Job description

Requirements

  • Entry level
  • No Education
  • Salary to negotiate
  • Cairo

Description

Location(s):
Egypt
City/Cities:

Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
April 24, 2019
Shift:


Job Description SummaryAssist in the development and implementation of the brand strategies and the big bets initiatives that will drive brand health amongst and market share.
Assist in managing and build the Brand to achieve targeted volume, share, and contribution and image results.
Assist in analyzing all feasible brand/ category opportunities in order to strengthen the brand.JOB SUMMARY

Assist in the development and implementation of the brand strategies and the big bets initiatives that will drive brand health amongst and market share.
Assist in managing and build the Brand to achieve targeted volume, share, and contribution and image results.
Assist in analyzing all feasible brand/ category opportunities in order to strengthen the brand.

KEY DUTIES / RESPONSIBILITIES
Analysis:
Assist in developing a superior knowledge of the consumer; customer; system value chain; key competitors and relevant environment (legal, natural, technological, political, economic).
Assist in identifying and capture opportunities to grow the brand profitably.
Conduct regular Brand Health Analysis & Action Plan.
Closely follow up innovation trends.

Planning:
Assist in developing brand strategy along with Sr. Brand / Group Brand Manager.
Source new and special ways to increase relevance of our products to the consumer through innovations i.e. in pack sizes, label design, promotions that enhance the purchase decision.
Assist in ensuring strategic brand communications (including advertising, promotion and media plans). Follow up on Brand investments including ad production, brand development and research.
Implementation:
Implement agreed and approved marketing activities, promotions, consumer activations in the region with excellence, On Time.
Closely monitors the performance of market activities, and make fact based recommendations for improvement, corrective action and implement with success the agreed recommendations.
Assist (Sr.) Brand Manager in leading creative agencies to ensure appropriate communication materials (e.g. tv, radio, print, POP) are developed.
Manage and lead activation/promotion agencies and other third parties and collaborate with other departments (Finance, Technical, , Operation Marketing Managers) for executing brand plans in with excellence and evaluating results and learning.
Develop detailed CPS for each project and ensure timely delivery of each step by related parties.
Coordinate with cross functional teams to ensure effective and efficient implementation of the agreed activities, follow and evaluate the market execution, refine the execution plan (if needed) and analyze the results.
Co-ordinate and analyze research studies required for effective brand management.
Control:
Follow up on brand success measures. 
Monitor brand performance and take corrective action if necessary.
On-going review of the competitive activation and presence.
DME control: ensure expenditures are in line with the budget and submitted claims are legitimate and in accordance with the defined policies.

COMMUNICATION COMPLEXITIES
Brand Manager
Sr. Brand Manager
Region Marketing Manager
Bottlers Trade Marketing Team
Advertising & Media & Activation & Brand PR Agency
Technical Team within Task forces
Finance Team
Egypt Marketing Manager and brand teams nature and Purpose of Interaction
Daily planning, alignment on initiatives execution, and update on progress of key projects. 
Monthly, Alignment on Brand communication plans. 
Quarterly update on business progress, results and issues concerning Retail Audit and B3. 
Monthly, key initiatives alignment, Operational and Executional details/issues, as well as budget allocation agreements.
Monthly, alignment on charter projects or local key big bet initiatives if involved in. 
Daily, Development and implementation of key initiatives. 
Weekly, analysis on key business indicators and customized research results. 
Quarterly update on joint programs and performance review. 
Daily, Development and implementation of key initiatives.

ANALYSIS

Assist in understanding the changing consumer, market and competition dynamics and together with the Brand Manager and Marketing Manager translating these insights into winning brand plans and tactics.
Assist in understanding consumer need states and translate them into actionable plans to drive TM penetration.
Assist understanding consumption occasions and translate them into actionable plans to drive TM frequency.
Analyzing RA monthly to come up with actionable steps to improve TM vol. by pack.
Analyze B3 on a monthly basis to come up with actionable steps to improve brand health and imagery KPI’s.
Analyze pack performance to decide on actionable steps to improve pack performance and drive the business strategically.
Monitor DMI allocation and handling budget day

About the company

The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime, or coffee. In 2013, Coke products could be found in over 200 countries worldwide, with consumers downing more than 1.8 billion company beverage servings each day

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