Job description


  • Entry level
  • No Education
  • Salary to negotiate
  • Parish of Saint Mary


Retail Communications Manager
Mary St
Job Description
Retail Communications Manager
Based in our Dublin HQ, you will be responsible for defining and manage agreed rules of engagement around communications from Support Office to stores to provide accurate information to stores regarding all relevant activity and operations.                                    
Key Responsibilities
Maintain and take ownership of a communications calendar to manage frequency and timings of messages to stores
Maintain standard templates for delivering messages to and within store
Define and manage the appropriate communications channel
Working cross functionally, establish clear rules of ‘how we communicate to stores’ which recognises cultural difference
Champion and refresh the intranet including developing the HUB for stores
Write, design and develop store communications working with the various cross functional stakeholders
Production and issue of DAN and WAN to ensure that information is store friendly and consistent across all the stores
Working with the Brand team, rebrand all Retail Operations Standard Operating Procedures and policies to reflect the Primark brand
Review all current communications channels and recommend and evolve our communication channels to best reach and meet the needs our team members base.  Work with the ICT team, to create the necessary forums required.
Work closely with the Internal Communications Director and the wider Primark Internal Communications function to ensure the appropriate communications channels and platforms are utilised and in order to stay abreast of current communications priorities and trends.
Build strong relationships with stores to facilitate constant feedback, best practice and opportunities.
Line Manage and support the Retail Communications co-ordinator to create content and maintain retail policies and procedures and Standard Operating Procedures.
Work with Retail Operations Coordinator to update current SOPs to reflect the new operating model developed as part of the In-store Experience Programme and Determine gap analysis on existing SOPS and recommend additions required
Develops internal communication plans to support the team’s annual, seasonal and business  priorities
Considers cultural variations and languages in the development of all communications to ensure content is appropriate to the relevant audiences and that all communication that requires translation is developed with translation in mind.
Develop and manage the Retail Operations call centre to provide assistance to stores on general queries to provide best in class service.
Essential knowledge, education, skills and experience:
Educated to degree level or equivalent
2-3 years’ experience in Communications Management
Strong MS Office skills. Experience of Sharepoint, Photoshop and design tools an advantage.
Experience in working as part of a diverse and geographically dispersed team
Technical proficiency in communication platforms and content management tools
Creative with an ability to bring fresh thinking and new ideas to address business priorities
Ability to write content development and storytelling against clear goals and objectives
Highly organised, detail-oriented, possessing the ability to effectively prioritise projects and deliverables whilst meeting deadlines set by management.
Stakeholder management - experience of influencing senior stakeholders.
Proven ability in developing effective working relationships across all levels of the organisation.
Effective and persuasive presentation skills, including the ability to present complex information in an understandable manner to all areas of the business.
Experience of working with external agencies (print, design, video production, photography, translation etc.)
Retail experience an advantage
Full Time / Part Time
Full Time
Employee StatusPermanent
Republic of Ireland
Job ProfileRetail Communications Manager
Job Expires

About the company

Adored by fashion fans and value seekers alike Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank. We offer a diverse range of products, stocking everything from baby and kids, to womens, mens, home ware, accessories, beauty products and confectionery.

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