Innovative, digital minded and entrepreneurial Marketing Director with a +10 years experience in the cosmetics business. Strong strategic marketing skills in Luxury Goods, Marketing Management, Digital, Brand Identity and People Development.
March 2013 - at Present
Marketing Director: full management of the operational Marketing strategy and Budget of - Kerastase and Shu Uemura- for L'Oreal Professional Product Division - Luxury Pole. - 50 Mio€ Turnover, reporting to Brand Manager, Head of 5 people team Responsabilities: - To define the local brand strategy in the local market in line with the international brand positioning. - Listen to and develop a deep understanding of local consumers and generate new insights. Member of GTM group composed by marketing directors of Emea big countries to develop Go To Market strategies allied with International team. - Take ownership of international launches and create the right angle of attack for success in the local market. - Marketing P&L responsability - Drive Digital transformation and create new processes and enablers to execute with agility across evolving Social/CRM/E-Pr and E-commerce ecosystem. -Lead and develop omnichannel strategies and execution. - Recruit, develop and manage team.
September 2010 - February 2013
Global Brand Manager of Armani eyewear -Product management, WorldWide market - planning of marketing and comunication strategies - development of eyewear collections in cooperation with Creative Direction. - product pricing: competitor analysis and market positioning - BTL investiments: development and implement POS material - ATL investiments: definition of communication strategies, press media plan and internet activities. - profitability analysis of marketing actions - reporting to licensor Armani Spa
at San Jose State University
2019 - 2019 (1 year) California
2018 - 2019 (1 year) Emilia-Romagna
Executive strategic insight
2014 - 2014 (1 year)
at Politecnico di Milano
1997 - 2002 (5 years) Lombardia
Marketing and communication leader
Innovative, creative, digital minded and entrepreneurial Marketing Director with a +10 years experience in the cosmetics and fashion business. Strong strategic marketing skills in Luxury Goods, Marketing Management, Digital, Brand Identity and People Development.
Knowledge and keywords