How To Compete With Big Companies And Win
By Jabed Hasan | October 7, 2016
You’ve probably read about the story of Goliath of Gath.
He was a giant Philistine warrior who was defeated by the young boy David, the future king of Israel.
History has shown us time and time again that it’s possible to compete and win the big guys.
MySpace was once the biggest social media site in the world and the most visited in the United States. But it lost the social media battle to Facebook.
Today, MySpace is almost dead.
Yahoo was once the #1 search engine on the web. Google is now the undisputed search engine in the world.
Recently, Yahoo was sold to Verizon for $5 billion. Forbes called it the saddest deal in the tech history.
In fact, the story goes like this:
1998: YAHOO refused to acquire Google for $1 million.
2002: YAHOO realized its mistake and offered $3 billion. Google requested $5 billion. YAHOO refused.
2008: Microsoft offered 50B to acquire YAHOO. YAHOO rejected the offer.
2016: YAHOO has been acquired for $5 billion.
The current value of Google is around $545 billion.
No big company is safe.
You can compete and win.
Apple was once a garage shop that competed with the big guys like IBM and software giant Microsoft. It won!
Apple is the world’s most valuable brand today.
Some marketing and business strategies that will help your startup (David) compete and win your established and big competitors (Goliaths).
Go Niche. Expand Later.
Your established competitors are BIG.
Your startup is small. That’s the truth.
Here comes the biggest mistake most startup founders make:
They want to act big.
You shouldn’t act big because your capital and resources aren’t as much as that of your competitors.
But there’s a smart way to crush your big competitors:
Focus. Specialize. Niche.
These are the keys.
When Facebook started out, they didn’t compete directly with MySpace.
They didn’t act big like MySpace. They can’t.
Facebook acted small. Very small.
Back when it launch