- Entry level
- No Education
- Salary to negotiate
GALE is a business agency that brings together an equal balance of business consulting expertise & agency creativity to solve the world’s most complex marketing challenges. We operate without silos to deliver innovative business strategy, data insights, and transformative creative work. We work best with brands that are looking to solve tomorrow’s problems, today. GALE is a global company with offices located in New York, Toronto, Singapore and Bengaluru.
If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you.
We are looking for Director , Ad Operations for the Bangalore office and We are looking for someone who can own all Ad Ops components including Media, Trafficking strategy and execution, Optimization and Reporting.
1. Media Strategy : Operationalise Media Plan from the Marketing Strategy/Brief for a client - media goals/objectives and ROI metrics/KPIs, audience mapping and identification, channels/platforms, journey and campaign structure, budget splits, creative mappings, UTM params/tags.
2 Buying/Trafficking Strategy + Execution
- Trafficking media at scale using automated activation tools and individual platforms
- Help standardise, automate and scale our media operations process, tools, assurance
- Troubleshoot any platform issues
- Timely Assurance on media ops
- Manage dialogue with platform vendors and their reps for troubleshooting. 3 Reporting + Optimization
- Monitor media performance and spends and resolve any issues
- Proactively optimise media plan and campaigns 4 Communication
- Provide regular updates and reports to marketing and media strategist, account team as well as clients 5 Manage + Lead the Team
- Grows the expertise of the team
- Hires new people into the team and mentors them, manages them 6 Provide inputs/ideas into:
- Overall Marketing Strategy and Optimisation to achieve client business goals
- Creative inputs into campaign audiences, interests, messaging
- Reporting/Dashboard needs and features
- Automation of media ops and assurance 7 Scoping
- Provide media ops delivery governance across multiple projects in terms of estimation and planning, setup, right staffing, execution, reporting, assurance and optimisation
About the company