- Entry level
- No Education
- Salary to negotiate
- San José
At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.
About the Role
The Uber Eats Marketing Manager role is a unique opportunity to help grow one of Uber’s newest services: Uber Eats, which is in the process of expanding in a big way. Uber Eats is looking for a highly strategic and analytical marketing manager who can take charge of the customer story for Uber Eats in Costa Rica while meticulously unpacking the key growth levers for our business. This is an intense “startup-within-a-startup” role, and as a part of the team the right person will be comfortable in an “all hands on deck” environment able to operate and coordinate across multiple teams. You will work with the Uber Eats operations, design, product, growth marketing teams to create, execute and measure marketing tactics, effectively communicate our brand, and grow our business. You should be equally at home drafting an engaging email campaign or social post for massive distribution across the Uber user base as you are at home writing using a spreadsheet to analyze the results of your campaign. You love data; you think an effort that isn’t measured is wasted. Above all, you bring creative and strategic thinking, a flair for numbers, and an intuitive ability to match effort with business impact.
What You'll Do:
Insight led Strategy: Build our marketing strategy around customer insights, drawing inspiration and data from varied sources and integrating them creatively
Opportunity Identification: Quantify everything you do by leveraging data, conducting analysis and experimentation to identify highest value opportunities for communication channels to users, restaurant partners, and driver partners
Campaign Planning & Prioritization: Structure communications in a milestone- vs. time-based fashion, meaning that this is less about a plug-and-play communications strategy and more about targeted outreach based on need and opportunity
New Communication Channels: Help develop channel efficiency and effectiveness for our campaigns to maximize impact and growth
Partnership Development: Identify strategic partnerships to grow the Uber Eats brand and build awareness in the city — this could be a campaign with a well-known influencer, chef or restaurant, to a partnership with a major food event in the city
Content Crafting: Serve as the voice of the Uber Eats brand in the Costa Rica market, helping to establish content that is beautiful (lots of food photography!), approachable, fun and action-oriented. You can craft a compelling narrative across different channels - you know how to match the message to the medium
Informing Promotional Spend Decisions: Act as a thought partner to the General Manager concerning decisions on how to best deploy the promotion budget in order to accelerate market penetration and market share capture
Hack and accelerate our path to a market leadership position
What You'll Need:
Bachelor’s degree in Marketing or Communication and a demonstrated ability in quantitative fields
Experience creating agency briefs and business cases
4+ years of digital marketing, user analytics, and/or consulting experience in a fast paced environment is expected, but we will consider candidates with less experience if they meet our other requirements
Expertise around new communications mediums like social, email and newsletter marketing, etc
Experience making data-driven strategic marketing decisions using funnel tracking, A/B testing, and other analytical tools
An eye for design, and comfort wielding tools like Adobe Illustrator and Photoshop
Strong written communication skills and ability to craft a brand voice
Ability to take initiative in a constantly-changing work environment and a willingness to adopt a generalist mindset
Growth hacking - knowing how to meticulously unpack the key levers for growing a business through keen analysis and scientific experimentation
Startup (all-hands-on-deck) approach
Passion for Uber’s mission, the on-demand delivery space, and food delivery in particular
About the Team
As a Marketing
About the company
Uber Technologies Inc. is an American international transportation network company headquartered in San Francisco, California. The company develops, markets and operates the Uber mobile app, which allows consumers with smartphones to submit a trip request which is then routed to Uber drivers who use their own cars. By May 28, 2015, the service was available in 58 countries and 300 cities worldwide. Since Uber's launch, several other companies have copied its business model, a trend that has come to be referred to as "Uberification".