Job description


  • Entry level
  • No Education
  • Salary ZAR28,000.00 - ZAR30,000.00 gross per year
  • East London


Senior Marketing Executive, Demand Generation

(internal title of Senior Marketing Associate, Demand Generation)

Preqin, the leading provider of alterative assets data and solutions for the private capital markets, is hiring a new role based in our London headquarters. Our Senior Marketing Associate - Demand Generation is responsible for planning, organizing and executing marketing programs that generate new prospects and advance existing opportunities for the marketing & sales team within specific, targeted accounts.

About the role:

You’ll support the revenue objectives of our global targeted account teams and craft and execute scalable marketing campaigns that generate new opportunities. This role offers ample room for creativity and will develop programs that leverage email marketing, webinars, content, paid social and other tactics to develop engaging campaigns with measurable outcomes.

What You'll Do:

- Develop quarterly and annual demand generation campaign plans to drive new leads and engagement within our target audience
- Partner with senior marketers to develop campaign plans and build supporting tactics, including emails, landing pages, and sales enablement materials
- Develop and optimize email nurture flows for various campaign objectives, including thought leadership content, field events, and sales collateral
- Measure and analyse the effectiveness of marketing programs and communicate results to internal stakeholders
- Identify, recommend, and pursue new tactics to reach specific target markets in partnership with marketing and sales team members

About You:

- Must have B2B marketing experience, preferably with experience in financial services or at a data company
- Knowledge of inbound and outbound marketing strategies, experience with account-based marketing strategies is a strong plus
- Proven experience writing external-facing marketing content
- Hands-on experience with marketing automation tools (ideally, with HubSpot and Salesforce)
- Strong creative and critical thinking skills
- Collaborative and comfortable working across geographies
- Passionate about growing a career in marketing

Company Benefits:

- End-of-year profit-share bonus
- Financial Study Support for professional qualifications or learning
- City of London office with complimentary on-site fitness facilities (gym, fitness classes and pool)
- Opportunities for flexible working hours
- Winter and summer office parties and a company-funded team social budget
- Company-sponsored sports teams
- A pension plan under auto-enrolment. After one year of service the company will enhance employer contributions to match on a one for one basis up to 10% of annual salary
- An interest-free season ticket loan on completion of probation
- Cycle to work scheme
- Fruit baskets in the office twice a week

- Marketing Automation
- Marketing Strategies
- B2B Marketing
- Sales Enablement
- Demand Generation

  • marketing
  • sports