Job description


  • Entry level
  • No Education
  • Salary to negotiate
  • Panamá


Commercial Execution Manager On TradePanama
External Job Description
The Caribbean and Central America (CCA) is one of Diageo’s most diverse and profitable markets. It is the number 2 market in Latin America and the Caribbean (LAC) in terms of profitability, both in absolute and margin terms, and close to number 2 in terms of NSV.
Our route to market is achieved through a combination of 12 major Free Trade Zone & Border customers, and approximately 30 key Distributor Partners. We also manage several co-packing partnerships throughout the region, and Panama is home to our innovation technology center and principal warehousing operations.
Purpose of role:
The Commercial Execution Manager On Trade CCA works with Diageo Marketing, Diageo Sales, Diageo Customer Marketing and our Distributors to identify the channel and category opportunities to guarantee outstanding physical availability and disproportionate sell out growth. She/He will guarantee the standardized guidelines of execution for each segment in the Off Trade, to be delivered to the countries complying with global standards.  The incumbent will also work closely with CP&A and Shopper Planning to uncover and leverage new growth opportunities. Provides insights from tracking tool to drive learnings back into the wider business and course correct and action plan impacting the capabilities in the local market to drive depletion growth.
Top 3-5 Accountabilities:
Collaborate with commercial teams to grow our categories and the share of our brands with their customers in the On Trade. Understands the channel and category strategies finding common ground vision and objectives.
Owns and ensures the Commercial Standards – Outlet Execution sign off.
Responsible for ensuring the outlet segmentation in key countries is reviewed and up to date at least annually to reflect market changes and business potentials.
He/she is responsible to deliver monthly performance management reports for Execution Standards and analysis/insights to define when corrective actions are needed following them through to completion.
Lead channel platforms / projects to deliver our ambition in the On Trade (Bar Academy / Hospitality)
Ensures full compliance with CARM, Diageo Code of Business Conduct, DMC and other key Diageo policies.
Deliver the Trade Strategy and Channel Review Day.
Manage with CP&A team the sourcing of Global MPOS / VAPs
Responsible for creating, adapting and testing successful growth driver for all category and brands and drives continuous improvement through strong M&E to drive outstanding performance.
Performs other related duties as assigned.

Qualifications and Experience Required:
Bachelor’s Degree required in Business or related field.
Fluent English and Spanish required.
Minimum 5 years of experience in sales and /or customer marketing /trade marketing, shopper marketing areas with specific experience on distributor based businesses.
Good understanding about how the total sales organization operates and how to drive its effectiveness.
Experience creating alignment across our consumer, shopper and customer agendas.
Proven experience leading, coaching teams (own and/or indirect) and effective while working cross-functionally.
Ability to work around and within a variety of different market conditions and demographic factors.
Strong analytical and presentation skills.
Strong influencing, negotiation and collaboration skills, with a range and adaptability of style.
Good planning, organization and project management skills.
Proactive, self-starter.
Ability to manage complexity/ambiguity
Excellent knowledge of Microsoft PowerPoint and Excel.
Type of JobEmployeeReporting Location
Panama City
Town/CityPanama City (Costa del Este)

About the company

British multinational alcoholic beverages company headquartered in London, England. It is the world's largest producer of spirits and a major producer of beer and wine.[5][6]

Diageo's brands include Smirnoff (the world's best-selling vodka),[7] Johnnie Walker (the world's best-selling blended Scotch whisky),[8] Baileys (the world's best-selling liqueur),[9] and Guinness (the world's best-selling stout).[10][11] It also owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy.

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