- Entry level
- No Education
- Salary to negotiate
- SHANGHAI DOWNTOWN, SHANGHAI MUNICIPALITY, CHINA
To lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities.
Optimize a portfolio of products to strategically optimize product life cycles and therapy area strategy, build & maintain professional relationships.
Develop people & team;
Work with other function to achieve objectives of AZ products including commercial and hospital sales target, SOV and Market Share.
NATURE & SCOPE 工 作 性 质 及 范 围
Product and Environment Knowledge
Knowledge of own product, relative disease and R & D initiatives within own TA
Knowledge of competitor products and marketing approach
Understand how national healthcare & regulatory environment impacts TA
Well designed & well prepared campaign plan in details
Execute campaign precisely according to the plan
Summarize the key findings & give feedback to the team after the campaign execution in order to further improve the campaign impact
Communication & Presentation Skills
Effectively communicate campaign plan to sales force
Effective presentation & communication skills to deliver the campaign key messages to customers (KOLs & physicians)
Cross-functional communication (finance/ purchasing/etc.)
Understand the behaviors (and behavior barriers) of customers
Understand motivations behind behaviors (and behaviors barriers)
Develop campaigns against specific customer segments with specific behavior objectives
Develop campaign messages that is well supported by medical data and tested with sales force and customers to be effective
Design optimal package of promotion mix to deliver the desired product position to customers
Influencing Key Stakeholders
Interactive and influence with KOL
Interactive and influence with sales force
Interactive and influence with medical affair/regulatory/clinical research
Interactive and influence with Asiapac Regional/ISMO/GMBD MKTG team
Interactive and influence with cross functions: commercial/manufacture/HR/etc.
Logical BBF output
Logical IBR with clear rationale & assumption
Logical BAP deliverables
Innovative & creative campaign design and/or execution
Address the key MKT issues with creative approach
People & Team Development
Hi-po deliverables & succession plan
Team morale & spirit
• Qualified to apply for China Merchants Bank Credit Card (Business expenses should be reimbursed through company credit card)
AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.
About the company
AstraZeneca is a global, science-led biopharmaceutical company that spans the discovery, development, manufacturing, distribution and worldwide commercialisation of primary care and speciality care medicines.
We believe the best way we can help patients is to focus on breakthrough science in order to uncover disease mechanisms and develop novel, targeted therapies that interact with them. This is at the heart of our purpose as a company: to push the boundaries of science to deliver life-changing medicines.
We invest in distinctive science in three main therapy areas where we believe we can make the most meaningful difference to patients: oncology; cardiovascular and metabolic diseases; and respiratory, inflammation and autoimmunity. Our science exploits our rare combination of capabilities in small molecules and biologics, immunotherapies, protein engineering technologies and devices. These are reinforced by a strong focus on translational science and personalised healthcare capabilities. We build on our own capabilities by collaborating with world-renowned scientists and academic institutions and partnering with like-minded science-led companies.
Through leading in science, we are confident that we can transform the lives of people around the world and deliver value to our shareholders.