How To Do Content Marketing For A B2B Startup
By Jabed Hasan | November 2, 2016
Over the past years, B2B marketing has emerged as a different discipline in its own right.
There has been a tremendous growth in B2B marketing. Content marketing is driving this growth.
In fact, 69% of the most effective B2B Marketers have a dedicated content marketing group in their organization.
If you’re running a B2B, I want you to know that you need content marketing.
Most of your competitors are already using it.
86% of B2B Marketers are using content marketing. So you have to be smart with the way you approach content marketing.
The B2B e-commerce market will explode in the coming years.
Globally, by 2020 the B2B e-commerce market will be twice as large as the B2C market — $6.7 trillion vs. $3.2 trillion — according to research provider Frost & Sullivan.
You have to ensure your B2B is still alive by 2020.
Content marketing will help you stay on top by then assuming that you also have an excellent product/service.
But as I said earlier, you have to do it smart.
So how do you do content marketing for a B2B startup?
Create Long Form Content
We have short form content and long form content.
Short form content are defined as content that can quickly be created.
For example, short articles (under 1,000 words), Vine videos, Snapchat images, tweets, Facebook status updates, short infographics and Instagram photos.
All these are short content.
On the other hand, is long form content.
Long-form content can be defined as in-depth content designed to give its audience a large amount of detail information.
Examples of long-form content are long blog posts, e-books, research, white papers, and a long video.
Short form content may look appealing because it’s easy to create and cheap.
But the problem is that it’s difficult to win customers with short form content.
A short form content might drive a bit of engagement and clicks, but your returns will be short lived.
For example, the average lifespan of a tweet is 18 minutes.
This is increased by the number of followers you have on Twitter.
To be successful on Twitter, you have to be tweeting often.