP and Chatbot in the Aviva India ecosystem ● Decreased the CPA by 42% through better media planning & lead nurturing as well as enhanced ecommerce journey based on web analytics and UX/UI principles. ● Drive Integrated search strategy - Implemented SEO best practices to double the organic traffic in one year. Overall reduced cost of acquisition by 30%.

  • Client Servicing Director

    at Dentsu Webchutney

    April 2014 - July 2016

    New Delhi - Delhi

    ● Drove strategic direction for key clients like Coca-Cola, Google, ITC, Bacardi, Micromax, IndusInd Bank, Max Corporate amongst others ● Spearheaded an assertive presence online for ITC personal care brands like Engage through engaging content & campaigns like ‘Send a Kiss’ & “Engage Short Stories’ that pushed the brand scores on key metrics. ● Conceptualized and delivered a video campaign for Microsoft’s biggest event in 2015 ● Orchestrated major buzz using experiential as well as native marketing for companies like Bacardi and ITC (Tobacco) ● Bolstered organic reach of the brands through blogger and influencer programs ● Empowered a team of 10 people with active mentoring and motivation

  • Founder

    at Gourmetfoodindia.com

    June 2009 - March 2016

    New Delhi - Delhi

    ● Founded an online portal retailing imported food products across India ● Created ROI driven marketing strategy with e-mailers, AdWords, affiliate marketing ● Strategized an organic reach program to get maximum benefits at minimal cost

  • Manager

    at Hungama Digital Services

    December 2012 - March 2014

    New Delhi - Delhi

    ● Solely responsible for building and monetizing Sunrisers Hyderabad’s digital footprint ● Transformed Singapore Tourism Board’s India strategy

  • Media Manager

    at Zenith Optimedia

    August 2011 - November 2012

    New Delhi - Delhi

    ● Managed end-to-end digital marketing for all brands of Reckitt Benckiser ● Delivered ROI and analytics driven media plans for clients like Microsoft & MagicBricks

Education

  • MBA

    at UPTU

    2009 - 2011 (2 years) Lucknow - Uttar Pradesh

  • Commerce

    at Delhi University

    2001 - 2004 (3 years) New Delhi - Delhi

Languages

  • English Native

Hives