Why Your Business Should Invest In SEO
There are hundreds of internet marketing strategies out there.
The best strategy for me is…
Over the past ten years, I’ve devoured everything SEO.
In fact, I sleep, eat and drink SEO.
I’ve watched startups became giants through SEO.
Multi-million dollar businesses like Buffer, Copyblogger, Mint, and Yelp.
You need SEO more when you’re a local-based business.
SEO is necessary in today’s world.
You’re missing out if you’re not using it to market your business.
Allow me to give you real reasons why you must invest in SEO.
Search Engines Will Never Die
Search engines are the foundation of the Internet.
Search engines are the quickest way to find any information you need.
In fact, people are used to it.
They ask search engines questions. Even the silly questions.
Just a few moments ago, I typed into Google “the best diets for my brain.”
Google presented me with some excellent results I may want to check out.
I decided to click on the first result on Google search.
It was, in fact, written by Jo Lewin, a nutritionist.
Search engines’ ability to present expert information such as this is what makes them invaluable.
Now I know that foods such as whole grains, oily fish, tomatoes, pumpkin seeds and broccoli can boost my brain power. This is something I didn’t know a few minutes ago.
Search engines like Google can tell me the estate planning attorneys in Columbia, Marylandlike Elville & Associates.
Google can also tell me the best place to eat cool Mediterranean foods in Dallas.
So search engines aren’t dying. At least, not anytime soon.
Well-known brands find that at least 30% of their visitors come via a search engine, rather than typing in the website address of the individual brand.
According to a study conducted by Groupon, 60% of their traffic are actually organic search traffic.
Keep in mind that this is a business that is listed on the NASDAQ stock exchange and has a market capitalization of $2.87 billion (at the time of writing).
Yelp is another brand that heavily relies on search engines.