- Entry level
- No Education
- Salary to negotiate
Channel Manager - MT(Job Number: 170005YC)
•Develop channel Modern Trade vision and strategy.
•Accountable for defining overall priority sub-channels (Shop type), and categories within the channel to deliver Channel growth based on shopper and customer requirements, working with Category Development Managers to be in line with overall category strategies.
•Accountable and responsible for driving the ICP by identifing the key opportunities (incorporating shopper behaviour in that channel, channel specific promotional learnings, competitor analysis and best practice inputs) and develop a commercial activity calendar for the channel.
•Accountable for recommending suitable product format, packing size and trade margin base on shopper insight and retailer understanding within the prioritised channel.
•Accountable and Responsible for recommending channel promotional guidelines based on shopper/retailer understanding and current market knowledge. Ensure all promotional investment is properly reviewed and evaluated.
•Accountable and Responsible for ensuring pre and post evaluation of key channel development programmes (i.e., VIP, etc.) that is conducted and share learning with all the stakeholders. Evaluations to assess both financial and executional targets/KPI's.
•Accountable and Responsible for sourcing, updating and communicating latest developments, trends, initiatives and competitive actions within the channel, assessing implications/opportunities for Nestle categories and brands.
•Responsible for developing and coaching direct reports, ensuring PE/PDG discussions are conducted on time. Make recommendations for inclusion in talent programmes and succession plans as appropriate.
•Responsible for ensuring adherence to all company principles and policies.
•Accountable for developing perfect store based on shopper insights within a specific channel, work with Shopper Understanding and Activation and Category Development team to ensure channel growth.
•Accountable for number of store growth and completion of must-list and must-have within the prioritize channel.
•Accountable and Responsible forensuring Regional Manager and TT field sales understanding on channel strategies and priorities./ finalizing action plans to close gap together with Regional managers./understanding key customers by doing fieldwork with Regional Sales Promotion.
•Responsible for working with Customer teams to define and develop appropriate channel & key customer execution, sales and TTS targets.
•Responsible for preparing for MSR meeting, collecting and preparing information for sales uplift based on ICP, reviewing the sales forecast and recommending action plans to close gap.
Qualifications and Experiences:
•Minimum 5 years experience in marketing and 2 years in other function ideally in Sales from FMCG
•Good knowledge of key business functions.
•Working Knowledge of core Business Processes e.g. Integrated Commercial Planning.
•Working knowledge of Marketing & Sales/SBU Tools & Best Practices (Shopper Excellence, Delivering Category Growth the Nestle Way, Channel Management the Nestle Way, Path to Purchase, Outlet Classification).
•Understanding of Shopper, Market Intelligence sources, Category/Channel/Shopper trends.
•Good English proficiency
Primary Location: Thailand
Organization: Nestle (Thai) Ltd.
Job Posting: Nov 23, 2018, 9:24:55 AM
About the company
Foods people love. Brands people trust. And a career that nourishes your future like no other. At Nestlé USA, we provide high-quality products that are essential to living well. As individuals and teams, we embrace leadership, make important contributions and support each other’s professional development. Join the world’s leading nutrition, health and wellness company, and deliver the satisfying foods that help people around the world through every phase of life.