- Entry level
- No Education
- Salary to negotiate
Bachelor's degree in Marketing, related field or equivalent practical experience.
8 years of experience in B2B or field marketing.
Experience in the Cloud IT market and the developer audience.
Experience with enterprise software purchase cycles, cloud based subscription markets, and IT Partners.
Experience in CRM systems (e.g., SalesForce), Marketing Automation tools (e.g., Marketo), and tracking tools to assess campaign effectiveness.
Experience in planning and executing multiple, complex marketing programs.
Understanding of enterprise software purchase, development and implementation cycles.
Ability to communicate with technical groups and express complex concepts in a non-technical language.
About the job
The Google Cloud Platform team helps customers transform and evolve their business through the use of Google’s global network, web-scale data centers and software infrastructure. As part of an entrepreneurial team in this rapidly growing business, you will help shape the future of businesses of all sizes use technology to connect with customers, employees and partners.
As a Programs and Events Marketing Manager, you will be charged with shaping the future of Google Cloud and part of an entrepreneurial team in a rapidly growing business. You will be driving Google Cloud awareness, new business acquisition, customer development and user community programs. You are passionate and committed, and bring experience from working in a software or other technology cloud B2B organization.
You will help develop strategy for our outreach programs, managing our events, building a large and engaged customer base and working with a direct sales team on scalable business and startup marketing programs and campaigns, across multiple segments and channels.
Google Cloud helps millions of employees and organizations empower their employees, serve their customers, and build what’s next for their business — all with technology built in the cloud. Our products are engineered for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. And our teams are dedicated to helping our customers — developers, small and large businesses, educational institutions and government agencies — see the benefits of our technology come to life.
Strategize, implement and optimize new customer acquisition campaigns and programs aligned to horizontal and vertical solutions, including events, outbound campaigns, external trade shows and customer stories.
Design campaigns to drive customer retention and product engagement including customer conferences, seminars, education, and engagement tactics.
Develop awareness and visibility for Google Cloud in key local cities and markets amongst enterprises and startups in the region.
Develop marketing strategy and programs, working closely with regional Marketing and local Sales teams.
Work closely with Sales teams and Demand Management teams to drive opportunity and business growth.
About the company
Google is not a conventional company, and we don't intend to become one. True, we share attributes with the world's most successful organizations - a focus on innovation and smart business practices comes to mind - but even as we continue to grow, we're committed to retaining a small-company feel. At Google, we know that every employee has something important to say, and that every employee is integral to our success.
We provide individually-tailored compensation packages that can be comprised of competitive salary, bonus, and equity components, along with the opportunity to earn further financial bonuses and rewards. Googlers thrive in small, focused teams and high-energy environments, believe in the ability of technology to change the world, and are as passionate