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Mars Japan - Petcare Brand Manager
LOCATION: Tokyo, 13, JP
JOB CATEGORY: 0
REQUISITION NUMBER: 211763
Mars Japan Position Document Summary
Brand Manager, Japan
1. POSITION SUMMARY
This position is in charge of driving the growth of some areas of the portfolio in Japan market.
The position leads/supports strategy development of some areas of the portfolio that can win in Japan market by leveraging deep understanding of the local consumer insight. The positon implements innovation and activation plan by collaborating with Local and Regional cross-function team with minimum support from Line Manager (LM).
The position demonstrates visible contribution in Team Engagement and contribution to Talent development of junior marketing associates.
The position commits to personal development aiming to become a strong candidate for the Portfolio Manager.
Needs minimum 3 years’ experience in FMCG Marketing or equivalent experience with strong achievement record. Experience in collaborating with cross-functional members. Needs strong communication skill in both Japanese and English.
2. MAJOR RESPONSIBILITY AREAS
List (at least six) brief statements that describe what the position is required to do.
l Lead strategy development of sub-brand in the portfolio and plan through deep understanding of the local consumer insight with minimum support from LM
l Lead Innovation / Communication / Activation / Sales support projects independently with minimum support from LM
l Develop and deliver winning proposition for the assigned project to contribute to brand’s growth
l Support LM to co-lead / co-create Local & Regional cross functional Ways of Working (WoW) and engagement.
l Co-lead to reinforce team’s engagement (incl. petcare mktg division)
l Support LM for functional development of junior mktg associates through supervising and mentoring
l Contribute to Global / Regional communities of brands related to the portfolio by sharing key learnings, updates and the best practices with necessary help from LM
3. DECISION MAKING AUTHORITY
List the key decisions that this position contributes to (use Recommend, Agree, Input, or Decide to describe the type of contribution)).
l Agree with Line Manager on the strategy & plan of the assigned innovation / activation / communication projects
l Align with cross divisional team or external agencies on best execution of innovation / activation / communication plans and projects.
l Input local execution idea of global communication strategy to Line Manager
l Recommend and Agree with Line Manager on the best utilization of budgets.
l Input his / her own ideas and POV to the portfolio strategy development
4. KEY WORKING RELATIONSHIPS
List the titles of individuals, departments and organisations with which you have the most frequent contact, and how frequently these contacts occur.
MOST FREQUENT CONTACTS
FREQUENCY OF CONTACT
NATURE OR PURPOSE
To align strategy & plan of the assigned projects. To have input & feedback from total brand POV.
Mars Japan Cross Function Team
To discuss and align strategy & plan of the assigned projects through collaborative WoW.
Pet marketing Team Member
To share best practices, collaborate across portfolios & support each other through peer assist
Brand Communication / Media / Promotion / Design agencies
2-3 days a week
To discuss and direct on assigned projects
Regional and Global Stakeholders, Japan Leadership Team
As necessary base
To support LM to align, provide input on the portfolio and related brand strategy, innovation & activation
5. ACCOUNTABILITY DIMENSIONS
Indicate the significant numerical data that are applicable to your position. Use current year figures where known.
Number of Associates reporting directly to this position:
Number of headcounts within this position's control:
Financial Year budget for your Portfolio Team:
500 mil JPY
6. SKILLS & FUNCTIONAL COMPETENCIES
List the position specific skills and functional competencies that this position requires (e.g. Management Reporting; Financial Analysis; Negotiating skills etc)
Develop communication that works
Creates Compelling Strategies and Plan
Wins the 1 second shopper decision
About the company
Mars is an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$33 billion in annual sales in 2015,and is ranked as the 6th largest privately held company in the United States