How To Build An Emotional Connection With Prospects And Sell Your Product Like Hot Cakes
Stop wasting your time and budget.
Emotional connection is what you need to sell your product or service.
If you don’t connect with prospects on an emotional level, they won’t buy.
According to research published in the Harvard Business Review:
“Brands put billions into boosting awareness, satisfaction, and loyalty, but they often overlook the most powerful driver of customer value: emotional connection.
Our research involving hundreds of brands across dozens of categories shows that consumers who are emotionally connected with a brand are anywhere from 25% to 100% more valuable in terms of revenue and profitability than those who are “merely” highly satisfied with it…”
Companies spend the majority of their time on measuring satisfaction and improving transaction details. Focusing merely on those is a waste of time.
So what is an emotional connection?
How do you emotionally connect with customers?
Emotionally connecting with customers means capturing their hearts and minds.
How you make customers feel when they buy from you, when they read your content online and offline, and when they hear about you is very important.
Building an emotional connection is crucial to selling more, earning more and making customers stay loyal to your brand.
Loyal customers are more likely to recommend your product to their friends and family
A Nielsen UK study found that people are more likely to purchase a new product when they learn it through friends and family.
It’s difficult to achieve brand loyalty if you are not building an emotional connection with customers.
So, how do you build an emotional connection with both prospects and customers?
Tell Stories. Stories Sell.
Storytelling is a great content marketing strategy that can greatly benefit any brand or company no matter the kind of product or service.