Job description


  • Entry level
  • No Education
  • Salary to negotiate
  • Yokohama


Job Field: Business Development
Location: Yokohama, JP
Company: BASF Asia Pacific
Job Type: Experienced
Job ID: EN_JP_30802

We are a leading chemical company, with the best teams developing intelligent solutions for our customers and for a sustainable future. Our success as a company relies on the engagement of our employees. We encourage our employees to develop their strengths, and we recognize their achievements. For you, this means a wide variety of job roles, and exciting opportunities for learning and career development.

For BASF, diversity is one of the essential keys to business success and the well-being of our employees. We promote an inclusive culture that accepts the diversity of people, experiences and capabilities. By embracing talents and abilities of all kinds, we aim to boost creativity and motivation, and enhance our teams’ performance.

Join the team and connect with more than 110,000 other minds.


BASF started doing business in Japan in 1888. Activities cover four business segments including chemicals, performance products, functional materials & solutions and agricultural solutions. BASF maintains a strong research and development presence in Japan including the Yokohama Innovation Center (engineering plastics) and the Research and Development Laboratory and Application Technology Center for Battery Materials in Amagasaki.

Objectives of the Position
To plan and direct marketing activities in Japan relating to the Strategic development of the new business opportunity beyond today’s core business in order to create new revenue stream by implementing consistently the overall NMD strategy, using technical, organizational and customer knowledge. In addition, provide inputs and participate in the marketing, market planning and technical development of new products and services.
To coordinate locally, the global technology scouting activities of the PM – NMD team in order to develop the next generation ideas for Phasegate input and development.

Parameters for success
Project pipeline KPIs: Acquired projects (total sales volume potential) / Commercialized projects (total sales volume) / Other R&D / NMD KPIs

Operational/organizational metrics
Innovations: Vitality index (share of new products in total revenues) / New product launch targets
Commercial excellence: Drive best business practices / Forecasting accuracy / Ensure business sustainability
Deep knowledge of mega/technology/market trends (ability to translate into product needs)
Technical background by education (chemistry, engineering); certain level of M&S understanding (not the first job after college/university)
Good network within PM, GM and BFB (good level of communication skills)
Comprehensive polymer knowledge and reasonable knowledge about PM product and the applications, where the products are already in use
Basic skills in project management
Open minded, creative and motivated team player (strong self-motivation)
Ability to recognize and understand value capturing business models (conduct market analyses)
Development of technical/economic evaluation and market analyses for a product idea in order to prepare a data summary for a “gate – decision”

Decision rights
Allocation of resources within budget
Building best team and ensuring people development
Scouting Process (Market & New business)

Priority setting for strategy implementation\
NMD Project pipeline and portfolio

Main Tasks

Identification of new business opportunities outside the scope of the existing business, incl. M&A
Identify, establish and leverage close contact to trendscouts at customer side
Systematic screening of markets for new applications for PM products
Sources for ideas: trend analyses, trade fairs, internet, customers, innovations workshops, regional Initiatives (e.g.big EU-Projects), Institutes, competitive materials, internal competition, concept studies
Evaluate potential most „promising“ partner/customer
Development of executive summaries (market size, value chain, players, current solution, regulations, hinderances, competitors, etc.) in order to pass „gate“ to transfer idea to a „real project“ (describe the „unique value proposition“)
Establishing of benchmarks for new products and business cases
Contribute to development and implement segment, application, product and customer strategies to achieve sales targets
Establish relationships with strategic customers

About the company

We create chemistry for a sustainable future

In line with our corporate purpose, around 113,000 employees contribute to the success of our customers in nearly all sectors and almost every country in the world.
Our broad portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. In 2014, BASF posted sales of €74.0 billion and income from operations before special items of approximately €7.6 billion. We combine economic success with environmental protection and social responsibility. Through research and innovation, we support our customers in nearly every industry in meeting the current and future needs of society. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future.

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