Descripción de la oferta
- Sin Experiencia
- Sin estudios
- Salario a negociar
- Ciudad de México
At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.
About The Role:
We are looking for a B2B Brand Manager for Uber Eats in Latin America, who will be based in Mexico City, report to the Eats Senior Brand Manager and turn brand strategies and plans into reality in the market.
The B2B Brand Manager will work tirelessly on making sure that every aspect of the brand strategy is just right. Brand Managers need to be in contact with other departments such as Sales, Operations, Communications,and Product to ensure that projects will build the business and that the value proposition is being successfully delivered to the clients.
They execute on the communication strategy, working together with the Research, Sales and Operations departments to define the best channels to deliver the brand messages, ensuring they fit the value proposition guidelines in every communication.
Brand Managers need to be able to draw on the clients research and monitor B2B market trends. Therefore, having a grasp of the target market and also potential target markets is key. What are their reactions to brand activities? What’s being said and how are people talking about the brand? How is the brand manager measuring or monitoring this process?
The Brand Manager is an owner of their projects, tracking results, adjusting plans and providing feedback and analysis on key brand activities. For example, what return on investment has been seen from particular activities? What has worked well for specific aspects of the brand and what lessons can be learnt from others?
What You’ll Do:
Design and implement specific Marketing activities directed to Restaurant Partners to ensure that all business efforts are aligned to create value for them
Work with Sales regional and country teams to ensure the restaurant journey is cohesive at all points
Work with local Restaurant Marketing and Sales teams (among others) operating in cities around the region
Develop, launch and track multi-market communication efforts across digital, offline above the line and below the line channels as well as non-traditional media
Collaborate with countries to define restaurant partnerships and ensure brand messages are locally relevant
Work with in-house media teams, agencies and other internal areas to find and optimize the ideal channel mix as well as new non-traditional channels
Work with in-house design teams and agencies to develop communication materials for different targets and stakeholders
Measure the impact of B2B communications to substantiate future investments in our brand
Pursue a deep clients understanding working together with the Marketing Research and Sales teams in the search for relevant business insights
Ask the right questions and build hypothesis for restaurants business growth opportunities and work with the Marketing Research team to validate them
What You’ll Need:
Proven track record B2B Marketing and/or Direct Marketing expertise for client acquisition, activation, usage and retention
Strong skills on positioning, branding and business development
Proven execution excellence
Minimum of 3 years of experience within large B2B organizations but we will consider candidates with less experience if they meet our other requirements
Strong stakeholders management and excellent Public Relationships skills
Storyteller who keeps their pulse on new and emerging ways to bring the brand narrative to life
Professional proficiency in English and Spanish is required
About The Team:
As a B2B Brand Manager you'll be working with the Brand Strategy team and reporting directly to the Eats Senior Brand Manger, doing strategies and campaigns on a regional level for our brand.
Sobre la empresa
Uber Technologies Inc. is an American international transportation network company headquartered in San Francisco, California. The company develops, markets and operates the Uber mobile app, which allows consumers with smartphones to submit a trip request which is then routed to Uber drivers who use their own cars. By May 28, 2015, the service was available in 58 countries and 300 cities worldwide. Since Uber's launch, several other companies have copied its business model, a trend that has come to be referred to as "Uberification".