Descripción de la oferta
- Sin Experiencia
- Sin estudios
- Salario a negociar
- Ciudad de México
At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.
About The Role:
We are looking for a Brand Manager for Uber Eats in Latin America, who will be based in Mexico City, report to the Eats Senior Brand Manager and execute brand strategies and plans into reality in the market.
The Brand Manager will work tirelessly on making sure that every aspect of the brand strategy is just right. Brand Managers need to be in contact with other departments such as operations, research, loyalty and product to ensure that projects will build the business and to ensure that the value proposition is being successfully delivered to the different audiences of the brand.
We are looking for a brand professional able to execute the communication strategy, looking for non-traditional channels to deliver the right messages that fit the brand purpose and guidelines in every communication, attracting the desired audiences.
Brand Managers need to be able to draw on the targeted audience research and develop a deep understanding of them. Therefore, having a grasp of the target market and also potential target markets is key. What are their reactions to the communications? What’s being said on social media and how are people talking about the brand? How is the brand manager measuring or monitoring this process?
The brand manager is an owner of their projects, tracking results, adjusting plans and providing feedback and analysis on key communication activities. For example, what return on investment has been seen from particular activities? What has worked well for specific aspects of the brand and what lessons can be learnt from others?
What You’ll Do:
Develop particular messages to specific audiences through non-traditional channels ensuring that they are aligned to the brand strategy and all business efforts
Work with operations to ensure the journey is cohesive at all points
Work with local marketing, operations and communications teams (among others) operating in cities around the region
Develop, launch and track multi-market communication messages across digital, below the line and non-traditional channels
Collaborate with countries to define marketing strategies and ensure messages are locally relevant
Work with in-house media teams and agencies to define and execute the best channel mix
Work with in-house design teams and agencies to develop communication materials for different targets and stakeholders
Measure the impact of communication efforts to substantiate future investments in our brand
Pursue a deep audiences and clients understanding working together with the Marketing Research team in the search for relevant business insights
Ask the right questions, build hypothesis that result into innovative ways to deliver the brand messages and test them in the market
What You’ll Need:
Proven track record in Brand Management or Field and/or Trade Marketing working with BTL and other non-traditional media communication channels
Minimum of 3 years of experience, but we will consider candidates with less experience if they meet our other requirements.
Experience in brands oriented to the base of pyramid is a plus.
Strong skills on communication and targeting
Brand guardian able to unify the brand image across all touch points
Lateral thinking (bring different alternatives to solve existing problems)
Professional proficiency in English and Spanish is required
About The Team:
As a Brand Manager you'll be working with the Brand Strategy team and reporting directly to the Eats Senior Brand Manger, doing strategies and campaigns on a regional level for our brand.
Sobre la empresa
Uber Technologies Inc. is an American international transportation network company headquartered in San Francisco, California. The company develops, markets and operates the Uber mobile app, which allows consumers with smartphones to submit a trip request which is then routed to Uber drivers who use their own cars. By May 28, 2015, the service was available in 58 countries and 300 cities worldwide. Since Uber's launch, several other companies have copied its business model, a trend that has come to be referred to as "Uberification".