I have always had an appetite for the Internet of things, my skill is making the final service completely functional & meeting expectations. My speciality is working with people, both offline and online. Personable, creative & above all focused on delivering the best in my field.


  • Head of Loyalty

    at Topaz

    July 2016 - at Present


  • Head of Digital and Marketing

    at Reep Rewards

    March 2014 - April 2016


    • Responsible for the brand definition and positioning across all social and digital channels. • Managing SEO activity, PPC, Video & Affiliate networks with budgets over 15k per month • Designed and developed the user app content and online content marketing campaigns. • Full confidence of working with Adwords, Analytics, Facebook & Linkedin Advertising. • Design marketing strategy for digital, ATL, BTL and contra pay per Install. • Manage the full departments in design, UX/UI and digital interface. KEY ACHIEVEMENTS: Successfully launched 8 mobile apps to market resulting in 100,000 downloads and €785,000 in revenue. Lead my team to release 14 marketing content campaigns using video, viral content from users on the street, Developed a managerial tracking system linking Adwords, Appboy, Sprout Social with KPIs. Designed the ATL TV advert for UTV Ireland, creating all content, script and resulting youtube campaign.

  • Head of Digital

    at Lloyds Pharmacy

    April 2013 - January 2014


    • Senior rebrand team member for rebrand to Lloyds Pharmacy. • Managed all SEM initiatives (SEO, PPC, Display advertising) using a €900,000 budget growing sales online. • Implemented and managed Lloyds Pharmacy.ie ecommerce site creating new revenue through client campaigns. • Developed all new online channels to enable cross selling across all departments. • Delivered the social online strategy through Twitter, Facebook, Instagram and Google Analytics. KEY ACHIEVEMENTS: Created and implemented the first online community for Lloyds to establish the marketing strategy with the Celesio Group. Launched Lloyds Pharmacy first ecommerce-shopping channel product on time and on budget within 4 months.

  • Head of Digital & Marketing

    at Electroplus Group

    March 2009 - April 2013


    • Managed the marketing team of 10 staff to develop the company’s brand portfolio. • Accomplished an ongoing client relationship with Panasonic with new accounts amassing to €110,000 per month. • Developed the BSkyB partnership with our retail outlet Digital Direct with an online installation and sales platform. • Managed and conceived all advertisement campaigns for the retail markets in the Consumer Electronic industry. • Accountable for P&L, 4 kpi reports and managing a €120,000 marketing budget. • Management and review of ATL & BTL campaigns with appointed marketing agencies. KEY ACHIEVEMENTS: Developed complete marketing brand lifecycle for 4ife using €200,000 budget resulting in over €1.4m revenue. Created new revenue of €660,000 with digital marketing activity using the Amazon Affiliate network. Launched the IC Realtime brand into the UK market with ten staff, 1.2 million sales by its second quarter.

  • Digital Marketing Manager

    at 4ife (Electroplus Group)

    March 2012 - March 2013


    • Devised the 16-month strategy for launching new products to market for 4ife in Ireland. • Successfully won new accounts with Harvey Norman, Dixons and DID for the Saorview switchover, worth €1.8m • Delivered the European process to register the EU wide trademark for 4ife® brand and identity. • Created new sales channel online via Amazon and Done Deal resulting in €800,000 in sales. • Responsible for planning, development and implementation of all of the 4ife marketing kpis

  • Marketing Manager,

    at IC Realtime (Electroplus Group)

    August 2010 - March 2012


    • Responsible for full management of IC Realtime portfolio in UK & Ireland. • Launched IC Realtime service into the UK business-to-business market. • Lead the creative and digital team to reinvigorate the brand to enter B2B and B2C security markets. • Review new technologies and keep the company at the forefront of developments in digital marketing through mobile, email and PPC campaigns. • Managed all digital marketing activity and online spend. • Developed new accounts with Eircom Phone Watch and Glanbia worth over €1.4million

  • Senior Creative Designer and Account Manager

    at Digital Dimensions Agency

    March 2005 - September 2008


    • Tasked with creating and developing the marketing firm using 3D digital media designs. • Lead the creative team to develop new products. • Successfully developed new revenue from 3D product development and customer /client acquisition. • Created a new avenue of revenue using upbeat Irish digital animation.


  • Digital

    at Irish Times

    2012 - 2013 (1 year) Leinster

  • Master Degree

    at DIT Dublin

    2011 - 2013 (2 years) Leinster

  • Psychology

    at UCD Dublin

    2002 - 2003 (1 year) Leinster

Services offered

  • Digital Acquisitions and Retention

    Responsible for planning, implementation and ROI of all of the marketing strategies and communications.
    Developed the cultural content for app communities using colloquial & personable content.


  • English Native

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