Content Marketing Mistakes You Should Avoid At All Costs
By Jabed Hasan | November 23, 2016
Search Engine Journal’s 2016 annual State of Digital Marketing found that 66% of digital marketers believe that content marketing is the most effective aspect of digital marketing.
But many brands and marketers still struggle to implement and track content marketing successfully.
If your content marketing campaign is struggling, then you are making some mistakes. These mistakes are costing you real money.
You have to stop them before they drag down your company to the lowest levels.
Some people will say that a failure can be a learning experience.
Many of these mistakes I am about to reveal here have led to the untimely deaths of many startups. They ran out of money and couldn’t bounce back from their failures.
Why repeat the mistakes of others when you can learn from them?
Wise marketers will learn from other people’s failed campaigns.
Even though I’m going to be talking about these mistakes, I’ll also reveal how you can avoid them and build a successful company for yourself.
So, let’s get started.
#1: Relying Only on The Marketing Team to Create Content
The marketing team should oversee content marketing. That’s the way it is in most organization. I don’t see anything wrong with that.
We tend to forget the reason why we do content marketing in the first place. It’s not to put our products in the faces of pr