- Entry level
- No Education
- Salary to negotiate
CP&A Manager, CR & PanamaPanama
External Job Description
The Caribbean and Central America (CCA) is one of Diageo’s most diverse and profitable markets. It is the number 1 market in Latin America and the Caribbean (LAC) in terms of profitability, both in absolute and margin terms, and close to number 2 in terms of NSV. Globally, we are the second most profitable market for Diageo, after North America.
Purpose of role:
The CP&A Manager works with Diageo Marketing, Diageo Sales, Diageo Customer Marketing, Distributors and our Customers to identify the brand and category opportunities, developing, managing and executing the commercial calendar and activation plan, ensuring its completion within the Cycle Planning and Briefing process and drives evaluation/learning back into the wider business. Incumbent collaborates on the development of the Market Channel Strategy, and Category/Portfolio Strategy working with Commercial Finance, Customer Marketing, Marketing and the Sales Leadership Team – and ensures it is reflected in the Activity Plan.
Top 3-5 Accountabilities:
Responsible for ensuring the organization is equipped with business information to delivery flawless Planning and Execution through efficient cycle planning & briefing process.
Manage planning and execution of the commercial calendar and orchestrates all activities at the point of sale ensuring we have effective promotions and a winning mix of brand & category activity to drive business performance within customers and channels.
Owns and monitors the execution of all cycle activity plans and promotional plans in ruthless prioritization of value creation and ensures all deliverables are OTIF.
Monitors and evaluates in-store execution compliance against well-defined Execution Scorecard metrics (distribution, visibility, share of shelf, Scale…)
Monitors A&P and trade spend for each project/platform, delivers M&E on activities and drive promotional effectiveness (ROI) and forecasting accuracy of promotional volume;
Manages special packs and display plan and tools and support materials to drive brilliant execution in the PoS, setting channel specific brand and category execution standards/guidelines;
Owns and ensures the Commercial Standards – Outlet Execution and Customer Planning sig off's
Lead S&Op (activity review meeting) and Monthly Distributor Performance Review (Distributor BPM)
Ensures Innovation launching phases makes perfect fit with the Cycle Planning and delivers brilliant planning & execution of the Innovation Pipeline.
Ensures full compliance with CARM, Diageo Code of Conduct and DMC.
Performs other related duties as assigned.
Qualifications and Experience Required:
Bachelor’s Degree required in Business or related field.
English and Spanish speaker.
Minimum 5 years of experience in sales and /or customer marketing /trade marketing areas with specific experience of distributor based businesses.
Good understanding about how the total sales organization operates and how to drive its effectiveness.
Proven experience leading and coaching teams (own and/or indirect).
Ability to work around and within a variety of different market conditions and demographic factors.
Analytical and presentation skills.
Strong influencing, negotiation and collaboration skills, with a range and adaptability of style.
Good planning, organization and project management skills.
Excellent knowledge of Microsoft PowerPoint and Excel.
Type of JobEmployeeReporting Location
Town/CityPanama City (Costa del Este)
About the company
British multinational alcoholic beverages company headquartered in London, England. It is the world's largest producer of spirits and a major producer of beer and wine.
Diageo's brands include Smirnoff (the world's best-selling vodka), Johnnie Walker (the world's best-selling blended Scotch whisky), Baileys (the world's best-selling liqueur), and Guinness (the world's best-selling stout). It also owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy.