Job description


  • Entry level
  • No Education
  • Salary to negotiate
  • Mumbai


Campaign Management- - Mumbai


Job Description:


We are hiring for our Campaign Management team for Mumbai Location.



- Define and implement campaigns related to, Pardot based campaign management process.

- Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.

- Be aware of global plans and proactively suggest areas for regional alignment.

Execution –

- Undertake, Pardot marketing database clean up for accounts to enrich & update their data and its integrity.

- Advise on campaign execution, account based marketing, lead generation, lead nurturing and demand creation programs in, Pardot application - having taken the time to understand the campaign objectives

- Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices

- Should have exposure to radian6

- Reporting and Analytics - Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis

- Work with Onshore Marketing Managers to define metrics; measure, track, analyze and regularly report on the effectiveness of overall campaign performance.

- Define and implement new marketing automation methodologies that will maximize efficiency Coordination

- Support marketing processes (e.g. campaign management, marketing planning & budgeting) by analyzing specific need of country. Program Manage campaign assets from productions team.

- Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites

- Effectively collaborate with colleagues and CRM/Demand Generation Operations

- Develop and maintain long-term data strategy and work in tandem with stakeholders

Maintain database integrity and synchronization of marketing systems

- Instrumental in responsive design (emails + templates + websites), Media/Responsive Queries, HTML programming


Job Location: Mumbai



Primary Skills:


- experience in campaign management or direct marketing

- Well versed in CRM operations related to sales & marketing

- Exceptionally strong communication skills across all levels

- Demonstrated experience in developing marketing plan & campaign management for business services

- Clarity of thought and ability to negotiate ambiguity

- Self-driven and proactive team member

- Previous experience working with onshore teams would be desirable but not essential

- Working knowledge of Adobe creative cloud is a big plus.

- Advanced knowledge of CRM software like, Pardot,Eloqua

- Advanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and Templates

- Advanced knowledge of MS Office Suite

- Working knowledge of ERP

- Knowledge of VBA preferred but not mandatory