Job description


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Customer Marketing and Activation Manager - Global TravelSingapore
External Job Description
Diageo is a global leader in beverage alcohol with over 200 brands, old and new, large and small, global and local - the depth and breadth of our product portfolio across beer, wine and spirits is second to none, with brands sold in 180 countries, at almost every price point in every category. We're a young company born from an incredible entrepreneurial legacy. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more, over hundreds of years, led to the formation of our company in 1997.
Global Travel (GT) operates in the unique and exclusive Travel Retail (i.e. Duty Free) sector. Often referred to as the sixth continent, Travel Retail has its own set of inhabitants, geography and channels (international airport shops, international land border stores, on-board airlines, ferries and cruise ships, along with some non-retail and diplomatic sales) as well as its own unique commercial landscape (operating 24/7 across multiple languages and currencies with 200+ nationalities travelling annually). 

Alcohol is a £10 billion business in travel retail and with passenger and aircraft numbers expected to double in the next 20 years, we have endless opportunities for growth for Diageo. Travel retail is where luxury, exclusivity and innovation meet, and with our winning portfolio of brands, winning executions and winning team - we are excited about what the future holds. 

Feel inspired? Then this may be the opportunity for you!
As the Channel Planning & Activation Manager, you are the bridge between commercial and marketing in optimizing our strategies and activations. You own the total Brand Ambassador Agenda where you would define the guidance, content, pace and evaluation of all in-store activities to ensure we beat the competition and win through brilliant execution.
What is the culture like?
We are an organisation that creates products that are part of celebrations, and our culture reflects this. Our culture is rooted in a deep sense of our purpose and values, our personal connections to our brands, our relationships and our passion to win in the marketplace.
From Bhutan to Botswana and from Venezuela to Vietnam, a role in GT offers global scope and market accountability.  Responsible for representing and selling Diageo products in more than 110 countries around the world, and with access to billions of potential shoppers globally, we are a strategically important market for Diageo in terms of both profit and NSV. 
What you will need to accomplish in the role: 
Create, own and deliver end-to-end Brand Ambassador strategy and management to optimize brand activations
Inform strategies, drive effectiveness and uncover business opportunities through measuring Commercial Scorecards, In-store Execution, Innovation Metrics and Market Share
Build and maintain effective partnerships with third party agencies
Support commercial planning especially in areas such as AOP Activation, Promotion Calendar Ownership and Activation  
What you need to bring to the table:  
7years of experience in Customer Marketing at FMCG companies. Commercial experience would be a differentiation
Demonstrate Channel / Customer understanding that can be leveraged at pace.
Be a compelling seller, stakeholder influencer and excellent communicator and presenter with adaptability of style.
Have excellent project management and commercial planning skills
Be highly self-motivated

Type of JobEmployeeReporting Location
George Street

About the company

British multinational alcoholic beverages company headquartered in London, England. It is the world's largest producer of spirits and a major producer of beer and wine.[5][6]

Diageo's brands include Smirnoff (the world's best-selling vodka),[7] Johnnie Walker (the world's best-selling blended Scotch whisky),[8] Baileys (the world's best-selling liqueur),[9] and Guinness (the world's best-selling stout).[10][11] It also owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy.

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