How To Build An Emotional Connection With Prospects And Sell Your Product Like Hot Cakes
Stop wasting your time and budget.
Emotional connection is what you need to sell your product or service.
If you don’t connect with prospects on an emotional level, they won’t buy.
According to research published in the Harvard Business Review:
“Brands put billions into boosting awareness, satisfaction, and loyalty, but they often overlook the most powerful driver of customer value: emotional connection.
Our research involving hundreds of brands across dozens of categories shows that consumers who are emotionally connected with a brand are anywhere from 25% to 100% more valuable in terms of revenue and profitability than those who are “merely” highly satisfied with it…”