How To Grow Your Ecommerce Store From Zero
By Jabed Hasan | November 17, 2016
An amazing product idea is not enough to start and run a successful ecommerce store.
I’ve seen many people who have the enthusiasm to start an online business, yet they ended up with nothing.
For many of them, worrying about failing prevented them from starting.
For others, they have a product idea but not sure what to do next.
If that sounds like you, you should not worry anymore.
Because, in this article, you’ll learn easy steps to building an ecommerce store from zero to $1 million.
Many online businesses have gone from nothing to doing millions of dollars.
Yours can be the next.
But there are some things you must know before you can be able to achieve that.
Develop a community that is passionate about your product
In 2009, James Lillis launched Black Milk Clothing with absolutely no money for marketing the company.
It was an unassuming launch, with Lillis selling his first set of leggings online for $10.
Since the company’s launch, Lillis has teamed up with Cameron Parker to handle the marketing, and has grown his company to more than 150 employees.
Today, Black Milk Clothing has grown into a multi-million dollar company that distributes its product on a global level.
It has become a respected and well-known brand in Australia and has built a cult-like following among its fan base.
The company has achieved this success without spending a dime on marketing and advertising.
How was that possible?
They built an amazing community that is passionate about their product.
The company has over 80 private regional-specific Facebook groups.
These groups are filled with people who so much like the brand that they would vouch for it anywhere.
Here’s one of their Facebook groups:
The groups are very selective of who they accept as members.
A member must be within the demographic of Black Milk Clothing customers to be accepted.
That tells you a lot about the brand.
With a buzzing tribe-like community that is full of brand ambassadors, the company will continue to receive free word of mouth marketing on Facebook.
Your ecommerce company should use the same approach.
It’s a powerful strategy that costs nothing, yet 100% more effective than many paid marketing tactics.
Your brand is going nowhere without passionate fans that are willing to persuade their family and friends to buy your product.
Apple won’t be where it is today without its passionate fans who are always ready to buy its latest products.
Social media is a great place to build a community.