Top Marketing Channels That Will Always Get You More Clients
By Jabed Hasan | November 14, 2016
Yesterday, I overheard a debate between two friends.
“It was a good name.” Said by one about the name of the startup they were founding.
“It is a good name, but not the best name.” Said the other.
You could say the same thing about the marketing strategies we use.
There are many good marketing techniques. Both offline and online.
Is the one you chose the best for your startup?
This is a million-dollar question.
Numerous studies have shown the best marketing channels.
They can work for any kind of startup.
You can use them to increase traffic and drive sales.
Some marketing channels have been proven to be very effective over the years.
If you care about better, more traffic and leads that produce sales, then this article is for you.
So what are the marketing channels that will always produce results no matter what stage your startup is in?
Content marketing is the process of creating, publishing and distributing content for your target audience.
The goal of content marketing is to attract a highly-targeted audience that produces sales.
Content Marketing Institute ran a survey where they asked B2B companies if they use content marketing.
According to the report of the survey, 88% of respondents said they use content marketing.
Eloqua, a leader in the marketing automation space, used content marketing to achieve amazing results within a very short time.
Here’s what they quickly achieve in terms of traffic:
- 12,000 new visitors to the blog
- 43% increase in traffic referred to Eloqua.com from blog
And here’s how customer engagement increased too:
- 21% increase in views of the demo (which is their primary indicator for purchase)
- 12% increase in pageviews on Eloqua.com
- 14% decreased bounce rate
- More than 2,000 registrations
- More than 500 qualified lead (the best campaign in that quarter)
- And more than 25 people in active buying stage
These meant a lot to the company whose products are worth thousands of dollars.
Dave Nevogt turned Hubstaff into a business that makes $108K monthly recurring revenue (MRR) with content marketing.