Could someone please explain what branding is?
I’ve decided not to brand myself. It’s just not worth it. You might be reading this thinking: What a lazy bum. Sorry, just not going to do it. I think branding is long lasting and dangerous. Yes, we do it to farm animals but that doesn’t make it ok for people.
You may argue that branding isn’t forever but tell that to Sonja who got branded because of her “love life” in my hometown. She had to move. Besides, how would I brand myself anyway? And what kind of brand am I going to use?
When I lived in Kentucky we used to brand pigs because you couldn’t tell them apart. If you couldn’t tell whose pigs were whose, it could lead to an altercation. Kind of like the article I’m reading that says if I don’t brand myself then I can’t get a job.
The article says that I’ll be the same color jelly bean in a big jar of jelly beans. That sucks. How am I going to stand out from the other jelly beans? You may say this is a typical slacker response but screw them, I’m not the same as those other jelly beans anyway.
Branding can really backfire. Ask that guy who passed away that played Spock. Back in the 70’s he wrote a book called “I am not Spock” and then twenty years later he wrote one called: “I am Spock.” What if I’m not even talking about branding right now? Was Spock trying to rebrand? …Man this is confusing.
What was Snoop Dogg trying to do? Remember when he tried to become Snoop Lion. He told Larry King that he was the reincarnation of Bob Marley. This is why I think it’s a bad idea. Nobody’s ready to reincarnate….not even Snoop Dogg.
I hope this doesn’t turn out to be one of those “buzz” words like authenticity. I knew that one was bunk when people got preachy about it…telling me I have to be authentic. At least with branding they say you have to become a brand before you can market yourself.
Oh no, it is a preachy argument! Well I hope I have the authenticity to be disruptive in this article so I can be emotionally intelligent, otherwise I won’t be able to offer "the big picture." I mean, how are people going to be “in the know” if no one is there to level-set their perspective.