Job description

Requirements

  • Entry level
  • No Education
  • Salary to negotiate
  • Kuala Lumpur

Description

Wealth Client Proposition ManagerAbout Standard Chartered
We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.

To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good.

We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.


The Role Responsibilities
- Drive overall WM penetration
- To establish clear and defined marketing direction and message for the delivery of the SCB WM message and proposition
- Set and monitor market positioning and brand recognition benchmarks vs. competition
- Establish and implement holistic strategy to raise our brand awareness and recognition as a leader in wealth management through use of media relations, robust marketing programs, client engagement
- Initiate and manage the use of market and client insights and competitor benchmarking to drive the development of our wealth management proposition and strategy
- Continuously monitor outcomes and identify areas of opportunities and improvement
- Use of analytics and data-mining to uncover untapped opportunities and/or rebalancing opportunities
- Perform customers and performance analysis to gain in-depth understanding of purchase behaviour and preferences, levers of growth and depth of wealth management relationships.


Our Ideal Candidate

- Experience in Branding and marketing of wealth products
- Experience in porfolio and campaign management. Familiar with analytics and data-mining to uncover untapped opportunities and/or rebalancing opportunities

Apply now to join the Bank for those with big career ambitions.

  • marketing