Requirements

• Entry level
• No Education
• Salary to negotiate
• Singapore

Description

The pay per click executive will manage the company?s pay per click campaigns ensuring they are effective at bringing in revenue.


Duties of the ppc executive


-Managing the company's pay per click campaigns.


-Analysis of keyword search volumes to identify strong keywords for campaigns


-Keyword research to establish strong buying keywords


-Monitoring competitors pay per click campaigns and reporting on keywords being targeted


-Analysing return on investment of all PPC campaigns and reporting to the PPC manager


-Maximising return on investment for allocated pay per click budget


-A/b testing with pay per click wording to establish the best click through rates


-Allocating budget for remarketing and analysing ROI.


-Using Google analytics to ensure pay per click campaigns are targeting the optimum demographics.


-Creating reports on campaign success and reporting these to senior management and clients.


-Developing campaigns, copywriting, testing landing pages and writing development plans.


-Collaborating with designers to produce creative for campaigns.


-Devising strategies to drive online traffic to the company websites.


-Optimizing existing campaigns and maximising return on investment.


-Maintaining and monitoring keyword bids and monthly budget caps.


Requirements of the role:


-Previous experience with managing pay per click campaigns for a variety of organisations.


-Up to date knowledge of Google analytics and various digital marketing software.


-Excellent people skills and the ability to translate client briefs into results.